Comprehensive Stock Comparison
Compare The Procter & Gamble Company (PG) vs Walmart Inc. (WMT) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | WMT | 4.7% revenue growth vs PG's 0.3% |
| Value | WMT | PEG 3.98 vs 4.30 |
| Quality / Margins | PG | 19.3% net margin vs WMT's 3.3% |
| Stability / Safety | PG | Beta 0.12 vs WMT's 0.53 |
| Dividends | PG | 2.4% yield, 36-year raise streak, vs WMT's 0.7% |
| Momentum (1Y) | WMT | +30.7% vs PG's -1.4% |
| Efficiency (ROA) | PG | 12.9% ROA vs WMT's 7.9%, ROIC 20.1% vs 14.7% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Procter & Gamble is a global consumer goods giant that sells everyday household products across beauty, grooming, health, fabric care, and baby care categories. It generates revenue primarily through product sales across its five main segments — Fabric & Home Care (~35% of sales), Baby & Family Care (~25%), Health Care (~15%), Beauty (~15%), and Grooming (~10%). Its competitive moat lies in its massive portfolio of iconic, trusted brands — like Tide, Pampers, and Gillette — that enjoy deep consumer loyalty and dominate retail shelf space worldwide.
Walmart is the world's largest retailer operating a vast network of physical stores and e-commerce platforms. It generates revenue primarily through retail sales — with Walmart U.S. contributing about 65% of total revenue, Walmart International around 20%, and Sam's Club membership warehouse clubs roughly 15%. Its key competitive advantage is massive scale and supply chain efficiency, enabling everyday low prices that competitors struggle to match.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
PG leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). WMT leads in 1 (Total Returns). 2 tied.
Financial Metrics (TTM)
WMT is the larger business by revenue, generating $703.1B annually — 8.2x PG's $85.3B. PG is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to WMT's 3.3%. On growth, WMT holds the edge at +5.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | PGThe Procter & Gam… | WMTWalmart Inc. |
|---|---|---|
| RevenueTrailing 12 months | $85.3B | $703.1B |
| EBITDAEarnings before interest/tax | $22.5B | $42.8B |
| Net IncomeAfter-tax profit | $16.5B | $22.9B |
| Free Cash FlowCash after capex | $14.8B | $15.3B |
| Gross MarginGross profit ÷ Revenue | +50.7% | +24.9% |
| Operating MarginEBIT ÷ Revenue | +23.6% | +4.1% |
| Net MarginNet income ÷ Revenue | +19.3% | +3.3% |
| FCF MarginFCF ÷ Revenue | +17.4% | +2.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +1.5% | +5.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -5.3% | +35.1% |
Valuation Metrics
At 25.7x trailing earnings, PG trades at a 45% valuation discount to WMT's 46.9x P/E. Adjusting for growth (PEG ratio), WMT offers better value at 4.26x vs PG's 4.59x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | PGThe Procter & Gam… | WMTWalmart Inc. |
|---|---|---|
| Market CapShares × price | $388.5B | $1.02T |
| Enterprise ValueMkt cap + debt − cash | $414.4B | $1.08T |
| Trailing P/EPrice ÷ TTM EPS | 25.68x | 46.87x |
| Forward P/EPrice ÷ next-FY EPS est. | 24.01x | 43.76x |
| PEG RatioP/E ÷ EPS growth rate | 4.59x | 4.26x |
| EV / EBITDAEnterprise value multiple | 17.79x | 24.44x |
| Price / SalesMarket cap ÷ Revenue | 4.61x | 1.43x |
| Price / BookPrice ÷ Book value/share | 7.85x | 10.27x |
| Price / FCFMarket cap ÷ FCF | 27.66x | 24.53x |
Profitability & Efficiency
PG delivers a 30.9% return on equity — every $100 of shareholder capital generates $31 in annual profit, vs $22 for WMT. WMT carries lower financial leverage with a 0.67x debt-to-equity ratio, signaling a more conservative balance sheet compared to PG's 0.68x. On the Piotroski fundamental quality scale (0–9), WMT scores 6/9 vs PG's 5/9, reflecting solid financial health.
| Metric | PGThe Procter & Gam… | WMTWalmart Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +30.9% | +22.3% |
| ROA (TTM)Return on assets | +12.9% | +7.9% |
| ROICReturn on invested capital | +20.1% | +14.7% |
| ROCEReturn on capital employed | +23.0% | +17.5% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.68x | 0.67x |
| Net DebtTotal debt minus cash | $25.9B | $56.4B |
| Cash & Equiv.Liquid assets | $9.6B | $10.7B |
| Total DebtShort + long-term debt | $35.5B | $67.1B |
| Interest CoverageEBIT ÷ Interest expense | 52.82x | 11.85x |
Total Returns (with DRIP)
A $10,000 investment in WMT five years ago would be worth $30,135 today (with dividends reinvested), compared to $14,991 for PG. Over the past 12 months, WMT leads with a +30.7% total return vs PG's -1.4%. The 3-year compound annual growth rate (CAGR) favors WMT at 40.2% vs PG's 9.2% — a key indicator of consistent wealth creation.
| Metric | PGThe Procter & Gam… | WMTWalmart Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +18.6% | +13.5% |
| 1-Year ReturnPast 12 months | -1.4% | +30.7% |
| 3-Year ReturnCumulative with dividends | +30.3% | +175.4% |
| 5-Year ReturnCumulative with dividends | +49.9% | +201.3% |
| 10-Year ReturnCumulative with dividends | +150.1% | +512.5% |
| CAGR (3Y)Annualised 3-year return | +9.2% | +40.2% |
Risk & Volatility
PG is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than WMT's 0.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | PGThe Procter & Gam… | WMTWalmart Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.12x | 0.53x |
| 52-Week HighHighest price in past year | $179.99 | $134.69 |
| 52-Week LowLowest price in past year | $137.62 | $79.81 |
| % of 52W HighCurrent price vs 52-week peak | +92.9% | +95.0% |
| RSI (14)Momentum oscillator 0–100 | 66.3 | 49.9 |
| Avg Volume (50D)Average daily shares traded | 9.4M | 29.5M |
Analyst Outlook
Wall Street rates PG as "Buy" and WMT as "Buy". Consensus price targets imply 6.5% upside for WMT (target: $136) vs 0.3% for PG (target: $168). For income investors, PG offers the higher dividend yield at 2.41% vs WMT's 0.73%.
| Metric | PGThe Procter & Gam… | WMTWalmart Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $167.67 | $136.31 |
| # AnalystsCovering analysts | 51 | 64 |
| Dividend YieldAnnual dividend ÷ price | +2.4% | +0.7% |
| Dividend StreakConsecutive years of raises | 36 | 37 |
| Dividend / ShareAnnual DPS | $4.02 | $0.94 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.7% | +0.8% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 100 | 128.13 | +28.1% |
| Walmart Inc. (WMT) | 100 | 321.15 | +221.1% |
Walmart Inc. (WMT) returned +201% over 5 years vs The Procter & Gambl… (PG)'s +50%. A $10,000 investment in WMT 5 years ago would be worth $30,135 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | $65.1B | $84.3B | +29.6% |
| Walmart Inc. (WMT) | $485.9B | $713.2B | +46.8% |
Walmart Inc.'s revenue grew from $485.9B (2017) to $713.2B (2026) — a 4.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 23.6% | 19.0% | -19.5% |
| Walmart Inc. (WMT) | 2.8% | 3.1% | +9.3% |
Walmart Inc.'s net margin went from 3% (2017) to 3% (2026).
Chart 4P/E Ratio History — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 16.4 | 22 | +34.1% |
| Walmart Inc. (WMT) | 22.5 | 46.9 | +108.4% |
The Procter & Gamble Company has traded in a 16x–87x P/E range over 9 years; current trailing P/E is ~26x. Walmart Inc. has traded in a 23x–53x P/E range over 10 years; current trailing P/E is ~47x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| The Procter & Gambl… (PG) | 5.59 | 6.51 | +16.5% |
| Walmart Inc. (WMT) | 1.46 | 2.73 | +87.0% |
Walmart Inc.'s EPS grew from $1.46 (2017) to $2.73 (2026) — a 7% CAGR.
Chart 6Free Cash Flow — 5 Years
The Procter & Gamble Company generated $14B FCF in 2025 (-10% vs 2021). Walmart Inc. generated $42B FCF in 2026 (+61% vs 2021).
PG vs WMT: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is PG or WMT a better buy right now?
The Procter & Gamble Company (PG) offers the better valuation at 25.7x trailing P/E (24.0x forward), making it the more compelling value choice. Analysts rate The Procter & Gamble Company (PG) a "Buy" — based on 51 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PG or WMT?
On trailing P/E, The Procter & Gamble Company (PG) is the cheapest at 25.7x versus Walmart Inc. at 46.9x. On forward P/E, The Procter & Gamble Company is actually cheaper at 24.0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Walmart Inc. wins at 3.98x versus The Procter & Gamble Company's 4.30x.
03Which is the better long-term investment — PG or WMT?
Over the past 5 years, Walmart Inc. (WMT) delivered a total return of +201.3%, compared to +49.9% for The Procter & Gamble Company (PG). A $10,000 investment in WMT five years ago would be worth approximately $30K today (assuming dividends reinvested). Over 10 years, the gap is even starker: WMT returned +512.5% versus PG's +150.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PG or WMT?
By beta (market sensitivity over 5 years), The Procter & Gamble Company (PG) is the lower-risk stock at 0.12β versus Walmart Inc.'s 0.53β — meaning WMT is approximately 346% more volatile than PG relative to the S&P 500. On balance sheet safety, Walmart Inc. (WMT) carries a lower debt/equity ratio of 67% versus 68% for The Procter & Gamble Company — giving it more financial flexibility in a downturn.
05Which has better profit margins — PG or WMT?
The Procter & Gamble Company (PG) is the more profitable company, earning 19.0% net margin versus 3.1% for Walmart Inc. — meaning it keeps 19.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PG leads at 24.3% versus 4.2% for WMT. At the gross margin level — before operating expenses — PG leads at 51.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is PG or WMT more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Walmart Inc. (WMT) is the more undervalued stock at a PEG of 3.98x versus The Procter & Gamble Company's 4.30x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, The Procter & Gamble Company (PG) trades at 24.0x forward P/E versus 43.8x for Walmart Inc. — 19.7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WMT: 6.5% to $136.31.
07Which pays a better dividend — PG or WMT?
All stocks in this comparison pay dividends. The Procter & Gamble Company (PG) offers the highest yield at 2.4%, versus 0.7% for Walmart Inc. (WMT).
08Is PG or WMT better for a retirement portfolio?
For long-horizon retirement investors, The Procter & Gamble Company (PG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.12), 2.4% yield, +150.1% 10Y return). Both have compounded well over 10 years (PG: +150.1%, WMT: +512.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between PG and WMT?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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