RICK
RCI Hospitality Holdings, Inc.
Restaurants
Market Cap$216M
5Y Perf.+104.0%
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Side-by-side financial analysisRICK
AMZN
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Stock Comparison
RICK vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
AMZN
Amazon.com, Inc.
Specialty Retail
Market Cap$2.63T
5Y Perf.+77.2%
RICK vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot |  RICK |  AMZN |
|---|---|---|
| Industry | Restaurants | Specialty Retail |
| Market Cap | $216M | $2.63T |
| Revenue (TTM) | $282M | $742.78B |
| Net Income (TTM) | $-7M | $90.80B |
| Gross Margin | 55.2% | 50.6% |
| Operating Margin | 12.3% | 11.5% |
| Forward P/E | 4.6x | 27.8x |
| Total Debt | $266M | $152.99B |
| Cash & Equiv. | $34M | $86.81B |
RICK vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
RICK
AMZN
| Stock | Jun 20 | Jun 26 | Return |
|---|---|---|---|
| RCI Hospitality Hol… (RICK) | 100 | 204.0 | +104.0% |
| Amazon.com, Inc. (AMZN) | 100 | 177.2 | +77.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RICK vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: AMZN leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. RCI Hospitality Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
🥇AMZN emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Income Pick
RICK is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 7 yrs, beta 1.33, yield 1.0%
- Lower volatility, beta 1.33, current ratio 0.81x
- Beta 1.33, yield 1.0%, current ratio 0.81x
Best for: income & stability and sleep-well-at-night
AMZN
Amazon.com, Inc.
The Growth Play
AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 5.8% 10Y total return vs RICK's 188.5%
- 12.4% revenue growth vs RICK's -5.5%
Best for: growth exposure and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth |  AMZN | 12.4% revenue growth vs RICK's -5.5% |
| Value |  RICK | Lower P/E (4.6x vs 27.8x) |
| Quality / Margins | AMZN | 12.2% margin vs RICK's -2.3% |
| Stability / Safety | RICK | Beta 1.33 vs AMZN's 1.46 |
| Dividends | RICK | 1.0% yield; 7-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | AMZN | +15.0% vs RICK's -27.7% |
| Efficiency (ROA) | AMZN | 11.5% ROA vs RICK's -1.1%, ROIC 14.7% vs 5.5% |
RICK vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
RICK vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLAMZNLAGGINGRICK
RICKRCI Hospitality Holdi…
1leads
AMZNAmazon.com, Inc.
2leads
6 Total Categories
CATEGORYLEADERvs RICKMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
RICK6/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
AMZN6/8
Total Returns1Y, 3Y, 5Y total returns with dividends
AMZN5/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
—
—
Income & Cash Flow (Last 12 Months)
Evenly matched — RICK and AMZN each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 2637.5x RICK's $282M. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to RICK's -2.3%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RICKRCI Hospitality H… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $282M | $742.8B |
| EBITDAEarnings before interest/tax | $51M | $155.9B |
| Net IncomeAfter-tax profit | -$7M | $90.8B |
| Free Cash FlowCash after capex | $39M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +55.2% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +12.3% | +11.5% |
| Net MarginNet income ÷ Revenue | -2.3% | +12.2% |
| FCF MarginFCF ÷ Revenue | +14.0% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.3% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | -111.1% | +74.8% |
Evenly matched — RICK and AMZN each lead in 3 of 6 comparable metrics.
Valuation Metrics
RICK leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 23.0x trailing earnings, RICK trades at a 33% valuation discount to AMZN's 34.1x P/E. On an enterprise value basis, RICK's 8.8x EV/EBITDA is more attractive than AMZN's 18.5x.
| Metric | RICKRCI Hospitality H… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $216M | $2.63T |
| Enterprise ValueMkt cap + debt − cash | $449M | $2.69T |
| Trailing P/EPrice ÷ TTM EPS | 22.98x | 34.09x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.63x | 27.78x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.22x |
| EV / EBITDAEnterprise value multiple | 8.75x | 18.49x |
| Price / SalesMarket cap ÷ Revenue | 0.77x | 3.67x |
| Price / BookPrice ÷ Book value/share | 0.96x | 6.44x |
| Price / FCFMarket cap ÷ FCF | 6.19x | 341.55x |
RICK leads this category, winning 6 of 6 comparable metrics.
Profitability & Efficiency
AMZN leads this category, winning 6 of 8 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $-3 for RICK. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to RICK's 1.02x.
| Metric | RICKRCI Hospitality H… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -2.6% | +23.3% |
| ROA (TTM)Return on assets | -1.1% | +11.5% |
| ROICReturn on invested capital | +5.5% | +14.7% |
| ROCEReturn on capital employed | +6.8% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 1.02x | 0.37x |
| Net DebtTotal debt minus cash | $233M | $66.2B |
| Cash & Equiv.Liquid assets | $34M | $86.8B |
| Total DebtShort + long-term debt | $266M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 1.39x | 39.96x |
AMZN leads this category, winning 6 of 8 comparable metrics.
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $14,017 today (with dividends reinvested), compared to $4,649 for RICK. Over the past 12 months, AMZN leads with a +15.0% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 24.8% vs RICK's -27.7% — a key indicator of consistent wealth creation.
| Metric | RICKRCI Hospitality H… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +21.3% | +7.9% |
| 1-Year ReturnPast 12 months | -27.7% | +15.0% |
| 3-Year ReturnCumulative with dividends | -62.3% | +94.3% |
| 5-Year ReturnCumulative with dividends | -53.5% | +40.2% |
| 10-Year ReturnCumulative with dividends | +188.5% | +584.6% |
| CAGR (3Y)Annualised 3-year return | -27.7% | +24.8% |
AMZN leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
Evenly matched — RICK and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
RICK is the less volatile stock with a 1.33 beta — it tends to amplify market swings less than AMZN's 1.46 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 87.7% from its 52-week high vs RICK's 68.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RICKRCI Hospitality H… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 1.46x |
| 52-Week HighHighest price in past year | $41.37 | $278.56 |
| 52-Week LowLowest price in past year | $20.76 | $197.28 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +87.7% |
| RSI (14)Momentum oscillator 0–100 | 67.2 | 36.9 |
| Avg Volume (50D)Average daily shares traded | 47K | 43.7M |
Evenly matched — RICK and AMZN each lead in 1 of 2 comparable metrics.
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates RICK as "Buy" and AMZN as "Buy". Consensus price targets imply 246.7% upside for RICK (target: $98) vs 25.9% for AMZN (target: $308). RICK is the only dividend payer here at 0.99% yield — a key consideration for income-focused portfolios.
| Metric | RICKRCI Hospitality H… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $98.00 | $307.77 |
| # AnalystsCovering analysts | 3 | 94 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | — |
| Dividend StreakConsecutive years of raises | 7 | — |
| Dividend / ShareAnnual DPS | $0.28 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +5.5% | 0.0% |
Insufficient data to determine a leader in this category.
Key Takeaway
AMZN leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). RICK leads in 1 (Valuation Metrics). 2 tied.
Best OverallAmazon.com, Inc. (AMZN)Leads 2 of 6 categories
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RICK vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is RICK or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RICK or AMZN?
On trailing P/E, RCI Hospitality Holdings, Inc.
(RICK) is the cheapest at 23. 0x versus Amazon. com, Inc. at 34. 1x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x.
03Which is the better long-term investment — RICK or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +40. 2%, compared to -53. 5% for RCI Hospitality Holdings, Inc. (RICK). Over 10 years, the gap is even starker: AMZN returned +584. 6% versus RICK's +188. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RICK or AMZN?
By beta (market sensitivity over 5 years), RCI Hospitality Holdings, Inc.
(RICK) is the lower-risk stock at 1. 33β versus Amazon. com, Inc. 's 1. 46β — meaning AMZN is approximately 10% more volatile than RICK relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 102% for RCI Hospitality Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RICK or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RICK or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 9% for RCI Hospitality Holdings, Inc. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RICK leads at 13. 0% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — RICK leads at 56. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RICK or AMZN more undervalued right now?
On forward earnings alone, RCI Hospitality Holdings, Inc.
(RICK) trades at 4. 6x forward P/E versus 27. 8x for Amazon. com, Inc. — 23. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.
08Which pays a better dividend — RICK or AMZN?
In this comparison, RICK (1.
0% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is RICK or AMZN better for a retirement portfolio?
For long-horizon retirement investors, RCI Hospitality Holdings, Inc.
(RICK) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 0% yield, +188. 5% 10Y return). Both have compounded well over 10 years (RICK: +188. 5%, AMZN: +584. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RICK and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
RICK pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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