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NMAX vs SSP vs FOX vs GTN vs WBD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NMAX
Newsmax, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$794M
5Y Perf.-92.6%
SSP
The E.W. Scripps Company

Broadcasting

Communication ServicesNASDAQ • US
Market Cap$552M
5Y Perf.+58.1%
FOX
Fox Corporation

Entertainment

Communication ServicesNASDAQ • US
Market Cap$13.28B
5Y Perf.+7.2%
GTN
Gray Media, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$412M
5Y Perf.+2.5%
WBD
Warner Bros. Discovery, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$67.98B
5Y Perf.+152.7%

NMAX vs SSP vs FOX vs GTN vs WBD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NMAX logoNMAX
SSP logoSSP
FOX logoFOX
GTN logoGTN
WBD logoWBD
IndustryBroadcastingBroadcastingEntertainmentBroadcastingEntertainment
Market Cap$794M$552M$13.28B$412M$67.98B
Revenue (TTM)$183M$2.15B$16.58B$3.08B$37.21B
Net Income (TTM)$-105M$-101M$1.89B$-76M$-2.15B
Gross Margin42.4%33.7%33.1%115.0%41.5%
Operating Margin-56.0%7.5%19.0%12.4%-4.0%
Forward P/E18.7x12.2x1.8x93.5x
Total Debt$4.10B$2.73B$7.46B$5.81B$32.57B
Cash & Equiv.$24M$28M$5.35B$368M$4.57B

NMAX vs SSP vs FOX vs GTN vs WBDLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NMAX
SSP
FOX
GTN
WBD
StockMar 25May 26Return
Newsmax, Inc. (NMAX)1007.4-92.6%
The E.W. Scripps Co… (SSP)100158.1+58.1%
Fox Corporation (FOX)100107.2+7.2%
Gray Media, Inc. (GTN)100102.5+2.5%
Warner Bros. Discov… (WBD)100252.7+152.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: NMAX vs SSP vs FOX vs GTN vs WBD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FOX leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Gray Media, Inc. is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. NMAX and WBD also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
NMAX
Newsmax, Inc.
The Growth Leader

NMAX ranks third and is worth considering specifically for growth.

  • 26.4% revenue growth vs GTN's -15.1%
Best for: growth
SSP
The E.W. Scripps Company
The Communication Services Pick

Among these 5 stocks, SSP doesn't own a clear edge in any measured category.

Best for: communication services exposure
FOX
Fox Corporation
The Income Pick

FOX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 3 yrs, beta 0.51, yield 1.1%
  • Rev growth 16.6%, EPS growth 56.9%, 3Y rev CAGR 5.3%
  • 104.9% 10Y total return vs WBD's -3.7%
  • Lower volatility, beta 0.51, Low D/E 60.4%, current ratio 2.91x
Best for: income & stability and growth exposure
GTN
Gray Media, Inc.
The Value Play

GTN is the #2 pick in this set and the best alternative if value and dividends is your priority.

  • Lower P/E (1.8x vs 93.5x)
  • 7.7% yield, 3-year raise streak, vs FOX's 1.1%, (3 stocks pay no dividend)
Best for: value and dividends
WBD
Warner Bros. Discovery, Inc.
The Momentum Pick

WBD is the clearest fit if your priority is momentum.

  • +216.8% vs NMAX's -75.6%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthNMAX logoNMAX26.4% revenue growth vs GTN's -15.1%
ValueGTN logoGTNLower P/E (1.8x vs 93.5x)
Quality / MarginsFOX logoFOX11.4% margin vs NMAX's -57.4%
Stability / SafetyFOX logoFOXBeta 0.51 vs NMAX's 1.64
DividendsGTN logoGTN7.7% yield, 3-year raise streak, vs FOX's 1.1%, (3 stocks pay no dividend)
Momentum (1Y)WBD logoWBD+216.8% vs NMAX's -75.6%
Efficiency (ROA)FOX logoFOX8.8% ROA vs NMAX's -44.9%, ROIC 16.5% vs -2.6%

NMAX vs SSP vs FOX vs GTN vs WBD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NMAXNewsmax, Inc.

Segment breakdown not available.

SSPThe E.W. Scripps Company
FY 2025
Core Advertising Revenue
62.0%$1.3B
Distribution Revenue
35.3%$759M
Other Revenue
1.7%$38M
Political Advertising Revenue
1.0%$22M
FOXFox Corporation
FY 2025
Television Segment
57.4%$9.3B
Cable Network Programming Segment
42.6%$6.9B
GTNGray Media, Inc.
FY 2025
Advertising
32.6%$1.5B
Core Advertising
31.6%$1.5B
Retransmission Consent
31.1%$1.4B
Production Companies
2.3%$107M
Service, Other
1.4%$65M
Political Advertising
0.9%$42M
WBDWarner Bros. Discovery, Inc.
FY 2024
Distribution Revenue
50.1%$19.7B
Content Licensing Contracts
26.2%$10.3B
Advertising
20.6%$8.1B
Service, Other
3.1%$1.2B

NMAX vs SSP vs FOX vs GTN vs WBD — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFOXLAGGINGSSP

Income & Cash Flow (Last 12 Months)

FOX leads this category, winning 4 of 6 comparable metrics.

WBD is the larger business by revenue, generating $37.2B annually — 203.8x NMAX's $183M. FOX is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to NMAX's -57.4%. On growth, FOX holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.WBD logoWBDWarner Bros. Disc…
RevenueTrailing 12 months$183M$2.2B$16.6B$3.1B$37.2B
EBITDAEarnings before interest/tax-$96M$237M$3.5B$932M$7.5B
Net IncomeAfter-tax profit-$105M-$101M$1.9B-$76M-$2.2B
Free Cash FlowCash after capex-$97M$7M$2.5B-$74M$2.3B
Gross MarginGross profit ÷ Revenue+42.4%+33.7%+33.1%+115.0%+41.5%
Operating MarginEBIT ÷ Revenue-56.0%+7.5%+19.0%+12.4%-4.0%
Net MarginNet income ÷ Revenue-57.4%-4.7%+11.4%-2.5%-5.8%
FCF MarginFCF ÷ Revenue-53.0%+0.3%+15.3%-2.4%+6.2%
Rev. Growth (YoY)Latest quarter vs prior year-0.7%-23.1%+2.0%-1.8%-1.0%
EPS Growth (YoY)Latest quarter vs prior year+94.2%-155.4%-35.8%+98.5%-5.5%
FOX leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

GTN leads this category, winning 4 of 6 comparable metrics.

At 11.5x trailing earnings, FOX trades at a 88% valuation discount to WBD's 93.5x P/E. On an enterprise value basis, FOX's 4.3x EV/EBITDA is more attractive than SSP's 285.5x.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.WBD logoWBDWarner Bros. Disc…
Market CapShares × price$794M$552M$13.3B$412M$68.0B
Enterprise ValueMkt cap + debt − cash$4.9B$3.3B$15.4B$5.9B$96.0B
Trailing P/EPrice ÷ TTM EPS-9.92x-2.50x11.51x-5.03x93.52x
Forward P/EPrice ÷ next-FY EPS est.18.72x12.20x1.81x
PEG RatioP/E ÷ EPS growth rate0.46x
EV / EBITDAEnterprise value multiple285.46x4.26x9.31x13.73x
Price / SalesMarket cap ÷ Revenue4.64x0.26x0.81x0.13x1.82x
Price / BookPrice ÷ Book value/share0.33x2.11x0.15x1.85x
Price / FCFMarket cap ÷ FCF84.68x4.44x2.27x22.02x
GTN leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

FOX leads this category, winning 8 of 9 comparable metrics.

FOX delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-99 for NMAX. FOX carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SSP's 2.19x. On the Piotroski fundamental quality scale (0–9), FOX scores 8/9 vs SSP's 3/9, reflecting strong financial health.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.WBD logoWBDWarner Bros. Disc…
ROE (TTM)Return on equity-99.0%-7.9%+17.0%-2.9%-5.9%
ROA (TTM)Return on assets-44.9%-2.0%+8.8%-0.7%-2.2%
ROICReturn on invested capital-2.6%+3.1%+16.5%+3.5%+1.5%
ROCEReturn on capital employed-3.2%+3.5%+16.4%+3.9%+1.5%
Piotroski ScoreFundamental quality 0–943846
Debt / EquityFinancial leverage2.19x0.60x2.07x0.88x
Net DebtTotal debt minus cash$4.1B$2.7B$2.1B$5.4B$28.0B
Cash & Equiv.Liquid assets$24M$28M$5.4B$368M$4.6B
Total DebtShort + long-term debt$4.1B$2.7B$7.5B$5.8B$32.6B
Interest CoverageEBIT ÷ Interest expense-5459.30x0.55x8.91x1.12x3.56x
FOX leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WBD leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in FOX five years ago would be worth $15,900 today (with dividends reinvested), compared to $736 for NMAX. Over the past 12 months, WBD leads with a +216.8% total return vs NMAX's -75.6%. The 3-year compound annual growth rate (CAGR) favors WBD at 26.3% vs NMAX's -58.1% — a key indicator of consistent wealth creation.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.WBD logoWBDWarner Bros. Disc…
YTD ReturnYear-to-date-22.0%+18.5%-13.9%-6.0%-4.9%
1-Year ReturnPast 12 months-75.6%+95.8%+20.6%+27.7%+216.8%
3-Year ReturnCumulative with dividends-92.6%-40.9%+96.6%-26.1%+101.5%
5-Year ReturnCumulative with dividends-92.6%-76.9%+59.0%-72.7%-27.8%
10-Year ReturnCumulative with dividends-92.6%-66.5%+104.9%-50.5%-3.7%
CAGR (3Y)Annualised 3-year return-58.1%-16.1%+25.3%-9.6%+26.3%
WBD leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FOX and WBD each lead in 1 of 2 comparable metrics.

FOX is the less volatile stock with a 0.51 beta — it tends to amplify market swings less than NMAX's 1.64 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WBD currently trades 90.4% from its 52-week high vs NMAX's 22.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.WBD logoWBDWarner Bros. Disc…
Beta (5Y)Sensitivity to S&P 5001.64x1.50x0.51x1.54x0.90x
52-Week HighHighest price in past year$27.49$5.39$68.17$6.43$30.00
52-Week LowLowest price in past year$5.11$2.02$46.26$3.50$8.06
% of 52W HighCurrent price vs 52-week peak+22.4%+86.8%+82.9%+68.9%+90.4%
RSI (14)Momentum oscillator 0–10046.160.951.152.848.9
Avg Volume (50D)Average daily shares traded1.7M715K1.4M1.3M22.2M
Evenly matched — FOX and WBD each lead in 1 of 2 comparable metrics.

Analyst Outlook

GTN leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: SSP as "Hold", FOX as "Hold", GTN as "Buy", WBD as "Hold". Consensus price targets imply 80.6% upside for GTN (target: $8) vs -16.7% for SSP (target: $4). For income investors, GTN offers the higher dividend yield at 7.68% vs FOX's 1.06%.

MetricNMAX logoNMAXNewsmax, Inc.SSP logoSSPThe E.W. Scripps …FOX logoFOXFox CorporationGTN logoGTNGray Media, Inc.WBD logoWBDWarner Bros. Disc…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyHold
Price TargetConsensus 12-month target$3.90$79.00$8.00$29.94
# AnalystsCovering analysts842932
Dividend YieldAnnual dividend ÷ price+1.1%+7.7%
Dividend StreakConsecutive years of raises3331
Dividend / ShareAnnual DPS$0.60$0.34
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+7.5%0.0%0.0%
GTN leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

FOX leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GTN leads in 2 (Valuation Metrics, Analyst Outlook). 1 tied.

Best OverallFox Corporation (FOX)Leads 2 of 6 categories
Loading custom metrics...

NMAX vs SSP vs FOX vs GTN vs WBD: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NMAX or SSP or FOX or GTN or WBD a better buy right now?

For growth investors, Newsmax, Inc.

(NMAX) is the stronger pick with 26. 4% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Fox Corporation (FOX) offers the better valuation at 11. 5x trailing P/E (12. 2x forward), making it the more compelling value choice. Analysts rate Gray Media, Inc. (GTN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NMAX or SSP or FOX or GTN or WBD?

On trailing P/E, Fox Corporation (FOX) is the cheapest at 11.

5x versus Warner Bros. Discovery, Inc. at 93. 5x. On forward P/E, Gray Media, Inc. is actually cheaper at 1. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — NMAX or SSP or FOX or GTN or WBD?

Over the past 5 years, Fox Corporation (FOX) delivered a total return of +59.

0%, compared to -92. 6% for Newsmax, Inc. (NMAX). Over 10 years, the gap is even starker: FOX returned +104. 9% versus NMAX's -92. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NMAX or SSP or FOX or GTN or WBD?

By beta (market sensitivity over 5 years), Fox Corporation (FOX) is the lower-risk stock at 0.

51β versus Newsmax, Inc. 's 1. 64β — meaning NMAX is approximately 220% more volatile than FOX relative to the S&P 500. On balance sheet safety, Fox Corporation (FOX) carries a lower debt/equity ratio of 60% versus 2% for The E. W. Scripps Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — NMAX or SSP or FOX or GTN or WBD?

By revenue growth (latest reported year), Newsmax, Inc.

(NMAX) is pulling ahead at 26. 4% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Warner Bros. Discovery, Inc. grew EPS 106. 3% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, FOX leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NMAX or SSP or FOX or GTN or WBD?

Fox Corporation (FOX) is the more profitable company, earning 13.

9% net margin versus -42. 2% for Newsmax, Inc. — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOX leads at 19. 8% versus -40. 8% for NMAX. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NMAX or SSP or FOX or GTN or WBD more undervalued right now?

On forward earnings alone, Gray Media, Inc.

(GTN) trades at 1. 8x forward P/E versus 18. 7x for The E. W. Scripps Company — 16. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTN: 80. 6% to $8. 00.

08

Which pays a better dividend — NMAX or SSP or FOX or GTN or WBD?

In this comparison, GTN (7.

7% yield), FOX (1. 1% yield) pay a dividend. NMAX, SSP, WBD do not pay a meaningful dividend and should not be held primarily for income.

09

Is NMAX or SSP or FOX or GTN or WBD better for a retirement portfolio?

For long-horizon retirement investors, Fox Corporation (FOX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

51), 1. 1% yield, +104. 9% 10Y return). Newsmax, Inc. (NMAX) carries a higher beta of 1. 64 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (FOX: +104. 9%, NMAX: -92. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NMAX and SSP and FOX and GTN and WBD?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: NMAX is a small-cap high-growth stock; SSP is a small-cap quality compounder stock; FOX is a mid-cap high-growth stock; GTN is a small-cap income-oriented stock; WBD is a mid-cap quality compounder stock. FOX, GTN pay a dividend while NMAX, SSP, WBD do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(NMAX: -0.7% · SSP: -23.1%)

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