Comprehensive Stock Comparison
Compare Rogers Communications Inc. (RCI) vs AT&T Inc. (T) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | RCI | 5.3% revenue growth vs T's 2.7% |
| Value | RCI | Lower P/E (11.3x vs 12.3x) |
| Quality / Margins | RCI | 31.9% net margin vs T's 17.4% |
| Stability / Safety | T | Beta 0.12 vs RCI's 0.14, lower leverage |
| Dividends | T | 4.1% yield, 2-year raise streak, vs RCI's 3.5% |
| Momentum (1Y) | RCI | +49.0% vs T's +6.2% |
| Efficiency (ROA) | RCI | 7.7% ROA vs T's 5.2%, ROIC 5.9% vs 7.0% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Rogers Communications is a Canadian telecommunications and media conglomerate providing wireless, cable, and media services nationwide. It generates revenue primarily from wireless services (~60% of revenue), cable internet and TV subscriptions (~30%), and media content distribution through its broadcasting assets. The company's moat lies in its extensive national network infrastructure — including spectrum holdings and fiber-optic cable — which creates high barriers to entry and locks in customers through bundled service offerings.
AT&T is a major telecommunications company providing wireless, broadband, and enterprise connectivity services across the United States and Latin America. It generates revenue primarily from wireless services (~60% of total), broadband internet, and business solutions including cloud and security services. The company's competitive advantage lies in its extensive nationwide wireless network infrastructure and fiber footprint, which create significant switching costs for customers and high barriers to entry for competitors.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
RCI leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). T leads in 2 (Total Returns, Analyst Outlook). 1 tied.
Financial Metrics (TTM)
T is the larger business by revenue, generating $125.6B annually — 5.8x RCI's $21.7B. RCI is the more profitable business, keeping 31.9% of every revenue dollar as net income compared to T's 17.4%. On growth, RCI holds the edge at +12.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RCIRogers Communicat… | TAT&T Inc. |
|---|---|---|
| RevenueTrailing 12 months | $21.7B | $125.6B |
| EBITDAEarnings before interest/tax | $9.9B | $45.0B |
| Net IncomeAfter-tax profit | $6.9B | $21.9B |
| Free Cash FlowCash after capex | -$1.0B | $19.4B |
| Gross MarginGross profit ÷ Revenue | +45.2% | +79.8% |
| Operating MarginEBIT ÷ Revenue | +23.1% | +19.2% |
| Net MarginNet income ÷ Revenue | +31.9% | +17.4% |
| FCF MarginFCF ÷ Revenue | -4.8% | +15.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.6% | +3.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +34.3% | -7.1% |
Valuation Metrics
At 4.3x trailing earnings, RCI trades at a 53% valuation discount to T's 9.2x P/E. On an enterprise value basis, RCI's 6.9x EV/EBITDA is more attractive than T's 7.4x.
| Metric | RCIRogers Communicat… | TAT&T Inc. |
|---|---|---|
| Market CapShares × price | $17.1B | $196.0B |
| Enterprise ValueMkt cap + debt − cash | $50.2B | $332.8B |
| Trailing P/EPrice ÷ TTM EPS | 4.29x | 9.21x |
| Forward P/EPrice ÷ next-FY EPS est. | 11.32x | 12.26x |
| PEG RatioP/E ÷ EPS growth rate | 0.13x | — |
| EV / EBITDAEnterprise value multiple | 6.94x | 7.39x |
| Price / SalesMarket cap ÷ Revenue | 1.08x | 1.56x |
| Price / BookPrice ÷ Book value/share | 1.22x | 1.59x |
| Price / FCFMarket cap ÷ FCF | — | 10.08x |
Profitability & Efficiency
RCI delivers a 28.6% return on equity — every $100 of shareholder capital generates $29 in annual profit, vs $17 for T. T carries lower financial leverage with a 1.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to RCI's 1.92x. On the Piotroski fundamental quality scale (0–9), T scores 7/9 vs RCI's 4/9, reflecting strong financial health.
| Metric | RCIRogers Communicat… | TAT&T Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +28.6% | +17.3% |
| ROA (TTM)Return on assets | +7.7% | +5.2% |
| ROICReturn on invested capital | +5.9% | +7.0% |
| ROCEReturn on capital employed | +7.5% | +6.8% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 1.92x | 1.23x |
| Net DebtTotal debt minus cash | $45.2B | $136.8B |
| Cash & Equiv.Liquid assets | $1.3B | $18.2B |
| Total DebtShort + long-term debt | $46.6B | $155.0B |
| Interest CoverageEBIT ÷ Interest expense | 2.24x | 3.55x |
Total Returns (with DRIP)
A $10,000 investment in T five years ago would be worth $16,283 today (with dividends reinvested), compared to $10,810 for RCI. Over the past 12 months, RCI leads with a +49.0% total return vs T's +6.2%. The 3-year compound annual growth rate (CAGR) favors T at 18.3% vs RCI's -2.5% — a key indicator of consistent wealth creation.
| Metric | RCIRogers Communicat… | TAT&T Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +5.3% | +15.1% |
| 1-Year ReturnPast 12 months | +49.0% | +6.2% |
| 3-Year ReturnCumulative with dividends | -7.3% | +65.7% |
| 5-Year ReturnCumulative with dividends | +8.1% | +62.8% |
| 10-Year ReturnCumulative with dividends | +48.7% | +59.8% |
| CAGR (3Y)Annualised 3-year return | -2.5% | +18.3% |
Risk & Volatility
T is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than RCI's 0.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RCI currently trades 99.2% from its 52-week high vs T's 94.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RCIRogers Communicat… | TAT&T Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.14x | 0.12x |
| 52-Week HighHighest price in past year | $40.26 | $29.79 |
| 52-Week LowLowest price in past year | $23.18 | $22.95 |
| % of 52W HighCurrent price vs 52-week peak | +99.2% | +94.0% |
| RSI (14)Momentum oscillator 0–100 | 63.4 | 55.6 |
| Avg Volume (50D)Average daily shares traded | 888K | 36.9M |
Analyst Outlook
Wall Street rates RCI as "Hold" and T as "Hold". Consensus price targets imply 4.0% upside for T (target: $29) vs -7.3% for RCI (target: $37). For income investors, T offers the higher dividend yield at 4.07% vs RCI's 3.54%.
| Metric | RCIRogers Communicat… | TAT&T Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold |
| Price TargetConsensus 12-month target | $37.00 | $29.12 |
| # AnalystsCovering analysts | 25 | 61 |
| Dividend YieldAnnual dividend ÷ price | +3.5% | +4.1% |
| Dividend StreakConsecutive years of raises | 1 | 2 |
| Dividend / ShareAnnual DPS | $1.93 | $1.14 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.3% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 100 | 76.67 | -23.3% |
| AT&T Inc. (T) | 100 | 93.73 | -6.3% |
AT&T Inc. (T) returned +63% over 5 years vs Rogers Communicatio… (RCI)'s +8%. A $10,000 investment in T 5 years ago would be worth $16,283 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | $13.7B | $21.7B | +58.3% |
| AT&T Inc. (T) | $163.8B | $125.6B | -23.3% |
Rogers Communications Inc.'s revenue grew from $13.7B (2016) to $21.7B (2025) — a 5.2% CAGR. AT&T Inc.'s revenue grew from $163.8B (2016) to $125.6B (2025) — a -2.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 6.1% | 31.8% | +421.0% |
| AT&T Inc. (T) | 7.9% | 17.4% | +119.9% |
Rogers Communications Inc.'s net margin went from 6% (2016) to 32% (2025). AT&T Inc.'s net margin went from 8% (2016) to 17% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 14.3 | 3 | -79.0% |
| AT&T Inc. (T) | 6.2 | 8.2 | +32.3% |
Rogers Communications Inc. has traded in a 3x–29x P/E range over 9 years; current trailing P/E is ~4x. AT&T Inc. has traded in a 6x–16x P/E range over 7 years; current trailing P/E is ~9x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rogers Communicatio… (RCI) | 1.62 | 12.73 | +685.8% |
| AT&T Inc. (T) | 2.1 | 3.04 | +44.8% |
Rogers Communications Inc.'s EPS grew from $1.62 (2016) to $12.73 (2025) — a 26% CAGR. AT&T Inc.'s EPS grew from $2.10 (2016) to $3.04 (2025) — a 4% CAGR.
Chart 6Free Cash Flow — 5 Years
Rogers Communications Inc. generated $-2B FCF in 2025 (-9% vs 2021). AT&T Inc. generated $19B FCF in 2025 (+97% vs 2021).
RCI vs T: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is RCI or T a better buy right now?
Rogers Communications Inc. (RCI) offers the better valuation at 4.3x trailing P/E (11.3x forward), making it the more compelling value choice. Analysts rate Rogers Communications Inc. (RCI) a "Hold" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RCI or T?
On trailing P/E, Rogers Communications Inc. (RCI) is the cheapest at 4.3x versus AT&T Inc. at 9.2x. On forward P/E, Rogers Communications Inc. is actually cheaper at 11.3x.
03Which is the better long-term investment — RCI or T?
Over the past 5 years, AT&T Inc. (T) delivered a total return of +62.8%, compared to +8.1% for Rogers Communications Inc. (RCI). A $10,000 investment in T five years ago would be worth approximately $16K today (assuming dividends reinvested). Over 10 years, the gap is even starker: T returned +59.8% versus RCI's +48.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RCI or T?
By beta (market sensitivity over 5 years), AT&T Inc. (T) is the lower-risk stock at 0.12β versus Rogers Communications Inc.'s 0.14β — meaning RCI is approximately 20% more volatile than T relative to the S&P 500. On balance sheet safety, AT&T Inc. (T) carries a lower debt/equity ratio of 123% versus 192% for Rogers Communications Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — RCI or T?
Rogers Communications Inc. (RCI) is the more profitable company, earning 31.8% net margin versus 17.4% for AT&T Inc. — meaning it keeps 31.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RCI leads at 23.1% versus 19.2% for T. At the gross margin level — before operating expenses — T leads at 79.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is RCI or T more undervalued right now?
On forward earnings alone, Rogers Communications Inc. (RCI) trades at 11.3x forward P/E versus 12.3x for AT&T Inc. — 0.9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for T: 4.0% to $29.12.
07Which pays a better dividend — RCI or T?
All stocks in this comparison pay dividends. AT&T Inc. (T) offers the highest yield at 4.1%, versus 3.5% for Rogers Communications Inc. (RCI).
08Is RCI or T better for a retirement portfolio?
For long-horizon retirement investors, AT&T Inc. (T) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.12), 4.1% yield). Both have compounded well over 10 years (T: +59.8%, RCI: +48.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between RCI and T?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 6%
- Net Margin > 19%
- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 10%
- Dividend Yield > 1.6%