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RICK
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PLBY
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JPM
KO logo
KO
TAP logo
TAP
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Stock Comparison

RICK vs PLBY vs JPM vs KO vs TAP

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+47.9%
PLBY
Playboy, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$135M
5Y Perf.-85.3%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$908.57B
5Y Perf.+224.6%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+60.3%
TAP
Molson Coors Beverage Company

Beverages - Alcoholic

Consumer DefensiveNYSE • US
Market Cap$7.40B
5Y Perf.+4.7%

RICK vs PLBY vs JPM vs KO vs TAP — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
PLBY logoPLBY
JPM logoJPM
KO logoKO
TAP logoTAP
IndustryRestaurantsLeisureBanks - DiversifiedBeverages - Non-AlcoholicBeverages - Alcoholic
Market Cap$216M$135M$908.57B$341.71B$7.40B
Revenue (TTM)$282M$122M$280.33B$49.28B$11.19B
Net Income (TTM)$-7M$-8M$57.05B$13.70B$-2.11B
Gross Margin55.2%70.9%60.0%61.7%37.8%
Operating Margin12.3%-2.5%25.9%29.3%-20.3%
Forward P/E4.6x14.6x24.3x8.3x
Total Debt$266M$196M$942.38B$45.49B$6.30B
Cash & Equiv.$34M$38M$343.34B$10.27B$897M

RICK vs PLBY vs JPM vs KO vs TAPLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
PLBY
JPM
KO
TAP
StockAug 20Jun 26Return
RCI Hospitality Hol… (RICK)100147.9+47.9%
Playboy, Inc. (PLBY)10014.7-85.3%
JPMorgan Chase & Co. (JPM)100324.6+224.6%
The Coca-Cola Compa… (KO)100160.3+60.3%
Molson Coors Bevera… (TAP)100104.7+4.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs PLBY vs JPM vs KO vs TAP

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: JPM and KO are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. The Coca-Cola Company is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. RICK, PLBY, and TAP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
RICK
RCI Hospitality Holdings, Inc.
The Defensive Pick

RICK ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 1.33, current ratio 0.81x
  • Lower P/E (4.6x vs 8.3x)
Best for: sleep-well-at-night
PLBY
Playboy, Inc.
The Growth Play

PLBY is the clearest fit if your priority is growth exposure.

  • Rev growth 4.1%, EPS growth 87.5%, 3Y rev CAGR -13.3%
  • 4.1% revenue growth vs RICK's -5.5%
Best for: growth exposure
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM has the current edge in this matchup, primarily because of its strength in income & stability and long-term compounding.

  • Dividend streak 15 yrs, beta 0.87, yield 1.8%
  • 481.2% 10Y total return vs KO's 115.0%
  • PEG 0.83 vs KO's 2.17
  • Beta 0.87, yield 1.8%, current ratio 0.52x
Best for: income & stability and long-term compounding
KO
The Coca-Cola Company
The Quality Compounder

KO is the #2 pick in this set and the best alternative if quality and efficiency is your priority.

  • 27.8% margin vs TAP's -18.9%
  • 13.1% ROA vs TAP's -8.9%, ROIC 15.8% vs -10.1%
Best for: quality and efficiency
TAP
Molson Coors Beverage Company
The Income Pick

TAP is the clearest fit if your priority is dividends.

  • 4.9% yield, 5-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
Best for: dividends
See the full category breakdown
CategoryWinnerWhy
GrowthPLBY logoPLBY4.1% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 8.3x)
Quality / MarginsKO logoKO27.8% margin vs TAP's -18.9%
Stability / SafetyJPM logoJPMBeta 0.87 vs PLBY's 1.62, lower leverage
DividendsTAP logoTAP4.9% yield, 5-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
Momentum (1Y)JPM logoJPM+20.9% vs RICK's -27.7%
Efficiency (ROA)KO logoKO13.1% ROA vs TAP's -8.9%, ROIC 15.8% vs -10.1%

RICK vs PLBY vs JPM vs KO vs TAP — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
PLBYPlayboy, Inc.
FY 2025
Trademark Licensing
82.9%$343M
Consumer Products
17.1%$71M
JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
TAPMolson Coors Beverage Company

Segment breakdown not available.

RICK vs PLBY vs JPM vs KO vs TAP — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGTAP

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 3 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 2292.4x PLBY's $122M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to TAP's -18.9%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…
RevenueTrailing 12 months$282M$122M$280.3B$49.3B$11.2B
EBITDAEarnings before interest/tax$51M$5M$81.4B$15.5B-$1.5B
Net IncomeAfter-tax profit-$7M-$8M$57.0B$13.7B-$2.1B
Free Cash FlowCash after capex$39M-$2M$100.9B$12.6B$1.2B
Gross MarginGross profit ÷ Revenue+55.2%+70.9%+60.0%+61.7%+37.8%
Operating MarginEBIT ÷ Revenue+12.3%-2.5%+25.9%+29.3%-20.3%
Net MarginNet income ÷ Revenue-2.3%-6.2%+20.4%+27.8%-18.9%
FCF MarginFCF ÷ Revenue+14.0%-1.8%+36.0%+25.5%+10.4%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+4.7%+12.1%+2.0%
EPS Growth (YoY)Latest quarter vs prior year-111.1%+69.3%+16.0%+18.2%+35.6%
KO leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 3 of 7 comparable metrics.

At 16.2x trailing earnings, JPM trades at a 38% valuation discount to KO's 26.1x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.92x vs KO's 2.34x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…
Market CapShares × price$216M$135M$908.6B$341.7B$7.4B
Enterprise ValueMkt cap + debt − cash$449M$294M$1.51T$376.9B$12.8B
Trailing P/EPrice ÷ TTM EPS22.98x-11.15x16.22x26.12x-3.63x
Forward P/EPrice ÷ next-FY EPS est.4.63x14.60x24.27x8.33x
PEG RatioP/E ÷ EPS growth rate0.92x2.34x
EV / EBITDAEnterprise value multiple8.75x121.96x18.52x25.45x
Price / SalesMarket cap ÷ Revenue0.77x1.12x3.25x7.13x0.66x
Price / BookPrice ÷ Book value/share0.96x8.00x2.51x9.99x0.73x
Price / FCFMarket cap ÷ FCF6.19x9.01x64.52x6.93x
RICK leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-80 for PLBY. TAP carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLBY's 10.81x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs TAP's 4/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…
ROE (TTM)Return on equity-2.6%-79.7%+15.9%+41.1%-18.6%
ROA (TTM)Return on assets-1.1%-2.7%+1.3%+13.1%-8.9%
ROICReturn on invested capital+5.5%-2.6%+4.5%+15.8%-10.1%
ROCEReturn on capital employed+6.8%-2.6%+8.9%+17.3%-11.6%
Piotroski ScoreFundamental quality 0–966574
Debt / EquityFinancial leverage1.02x10.81x2.60x1.33x0.60x
Net DebtTotal debt minus cash$233M$159M$599.0B$35.2B$5.4B
Cash & Equiv.Liquid assets$34M$38M$343.3B$10.3B$897M
Total DebtShort + long-term debt$266M$196M$942.4B$45.5B$6.3B
Interest CoverageEBIT ÷ Interest expense1.39x-0.13x0.74x10.70x-9.99x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $23,548 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, JPM leads with a +20.9% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.7% vs RICK's -27.7% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…
YTD ReturnYear-to-date+21.3%-21.2%+0.8%+16.4%-14.9%
1-Year ReturnPast 12 months-27.7%-1.4%+20.9%+17.7%-15.4%
3-Year ReturnCumulative with dividends-62.3%-17.6%+138.8%+39.3%-32.7%
5-Year ReturnCumulative with dividends-53.5%-96.0%+135.5%+65.3%-11.8%
10-Year ReturnCumulative with dividends+188.5%-85.3%+481.2%+115.0%-46.1%
CAGR (3Y)Annualised 3-year return-27.7%-6.3%+33.7%+11.7%-12.4%
JPM leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — JPM and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than PLBY's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JPM currently trades 96.2% from its 52-week high vs PLBY's 52.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…
Beta (5Y)Sensitivity to S&P 5001.33x1.62x0.87x-0.23x-0.10x
52-Week HighHighest price in past year$41.37$2.75$338.09$84.04$54.82
52-Week LowLowest price in past year$20.76$1.19$269.72$65.35$38.04
% of 52W HighCurrent price vs 52-week peak+68.3%+52.7%+96.2%+94.5%+71.9%
RSI (14)Momentum oscillator 0–10067.249.872.149.238.9
Avg Volume (50D)Average daily shares traded47K869K7.4M13.6M3.0M
Evenly matched — JPM and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KO and TAP each lead in 1 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", PLBY as "Buy", JPM as "Buy", KO as "Buy", TAP as "Hold". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs 4.5% for JPM (target: $340). For income investors, TAP offers the higher dividend yield at 4.88% vs RICK's 0.99%.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.JPM logoJPMJPMorgan Chase & …KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyHold
Price TargetConsensus 12-month target$98.00$12.63$339.75$86.13$47.00
# AnalystsCovering analysts38614837
Dividend YieldAnnual dividend ÷ price+1.0%+1.8%+2.6%+4.9%
Dividend StreakConsecutive years of raises715565
Dividend / ShareAnnual DPS$0.28$5.95$2.04$1.92
Buyback YieldShare repurchases ÷ mkt cap+5.5%0.0%+3.8%+0.2%+8.8%
Evenly matched — KO and TAP each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 1 (Valuation Metrics). 2 tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
Loading custom metrics...

RICK vs PLBY vs JPM vs KO vs TAP: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or PLBY or JPM or KO or TAP a better buy right now?

For growth investors, Playboy, Inc.

(PLBY) is the stronger pick with 4. 1% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 2x trailing P/E (14. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or PLBY or JPM or KO or TAP?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 2x versus The Coca-Cola Company at 26. 1x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 83x versus The Coca-Cola Company's 2. 17x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — RICK or PLBY or JPM or KO or TAP?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +135. 5%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: JPM returned +481. 2% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or PLBY or JPM or KO or TAP?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus Playboy, Inc. 's 1. 62β — meaning PLBY is approximately -793% more volatile than KO relative to the S&P 500. On balance sheet safety, Molson Coors Beverage Company (TAP) carries a lower debt/equity ratio of 60% versus 11% for Playboy, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or PLBY or JPM or KO or TAP?

By revenue growth (latest reported year), Playboy, Inc.

(PLBY) is pulling ahead at 4. 1% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -302. 8% for Molson Coors Beverage Company. Over a 3-year CAGR, KO leads at 3. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or PLBY or JPM or KO or TAP?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -19. 2% for Molson Coors Beverage Company — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -21. 0% for TAP. At the gross margin level — before operating expenses — PLBY leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or PLBY or JPM or KO or TAP more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 83x versus The Coca-Cola Company's 2. 17x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RCI Hospitality Holdings, Inc. (RICK) trades at 4. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 19. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.

08

Which pays a better dividend — RICK or PLBY or JPM or KO or TAP?

In this comparison, TAP (4.

9% yield), KO (2. 6% yield), JPM (1. 8% yield), RICK (1. 0% yield) pay a dividend. PLBY does not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or PLBY or JPM or KO or TAP better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Playboy, Inc. (PLBY) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +115. 0%, PLBY: -85. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and PLBY and JPM and KO and TAP?

These companies operate in different sectors (RICK (Consumer Cyclical) and PLBY (Consumer Cyclical) and JPM (Financial Services) and KO (Consumer Defensive) and TAP (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RICK is a small-cap quality compounder stock; PLBY is a small-cap quality compounder stock; JPM is a large-cap deep-value stock; KO is a large-cap quality compounder stock; TAP is a small-cap income-oriented stock. RICK, JPM, KO, TAP pay a dividend while PLBY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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