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MSA vs GNSS
Revenue, margins, valuation, and 5-year total return — side by side.
Hardware, Equipment & Parts
MSA vs GNSS — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Security & Protection Services | Hardware, Equipment & Parts |
| Market Cap | $6.67B | $90M |
| Revenue (TTM) | $1.92B | $51M |
| Net Income (TTM) | $291M | $-15M |
| Gross Margin | 46.8% | 43.2% |
| Operating Margin | 22.0% | -22.1% |
| Forward P/E | 19.8x | — |
| Total Debt | $627M | $21M |
| Cash & Equiv. | $165M | $8M |
MSA vs GNSS — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| MSA Safety Incorpor… (MSA) | 100 | 144.5 | +44.5% |
| Genasys Inc. (GNSS) | 100 | 43.7 | -56.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: MSA vs GNSS
Each card shows where this stock fits in a portfolio — not just who wins on paper.
MSA carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 12 yrs, beta 0.90, yield 1.2%
- 294.0% 10Y total return vs GNSS's 14.9%
- Lower volatility, beta 0.90, Low D/E 45.9%, current ratio 3.01x
GNSS is the clearest fit if your priority is growth exposure and defensive.
- Rev growth 69.8%, EPS growth 44.4%, 3Y rev CAGR -9.0%
- Beta 0.87, current ratio 0.72x
- 69.8% revenue growth vs MSA's 3.7%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 69.8% revenue growth vs MSA's 3.7% | |
| Quality / Margins | 15.2% margin vs GNSS's -29.2% | |
| Stability / Safety | Beta 0.87 vs MSA's 0.90 | |
| Dividends | 1.2% yield; 12-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +11.7% vs GNSS's +2.6% | |
| Efficiency (ROA) | 11.4% ROA vs GNSS's -22.0%, ROIC 17.9% vs -56.7% |
MSA vs GNSS — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
MSA vs GNSS — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MSA leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
MSA is the larger business by revenue, generating $1.9B annually — 37.7x GNSS's $51M. MSA is the more profitable business, keeping 15.2% of every revenue dollar as net income compared to GNSS's -29.2%. On growth, GNSS holds the edge at +145.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $1.9B | $51M |
| EBITDAEarnings before interest/tax | $496M | -$9M |
| Net IncomeAfter-tax profit | $291M | -$15M |
| Free Cash FlowCash after capex | $309M | -$3M |
| Gross MarginGross profit ÷ Revenue | +46.8% | +43.2% |
| Operating MarginEBIT ÷ Revenue | +22.0% | -22.1% |
| Net MarginNet income ÷ Revenue | +15.2% | -29.2% |
| FCF MarginFCF ÷ Revenue | +16.1% | -5.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +10.0% | +145.9% |
| EPS Growth (YoY)Latest quarter vs prior year | +21.2% | +78.0% |
Valuation Metrics
GNSS leads this category, winning 2 of 3 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $6.7B | $90M |
| Enterprise ValueMkt cap + debt − cash | $7.1B | $104M |
| Trailing P/EPrice ÷ TTM EPS | 24.25x | -5.00x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.76x | — |
| PEG RatioP/E ÷ EPS growth rate | 1.38x | — |
| EV / EBITDAEnterprise value multiple | 15.05x | — |
| Price / SalesMarket cap ÷ Revenue | 3.56x | 2.22x |
| Price / BookPrice ÷ Book value/share | 4.95x | 41.58x |
| Price / FCFMarket cap ÷ FCF | 22.56x | — |
Profitability & Efficiency
MSA leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
MSA delivers a 22.0% return on equity — every $100 of shareholder capital generates $22 in annual profit, vs $-8 for GNSS. MSA carries lower financial leverage with a 0.46x debt-to-equity ratio, signaling a more conservative balance sheet compared to GNSS's 9.85x. On the Piotroski fundamental quality scale (0–9), MSA scores 6/9 vs GNSS's 3/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +22.0% | -8.2% |
| ROA (TTM)Return on assets | +11.4% | -22.0% |
| ROICReturn on invested capital | +17.9% | -56.7% |
| ROCEReturn on capital employed | +19.2% | -68.2% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 3 |
| Debt / EquityFinancial leverage | 0.46x | 9.85x |
| Net DebtTotal debt minus cash | $462M | $13M |
| Cash & Equiv.Liquid assets | $165M | $8M |
| Total DebtShort + long-term debt | $627M | $21M |
| Interest CoverageEBIT ÷ Interest expense | 12.70x | -31.66x |
Total Returns (Dividends Reinvested)
MSA leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MSA five years ago would be worth $10,970 today (with dividends reinvested), compared to $3,328 for GNSS. Over the past 12 months, MSA leads with a +11.7% total return vs GNSS's +2.6%. The 3-year compound annual growth rate (CAGR) favors MSA at 9.6% vs GNSS's -11.8% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | +6.3% | -8.3% |
| 1-Year ReturnPast 12 months | +11.7% | +2.6% |
| 3-Year ReturnCumulative with dividends | +31.5% | -31.3% |
| 5-Year ReturnCumulative with dividends | +9.7% | -66.7% |
| 10-Year ReturnCumulative with dividends | +294.0% | +14.9% |
| CAGR (3Y)Annualised 3-year return | +9.6% | -11.8% |
Risk & Volatility
Evenly matched — MSA and GNSS each lead in 1 of 2 comparable metrics.
Risk & Volatility
GNSS is the less volatile stock with a 0.87 beta — it tends to amplify market swings less than MSA's 0.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSA currently trades 82.3% from its 52-week high vs GNSS's 74.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.90x | 0.87x |
| 52-Week HighHighest price in past year | $208.92 | $2.70 |
| 52-Week LowLowest price in past year | $151.10 | $1.40 |
| % of 52W HighCurrent price vs 52-week peak | +82.3% | +74.1% |
| RSI (14)Momentum oscillator 0–100 | 55.8 | 59.9 |
| Avg Volume (50D)Average daily shares traded | 209K | 95K |
Analyst Outlook
MSA leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
MSA is the only dividend payer here at 1.22% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — |
| Price TargetConsensus 12-month target | $235.00 | — |
| # AnalystsCovering analysts | 11 | — |
| Dividend YieldAnnual dividend ÷ price | +1.2% | — |
| Dividend StreakConsecutive years of raises | 12 | 1 |
| Dividend / ShareAnnual DPS | $2.09 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.3% | 0.0% |
MSA leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GNSS leads in 1 (Valuation Metrics). 1 tied.
MSA vs GNSS: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is MSA or GNSS a better buy right now?
For growth investors, Genasys Inc.
(GNSS) is the stronger pick with 69. 8% revenue growth year-over-year, versus 3. 7% for MSA Safety Incorporated (MSA). MSA Safety Incorporated (MSA) offers the better valuation at 24. 2x trailing P/E (19. 8x forward), making it the more compelling value choice. Analysts rate MSA Safety Incorporated (MSA) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — MSA or GNSS?
Over the past 5 years, MSA Safety Incorporated (MSA) delivered a total return of +9.
7%, compared to -66. 7% for Genasys Inc. (GNSS). Over 10 years, the gap is even starker: MSA returned +294. 0% versus GNSS's +14. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — MSA or GNSS?
By beta (market sensitivity over 5 years), Genasys Inc.
(GNSS) is the lower-risk stock at 0. 87β versus MSA Safety Incorporated's 0. 90β — meaning MSA is approximately 4% more volatile than GNSS relative to the S&P 500. On balance sheet safety, MSA Safety Incorporated (MSA) carries a lower debt/equity ratio of 46% versus 10% for Genasys Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — MSA or GNSS?
By revenue growth (latest reported year), Genasys Inc.
(GNSS) is pulling ahead at 69. 8% versus 3. 7% for MSA Safety Incorporated (MSA). On earnings-per-share growth, the picture is similar: Genasys Inc. grew EPS 44. 4% year-over-year, compared to -1. 7% for MSA Safety Incorporated. Over a 3-year CAGR, MSA leads at 7. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — MSA or GNSS?
MSA Safety Incorporated (MSA) is the more profitable company, earning 14.
9% net margin versus -44. 4% for Genasys Inc. — meaning it keeps 14. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSA leads at 21. 4% versus -41. 2% for GNSS. At the gross margin level — before operating expenses — MSA leads at 46. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — MSA or GNSS?
In this comparison, MSA (1.
2% yield) pays a dividend. GNSS does not pay a meaningful dividend and should not be held primarily for income.
07Is MSA or GNSS better for a retirement portfolio?
For long-horizon retirement investors, MSA Safety Incorporated (MSA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
90), 1. 2% yield, +294. 0% 10Y return). Both have compounded well over 10 years (MSA: +294. 0%, GNSS: +14. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between MSA and GNSS?
These companies operate in different sectors (MSA (Industrials) and GNSS (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: MSA is a small-cap quality compounder stock; GNSS is a small-cap high-growth stock. MSA pays a dividend while GNSS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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