Comprehensive Stock Comparison
Compare ON24, Inc. (ONTF) vs Sportradar Group AG (SRAD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SRAD | 26.1% revenue growth vs ONTF's -5.9% |
| Value | SRAD | Lower P/E (36.7x vs 60.5x) |
| Quality / Margins | SRAD | 7.7% net margin vs ONTF's -20.7% |
| Stability / Safety | SRAD | Beta 0.80 vs ONTF's 0.84 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | ONTF | +43.5% vs SRAD's -15.5% |
| Efficiency (ROA) | SRAD | 3.9% ROA vs ONTF's -12.6%, ROIC 15.8% vs -21.0% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
ON24 operates a cloud-based digital experience platform that helps businesses convert engagement into revenue through interactive webinars, virtual events, and multimedia content. The company generates revenue primarily from subscription fees for its software platform — with additional income from professional services like implementation and premium support — serving enterprises across various industries. Its competitive advantage lies in its specialized focus on B2B digital engagement analytics, capturing first-person data that provides unique insights into audience behavior and content effectiveness.
Sportradar is a sports data and technology company that provides mission-critical data, odds, and content to sports betting operators, media companies, and sports leagues. It generates revenue primarily through data services to betting operators (roughly 70% of revenue) and media rights distribution to broadcasters (roughly 30%), with additional income from integrity monitoring and advertising solutions. The company's moat lies in its exclusive long-term partnerships with major sports leagues — including the NBA, NFL, and FIFA — which provide proprietary data feeds that competitors cannot replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SRAD leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). ONTF leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
SRAD is the larger business by revenue, generating $1.2B annually — 8.8x ONTF's $139M. SRAD is the more profitable business, keeping 7.7% of every revenue dollar as net income compared to ONTF's -20.7%. On growth, SRAD holds the edge at +14.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ONTFON24, Inc. | SRADSportradar Group … |
|---|---|---|
| RevenueTrailing 12 months | $139M | $1.2B |
| EBITDAEarnings before interest/tax | -$32M | $451M |
| Net IncomeAfter-tax profit | -$29M | $95M |
| Free Cash FlowCash after capex | $4M | $200M |
| Gross MarginGross profit ÷ Revenue | +74.6% | +57.0% |
| Operating MarginEBIT ÷ Revenue | -25.7% | +10.9% |
| Net MarginNet income ÷ Revenue | -20.7% | +7.7% |
| FCF MarginFCF ÷ Revenue | +2.8% | +16.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.6% | +14.5% |
| EPS Growth (YoY)Latest quarter vs prior year | +28.6% | -41.3% |
Valuation Metrics
| Metric | ONTFON24, Inc. | SRADSportradar Group … |
|---|---|---|
| Market CapShares × price | $342M | $4.0B |
| Enterprise ValueMkt cap + debt − cash | $310M | $3.6B |
| Trailing P/EPrice ÷ TTM EPS | -11.78x | 154.81x |
| Forward P/EPrice ÷ next-FY EPS est. | 60.45x | 36.74x |
| PEG RatioP/E ÷ EPS growth rate | — | 4.97x |
| EV / EBITDAEnterprise value multiple | — | 7.31x |
| Price / SalesMarket cap ÷ Revenue | 2.45x | 3.04x |
| Price / BookPrice ÷ Book value/share | 2.44x | 5.29x |
| Price / FCFMarket cap ÷ FCF | 86.08x | 26.87x |
Profitability & Efficiency
SRAD delivers a 9.6% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $-21 for ONTF. ONTF carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to SRAD's 0.05x. On the Piotroski fundamental quality scale (0–9), SRAD scores 6/9 vs ONTF's 5/9, reflecting solid financial health.
| Metric | ONTFON24, Inc. | SRADSportradar Group … |
|---|---|---|
| ROE (TTM)Return on equity | -20.7% | +9.6% |
| ROA (TTM)Return on assets | -12.6% | +3.9% |
| ROICReturn on invested capital | -21.0% | +15.8% |
| ROCEReturn on capital employed | -23.2% | +7.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.04x | 0.05x |
| Net DebtTotal debt minus cash | -$31M | -$302M |
| Cash & Equiv.Liquid assets | $37M | $348M |
| Total DebtShort + long-term debt | $6M | $47M |
| Interest CoverageEBIT ÷ Interest expense | -133.98x | 2.63x |
Total Returns (with DRIP)
A $10,000 investment in SRAD five years ago would be worth $7,289 today (with dividends reinvested), compared to $1,435 for ONTF. Over the past 12 months, ONTF leads with a +43.5% total return vs SRAD's -15.5%. The 3-year compound annual growth rate (CAGR) favors SRAD at 14.3% vs ONTF's -1.9% — a key indicator of consistent wealth creation.
| Metric | ONTFON24, Inc. | SRADSportradar Group … |
|---|---|---|
| YTD ReturnYear-to-date | +0.6% | -21.7% |
| 1-Year ReturnPast 12 months | +43.5% | -15.5% |
| 3-Year ReturnCumulative with dividends | -5.6% | +49.4% |
| 5-Year ReturnCumulative with dividends | -85.6% | -27.1% |
| 10-Year ReturnCumulative with dividends | -87.2% | -27.1% |
| CAGR (3Y)Annualised 3-year return | -1.9% | +14.3% |
Risk & Volatility
SRAD is the less volatile stock with a 0.80 beta — it tends to amplify market swings less than ONTF's 0.84 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ONTF currently trades 98.9% from its 52-week high vs SRAD's 56.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ONTFON24, Inc. | SRADSportradar Group … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.84x | 0.80x |
| 52-Week HighHighest price in past year | $8.10 | $32.22 |
| 52-Week LowLowest price in past year | $4.35 | $15.72 |
| % of 52W HighCurrent price vs 52-week peak | +98.9% | +56.7% |
| RSI (14)Momentum oscillator 0–100 | 65.3 | 53.5 |
| Avg Volume (50D)Average daily shares traded | 404K | 2.2M |
Analyst Outlook
Wall Street rates ONTF as "Hold" and SRAD as "Buy". Consensus price targets imply 75.2% upside for SRAD (target: $32) vs 1.1% for ONTF (target: $8).
| Metric | ONTFON24, Inc. | SRADSportradar Group … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $8.10 | $32.00 |
| # AnalystsCovering analysts | 7 | 16 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +6.5% | +0.9% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Oct 21 | Feb 26 | Change |
|---|---|---|---|
| ON24, Inc. (ONTF) | 100 | 39.93 | -60.1% |
| Sportradar Group AG (SRAD) | 93.61 | 72.81 | -22.2% |
Sportradar Group AG (SRAD) returned -27% over 5 years vs ON24, Inc. (ONTF)'s -86%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| ON24, Inc. (ONTF) | $83M | $139M | +68.6% |
| Sportradar Group AG (SRAD) | $380M | $1.1B | +190.9% |
ON24, Inc.'s revenue grew from $83M (2018) to $139M (2025) — a 7.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| ON24, Inc. (ONTF) | -21.3% | -20.7% | +2.7% |
| Sportradar Group AG (SRAD) | 3.1% | 3.1% | +0.1% |
ON24, Inc.'s net margin went from -21% (2018) to -21% (2025).
Chart 4P/E Ratio History — 4 Years
| Stock | 2021 | 2024 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 375.4 | 173.4 | -53.8% |
Sportradar Group AG has traded in a 101x–375x P/E range over 4 years; current trailing P/E is ~155x.
Chart 5EPS Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| ON24, Inc. (ONTF) | -0.43 | -0.68 | -58.1% |
| Sportradar Group AG (SRAD) | 0.03 | 0.1 | +287.6% |
ON24, Inc.'s EPS grew from $-0.43 (2018) to $-0.68 (2025).
Chart 6Free Cash Flow — 5 Years
ON24, Inc. generated $4M FCF in 2025 (+144% vs 2021). Sportradar Group AG generated $125M FCF in 2024 (+8428% vs 2021).
ONTF vs SRAD: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is ONTF or SRAD a better buy right now?
Sportradar Group AG (SRAD) offers the better valuation at 154.8x trailing P/E (36.7x forward), making it the more compelling value choice. Analysts rate Sportradar Group AG (SRAD) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ONTF or SRAD?
On forward P/E, Sportradar Group AG is actually cheaper at 36.7x.
03Which is the better long-term investment — ONTF or SRAD?
Over the past 5 years, Sportradar Group AG (SRAD) delivered a total return of -27.1%, compared to -85.6% for ON24, Inc. (ONTF). A $10,000 investment in SRAD five years ago would be worth approximately $7K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SRAD returned -27.1% versus ONTF's -87.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ONTF or SRAD?
By beta (market sensitivity over 5 years), Sportradar Group AG (SRAD) is the lower-risk stock at 0.80β versus ON24, Inc.'s 0.84β — meaning ONTF is approximately 5% more volatile than SRAD relative to the S&P 500. On balance sheet safety, ON24, Inc. (ONTF) carries a lower debt/equity ratio of 4% versus 5% for Sportradar Group AG — giving it more financial flexibility in a downturn.
05Which has better profit margins — ONTF or SRAD?
Sportradar Group AG (SRAD) is the more profitable company, earning 3.1% net margin versus -20.7% for ON24, Inc. — meaning it keeps 3.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SRAD leads at 12.2% versus -25.7% for ONTF. At the gross margin level — before operating expenses — ONTF leads at 74.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is ONTF or SRAD more undervalued right now?
On forward earnings alone, Sportradar Group AG (SRAD) trades at 36.7x forward P/E versus 60.5x for ON24, Inc. — 23.7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SRAD: 75.2% to $32.00.
07Which pays a better dividend — ONTF or SRAD?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is ONTF or SRAD better for a retirement portfolio?
For long-horizon retirement investors, Sportradar Group AG (SRAD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.80)). Both have compounded well over 10 years (SRAD: -27.1%, ONTF: -87.2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between ONTF and SRAD?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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