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SGA vs BBGI vs NXST
Revenue, margins, valuation, and 5-year total return — side by side.
Broadcasting
Entertainment
SGA vs BBGI vs NXST — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Broadcasting | Broadcasting | Entertainment |
| Market Cap | $60M | $27M | $5.45B |
| Revenue (TTM) | $106M | $200M | $5.11B |
| Net Income (TTM) | $-9M | $-191M | $165M |
| Gross Margin | 9.6% | 54.2% | 45.2% |
| Operating Margin | 7.9% | -3.8% | 17.8% |
| Forward P/E | — | — | 5.3x |
| Total Debt | $5M | $271M | $6.86B |
| Cash & Equiv. | $23M | $10M | $280M |
SGA vs BBGI vs NXST — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jun 20 | May 26 | Return |
|---|---|---|---|
| Saga Communications… (SGA) | 100 | 37.0 | -63.0% |
| Beasley Broadcast G… (BBGI) | 100 | 30.7 | -69.3% |
| Nexstar Media Group… (NXST) | 100 | 213.2 | +113.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SGA vs BBGI vs NXST
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SGA has the current edge in this matchup, primarily because of its strength in income & stability and growth exposure.
- Dividend streak 0 yrs, beta 0.19, yield 11.0%
- Rev growth -5.1%, EPS growth -332.7%, 3Y rev CAGR -2.3%
- Lower volatility, beta 0.19, Low D/E 3.3%, current ratio 3.04x
BBGI is the clearest fit if your priority is momentum.
- +213.0% vs SGA's -12.6%
NXST is the clearest fit if your priority is long-term compounding.
- 304.7% 10Y total return vs SGA's -33.7%
- Better valuation composite
- 3.2% margin vs BBGI's -95.5%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | -5.1% revenue growth vs BBGI's -14.3% | |
| Value | Better valuation composite | |
| Quality / Margins | 3.2% margin vs BBGI's -95.5% | |
| Stability / Safety | Beta 0.19 vs BBGI's 3.46 | |
| Dividends | 11.0% yield, vs NXST's 3.1%, (1 stock pays no dividend) | |
| Momentum (1Y) | +213.0% vs SGA's -12.6% | |
| Efficiency (ROA) | 1.3% ROA vs BBGI's -45.2%, ROIC 7.4% vs -1.2% |
SGA vs BBGI vs NXST — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SGA vs BBGI vs NXST — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
NXST leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
NXST is the larger business by revenue, generating $5.1B annually — 48.3x SGA's $106M. NXST is the more profitable business, keeping 3.2% of every revenue dollar as net income compared to BBGI's -95.5%. On growth, NXST holds the edge at +13.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $106M | $200M | $5.1B |
| EBITDAEarnings before interest/tax | $13M | -$1M | $2.1B |
| Net IncomeAfter-tax profit | -$9M | -$191M | $165M |
| Free Cash FlowCash after capex | $3M | -$2M | $708M |
| Gross MarginGross profit ÷ Revenue | +9.6% | +54.2% | +45.2% |
| Operating MarginEBIT ÷ Revenue | +7.9% | -3.8% | +17.8% |
| Net MarginNet income ÷ Revenue | -8.2% | -95.5% | +3.2% |
| FCF MarginFCF ÷ Revenue | +3.0% | -1.0% | +13.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.6% | -12.9% | +13.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -56.0% | +2.2% | +51.0% |
Valuation Metrics
Evenly matched — SGA and NXST each lead in 2 of 5 comparable metrics.
Valuation Metrics
On an enterprise value basis, NXST's 7.3x EV/EBITDA is more attractive than BBGI's 195.3x.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $60M | $27M | $5.4B |
| Enterprise ValueMkt cap + debt − cash | $43M | $288M | $12.0B |
| Trailing P/EPrice ÷ TTM EPS | -7.41x | -0.14x | 59.48x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | 5.30x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — |
| EV / EBITDAEnterprise value multiple | 14.26x | 195.30x | 7.30x |
| Price / SalesMarket cap ÷ Revenue | 0.56x | 0.13x | 1.10x |
| Price / BookPrice ÷ Book value/share | 0.39x | — | 2.66x |
| Price / FCFMarket cap ÷ FCF | 24.93x | — | 7.33x |
Profitability & Efficiency
NXST leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
NXST delivers a 7.5% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-4 for BBGI. SGA carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to NXST's 3.33x. On the Piotroski fundamental quality scale (0–9), SGA scores 5/9 vs BBGI's 2/9, reflecting solid financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | -5.6% | -4.0% | +7.5% |
| ROA (TTM)Return on assets | -4.2% | -45.2% | +1.3% |
| ROICReturn on invested capital | -1.1% | -1.2% | +7.4% |
| ROCEReturn on capital employed | -1.1% | -1.3% | +8.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 2 | 5 |
| Debt / EquityFinancial leverage | 0.03x | — | 3.33x |
| Net DebtTotal debt minus cash | -$18M | $261M | $6.6B |
| Cash & Equiv.Liquid assets | $23M | $10M | $280M |
| Total DebtShort + long-term debt | $5M | $271M | $6.9B |
| Interest CoverageEBIT ÷ Interest expense | -26.98x | -17.68x | 1.39x |
Total Returns (Dividends Reinvested)
NXST leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NXST five years ago would be worth $13,722 today (with dividends reinvested), compared to $2,633 for BBGI. Over the past 12 months, BBGI leads with a +213.0% total return vs SGA's -12.6%. The 3-year compound annual growth rate (CAGR) favors NXST at 9.3% vs BBGI's -11.1% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | -13.2% | +189.3% | -12.8% |
| 1-Year ReturnPast 12 months | -12.6% | +213.0% | +9.0% |
| 3-Year ReturnCumulative with dividends | -23.7% | -29.7% | +30.4% |
| 5-Year ReturnCumulative with dividends | -8.0% | -73.7% | +37.2% |
| 10-Year ReturnCumulative with dividends | -33.7% | -83.3% | +304.7% |
| CAGR (3Y)Annualised 3-year return | -8.6% | -11.1% | +9.3% |
Risk & Volatility
Evenly matched — SGA and NXST each lead in 1 of 2 comparable metrics.
Risk & Volatility
SGA is the less volatile stock with a 0.19 beta — it tends to amplify market swings less than BBGI's 3.46 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NXST currently trades 70.2% from its 52-week high vs BBGI's 56.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.19x | 3.46x | 0.64x |
| 52-Week HighHighest price in past year | $14.27 | $26.37 | $254.30 |
| 52-Week LowLowest price in past year | $9.21 | $3.13 | $164.00 |
| % of 52W HighCurrent price vs 52-week peak | +66.4% | +56.5% | +70.2% |
| RSI (14)Momentum oscillator 0–100 | 33.1 | 52.0 | 35.6 |
| Avg Volume (50D)Average daily shares traded | 10K | 1.5M | 407K |
Analyst Outlook
SGA leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
For income investors, SGA offers the higher dividend yield at 11.03% vs NXST's 3.08%.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — | Buy |
| Price TargetConsensus 12-month target | — | — | $250.00 |
| # AnalystsCovering analysts | — | — | 24 |
| Dividend YieldAnnual dividend ÷ price | +11.0% | — | +3.1% |
| Dividend StreakConsecutive years of raises | 0 | 0 | 0 |
| Dividend / ShareAnnual DPS | $1.05 | — | $5.50 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.2% | +0.1% | +2.2% |
NXST leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). SGA leads in 1 (Analyst Outlook). 2 tied.
SGA vs BBGI vs NXST: Key Questions Answered
8 questions · data-driven answers · updated daily
01Is SGA or BBGI or NXST a better buy right now?
For growth investors, Saga Communications, Inc.
(SGA) is the stronger pick with -5. 1% revenue growth year-over-year, versus -14. 3% for Beasley Broadcast Group, Inc. (BBGI). Nexstar Media Group, Inc. (NXST) offers the better valuation at 59. 5x trailing P/E (5. 3x forward), making it the more compelling value choice. Analysts rate Nexstar Media Group, Inc. (NXST) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — SGA or BBGI or NXST?
Over the past 5 years, Nexstar Media Group, Inc.
(NXST) delivered a total return of +37. 2%, compared to -73. 7% for Beasley Broadcast Group, Inc. (BBGI). Over 10 years, the gap is even starker: NXST returned +304. 7% versus BBGI's -83. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — SGA or BBGI or NXST?
By beta (market sensitivity over 5 years), Saga Communications, Inc.
(SGA) is the lower-risk stock at 0. 19β versus Beasley Broadcast Group, Inc. 's 3. 46β — meaning BBGI is approximately 1728% more volatile than SGA relative to the S&P 500. On balance sheet safety, Saga Communications, Inc. (SGA) carries a lower debt/equity ratio of 3% versus 3% for Nexstar Media Group, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — SGA or BBGI or NXST?
By revenue growth (latest reported year), Saga Communications, Inc.
(SGA) is pulling ahead at -5. 1% versus -14. 3% for Beasley Broadcast Group, Inc. (BBGI). On earnings-per-share growth, the picture is similar: Nexstar Media Group, Inc. grew EPS -86. 0% year-over-year, compared to -28. 3% for Beasley Broadcast Group, Inc.. Over a 3-year CAGR, NXST leads at -1. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — SGA or BBGI or NXST?
Nexstar Media Group, Inc.
(NXST) is the more profitable company, earning 2. 2% net margin versus -95. 4% for Beasley Broadcast Group, Inc. — meaning it keeps 2. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NXST leads at 17. 4% versus -2. 4% for BBGI. At the gross margin level — before operating expenses — NXST leads at 39. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — SGA or BBGI or NXST?
In this comparison, SGA (11.
0% yield), NXST (3. 1% yield) pay a dividend. BBGI does not pay a meaningful dividend and should not be held primarily for income.
07Is SGA or BBGI or NXST better for a retirement portfolio?
For long-horizon retirement investors, Saga Communications, Inc.
(SGA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 19), 11. 0% yield). Beasley Broadcast Group, Inc. (BBGI) carries a higher beta of 3. 46 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SGA: -33. 7%, BBGI: -83. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between SGA and BBGI and NXST?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: SGA is a small-cap income-oriented stock; BBGI is a small-cap quality compounder stock; NXST is a small-cap income-oriented stock. SGA, NXST pay a dividend while BBGI does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 6%
- Gross Margin > 27%
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