RBA vs HRI

For growth investors, Herc Holdings Inc.

(HRI) is the stronger pick with 22. 6% revenue growth year-over-year, versus 9. 0% for RB Global, Inc. (RBA). RB Global, Inc. (RBA) offers the better valuation at 49. 7x trailing P/E (23. 7x forward), making it the more compelling value choice. Analysts rate RB Global, Inc. (RBA) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, RB Global, Inc.

(RBA) is the cheapest at 49. 7x versus Herc Holdings Inc. at 4123. 8x. On forward P/E, Herc Holdings Inc. is actually cheaper at 22. 1x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, RB Global, Inc.

(RBA) delivered a total return of +63. 9%, compared to +27. 2% for Herc Holdings Inc. (HRI). Over 10 years, the gap is even starker: HRI returned +445. 9% versus RBA's +270. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), RB Global, Inc.

(RBA) is the lower-risk stock at 0. 68β versus Herc Holdings Inc. 's 2. 02β — meaning HRI is approximately 197% more volatile than RBA relative to the S&P 500. On balance sheet safety, RB Global, Inc. (RBA) carries a lower debt/equity ratio of 91% versus 6% for Herc Holdings Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Herc Holdings Inc.

(HRI) is pulling ahead at 22. 6% versus 9. 0% for RB Global, Inc. (RBA). On earnings-per-share growth, the picture is similar: RB Global, Inc. grew EPS 3. 5% year-over-year, compared to -99. 6% for Herc Holdings Inc.. Over a 3-year CAGR, RBA leads at 39. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

RB Global, Inc.

(RBA) is the more profitable company, earning 9. 3% net margin versus 0. 0% for Herc Holdings Inc. — meaning it keeps 9. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RBA leads at 17. 7% versus 15. 3% for HRI. At the gross margin level — before operating expenses — RBA leads at 35. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Herc Holdings Inc.

(HRI) trades at 22. 1x forward P/E versus 23. 7x for RB Global, Inc. — 1. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HRI: 39. 0% to $183. 40.

All stocks in this comparison pay dividends.

Herc Holdings Inc. (HRI) offers the highest yield at 2. 1%, versus 1. 2% for RB Global, Inc. (RBA).

For long-horizon retirement investors, RB Global, Inc.

(RBA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 68), 1. 2% yield, +270. 4% 10Y return). Herc Holdings Inc. (HRI) carries a higher beta of 2. 02 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RBA: +270. 4%, HRI: +445. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RBA is a mid-cap quality compounder stock; HRI is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.