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Stock Comparison

RL vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RL
Ralph Lauren Corporation

Apparel - Manufacturers

Consumer CyclicalNYSE • US
Market Cap$48.53B
5Y Perf.+374.7%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.93T
5Y Perf.+123.3%

RL vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RL logoRL
AMZN logoAMZN
IndustryApparel - ManufacturersSpecialty Retail
Market Cap$48.53B$2.93T
Revenue (TTM)$7.83B$742.78B
Net Income (TTM)$919M$90.80B
Gross Margin69.6%50.6%
Operating Margin15.0%11.5%
Forward P/E22.0x31.4x
Total Debt$2.67B$152.99B
Cash & Equiv.$1.92B$86.81B

RL vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RL
AMZN
StockMay 20May 26Return
Ralph Lauren Corpor… (RL)100474.7+374.7%
Amazon.com, Inc. (AMZN)100223.3+123.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: RL vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RL leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and dividend income and shareholder returns. Amazon.com, Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
RL
Ralph Lauren Corporation
The Value Play

RL carries the broadest edge in this set and is the clearest fit for value and dividends.

  • Lower P/E (22.0x vs 31.4x)
  • 0.9% yield; 4-year raise streak; the other pay no meaningful dividend
  • +44.0% vs AMZN's +42.0%
Best for: value and dividends
AMZN
Amazon.com, Inc.
The Income Pick

AMZN is the clearest fit if your priority is income & stability and growth exposure.

  • beta 1.50
  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
  • 7.0% 10Y total return vs RL's 324.6%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthAMZN logoAMZN12.4% revenue growth vs RL's 6.7%
ValueRL logoRLLower P/E (22.0x vs 31.4x)
Quality / MarginsAMZN logoAMZN12.2% margin vs RL's 11.7%
Stability / SafetyAMZN logoAMZNBeta 1.50 vs RL's 1.53, lower leverage
DividendsRL logoRL0.9% yield; 4-year raise streak; the other pay no meaningful dividend
Momentum (1Y)RL logoRL+44.0% vs AMZN's +42.0%
Efficiency (ROA)RL logoRL11.8% ROA vs AMZN's 11.5%, ROIC 20.6% vs 14.7%

RL vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RLRalph Lauren Corporation
FY 2020
Other Non-Reportable Segment-Related
100.0%$370M
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

RL vs AMZN — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRLLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

Evenly matched — RL and AMZN each lead in 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 94.8x RL's $7.8B. Profitability is closely matched — net margins range from 12.2% (AMZN) to 11.7% (RL). On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRL logoRLRalph Lauren Corp…AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$7.8B$742.8B
EBITDAEarnings before interest/tax$1.4B$155.9B
Net IncomeAfter-tax profit$919M$90.8B
Free Cash FlowCash after capex$695M-$2.5B
Gross MarginGross profit ÷ Revenue+69.6%+50.6%
Operating MarginEBIT ÷ Revenue+15.0%+11.5%
Net MarginNet income ÷ Revenue+11.7%+12.2%
FCF MarginFCF ÷ Revenue+8.9%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+12.2%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+24.7%+74.8%
Evenly matched — RL and AMZN each lead in 3 of 6 comparable metrics.

Valuation Metrics

AMZN leads this category, winning 4 of 7 comparable metrics.

At 30.9x trailing earnings, RL trades at a 19% valuation discount to AMZN's 38.0x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs RL's 1.67x — a lower PEG means you pay less per unit of expected earnings growth.

MetricRL logoRLRalph Lauren Corp…AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$48.5B$2.93T
Enterprise ValueMkt cap + debt − cash$49.3B$3.00T
Trailing P/EPrice ÷ TTM EPS30.87x38.03x
Forward P/EPrice ÷ next-FY EPS est.21.98x31.41x
PEG RatioP/E ÷ EPS growth rate1.67x1.36x
EV / EBITDAEnterprise value multiple42.79x20.58x
Price / SalesMarket cap ÷ Revenue6.86x4.09x
Price / BookPrice ÷ Book value/share8.86x7.18x
Price / FCFMarket cap ÷ FCF47.63x381.09x
AMZN leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

RL leads this category, winning 7 of 9 comparable metrics.

RL delivers a 31.8% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $23 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to RL's 1.03x. On the Piotroski fundamental quality scale (0–9), RL scores 8/9 vs AMZN's 6/9, reflecting strong financial health.

MetricRL logoRLRalph Lauren Corp…AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+31.8%+23.3%
ROA (TTM)Return on assets+11.8%+11.5%
ROICReturn on invested capital+20.6%+14.7%
ROCEReturn on capital employed+18.6%+15.3%
Piotroski ScoreFundamental quality 0–986
Debt / EquityFinancial leverage1.03x0.37x
Net DebtTotal debt minus cash$746M$66.2B
Cash & Equiv.Liquid assets$1.9B$86.8B
Total DebtShort + long-term debt$2.7B$153.0B
Interest CoverageEBIT ÷ Interest expense23.25x39.96x
RL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in RL five years ago would be worth $27,197 today (with dividends reinvested), compared to $17,094 for AMZN. Over the past 12 months, RL leads with a +44.0% total return vs AMZN's +42.0%. The 3-year compound annual growth rate (CAGR) favors RL at 48.8% vs AMZN's 37.1% — a key indicator of consistent wealth creation.

MetricRL logoRLRalph Lauren Corp…AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date-0.9%+20.4%
1-Year ReturnPast 12 months+44.0%+42.0%
3-Year ReturnCumulative with dividends+229.7%+157.7%
5-Year ReturnCumulative with dividends+172.0%+70.9%
10-Year ReturnCumulative with dividends+324.6%+702.2%
CAGR (3Y)Annualised 3-year return+48.8%+37.1%
RL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

AMZN leads this category, winning 2 of 2 comparable metrics.

AMZN is the less volatile stock with a 1.50 beta — it tends to amplify market swings less than RL's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.9% from its 52-week high vs RL's 91.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRL logoRLRalph Lauren Corp…AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5001.53x1.50x
52-Week HighHighest price in past year$393.41$278.56
52-Week LowLowest price in past year$246.08$188.82
% of 52W HighCurrent price vs 52-week peak+91.1%+97.9%
RSI (14)Momentum oscillator 0–10044.574.2
Avg Volume (50D)Average daily shares traded534K45.2M
AMZN leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates RL as "Buy" and AMZN as "Buy". Consensus price targets imply 19.7% upside for RL (target: $429) vs 12.5% for AMZN (target: $307). RL is the only dividend payer here at 0.88% yield — a key consideration for income-focused portfolios.

MetricRL logoRLRalph Lauren Corp…AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$429.13$306.77
# AnalystsCovering analysts4894
Dividend YieldAnnual dividend ÷ price+0.9%
Dividend StreakConsecutive years of raises4
Dividend / ShareAnnual DPS$3.14
Buyback YieldShare repurchases ÷ mkt cap+1.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

AMZN leads in 2 of 6 categories (Valuation Metrics, Risk & Volatility). RL leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.

Best OverallRalph Lauren Corporation (RL)Leads 2 of 6 categories
Loading custom metrics...

RL vs AMZN: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is RL or AMZN a better buy right now?

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 6. 7% for Ralph Lauren Corporation (RL). Ralph Lauren Corporation (RL) offers the better valuation at 30. 9x trailing P/E (22. 0x forward), making it the more compelling value choice. Analysts rate Ralph Lauren Corporation (RL) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RL or AMZN?

On trailing P/E, Ralph Lauren Corporation (RL) is the cheapest at 30.

9x versus Amazon. com, Inc. at 38. 0x. On forward P/E, Ralph Lauren Corporation is actually cheaper at 22. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 12x versus Ralph Lauren Corporation's 1. 19x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — RL or AMZN?

Over the past 5 years, Ralph Lauren Corporation (RL) delivered a total return of +172.

0%, compared to +70. 9% for Amazon. com, Inc. (AMZN). Over 10 years, the gap is even starker: AMZN returned +702. 2% versus RL's +324. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RL or AMZN?

By beta (market sensitivity over 5 years), Amazon.

com, Inc. (AMZN) is the lower-risk stock at 1. 50β versus Ralph Lauren Corporation's 1. 53β — meaning RL is approximately 2% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 103% for Ralph Lauren Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — RL or AMZN?

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus 6. 7% for Ralph Lauren Corporation (RL). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to 19. 4% for Ralph Lauren Corporation. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RL or AMZN?

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 10. 5% for Ralph Lauren Corporation — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RL leads at 13. 2% versus 11. 2% for AMZN. At the gross margin level — before operating expenses — RL leads at 68. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RL or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 12x versus Ralph Lauren Corporation's 1. 19x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Ralph Lauren Corporation (RL) trades at 22. 0x forward P/E versus 31. 4x for Amazon. com, Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RL: 19. 7% to $429. 13.

08

Which pays a better dividend — RL or AMZN?

In this comparison, RL (0.

9% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is RL or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Ralph Lauren Corporation (RL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (0.

9% yield, +324. 6% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 50 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RL: +324. 6%, AMZN: +702. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RL and AMZN?

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

RL pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

RL

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Net Margin > 7%
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Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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Beat Both

Find stocks that outperform RL and AMZN on the metrics below

Revenue Growth>
%
(RL: 12.2% · AMZN: 16.6%)
Net Margin>
%
(RL: 11.7% · AMZN: 12.2%)
P/E Ratio<
x
(RL: 30.9x · AMZN: 38.0x)

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