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Stock Comparison

NRC vs MORN vs MSCI vs SATS vs SPGI

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
NRC
National Research Corporation

Medical - Healthcare Information Services

HealthcareNASDAQ • US
Market Cap$440M
5Y Perf.-66.4%
MORN
Morningstar, Inc.

Financial - Data & Stock Exchanges

Financial ServicesNASDAQ • US
Market Cap$6.92B
5Y Perf.+29.1%
MSCI
MSCI Inc.

Financial - Data & Stock Exchanges

Financial ServicesNYSE • US
Market Cap$45.96B
5Y Perf.+89.1%
SATS
EchoStar Corporation

Communication Equipment

TechnologyNASDAQ • US
Market Cap$37.23B
5Y Perf.+362.1%
SPGI
S&P Global Inc.

Financial - Data & Stock Exchanges

Financial ServicesNYSE • US
Market Cap$125.50B
5Y Perf.+28.7%

NRC vs MORN vs MSCI vs SATS vs SPGI — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
NRC logoNRC
MORN logoMORN
MSCI logoMSCI
SATS logoSATS
SPGI logoSPGI
IndustryMedical - Healthcare Information ServicesFinancial - Data & Stock ExchangesFinancial - Data & Stock ExchangesCommunication EquipmentFinancial - Data & Stock Exchanges
Market Cap$440M$6.92B$45.96B$37.23B$125.50B
Revenue (TTM)$139M$2.45B$3.13B$14.80B$15.34B
Net Income (TTM)$9M$403M$1.32B$-23.27B$4.78B
Gross Margin55.9%61.0%82.4%39.1%70.2%
Operating Margin14.1%21.5%54.7%-116.5%42.2%
Forward P/E22.2x15.3x32.2x21.6x
Total Debt$79M$1.41B$6.31B$31.01B$14.20B
Cash & Equiv.$4M$475M$515M$1.88B$1.75B

NRC vs MORN vs MSCI vs SATS vs SPGILong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

NRC
MORN
MSCI
SATS
SPGI
StockJun 20May 26Return
National Research C… (NRC)10033.6-66.4%
Morningstar, Inc. (MORN)100129.1+29.1%
MSCI Inc. (MSCI)100189.1+89.1%
EchoStar Corporation (SATS)100462.1+362.1%
S&P Global Inc. (SPGI)100128.7+28.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: NRC vs MORN vs MSCI vs SATS vs SPGI

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSCI leads in 3 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Morningstar, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. NRC and SATS also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
NRC
National Research Corporation
The Income Pick

NRC ranks third and is worth considering specifically for dividends.

  • 2.5% yield, 1-year raise streak, vs MORN's 1.0%, (1 stock pays no dividend)
Best for: dividends
MORN
Morningstar, Inc.
The Banking Pick

MORN is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 12 yrs, beta 0.41, yield 1.0%
  • Lower volatility, beta 0.41, current ratio 0.99x
  • PEG 1.35 vs SPGI's 2.48
  • Beta 0.41, yield 1.0%, current ratio 0.99x
Best for: income & stability and sleep-well-at-night
MSCI
MSCI Inc.
The Banking Pick

MSCI carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 9.7%, EPS growth 10.7%
  • 7.4% 10Y total return vs SATS's 222.7%
  • 9.7% NII/revenue growth vs SATS's -5.2%
  • 38.4% margin vs SATS's -157.2%
Best for: growth exposure and long-term compounding
SATS
EchoStar Corporation
The Momentum Pick

SATS is the clearest fit if your priority is momentum.

  • +5.4% vs MORN's -40.5%
Best for: momentum
SPGI
S&P Global Inc.
The Financial Play

Among these 5 stocks, SPGI doesn't own a clear edge in any measured category.

Best for: financial services exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSCI logoMSCI9.7% NII/revenue growth vs SATS's -5.2%
ValueMORN logoMORNBetter valuation composite
Quality / MarginsMSCI logoMSCI38.4% margin vs SATS's -157.2%
Stability / SafetyMORN logoMORNBeta 0.41 vs SATS's 1.72, lower leverage
DividendsNRC logoNRC2.5% yield, 1-year raise streak, vs MORN's 1.0%, (1 stock pays no dividend)
Momentum (1Y)SATS logoSATS+5.4% vs MORN's -40.5%
Efficiency (ROA)MSCI logoMSCI24.0% ROA vs SATS's -49.1%, ROIC 34.9% vs -32.9%

NRC vs MORN vs MSCI vs SATS vs SPGI — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

NRCNational Research Corporation

Segment breakdown not available.

MORNMorningstar, Inc.
FY 2025
Licensed-Based
70.3%$1.7B
Transaction-Based
15.7%$383M
Asset-Based
14.0%$343M
MSCIMSCI Inc.
FY 2025
Index
64.3%$1.8B
Analytics
25.7%$714M
All Other Segments
10.0%$279M
SATSEchoStar Corporation
FY 2024
Service revenue
94.5%$15.0B
Equipment sales and other revenue
5.5%$869M
SPGIS&P Global Inc.
FY 2025
Market Intelligence Segment
37.1%$4.9B
Ratings Segment
35.7%$4.7B
Indices Segment
14.0%$1.9B
Mobility
13.2%$1.7B

NRC vs MORN vs MSCI vs SATS vs SPGI — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSCILAGGINGSPGI

Income & Cash Flow (Last 12 Months)

MSCI leads this category, winning 4 of 6 comparable metrics.

SPGI is the larger business by revenue, generating $15.3B annually — 110.6x NRC's $139M. MSCI is the more profitable business, keeping 38.4% of every revenue dollar as net income compared to SATS's -157.2%. On growth, NRC holds the edge at +3.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricNRC logoNRCNational Research…MORN logoMORNMorningstar, Inc.MSCI logoMSCIMSCI Inc.SATS logoSATSEchoStar Corporat…SPGI logoSPGIS&P Global Inc.
RevenueTrailing 12 months$139M$2.4B$3.1B$14.8B$15.3B
EBITDAEarnings before interest/tax$28M$763M$2.0B-$16.0B$7.8B
Net IncomeAfter-tax profit$9M$403M$1.3B-$23.3B$4.8B
Free Cash FlowCash after capex$17M$437M$1.5B-$909M$5.6B
Gross MarginGross profit ÷ Revenue+55.9%+61.0%+82.4%+39.1%+70.2%
Operating MarginEBIT ÷ Revenue+14.1%+21.5%+54.7%-116.5%+42.2%
Net MarginNet income ÷ Revenue+6.5%+15.3%+38.4%-157.2%+29.2%
FCF MarginFCF ÷ Revenue+12.6%+18.1%+49.4%-6.1%+35.6%
Rev. Growth (YoY)Latest quarter vs prior year+3.7%-5.2%
EPS Growth (YoY)Latest quarter vs prior year-44.0%+50.0%+49.1%+28.2%+32.5%
MSCI leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MORN leads this category, winning 4 of 7 comparable metrics.

At 20.5x trailing earnings, MORN trades at a 49% valuation discount to MSCI's 40.6x P/E. Adjusting for growth (PEG ratio), MORN offers better value at 1.81x vs SPGI's 3.32x — a lower PEG means you pay less per unit of expected earnings growth.

MetricNRC logoNRCNational Research…MORN logoMORNMorningstar, Inc.MSCI logoMSCIMSCI Inc.SATS logoSATSEchoStar Corporat…SPGI logoSPGIS&P Global Inc.
Market CapShares × price$440M$6.9B$46.0B$37.2B$125.5B
Enterprise ValueMkt cap + debt − cash$515M$7.9B$51.8B$66.4B$138.0B
Trailing P/EPrice ÷ TTM EPS37.56x20.52x40.58x-2.56x28.92x
Forward P/EPrice ÷ next-FY EPS est.22.19x15.30x32.17x21.61x
PEG RatioP/E ÷ EPS growth rate1.81x2.40x3.32x
EV / EBITDAEnterprise value multiple17.05x10.96x26.79x18.02x
Price / SalesMarket cap ÷ Revenue3.20x2.83x14.66x2.48x8.18x
Price / BookPrice ÷ Book value/share31.26x6.29x6.39x3.58x
Price / FCFMarket cap ÷ FCF27.96x15.64x29.67x23.00x
MORN leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

MSCI leads this category, winning 4 of 9 comparable metrics.

NRC delivers a 57.2% return on equity — every $100 of shareholder capital generates $57 in annual profit, vs $-2 for SATS. SPGI carries lower financial leverage with a 0.39x debt-to-equity ratio, signaling a more conservative balance sheet compared to NRC's 5.65x. On the Piotroski fundamental quality scale (0–9), MSCI scores 8/9 vs SATS's 3/9, reflecting strong financial health.

MetricNRC logoNRCNational Research…MORN logoMORNMorningstar, Inc.MSCI logoMSCIMSCI Inc.SATS logoSATSEchoStar Corporat…SPGI logoSPGIS&P Global Inc.
ROE (TTM)Return on equity+57.2%+30.0%-2.4%+12.9%
ROA (TTM)Return on assets+6.6%+10.9%+24.0%-49.1%+7.9%
ROICReturn on invested capital+18.8%+15.3%+34.9%-32.9%+9.7%
ROCEReturn on capital employed+23.2%+20.6%+44.3%-41.3%+12.1%
Piotroski ScoreFundamental quality 0–956837
Debt / EquityFinancial leverage5.65x1.15x5.33x0.39x
Net DebtTotal debt minus cash$75M$933M$5.8B$29.1B$12.5B
Cash & Equiv.Liquid assets$4M$475M$515M$1.9B$1.7B
Total DebtShort + long-term debt$79M$1.4B$6.3B$31.0B$14.2B
Interest CoverageEBIT ÷ Interest expense3.82x12.40x7.67x-9.93x22.69x
MSCI leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

SATS leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in SATS five years ago would be worth $47,479 today (with dividends reinvested), compared to $4,800 for NRC. Over the past 12 months, SATS leads with a +540.5% total return vs MORN's -40.5%. The 3-year compound annual growth rate (CAGR) favors SATS at 99.7% vs NRC's -20.5% — a key indicator of consistent wealth creation.

MetricNRC logoNRCNational Research…MORN logoMORNMorningstar, Inc.MSCI logoMSCIMSCI Inc.SATS logoSATSEchoStar Corporat…SPGI logoSPGIS&P Global Inc.
YTD ReturnYear-to-date+9.2%-13.0%+12.4%+15.2%-16.9%
1-Year ReturnPast 12 months+45.9%-40.5%+12.9%+540.5%-16.8%
3-Year ReturnCumulative with dividends-49.7%-9.6%+38.3%+696.0%+19.5%
5-Year ReturnCumulative with dividends-52.0%-18.1%+43.1%+374.8%+18.3%
10-Year ReturnCumulative with dividends+91.8%+131.4%+742.3%+222.7%+304.9%
CAGR (3Y)Annualised 3-year return-20.5%-3.3%+11.4%+99.7%+6.1%
SATS leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MORN and MSCI each lead in 1 of 2 comparable metrics.

MORN is the less volatile stock with a 0.41 beta — it tends to amplify market swings less than SATS's 1.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MSCI currently trades 98.6% from its 52-week high vs MORN's 57.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricNRC logoNRCNational Research…MORN logoMORNMorningstar, Inc.MSCI logoMSCIMSCI Inc.SATS logoSATSEchoStar Corporat…SPGI logoSPGIS&P Global Inc.
Beta (5Y)Sensitivity to S&P 5000.80x0.41x0.56x1.72x0.49x
52-Week HighHighest price in past year$22.79$316.71$640.20$147.25$579.05
52-Week LowLowest price in past year$11.01$149.08$501.08$14.90$381.61
% of 52W HighCurrent price vs 52-week peak+85.7%+57.5%+98.6%+87.7%+73.2%
RSI (14)Momentum oscillator 0–10065.055.671.753.747.7
Avg Volume (50D)Average daily shares traded89K487K523K6.6M1.8M
Evenly matched — MORN and MSCI each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NRC and MORN and SPGI each lead in 1 of 2 comparable metrics.

Analyst consensus: MORN as "Hold", MSCI as "Buy", SATS as "Buy", SPGI as "Buy". Consensus price targets imply 29.9% upside for MORN (target: $237) vs 5.6% for SATS (target: $136). For income investors, NRC offers the higher dividend yield at 2.51% vs SPGI's 0.90%.

MetricNRC logoNRCNational Research…MORN logoMORNMorningstar, Inc.MSCI logoMSCIMSCI Inc.SATS logoSATSEchoStar Corporat…SPGI logoSPGIS&P Global Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuy
Price TargetConsensus 12-month target$236.50$688.00$136.40$548.11
# AnalystsCovering analysts6271128
Dividend YieldAnnual dividend ÷ price+2.5%+1.0%+1.1%+0.9%
Dividend StreakConsecutive years of raises11211012
Dividend / ShareAnnual DPS$0.49$1.82$7.20$3.83
Buyback YieldShare repurchases ÷ mkt cap+4.6%+11.4%+5.4%+0.1%+4.0%
Evenly matched — NRC and MORN and SPGI each lead in 1 of 2 comparable metrics.
Key Takeaway

MSCI leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). MORN leads in 1 (Valuation Metrics). 2 tied.

Best OverallMSCI Inc. (MSCI)Leads 2 of 6 categories
Loading custom metrics...

NRC vs MORN vs MSCI vs SATS vs SPGI: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is NRC or MORN or MSCI or SATS or SPGI a better buy right now?

For growth investors, MSCI Inc.

(MSCI) is the stronger pick with 9. 7% revenue growth year-over-year, versus -5. 2% for EchoStar Corporation (SATS). Morningstar, Inc. (MORN) offers the better valuation at 20. 5x trailing P/E (15. 3x forward), making it the more compelling value choice. Analysts rate MSCI Inc. (MSCI) a "Buy" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — NRC or MORN or MSCI or SATS or SPGI?

On trailing P/E, Morningstar, Inc.

(MORN) is the cheapest at 20. 5x versus MSCI Inc. at 40. 6x. On forward P/E, Morningstar, Inc. is actually cheaper at 15. 3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Morningstar, Inc. wins at 1. 35x versus S&P Global Inc. 's 2. 48x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — NRC or MORN or MSCI or SATS or SPGI?

Over the past 5 years, EchoStar Corporation (SATS) delivered a total return of +374.

8%, compared to -52. 0% for National Research Corporation (NRC). Over 10 years, the gap is even starker: MSCI returned +742. 3% versus NRC's +91. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — NRC or MORN or MSCI or SATS or SPGI?

By beta (market sensitivity over 5 years), Morningstar, Inc.

(MORN) is the lower-risk stock at 0. 41β versus EchoStar Corporation's 1. 72β — meaning SATS is approximately 319% more volatile than MORN relative to the S&P 500. On balance sheet safety, S&P Global Inc. (SPGI) carries a lower debt/equity ratio of 39% versus 6% for National Research Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — NRC or MORN or MSCI or SATS or SPGI?

By revenue growth (latest reported year), MSCI Inc.

(MSCI) is pulling ahead at 9. 7% versus -5. 2% for EchoStar Corporation (SATS). On earnings-per-share growth, the picture is similar: S&P Global Inc. grew EPS 18. 7% year-over-year, compared to -113. 6% for EchoStar Corporation. Over a 3-year CAGR, NRC leads at -3. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — NRC or MORN or MSCI or SATS or SPGI?

MSCI Inc.

(MSCI) is the more profitable company, earning 38. 4% net margin versus -155. 1% for EchoStar Corporation — meaning it keeps 38. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSCI leads at 54. 7% versus -118. 1% for SATS. At the gross margin level — before operating expenses — MSCI leads at 82. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is NRC or MORN or MSCI or SATS or SPGI more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Morningstar, Inc. (MORN) is the more undervalued stock at a PEG of 1. 35x versus S&P Global Inc. 's 2. 48x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Morningstar, Inc. (MORN) trades at 15. 3x forward P/E versus 32. 2x for MSCI Inc. — 16. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MORN: 29. 9% to $236. 50.

08

Which pays a better dividend — NRC or MORN or MSCI or SATS or SPGI?

In this comparison, NRC (2.

5% yield), MSCI (1. 1% yield), MORN (1. 0% yield), SPGI (0. 9% yield) pay a dividend. SATS does not pay a meaningful dividend and should not be held primarily for income.

09

Is NRC or MORN or MSCI or SATS or SPGI better for a retirement portfolio?

For long-horizon retirement investors, MSCI Inc.

(MSCI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 56), 1. 1% yield, +742. 3% 10Y return). EchoStar Corporation (SATS) carries a higher beta of 1. 72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSCI: +742. 3%, SATS: +222. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between NRC and MORN and MSCI and SATS and SPGI?

These companies operate in different sectors (NRC (Healthcare) and MORN (Financial Services) and MSCI (Financial Services) and SATS (Technology) and SPGI (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

NRC, MORN, MSCI, SPGI pay a dividend while SATS does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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NRC

Income & Dividend Stock

  • Sector: Healthcare
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.0%
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MORN

Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
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MSCI

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 23%
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SATS

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 23%
Run This Screen
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SPGI

Quality Mega-Cap Compounder

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 17%
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Custom Screen

Beat Both

Find stocks that outperform NRC and MORN and MSCI and SATS and SPGI on the metrics below

Revenue Growth>
%
(NRC: 3.7% · MORN: 7.5%)
Net Margin>
%
(NRC: 6.5% · MORN: 15.3%)
P/E Ratio<
x
(NRC: 37.6x · MORN: 20.5x)

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