Restaurants
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Side-by-side financial analysisStock Comparison
RICK vs PLBY vs KO vs TAP vs BUD
Revenue, margins, valuation, and 5-year total return — side by side.
Leisure
Beverages - Non-Alcoholic
Beverages - Alcoholic
Beverages - Alcoholic
RICK vs PLBY vs KO vs TAP vs BUD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Restaurants | Leisure | Beverages - Non-Alcoholic | Beverages - Alcoholic | Beverages - Alcoholic |
| Market Cap | $216M | $135M | $341.71B | $7.40B | $138.94B |
| Revenue (TTM) | $282M | $122M | $49.28B | $11.19B | $119.82B |
| Net Income (TTM) | $-7M | $-8M | $13.70B | $-2.11B | $12.57B |
| Gross Margin | 55.2% | 70.9% | 61.7% | 37.8% | 55.2% |
| Operating Margin | 12.3% | -2.5% | 29.3% | -20.3% | 31.7% |
| Forward P/E | 4.6x | — | 24.3x | 8.3x | 18.4x |
| Total Debt | $266M | $196M | $45.49B | $6.30B | $72.17B |
| Cash & Equiv. | $34M | $38M | $10.27B | $897M | $11.17B |
RICK vs PLBY vs KO vs TAP vs BUD — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Aug 20 | Jun 26 | Return |
|---|---|---|---|
| RCI Hospitality Hol… (RICK) | 100 | 147.9 | +47.9% |
| Playboy, Inc. (PLBY) | 100 | 14.7 | -85.3% |
| The Coca-Cola Compa… (KO) | 100 | 160.3 | +60.3% |
| Molson Coors Bevera… (TAP) | 100 | 104.7 | +4.7% |
| Anheuser-Busch InBe… (BUD) | 100 | 138.8 | +38.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RICK vs PLBY vs KO vs TAP vs BUD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RICK is the #2 pick in this set and the best alternative if value is your priority.
- Lower P/E (4.6x vs 18.4x)
PLBY ranks third and is worth considering specifically for growth exposure.
- Rev growth 4.1%, EPS growth 87.5%, 3Y rev CAGR -13.3%
- 4.1% revenue growth vs RICK's -5.5%
KO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 56 yrs, beta -0.23, yield 2.6%
- 115.0% 10Y total return vs RICK's 188.5%
- 27.8% margin vs TAP's -18.9%
- +17.7% vs RICK's -27.7%
TAP is the clearest fit if your priority is dividends.
- 4.9% yield, 5-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
BUD is the clearest fit if your priority is sleep-well-at-night and defensive.
- Lower volatility, beta 0.33, Low D/E 81.4%, current ratio 0.70x
- Beta 0.33, yield 1.6%, current ratio 0.70x
- Beta 0.33 vs PLBY's 1.62, lower leverage
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.1% revenue growth vs RICK's -5.5% | |
| Value | Lower P/E (4.6x vs 18.4x) | |
| Quality / Margins | 27.8% margin vs TAP's -18.9% | |
| Stability / Safety | Beta 0.33 vs PLBY's 1.62, lower leverage | |
| Dividends | 4.9% yield, 5-year raise streak, vs KO's 2.6%, (1 stock pays no dividend) | |
| Momentum (1Y) | +17.7% vs RICK's -27.7% | |
| Efficiency (ROA) | 13.1% ROA vs TAP's -8.9%, ROIC 15.8% vs -10.1% |
RICK vs PLBY vs KO vs TAP vs BUD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
RICK vs PLBY vs KO vs TAP vs BUD — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
RICK leads in 1 of 6 categories
KO leads 1 • BUD leads 1 • PLBY leads 0 • TAP leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — PLBY and KO and BUD each lead in 2 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BUD is the larger business by revenue, generating $119.8B annually — 979.8x PLBY's $122M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to TAP's -18.9%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $282M | $122M | $49.3B | $11.2B | $119.8B |
| EBITDAEarnings before interest/tax | $51M | $5M | $15.5B | -$1.5B | $38.8B |
| Net IncomeAfter-tax profit | -$7M | -$8M | $13.7B | -$2.1B | $12.6B |
| Free Cash FlowCash after capex | $39M | -$2M | $12.6B | $1.2B | $32.2B |
| Gross MarginGross profit ÷ Revenue | +55.2% | +70.9% | +61.7% | +37.8% | +55.2% |
| Operating MarginEBIT ÷ Revenue | +12.3% | -2.5% | +29.3% | -20.3% | +31.7% |
| Net MarginNet income ÷ Revenue | -2.3% | -6.2% | +27.8% | -18.9% | +10.5% |
| FCF MarginFCF ÷ Revenue | +14.0% | -1.8% | +25.5% | +10.4% | +26.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.3% | +4.7% | +12.1% | +2.0% | +0.4% |
| EPS Growth (YoY)Latest quarter vs prior year | -111.1% | +69.3% | +18.2% | +35.6% | +32.3% |
Valuation Metrics
RICK leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 23.0x trailing earnings, RICK trades at a 19% valuation discount to BUD's 28.2x P/E. On an enterprise value basis, RICK's 8.8x EV/EBITDA is more attractive than PLBY's 122.0x.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $216M | $135M | $341.7B | $7.4B | $138.9B |
| Enterprise ValueMkt cap + debt − cash | $449M | $294M | $376.9B | $12.8B | $199.9B |
| Trailing P/EPrice ÷ TTM EPS | 22.98x | -11.15x | 26.12x | -3.63x | 28.23x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.63x | — | 24.27x | 8.33x | 18.41x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 2.34x | — | — |
| EV / EBITDAEnterprise value multiple | 8.75x | 121.96x | 25.45x | — | 9.51x |
| Price / SalesMarket cap ÷ Revenue | 0.77x | 1.12x | 7.13x | 0.66x | 2.32x |
| Price / BookPrice ÷ Book value/share | 0.96x | 8.00x | 9.99x | 0.73x | 1.86x |
| Price / FCFMarket cap ÷ FCF | 6.19x | — | 64.52x | 6.93x | 12.41x |
Profitability & Efficiency
KO leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-80 for PLBY. TAP carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLBY's 10.81x. On the Piotroski fundamental quality scale (0–9), BUD scores 9/9 vs TAP's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.6% | -79.7% | +41.1% | -18.6% | +13.8% |
| ROA (TTM)Return on assets | -1.1% | -2.7% | +13.1% | -8.9% | +6.0% |
| ROICReturn on invested capital | +5.5% | -2.6% | +15.8% | -10.1% | +7.5% |
| ROCEReturn on capital employed | +6.8% | -2.6% | +17.3% | -11.6% | +8.7% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 7 | 4 | 9 |
| Debt / EquityFinancial leverage | 1.02x | 10.81x | 1.33x | 0.60x | 0.81x |
| Net DebtTotal debt minus cash | $233M | $159M | $35.2B | $5.4B | $61.0B |
| Cash & Equiv.Liquid assets | $34M | $38M | $10.3B | $897M | $11.2B |
| Total DebtShort + long-term debt | $266M | $196M | $45.5B | $6.3B | $72.2B |
| Interest CoverageEBIT ÷ Interest expense | 1.39x | -0.13x | 10.70x | -9.99x | 2.53x |
Total Returns (Dividends Reinvested)
BUD leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in KO five years ago would be worth $16,528 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, KO leads with a +17.7% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors BUD at 14.0% vs RICK's -27.7% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +21.3% | -21.2% | +16.4% | -14.9% | +28.6% |
| 1-Year ReturnPast 12 months | -27.7% | -1.4% | +17.7% | -15.4% | +15.7% |
| 3-Year ReturnCumulative with dividends | -62.3% | -17.6% | +39.3% | -32.7% | +48.2% |
| 5-Year ReturnCumulative with dividends | -53.5% | -96.0% | +65.3% | -11.8% | +14.0% |
| 10-Year ReturnCumulative with dividends | +188.5% | -85.3% | +115.0% | -46.1% | -22.7% |
| CAGR (3Y)Annualised 3-year return | -27.7% | -6.3% | +11.7% | -12.4% | +14.0% |
Risk & Volatility
Evenly matched — KO and BUD each lead in 1 of 2 comparable metrics.
Risk & Volatility
KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than PLBY's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BUD currently trades 95.6% from its 52-week high vs PLBY's 52.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 1.62x | -0.23x | -0.10x | 0.33x |
| 52-Week HighHighest price in past year | $41.37 | $2.75 | $84.04 | $54.82 | $84.46 |
| 52-Week LowLowest price in past year | $20.76 | $1.19 | $65.35 | $38.04 | $56.97 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +52.7% | +94.5% | +71.9% | +95.6% |
| RSI (14)Momentum oscillator 0–100 | 67.2 | 49.8 | 49.2 | 38.9 | 51.4 |
| Avg Volume (50D)Average daily shares traded | 47K | 869K | 13.6M | 3.0M | 1.7M |
Analyst Outlook
Evenly matched — KO and TAP each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RICK as "Buy", PLBY as "Buy", KO as "Buy", TAP as "Hold", BUD as "Buy". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs 8.5% for KO (target: $86). For income investors, TAP offers the higher dividend yield at 4.88% vs RICK's 0.99%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Hold | Buy |
| Price TargetConsensus 12-month target | $98.00 | $12.63 | $86.13 | $47.00 | $89.00 |
| # AnalystsCovering analysts | 3 | 8 | 48 | 37 | 45 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | — | +2.6% | +4.9% | +1.6% |
| Dividend StreakConsecutive years of raises | 7 | — | 56 | 5 | 3 |
| Dividend / ShareAnnual DPS | $0.28 | — | $2.04 | $1.92 | $1.31 |
| Buyback YieldShare repurchases ÷ mkt cap | +5.5% | 0.0% | +0.2% | +8.8% | +0.7% |
RICK leads in 1 of 6 categories (Valuation Metrics). KO leads in 1 (Profitability & Efficiency). 3 tied.
RICK vs PLBY vs KO vs TAP vs BUD: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RICK or PLBY or KO or TAP or BUD a better buy right now?
For growth investors, Playboy, Inc.
(PLBY) is the stronger pick with 4. 1% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RICK or PLBY or KO or TAP or BUD?
On trailing P/E, RCI Hospitality Holdings, Inc.
(RICK) is the cheapest at 23. 0x versus Anheuser-Busch InBev SA/NV at 28. 2x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x.
03Which is the better long-term investment — RICK or PLBY or KO or TAP or BUD?
Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.
3%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: RICK returned +188. 5% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RICK or PLBY or KO or TAP or BUD?
By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.
23β versus Playboy, Inc. 's 1. 62β — meaning PLBY is approximately -793% more volatile than KO relative to the S&P 500. On balance sheet safety, Molson Coors Beverage Company (TAP) carries a lower debt/equity ratio of 60% versus 11% for Playboy, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — RICK or PLBY or KO or TAP or BUD?
By revenue growth (latest reported year), Playboy, Inc.
(PLBY) is pulling ahead at 4. 1% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -302. 8% for Molson Coors Beverage Company. Over a 3-year CAGR, KO leads at 3. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RICK or PLBY or KO or TAP or BUD?
The Coca-Cola Company (KO) is the more profitable company, earning 27.
3% net margin versus -19. 2% for Molson Coors Beverage Company — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -21. 0% for TAP. At the gross margin level — before operating expenses — PLBY leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RICK or PLBY or KO or TAP or BUD more undervalued right now?
On forward earnings alone, RCI Hospitality Holdings, Inc.
(RICK) trades at 4. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 19. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.
08Which pays a better dividend — RICK or PLBY or KO or TAP or BUD?
In this comparison, TAP (4.
9% yield), KO (2. 6% yield), BUD (1. 6% yield), RICK (1. 0% yield) pay a dividend. PLBY does not pay a meaningful dividend and should not be held primarily for income.
09Is RICK or PLBY or KO or TAP or BUD better for a retirement portfolio?
For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
23), 2. 6% yield, +115. 0% 10Y return). Playboy, Inc. (PLBY) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +115. 0%, PLBY: -85. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RICK and PLBY and KO and TAP and BUD?
These companies operate in different sectors (RICK (Consumer Cyclical) and PLBY (Consumer Cyclical) and KO (Consumer Defensive) and TAP (Consumer Defensive) and BUD (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: RICK is a small-cap quality compounder stock; PLBY is a small-cap quality compounder stock; KO is a large-cap quality compounder stock; TAP is a small-cap income-oriented stock; BUD is a mid-cap quality compounder stock. RICK, KO, TAP, BUD pay a dividend while PLBY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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