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ON24, Inc. (ONTF) 10-Year Financial Performance & Capital Metrics

ONTF •
TechnologyApplication SoftwareMarketing automation and ad technology
AboutON24, Inc. provides a cloud-based digital experience platform that enables businesses to convert customer engagement into revenue through interactive webinar, virtual event, and multimedia content experiences worldwide. The company provides ON24 Experience products, such as ON24 Elite, a live and interactive webinar experience; ON24 Breakouts, a live breakout room experience that facilitates networking, collaboration and interactivity between users; ON24 Go Live, a live, interactive video event experience that enables presenters and attendees to engage face-to-face in real-time; ON24 Virtual Confrence, a live and large scale virtual event experience; ON24 Engagement Hub, a rich multimedia content experience; and ON24 Target, a personalized and curated rich multimedia content experience, as well as solutions; ON24 Intelligence, an analytics backbone that captures first-person data to power the insights, benchmarking, reporting, and artificial intelligence and machine learning engine; and ON24 Connect, an ecosystem of third-party application integrations. It also offers professional services, such as experience management, monitoring, premium support, and implementation and other services. The company sells its products through direct sales. It serves technology, financial services, healthcare, industrial and manufacturing, professional services, and business-to-business information service industries. The company was formerly known as NewsDirect, Inc. and changed its name to ON24, Inc. in December 1998. The company was incorporated in 1998 and is headquartered in San Francisco, California.Show more
  • Revenue $139M -5.9%
  • EBITDA -$36M +21.9%
  • Net Income -$29M +31.6%
  • EPS (Diluted) -0.68 +32.7%
  • Gross Margin 74.63% +0.4%
  • EBITDA Margin -25.68% +17.0%
  • Operating Margin -25.68% +24.9%
  • Net Margin -20.71% +27.2%
  • ROE -19.31% +22.2%
  • ROIC -20.97% +22.6%
  • Debt/Equity 0.04 +88.1%
  • Interest Coverage -219.48 +85.3%
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Momentum leader: RS Rating 87 (top 13%)
  • ✓Trading near 52-week high

✗Weaknesses

No significant weaknesses identified

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-
5Y-2.35%
3Y-9.96%
TTM-5.92%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM31.56%

EPS CAGR

10Y-
5Y-
3Y-
TTM32.67%

ROCE

10Y Avg-26.59%
5Y Avg-21.34%
3Y Avg-25.75%
Latest-23.21%

Peer Comparison

Marketing automation and ad technology
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Size & Scale
Valuation
Per Share
Growth
Profitability
Quality & Returns
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TTM Growth
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Latest Quarter
Momentum & Returns
Total Return (DRIP)
Technical
Volume & Trading
Shares & Dilution
Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
SEMRSemrush Holdings, Inc.248.45M11.82213.7422.47%-1.05%-1.51%17.39%0.05
IBTAIbotta, Inc.807.89M24.97208.08-6.77%4.71%5.6%9.28%0.09
SRADSportradar Group AG3.97B18.26154.8126.09%7.72%9.63%3.72%0.05
DSPViant Technology Inc.463.5M10.1384.4229.74%1.85%2.32%10.63%0.09
APPAppLovin Corporation133.89B434.7744.5916.38%60.83%156.17%2.97%1.66
DVDoubleVerify Holdings, Inc.1.71B10.5435.1313.92%6.77%4.48%10.12%0.09
TTDThe Trade Desk, Inc.11.55B23.8226.1818.47%15.31%17.84%6.89%0.18
GTMZoomInfo Technologies Inc.1.91B6.2115.922.9%9.94%8.23%20.37%1.20

Compare ONTF vs Peers

Analyze head-to-head performance against top industry competitors across valuation, growth, and profitability metrics.

vs APP

Compare head-to-head with AppLovin Corporation

vs TTD

Compare head-to-head with The Trade Desk, Inc.

Compare Top 5

vs APP, TTD, SRAD, GTM

Profit & Loss

Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Sales/Revenue+82.61M89.13M156.94M203.61M190.87M163.71M148.08M139.31M
Revenue Growth %-7.9%76.08%29.74%-6.26%-14.23%-9.55%-5.92%
Cost of Goods Sold+24.92M27.14M33.34M47.37M52.78M46.26M38.01M35.34M
COGS % of Revenue30.17%30.45%21.24%23.26%27.65%28.26%25.67%25.37%
Gross Profit+57.69M61.99M123.61M156.25M138.09M117.44M110.07M103.97M
Gross Margin %69.83%69.55%78.76%76.74%72.35%71.74%74.33%74.63%
Gross Profit Growth %-7.46%99.39%26.41%-11.62%-14.95%-6.28%-5.54%
Operating Expenses+73.77M78.09M101.76M179.84M197.67M179.45M160.73M139.74M
OpEx % of Revenue89.3%87.61%64.84%88.32%103.56%109.61%108.54%100.31%
Selling, General & Admin60.28M62.36M82.49M145M153.57M138.32M124.48M106.77M
SG&A % of Revenue72.97%69.97%52.56%71.21%80.46%84.49%84.06%76.64%
Research & Development14.34M15.73M19.27M34.84M44.1M41.12M36.25M32.97M
R&D % of Revenue17.36%17.65%12.28%17.11%23.11%25.12%24.48%23.67%
Other Operating Expenses-256K0000000
Operating Income+-16.09M-16.1M21.84M-23.59M-59.58M-62M-50.66M-35.77M
Operating Margin %-19.47%-18.06%13.92%-11.59%-31.22%-37.87%-34.21%-25.68%
Operating Income Growth %--0.1%235.66%-208%-152.58%-4.06%18.3%29.38%
EBITDA+-14.1M-6.76M24.82M-19M-52.2M-56.64M-45.83M-35.77M
EBITDA Margin %-17.07%-7.58%15.81%-9.33%-27.35%-34.6%-30.95%-25.68%
EBITDA Growth %-52.07%467.12%-176.55%-174.79%-8.5%19.09%21.94%
D&A (Non-Cash Add-back)1.98M9.34M2.97M4.59M7.38M5.36M4.83M0
EBIT-16.34M-16.14M21.92M-24.08M-57.07M-50.7M-41.49M0
Net Interest Income+-1.05M-1.03M-869K221K1.73M3.82M4.03M0
Interest Income000685K1.91M3.91M4.07M0
Interest Expense1.05M1.03M869K464K181K93K34K163K
Other Income/Expense-458K-1.07M-793K-951K2.33M11.21M9.13M7.32M
Pretax Income+-17.39M-17.17M21.05M-24.54M-57.25M-50.79M-41.52M-28.45M
Pretax Margin %-21.05%-19.27%13.41%-12.05%-29.99%-31.03%-28.04%-20.43%
Income Tax+198K355K297K-285K958K995K633K398K
Effective Tax Rate %101.14%102.07%98.59%98.84%101.67%101.96%101.52%101.4%
Net Income+-17.59M-17.53M20.75M-24.26M-58.21M-51.79M-42.16M-28.85M
Net Margin %-21.29%-19.66%13.22%-11.91%-30.5%-31.63%-28.47%-20.71%
Net Income Growth %-0.36%218.41%-216.88%-139.97%11.03%18.6%31.56%
Net Income (Continuing)-17.59M-17.53M20.75M-24.26M-58.21M-51.79M-42.16M-28.85M
Discontinued Operations00000000
Minority Interest00000000
EPS (Diluted)+-0.43-0.390.09-0.52-1.23-1.16-1.01-0.68
EPS Growth %-9.3%123.36%-670.8%-136.54%5.69%12.93%32.67%
EPS (Basic)-0.43-0.390.09-0.52-1.23-1.16-1.01-0.68
Diluted Shares Outstanding40.75M44.47M44.47M47.73M47.49M44.64M41.76M42.45M
Basic Shares Outstanding40.75M44.47M44.47M47.73M47.49M44.64M41.76M42.45M
Dividend Payout Ratio--0.3%-----

Balance Sheet

Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Total Current Assets+29M54.24M127.47M449.06M391.3M241.36M228.33M205.73M
Cash & Short-Term Investments8.95M23.84M61.24M382.56M328.12M198.71M182.74M167.53M
Cash Only6.95M18.84M58.24M164.95M27M53.21M14.93M37.01M
Short-Term Investments2M5M3M217.61M301.13M145.5M167.8M130.52M
Accounts Receivable17.91M22.6M49.49M46.12M43.76M37.94M28.62M24.64M
Days Sales Outstanding79.1592.56115.182.6783.6884.5970.5364.57
Inventory05.57M10.53M00000
Days Inventory Outstanding-74.92115.28-----
Other Current Assets003.36M14.77M19.42M4.71M16.98M13.56M
Total Non-Current Assets+5.71M14.3M29.25M31.43M34.18M38.94M22.62M22.63M
Property, Plant & Equipment5.68M5.37M9.05M8.78M12.82M8.35M8.97M10.33M
Fixed Asset Turnover14.55x16.60x17.34x23.19x14.89x19.60x16.51x13.49x
Goodwill00000000
Intangible Assets00001.98M1.3M660K156K
Long-Term Investments089K000000
Other Non-Current Assets34K8.84M20.2M22.65M19.38M29.29M12.99M12.15M
Total Assets+34.71M68.54M156.72M480.49M425.47M280.3M250.95M228.36M
Asset Turnover2.38x1.30x1.00x0.42x0.45x0.58x0.59x0.61x
Asset Growth %-97.48%128.67%206.59%-11.45%-34.12%-10.47%-9%
Total Current Liabilities+49.64M58.93M116.77M120.13M110.73M96.08M88.2M82.81M
Accounts Payable1.88M2.11M4.73M3.12M4.61M1.91M2.75M5.26M
Days Payables Outstanding27.5428.3651.7924.0731.8815.126.3754.32
Short-Term Debt1.12M1.01M2.36M2.04M02.91M0710K
Deferred Revenue (Current)35.05M44.44M92.24M96.22M83.45M74.36M66.69M60.27M
Other Current Liabilities7.65M7.08M11.93M10.42M13.07M12.68M16.39M16.56M
Current Ratio0.58x0.92x1.09x3.74x3.53x2.51x2.59x2.48x
Quick Ratio0.58x0.83x1.00x3.74x3.53x2.51x2.59x2.48x
Cash Conversion Cycle-139.11178.58-----
Total Non-Current Liabilities+24.18M26.96M29.75M5.27M6.78M4M3.34M6.1M
Long-Term Debt19.96M23.06M25.73M1.96M0004.86M
Capital Lease Obligations-3.52M705K01.65M5.04M2.48M1.02M0
Deferred Tax Liabilities3.52M3.12M000000
Other Non-Current Liabilities193K-382K2.87M732K1.74M1.52M2.33M1.24M
Total Liabilities73.82M85.89M146.52M125.4M117.51M100.08M91.54M88.91M
Total Debt+21.08M24.07M28.09M7.41M9.24M5.39M3.39M5.57M
Net Debt14.13M5.22M-30.16M-157.54M-17.75M-47.82M-11.54M-31.44M
Debt / Equity--2.75x0.02x0.03x0.03x0.02x0.04x
Debt / EBITDA--1.13x-----
Net Debt / EBITDA---1.22x-----
Interest Coverage-15.29x-15.65x25.14x-50.84x-329.19x-666.68x-1489.91x-219.48x
Total Equity+-39.12M-17.35M10.2M355.09M307.96M180.22M159.41M139.45M
Equity Growth %-55.64%158.79%3380.93%-13.27%-41.48%-11.54%-12.52%
Book Value per Share-0.96-0.390.237.446.494.043.823.29
Total Shareholders' Equity-39.12M-17.35M10.2M355.09M307.96M180.22M159.41M139.45M
Common Stock1K1K1K5K5K4K4K3K
Retained Earnings-176.42M-192.02M-171.26M-195.52M-253.73M-305.51M-347.67M-376.52M
Treasury Stock00000000
Accumulated OCI78K-2K94K-235K-872K435K-111K247K
Minority Interest00000000

Cash Flow

Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Cash from Operations+-8.64M-11.35M37.54M5.19M-20.46M-12.2M4.81M7.45M
Operating CF Margin %-10.46%-12.73%23.92%2.55%-10.72%-7.45%3.25%5.35%
Operating CF Growth %--31.38%430.77%-86.18%-494.31%40.36%139.39%55.06%
Net Income-17.59M-17.53M20.75M-24.26M-58.21M-51.79M-42.16M-28.85M
Depreciation & Amortization1.98M2.33M2.97M4.59M5.42M5.36M4.83M4.84M
Stock-Based Compensation1.46M2M2.93M25.65M38.54M45.02M45.19M28.68M
Deferred Taxes58K03.01M2.94M0000
Other Non-Cash Items528K7.75M11.18M15.75M18.46M14.35M13.55M2.78M
Working Capital Changes4.92M-5.91M-3.3M-19.49M-24.67M-25.14M-16.6M0
Change in Receivables-3.3M-5.43M-29.02M-443K482K2.76M7.16M2.86M
Change in Inventory4.18M02.25M-3.01M0000
Change in Payables-728K113K2.03M-1.25M1.53M-2.9M-105K2.38M
Cash from Investing+3.95M-4.16M970K-219.19M-88.98M162.31M-19.45M34.82M
Capital Expenditures-3.43M-1.16M-1.03M-3.56M-3.7M-2.18M-2.24M-3.48M
CapEx % of Revenue4.15%1.3%0.66%1.75%1.94%1.33%1.51%2.5%
Acquisitions00-2M215.63M-2.5M000
Investments--------
Other Investing7.38M02M-215.63M0000
Cash from Financing+3.5M27.58M804K320.51M-28.62M-124.18M-23.27M-20.39M
Debt Issued (Net)3.12M2.2M-1.07M-24.9M-2.1M-1.77M-199K0
Equity Issued (Net)376K1000K1000K1000K-1000K-1000K-1000K0
Dividends Paid00-63K00-49.87M00
Share Repurchases000-7.23M-29.13M-74.57M-25.78M-22.09M
Other Financing0426K-1.84M-1.81M2.61M2.03M2.7M-20.39M
Net Change in Cash-1.11M11.99M39.41M106.7M-137.87M26.13M-38.28M22.09M
Free Cash Flow+-12.07M-12.51M36.51M1.63M-24.16M-14.38M2.56M3.97M
FCF Margin %-14.61%-14.04%23.26%0.8%-12.66%-8.79%1.73%2.85%
FCF Growth %--3.65%391.82%-95.55%-1586.65%40.45%117.83%54.7%
FCF per Share-0.30-0.280.820.03-0.51-0.320.060.09
FCF Conversion (FCF/Net Income)0.49x0.65x1.81x-0.21x0.35x0.24x-0.11x-0.26x
Interest Paid-978K1.39M967K652K148K50K2K0
Taxes Paid-155K238K183K337K382K1.23M856K0

Key Ratios

Metric20182019202020212022202320242025
Return on Equity (ROE)--203.44%-13.28%-17.56%-21.22%-24.82%-19.31%
Return on Invested Capital (ROIC)----19.92%-18.32%-22.01%-27.11%-20.97%
Gross Margin69.83%69.55%78.76%76.74%72.35%71.74%74.33%74.63%
Net Margin-21.29%-19.66%13.22%-11.91%-30.5%-31.63%-28.47%-20.71%
Debt / Equity--2.75x0.02x0.03x0.03x0.02x0.04x
Interest Coverage-15.29x-15.65x25.14x-50.84x-329.19x-666.68x-1489.91x-219.48x
FCF Conversion0.49x0.65x1.81x-0.21x0.35x0.24x-0.11x-0.26x
Revenue Growth-7.9%76.08%29.74%-6.26%-14.23%-9.55%-5.92%

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