RGR vs SWBI

For growth investors, Smith & Wesson Brands, Inc.

(SWBI) is the stronger pick with -11. 4% revenue growth year-over-year, versus -100. 0% for Sturm, Ruger & Company, Inc. (RGR). Sturm, Ruger & Company, Inc. (RGR) offers the better valuation at 49. 7x trailing P/E (22. 0x forward), making it the more compelling value choice. Analysts rate Sturm, Ruger & Company, Inc. (RGR) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Sturm, Ruger & Company, Inc.

(RGR) is the cheapest at 49. 7x versus Smith & Wesson Brands, Inc. at 50. 6x. On forward P/E, Sturm, Ruger & Company, Inc. is actually cheaper at 22. 0x.

Over the past 5 years, Smith & Wesson Brands, Inc.

(SWBI) delivered a total return of -10. 6%, compared to -18. 9% for Sturm, Ruger & Company, Inc. (RGR). Over 10 years, the gap is even starker: SWBI returned +0. 0% versus RGR's -1. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Smith & Wesson Brands, Inc.

(SWBI) is the lower-risk stock at 0. 74β versus Sturm, Ruger & Company, Inc. 's 1. 00β — meaning RGR is approximately 35% more volatile than SWBI relative to the S&P 500.

By revenue growth (latest reported year), Smith & Wesson Brands, Inc.

(SWBI) is pulling ahead at -11. 4% versus -100. 0% for Sturm, Ruger & Company, Inc. (RGR). On earnings-per-share growth, the picture is similar: Sturm, Ruger & Company, Inc. grew EPS -52. 5% year-over-year, compared to -65. 1% for Smith & Wesson Brands, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Smith & Wesson Brands, Inc.

(SWBI) is the more profitable company, earning 2. 8% net margin versus -2. 0% for Sturm, Ruger & Company, Inc. — meaning it keeps 2. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SWBI leads at 5. 0% versus -4. 0% for RGR. At the gross margin level — before operating expenses — SWBI leads at 26. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Sturm, Ruger & Company, Inc.

(RGR) trades at 22. 0x forward P/E versus 55. 2x for Smith & Wesson Brands, Inc. — 33. 2x cheaper on a one-year earnings basis.

All stocks in this comparison pay dividends.

Smith & Wesson Brands, Inc. (SWBI) offers the highest yield at 3. 4%, versus 1. 5% for Sturm, Ruger & Company, Inc. (RGR).

For long-horizon retirement investors, Smith & Wesson Brands, Inc.

(SWBI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 3. 4% yield). Both have compounded well over 10 years (SWBI: +0. 0%, RGR: -1. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: RGR is a small-cap quality compounder stock; SWBI is a small-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.