PRKS
United Parks & Resorts Inc.
Leisure
Market Cap$1.95B
5Y Perf.+98.0%
Compare Stocks
2 / 10Try these comparisons:
Stock Comparison
PRKS vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.96T
5Y Perf.+125.1%
PRKS vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | PRKS | AMZN |
|---|---|---|
| Industry | Leisure | Specialty Retail |
| Market Cap | $1.95B | $2.96T |
| Revenue (TTM) | $1.66B | $742.78B |
| Net Income (TTM) | $168M | $90.80B |
| Gross Margin | 92.3% | 50.6% |
| Operating Margin | 22.0% | 11.5% |
| Forward P/E | 9.6x | 35.3x |
| Total Debt | $0.00 | $152.99B |
| Cash & Equiv. | $100M | $86.81B |
PRKS vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
PRKS
AMZN
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| United Parks & Reso… (PRKS) | 100 | 198.0 | +98.0% |
| Amazon.com, Inc. (AMZN) | 100 | 225.1 | +125.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: PRKS vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: AMZN leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. United Parks & Resorts Inc. is the stronger pick specifically for valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
PRKS
United Parks & Resorts Inc.
The Value Play
PRKS is the clearest fit if your priority is value.
- Lower P/E (9.6x vs 35.3x)
Best for: value
AMZN
Amazon.com, Inc.
The Income Pick
AMZN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.51
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.2% 10Y total return vs PRKS's 95.2%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs PRKS's -3.6% |
| Value | PRKS | Lower P/E (9.6x vs 35.3x) |
| Quality / Margins | AMZN | 12.2% margin vs PRKS's 10.1% |
| Stability / Safety | AMZN | Beta 1.51 vs PRKS's 1.54 |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | AMZN | +48.6% vs PRKS's -19.3% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs PRKS's 6.4%, ROIC 14.7% vs 25.5% |
PRKS vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
PRKS vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLPRKSLAGGINGAMZN
AMZNAmazon.com, Inc.
2leads
PRKSUnited Parks & Resort…
2leads
6 Total Categories
CATEGORYLEADERvs AMZNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
PRKS5/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
PRKS4/7
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN6/6
Risk & VolatilityBeta, volatility, and downside exposure
AMZN2/2
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — PRKS and AMZN each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 446.8x PRKS's $1.7B. Profitability is closely matched — net margins range from 12.2% (AMZN) to 10.1% (PRKS). On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | PRKSUnited Parks & Re… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.7B | $742.8B |
| EBITDAEarnings before interest/tax | $540M | $155.9B |
| Net IncomeAfter-tax profit | $168M | $90.8B |
| Free Cash FlowCash after capex | $263M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +92.3% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +22.0% | +11.5% |
| Net MarginNet income ÷ Revenue | +10.1% | +12.2% |
| FCF MarginFCF ÷ Revenue | +15.8% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -2.8% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -44.0% | +74.8% |
Evenly matched — PRKS and AMZN each lead in 3 of 6 comparable metrics.
Valuation Metrics
PRKS leads this category, winning 5 of 5 comparable metrics.
Valuation Metrics
At 11.7x trailing earnings, PRKS trades at a 70% valuation discount to AMZN's 38.3x P/E. On an enterprise value basis, PRKS's 3.4x EV/EBITDA is more attractive than AMZN's 20.7x.
| Metric | PRKSUnited Parks & Re… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $2.0B | $2.96T |
| Enterprise ValueMkt cap + debt − cash | $1.9B | $3.02T |
| Trailing P/EPrice ÷ TTM EPS | 11.69x | 38.35x |
| Forward P/EPrice ÷ next-FY EPS est. | 9.64x | 35.26x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.37x |
| EV / EBITDAEnterprise value multiple | 3.43x | 20.74x |
| Price / SalesMarket cap ÷ Revenue | 1.17x | 4.12x |
| Price / BookPrice ÷ Book value/share | — | 7.24x |
| Price / FCFMarket cap ÷ FCF | 7.41x | 384.26x |
PRKS leads this category, winning 5 of 5 comparable metrics.
Profitability & Efficiency
PRKS leads this category, winning 4 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs PRKS's 5/9, reflecting solid financial health.
| Metric | PRKSUnited Parks & Re… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +23.3% |
| ROA (TTM)Return on assets | +6.4% | +11.5% |
| ROICReturn on invested capital | +25.5% | +14.7% |
| ROCEReturn on capital employed | +15.8% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x |
| Net DebtTotal debt minus cash | -$100M | $66.2B |
| Cash & Equiv.Liquid assets | $100M | $86.8B |
| Total DebtShort + long-term debt | $0 | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 2.69x | 39.96x |
PRKS leads this category, winning 4 of 7 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,632 today (with dividends reinvested), compared to $6,736 for PRKS. Over the past 12 months, AMZN leads with a +48.6% total return vs PRKS's -19.3%. The 3-year compound annual growth rate (CAGR) favors AMZN at 37.5% vs PRKS's -14.1% — a key indicator of consistent wealth creation.
| Metric | PRKSUnited Parks & Re… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -1.3% | +21.4% |
| 1-Year ReturnPast 12 months | -19.3% | +48.6% |
| 3-Year ReturnCumulative with dividends | -36.6% | +159.8% |
| 5-Year ReturnCumulative with dividends | -32.6% | +66.3% |
| 10-Year ReturnCumulative with dividends | +95.2% | +715.9% |
| CAGR (3Y)Annualised 3-year return | -14.1% | +37.5% |
AMZN leads this category, winning 6 of 6 comparable metrics.
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than PRKS's 1.54 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 98.7% from its 52-week high vs PRKS's 62.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | PRKSUnited Parks & Re… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.54x | 1.51x |
| 52-Week HighHighest price in past year | $56.95 | $278.56 |
| 52-Week LowLowest price in past year | $28.77 | $183.85 |
| % of 52W HighCurrent price vs 52-week peak | +62.8% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 48.6 | 80.5 |
| Avg Volume (50D)Average daily shares traded | 974K | 45.6M |
AMZN leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates PRKS as "Buy" and AMZN as "Buy". Consensus price targets imply 33.1% upside for PRKS (target: $48) vs 11.6% for AMZN (target: $307).
| Metric | PRKSUnited Parks & Re… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $47.60 | $306.77 |
| # AnalystsCovering analysts | 23 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.9% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
PRKS leads in 2 of 6 categories (Valuation Metrics, Profitability & Efficiency). AMZN leads in 2 (Total Returns, Risk & Volatility). 1 tied.
Best OverallUnited Parks & Resorts Inc. (PRKS)Leads 2 of 6 categories
Loading custom metrics...
PRKS vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is PRKS or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -3. 6% for United Parks & Resorts Inc. (PRKS). United Parks & Resorts Inc. (PRKS) offers the better valuation at 11. 7x trailing P/E (9. 6x forward), making it the more compelling value choice. Analysts rate United Parks & Resorts Inc. (PRKS) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PRKS or AMZN?
On trailing P/E, United Parks & Resorts Inc.
(PRKS) is the cheapest at 11. 7x versus Amazon. com, Inc. at 38. 3x. On forward P/E, United Parks & Resorts Inc. is actually cheaper at 9. 6x.
03Which is the better long-term investment — PRKS or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +66. 3%, compared to -32. 6% for United Parks & Resorts Inc. (PRKS). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus PRKS's +95. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PRKS or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus United Parks & Resorts Inc. 's 1. 54β — meaning PRKS is approximately 2% more volatile than AMZN relative to the S&P 500.
05Which is growing faster — PRKS or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus -3. 6% for United Parks & Resorts Inc. (PRKS). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -19. 3% for United Parks & Resorts Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — PRKS or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 10. 1% for United Parks & Resorts Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PRKS leads at 22. 0% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — PRKS leads at 92. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is PRKS or AMZN more undervalued right now?
On forward earnings alone, United Parks & Resorts Inc.
(PRKS) trades at 9. 6x forward P/E versus 35. 3x for Amazon. com, Inc. — 25. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PRKS: 33. 1% to $47. 60.
08Which pays a better dividend — PRKS or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is PRKS or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+715. 9% 10Y return). United Parks & Resorts Inc. (PRKS) carries a higher beta of 1. 54 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +715. 9%, PRKS: +95. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between PRKS and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: PRKS is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.
Revenue Growth>
%
(PRKS: -2.8% · AMZN: 16.6%)Net Margin>
%
(PRKS: 10.1% · AMZN: 12.2%)P/E Ratio<
x
(PRKS: 11.7x · AMZN: 38.3x)You Might Also Compare
Based on how these companies actually compete and overlap — not just which sector they're filed under.