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RL vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
RL vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Apparel - Manufacturers | Specialty Retail |
| Market Cap | $48.53B | $2.93T |
| Revenue (TTM) | $7.83B | $742.78B |
| Net Income (TTM) | $919M | $90.80B |
| Gross Margin | 69.6% | 50.6% |
| Operating Margin | 15.0% | 11.5% |
| Forward P/E | 22.0x | 31.4x |
| Total Debt | $2.67B | $152.99B |
| Cash & Equiv. | $1.92B | $86.81B |
RL vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Ralph Lauren Corpor… (RL) | 100 | 474.7 | +374.7% |
| Amazon.com, Inc. (AMZN) | 100 | 223.3 | +123.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RL vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RL carries the broadest edge in this set and is the clearest fit for value and dividends.
- Lower P/E (22.0x vs 31.4x)
- 0.9% yield; 4-year raise streak; the other pay no meaningful dividend
- +44.0% vs AMZN's +42.0%
AMZN is the clearest fit if your priority is income & stability and growth exposure.
- beta 1.50
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.0% 10Y total return vs RL's 324.6%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 12.4% revenue growth vs RL's 6.7% | |
| Value | Lower P/E (22.0x vs 31.4x) | |
| Quality / Margins | 12.2% margin vs RL's 11.7% | |
| Stability / Safety | Beta 1.50 vs RL's 1.53, lower leverage | |
| Dividends | 0.9% yield; 4-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +44.0% vs AMZN's +42.0% | |
| Efficiency (ROA) | 11.8% ROA vs AMZN's 11.5%, ROIC 20.6% vs 14.7% |
RL vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RL vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — RL and AMZN each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 94.8x RL's $7.8B. Profitability is closely matched — net margins range from 12.2% (AMZN) to 11.7% (RL). On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $7.8B | $742.8B |
| EBITDAEarnings before interest/tax | $1.4B | $155.9B |
| Net IncomeAfter-tax profit | $919M | $90.8B |
| Free Cash FlowCash after capex | $695M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +69.6% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +15.0% | +11.5% |
| Net MarginNet income ÷ Revenue | +11.7% | +12.2% |
| FCF MarginFCF ÷ Revenue | +8.9% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +12.2% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +24.7% | +74.8% |
Valuation Metrics
AMZN leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 30.9x trailing earnings, RL trades at a 19% valuation discount to AMZN's 38.0x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs RL's 1.67x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $48.5B | $2.93T |
| Enterprise ValueMkt cap + debt − cash | $49.3B | $3.00T |
| Trailing P/EPrice ÷ TTM EPS | 30.87x | 38.03x |
| Forward P/EPrice ÷ next-FY EPS est. | 21.98x | 31.41x |
| PEG RatioP/E ÷ EPS growth rate | 1.67x | 1.36x |
| EV / EBITDAEnterprise value multiple | 42.79x | 20.58x |
| Price / SalesMarket cap ÷ Revenue | 6.86x | 4.09x |
| Price / BookPrice ÷ Book value/share | 8.86x | 7.18x |
| Price / FCFMarket cap ÷ FCF | 47.63x | 381.09x |
Profitability & Efficiency
RL leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
RL delivers a 31.8% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $23 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to RL's 1.03x. On the Piotroski fundamental quality scale (0–9), RL scores 8/9 vs AMZN's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +31.8% | +23.3% |
| ROA (TTM)Return on assets | +11.8% | +11.5% |
| ROICReturn on invested capital | +20.6% | +14.7% |
| ROCEReturn on capital employed | +18.6% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 8 | 6 |
| Debt / EquityFinancial leverage | 1.03x | 0.37x |
| Net DebtTotal debt minus cash | $746M | $66.2B |
| Cash & Equiv.Liquid assets | $1.9B | $86.8B |
| Total DebtShort + long-term debt | $2.7B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 23.25x | 39.96x |
Total Returns (Dividends Reinvested)
RL leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in RL five years ago would be worth $27,197 today (with dividends reinvested), compared to $17,094 for AMZN. Over the past 12 months, RL leads with a +44.0% total return vs AMZN's +42.0%. The 3-year compound annual growth rate (CAGR) favors RL at 48.8% vs AMZN's 37.1% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -0.9% | +20.4% |
| 1-Year ReturnPast 12 months | +44.0% | +42.0% |
| 3-Year ReturnCumulative with dividends | +229.7% | +157.7% |
| 5-Year ReturnCumulative with dividends | +172.0% | +70.9% |
| 10-Year ReturnCumulative with dividends | +324.6% | +702.2% |
| CAGR (3Y)Annualised 3-year return | +48.8% | +37.1% |
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.50 beta — it tends to amplify market swings less than RL's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.9% from its 52-week high vs RL's 91.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.53x | 1.50x |
| 52-Week HighHighest price in past year | $393.41 | $278.56 |
| 52-Week LowLowest price in past year | $246.08 | $188.82 |
| % of 52W HighCurrent price vs 52-week peak | +91.1% | +97.9% |
| RSI (14)Momentum oscillator 0–100 | 44.5 | 74.2 |
| Avg Volume (50D)Average daily shares traded | 534K | 45.2M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates RL as "Buy" and AMZN as "Buy". Consensus price targets imply 19.7% upside for RL (target: $429) vs 12.5% for AMZN (target: $307). RL is the only dividend payer here at 0.88% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $429.13 | $306.77 |
| # AnalystsCovering analysts | 48 | 94 |
| Dividend YieldAnnual dividend ÷ price | +0.9% | — |
| Dividend StreakConsecutive years of raises | 4 | — |
| Dividend / ShareAnnual DPS | $3.14 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.0% | 0.0% |
AMZN leads in 2 of 6 categories (Valuation Metrics, Risk & Volatility). RL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
RL vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is RL or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 6. 7% for Ralph Lauren Corporation (RL). Ralph Lauren Corporation (RL) offers the better valuation at 30. 9x trailing P/E (22. 0x forward), making it the more compelling value choice. Analysts rate Ralph Lauren Corporation (RL) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RL or AMZN?
On trailing P/E, Ralph Lauren Corporation (RL) is the cheapest at 30.
9x versus Amazon. com, Inc. at 38. 0x. On forward P/E, Ralph Lauren Corporation is actually cheaper at 22. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 12x versus Ralph Lauren Corporation's 1. 19x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — RL or AMZN?
Over the past 5 years, Ralph Lauren Corporation (RL) delivered a total return of +172.
0%, compared to +70. 9% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +702. 2% versus RL's +324. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RL or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 50β versus Ralph Lauren Corporation's 1. 53β — meaning RL is approximately 2% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 103% for Ralph Lauren Corporation — giving it more financial flexibility in a downturn.
05Which is growing faster — RL or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 6. 7% for Ralph Lauren Corporation (RL). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to 19. 4% for Ralph Lauren Corporation. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RL or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 10. 5% for Ralph Lauren Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RL leads at 13. 2% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — RL leads at 68. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RL or AMZN more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 12x versus Ralph Lauren Corporation's 1. 19x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Ralph Lauren Corporation (RL) trades at 22. 0x forward P/E versus 31. 4x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RL: 19. 7% to $429. 13.
08Which pays a better dividend — RL or AMZN?
In this comparison, RL (0.
9% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.
09Is RL or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Ralph Lauren Corporation (RL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (0.
9% yield, +324. 6% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RL: +324. 6%, AMZN: +702. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RL and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
RL pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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