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BUD
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Stock Comparison

RICK vs PLBY vs KO vs TAP vs BUD

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+47.9%
PLBY
Playboy, Inc.

Leisure

Consumer CyclicalNASDAQ • US
Market Cap$135M
5Y Perf.-85.3%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+60.3%
TAP
Molson Coors Beverage Company

Beverages - Alcoholic

Consumer DefensiveNYSE • US
Market Cap$7.40B
5Y Perf.+4.7%
BUD
Anheuser-Busch InBev SA/NV

Beverages - Alcoholic

Consumer DefensiveNYSE • BE
Market Cap$138.94B
5Y Perf.+38.8%

RICK vs PLBY vs KO vs TAP vs BUD — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
PLBY logoPLBY
KO logoKO
TAP logoTAP
BUD logoBUD
IndustryRestaurantsLeisureBeverages - Non-AlcoholicBeverages - AlcoholicBeverages - Alcoholic
Market Cap$216M$135M$341.71B$7.40B$138.94B
Revenue (TTM)$282M$122M$49.28B$11.19B$119.82B
Net Income (TTM)$-7M$-8M$13.70B$-2.11B$12.57B
Gross Margin55.2%70.9%61.7%37.8%55.2%
Operating Margin12.3%-2.5%29.3%-20.3%31.7%
Forward P/E4.6x24.3x8.3x18.4x
Total Debt$266M$196M$45.49B$6.30B$72.17B
Cash & Equiv.$34M$38M$10.27B$897M$11.17B

RICK vs PLBY vs KO vs TAP vs BUDLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
PLBY
KO
TAP
BUD
StockAug 20Jun 26Return
RCI Hospitality Hol… (RICK)100147.9+47.9%
Playboy, Inc. (PLBY)10014.7-85.3%
The Coca-Cola Compa… (KO)100160.3+60.3%
Molson Coors Bevera… (TAP)100104.7+4.7%
Anheuser-Busch InBe… (BUD)100138.8+38.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs PLBY vs KO vs TAP vs BUD

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 3 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and recent price momentum and sentiment. RCI Hospitality Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency. PLBY, TAP, and BUD also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Value Play

RICK is the #2 pick in this set and the best alternative if value is your priority.

  • Lower P/E (4.6x vs 18.4x)
Best for: value
PLBY
Playboy, Inc.
The Growth Play

PLBY ranks third and is worth considering specifically for growth exposure.

  • Rev growth 4.1%, EPS growth 87.5%, 3Y rev CAGR -13.3%
  • 4.1% revenue growth vs RICK's -5.5%
Best for: growth exposure
KO
The Coca-Cola Company
The Income Pick

KO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 56 yrs, beta -0.23, yield 2.6%
  • 115.0% 10Y total return vs RICK's 188.5%
  • 27.8% margin vs TAP's -18.9%
  • +17.7% vs RICK's -27.7%
Best for: income & stability and long-term compounding
TAP
Molson Coors Beverage Company
The Income Pick

TAP is the clearest fit if your priority is dividends.

  • 4.9% yield, 5-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
Best for: dividends
BUD
Anheuser-Busch InBev SA/NV
The Defensive Pick

BUD is the clearest fit if your priority is sleep-well-at-night and defensive.

  • Lower volatility, beta 0.33, Low D/E 81.4%, current ratio 0.70x
  • Beta 0.33, yield 1.6%, current ratio 0.70x
  • Beta 0.33 vs PLBY's 1.62, lower leverage
Best for: sleep-well-at-night and defensive
See the full category breakdown
CategoryWinnerWhy
GrowthPLBY logoPLBY4.1% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 18.4x)
Quality / MarginsKO logoKO27.8% margin vs TAP's -18.9%
Stability / SafetyBUD logoBUDBeta 0.33 vs PLBY's 1.62, lower leverage
DividendsTAP logoTAP4.9% yield, 5-year raise streak, vs KO's 2.6%, (1 stock pays no dividend)
Momentum (1Y)KO logoKO+17.7% vs RICK's -27.7%
Efficiency (ROA)KO logoKO13.1% ROA vs TAP's -8.9%, ROIC 15.8% vs -10.1%

RICK vs PLBY vs KO vs TAP vs BUD — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
PLBYPlayboy, Inc.
FY 2025
Trademark Licensing
82.9%$343M
Consumer Products
17.1%$71M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B
TAPMolson Coors Beverage Company

Segment breakdown not available.

BUDAnheuser-Busch InBev SA/NV
FY 2020
transportation services, lease agreements and advertising services
100.0%$13M

RICK vs PLBY vs KO vs TAP vs BUD — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRICKLAGGINGTAP

Income & Cash Flow (Last 12 Months)

Evenly matched — PLBY and KO and BUD each lead in 2 of 6 comparable metrics.

BUD is the larger business by revenue, generating $119.8B annually — 979.8x PLBY's $122M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to TAP's -18.9%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…BUD logoBUDAnheuser-Busch In…
RevenueTrailing 12 months$282M$122M$49.3B$11.2B$119.8B
EBITDAEarnings before interest/tax$51M$5M$15.5B-$1.5B$38.8B
Net IncomeAfter-tax profit-$7M-$8M$13.7B-$2.1B$12.6B
Free Cash FlowCash after capex$39M-$2M$12.6B$1.2B$32.2B
Gross MarginGross profit ÷ Revenue+55.2%+70.9%+61.7%+37.8%+55.2%
Operating MarginEBIT ÷ Revenue+12.3%-2.5%+29.3%-20.3%+31.7%
Net MarginNet income ÷ Revenue-2.3%-6.2%+27.8%-18.9%+10.5%
FCF MarginFCF ÷ Revenue+14.0%-1.8%+25.5%+10.4%+26.9%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+4.7%+12.1%+2.0%+0.4%
EPS Growth (YoY)Latest quarter vs prior year-111.1%+69.3%+18.2%+35.6%+32.3%
Evenly matched — PLBY and KO and BUD each lead in 2 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 3 of 6 comparable metrics.

At 23.0x trailing earnings, RICK trades at a 19% valuation discount to BUD's 28.2x P/E. On an enterprise value basis, RICK's 8.8x EV/EBITDA is more attractive than PLBY's 122.0x.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…BUD logoBUDAnheuser-Busch In…
Market CapShares × price$216M$135M$341.7B$7.4B$138.9B
Enterprise ValueMkt cap + debt − cash$449M$294M$376.9B$12.8B$199.9B
Trailing P/EPrice ÷ TTM EPS22.98x-11.15x26.12x-3.63x28.23x
Forward P/EPrice ÷ next-FY EPS est.4.63x24.27x8.33x18.41x
PEG RatioP/E ÷ EPS growth rate2.34x
EV / EBITDAEnterprise value multiple8.75x121.96x25.45x9.51x
Price / SalesMarket cap ÷ Revenue0.77x1.12x7.13x0.66x2.32x
Price / BookPrice ÷ Book value/share0.96x8.00x9.99x0.73x1.86x
Price / FCFMarket cap ÷ FCF6.19x64.52x6.93x12.41x
RICK leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-80 for PLBY. TAP carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to PLBY's 10.81x. On the Piotroski fundamental quality scale (0–9), BUD scores 9/9 vs TAP's 4/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…BUD logoBUDAnheuser-Busch In…
ROE (TTM)Return on equity-2.6%-79.7%+41.1%-18.6%+13.8%
ROA (TTM)Return on assets-1.1%-2.7%+13.1%-8.9%+6.0%
ROICReturn on invested capital+5.5%-2.6%+15.8%-10.1%+7.5%
ROCEReturn on capital employed+6.8%-2.6%+17.3%-11.6%+8.7%
Piotroski ScoreFundamental quality 0–966749
Debt / EquityFinancial leverage1.02x10.81x1.33x0.60x0.81x
Net DebtTotal debt minus cash$233M$159M$35.2B$5.4B$61.0B
Cash & Equiv.Liquid assets$34M$38M$10.3B$897M$11.2B
Total DebtShort + long-term debt$266M$196M$45.5B$6.3B$72.2B
Interest CoverageEBIT ÷ Interest expense1.39x-0.13x10.70x-9.99x2.53x
KO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BUD leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,528 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, KO leads with a +17.7% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors BUD at 14.0% vs RICK's -27.7% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…BUD logoBUDAnheuser-Busch In…
YTD ReturnYear-to-date+21.3%-21.2%+16.4%-14.9%+28.6%
1-Year ReturnPast 12 months-27.7%-1.4%+17.7%-15.4%+15.7%
3-Year ReturnCumulative with dividends-62.3%-17.6%+39.3%-32.7%+48.2%
5-Year ReturnCumulative with dividends-53.5%-96.0%+65.3%-11.8%+14.0%
10-Year ReturnCumulative with dividends+188.5%-85.3%+115.0%-46.1%-22.7%
CAGR (3Y)Annualised 3-year return-27.7%-6.3%+11.7%-12.4%+14.0%
BUD leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KO and BUD each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than PLBY's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BUD currently trades 95.6% from its 52-week high vs PLBY's 52.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…BUD logoBUDAnheuser-Busch In…
Beta (5Y)Sensitivity to S&P 5001.33x1.62x-0.23x-0.10x0.33x
52-Week HighHighest price in past year$41.37$2.75$84.04$54.82$84.46
52-Week LowLowest price in past year$20.76$1.19$65.35$38.04$56.97
% of 52W HighCurrent price vs 52-week peak+68.3%+52.7%+94.5%+71.9%+95.6%
RSI (14)Momentum oscillator 0–10067.249.849.238.951.4
Avg Volume (50D)Average daily shares traded47K869K13.6M3.0M1.7M
Evenly matched — KO and BUD each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — KO and TAP each lead in 1 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", PLBY as "Buy", KO as "Buy", TAP as "Hold", BUD as "Buy". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs 8.5% for KO (target: $86). For income investors, TAP offers the higher dividend yield at 4.88% vs RICK's 0.99%.

MetricRICK logoRICKRCI Hospitality H…PLBY logoPLBYPlayboy, Inc.KO logoKOThe Coca-Cola Com…TAP logoTAPMolson Coors Beve…BUD logoBUDAnheuser-Busch In…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHoldBuy
Price TargetConsensus 12-month target$98.00$12.63$86.13$47.00$89.00
# AnalystsCovering analysts38483745
Dividend YieldAnnual dividend ÷ price+1.0%+2.6%+4.9%+1.6%
Dividend StreakConsecutive years of raises75653
Dividend / ShareAnnual DPS$0.28$2.04$1.92$1.31
Buyback YieldShare repurchases ÷ mkt cap+5.5%0.0%+0.2%+8.8%+0.7%
Evenly matched — KO and TAP each lead in 1 of 2 comparable metrics.
Key Takeaway

RICK leads in 1 of 6 categories (Valuation Metrics). KO leads in 1 (Profitability & Efficiency). 3 tied.

Best OverallRCI Hospitality Holdings, I… (RICK)Leads 1 of 6 categories
Loading custom metrics...

RICK vs PLBY vs KO vs TAP vs BUD: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or PLBY or KO or TAP or BUD a better buy right now?

For growth investors, Playboy, Inc.

(PLBY) is the stronger pick with 4. 1% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or PLBY or KO or TAP or BUD?

On trailing P/E, RCI Hospitality Holdings, Inc.

(RICK) is the cheapest at 23. 0x versus Anheuser-Busch InBev SA/NV at 28. 2x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x.

03

Which is the better long-term investment — RICK or PLBY or KO or TAP or BUD?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

3%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: RICK returned +188. 5% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or PLBY or KO or TAP or BUD?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus Playboy, Inc. 's 1. 62β — meaning PLBY is approximately -793% more volatile than KO relative to the S&P 500. On balance sheet safety, Molson Coors Beverage Company (TAP) carries a lower debt/equity ratio of 60% versus 11% for Playboy, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or PLBY or KO or TAP or BUD?

By revenue growth (latest reported year), Playboy, Inc.

(PLBY) is pulling ahead at 4. 1% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -302. 8% for Molson Coors Beverage Company. Over a 3-year CAGR, KO leads at 3. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or PLBY or KO or TAP or BUD?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -19. 2% for Molson Coors Beverage Company — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -21. 0% for TAP. At the gross margin level — before operating expenses — PLBY leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or PLBY or KO or TAP or BUD more undervalued right now?

On forward earnings alone, RCI Hospitality Holdings, Inc.

(RICK) trades at 4. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 19. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.

08

Which pays a better dividend — RICK or PLBY or KO or TAP or BUD?

In this comparison, TAP (4.

9% yield), KO (2. 6% yield), BUD (1. 6% yield), RICK (1. 0% yield) pay a dividend. PLBY does not pay a meaningful dividend and should not be held primarily for income.

09

Is RICK or PLBY or KO or TAP or BUD better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Playboy, Inc. (PLBY) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +115. 0%, PLBY: -85. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and PLBY and KO and TAP and BUD?

These companies operate in different sectors (RICK (Consumer Cyclical) and PLBY (Consumer Cyclical) and KO (Consumer Defensive) and TAP (Consumer Defensive) and BUD (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RICK is a small-cap quality compounder stock; PLBY is a small-cap quality compounder stock; KO is a large-cap quality compounder stock; TAP is a small-cap income-oriented stock; BUD is a mid-cap quality compounder stock. RICK, KO, TAP, BUD pay a dividend while PLBY does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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