SGA
Saga Communications, Inc.
Broadcasting
Market Cap$60M
5Y Perf.-63.0%
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Stock Comparison
SGA vs GTN
Revenue, margins, valuation, and 5-year total return — side by side.
GTN
Gray Media, Inc.
Broadcasting
Market Cap$373M
5Y Perf.-71.3%
SGA vs GTN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot |  SGA |  GTN |
|---|---|---|
| Industry | Broadcasting | Broadcasting |
| Market Cap | $60M | $373M |
| Revenue (TTM) | $106M | $3.08B |
| Net Income (TTM) | $-9M | $-96M |
| Gross Margin | 9.6% | 95.0% |
| Operating Margin | 7.9% | 12.4% |
| Forward P/E | — | 2.0x |
| Total Debt | $5M | $5.81B |
| Cash & Equiv. | $23M | $368M |
SGA vs GTN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
SGA
GTN
| Stock | Jun 20 | May 26 | Return |
|---|---|---|---|
| Saga Communications… (SGA) | 100 | 37.0 | -63.0% |
| Gray Media, Inc. (GTN) | 100 | 28.7 | -71.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SGA vs GTN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: GTN leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Saga Communications, Inc. is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
SGA
Saga Communications, Inc.
The Income Pick
SGA is the clearest fit if your priority is income & stability and growth exposure.
- Dividend streak 0 yrs, beta 0.19, yield 11.0%
- Rev growth -5.1%, EPS growth -332.7%, 3Y rev CAGR -2.3%
- -33.7% 10Y total return vs GTN's -51.9%
Best for: income & stability and growth exposure
GTN
Gray Media, Inc.
The Value Play
GTN carries the broadest edge in this set and is the clearest fit for value and quality.
- Better valuation composite
- -3.1% margin vs SGA's -8.2%
- +8.0% vs SGA's -12.6%
Best for: value and quality
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth |  SGA | -5.1% revenue growth vs GTN's -15.1% |
| Value |  GTN | Better valuation composite |
| Quality / Margins | GTN | -3.1% margin vs SGA's -8.2% |
| Stability / Safety | SGA | Beta 0.19 vs GTN's 1.36, lower leverage |
| Dividends | SGA | 11.0% yield, vs GTN's 8.5% |
| Momentum (1Y) | GTN | +8.0% vs SGA's -12.6% |
| Efficiency (ROA) | GTN | -0.9% ROA vs SGA's -4.2%, ROIC 3.5% vs -1.1% |
SGA vs GTN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
SGA vs GTN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLGTNLAGGINGSGA
SGASaga Communications, …
2leads
GTNGray Media, Inc.
3leads
6 Total Categories
CATEGORYLEADERvs SGAMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
GTN5/6
Valuation MetricsMultiples, price ratios, and targets
GTN4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
GTN5/9
Total Returns1Y, 3Y, 5Y total returns with dividends
SGA5/6
Risk & VolatilityBeta, volatility, and downside exposure
SGA2/2
Analyst OutlookRatings, price targets, and dividends
Tied
—
Income & Cash Flow (Last 12 Months)
GTN leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GTN is the larger business by revenue, generating $3.1B annually — 29.1x SGA's $106M. GTN is the more profitable business, keeping -3.1% of every revenue dollar as net income compared to SGA's -8.2%. On growth, GTN holds the edge at -1.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SGASaga Communicatio… | GTNGray Media, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $106M | $3.1B |
| EBITDAEarnings before interest/tax | $13M | $1.0B |
| Net IncomeAfter-tax profit | -$9M | -$96M |
| Free Cash FlowCash after capex | $3M | $46M |
| Gross MarginGross profit ÷ Revenue | +9.6% | +95.0% |
| Operating MarginEBIT ÷ Revenue | +7.9% | +12.4% |
| Net MarginNet income ÷ Revenue | -8.2% | -3.1% |
| FCF MarginFCF ÷ Revenue | +3.0% | +1.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | -5.6% | -1.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -56.0% | -47.8% |
GTN leads this category, winning 5 of 6 comparable metrics.
Valuation Metrics
GTN leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
On an enterprise value basis, GTN's 9.2x EV/EBITDA is more attractive than SGA's 14.3x.
| Metric | SGASaga Communicatio… | GTNGray Media, Inc. |
|---|---|---|
| Market CapShares × price | $60M | $373M |
| Enterprise ValueMkt cap + debt − cash | $43M | $5.8B |
| Trailing P/EPrice ÷ TTM EPS | -7.41x | -4.56x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.05x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 14.26x | 9.25x |
| Price / SalesMarket cap ÷ Revenue | 0.56x | 0.12x |
| Price / BookPrice ÷ Book value/share | 0.39x | 0.14x |
| Price / FCFMarket cap ÷ FCF | 24.93x | 2.06x |
GTN leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
GTN leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GTN delivers a -3.4% return on equity — every $100 of shareholder capital generates $-3 in annual profit, vs $-6 for SGA. SGA carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to GTN's 2.07x. On the Piotroski fundamental quality scale (0–9), SGA scores 5/9 vs GTN's 4/9, reflecting solid financial health.
| Metric | SGASaga Communicatio… | GTNGray Media, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -5.6% | -3.4% |
| ROA (TTM)Return on assets | -4.2% | -0.9% |
| ROICReturn on invested capital | -1.1% | +3.5% |
| ROCEReturn on capital employed | -1.1% | +3.9% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 |
| Debt / EquityFinancial leverage | 0.03x | 2.07x |
| Net DebtTotal debt minus cash | -$18M | $5.4B |
| Cash & Equiv.Liquid assets | $23M | $368M |
| Total DebtShort + long-term debt | $5M | $5.8B |
| Interest CoverageEBIT ÷ Interest expense | -26.98x | 1.46x |
GTN leads this category, winning 5 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
SGA leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SGA five years ago would be worth $9,197 today (with dividends reinvested), compared to $2,390 for GTN. Over the past 12 months, GTN leads with a +8.0% total return vs SGA's -12.6%. The 3-year compound annual growth rate (CAGR) favors SGA at -8.6% vs GTN's -12.4% — a key indicator of consistent wealth creation.
| Metric | SGASaga Communicatio… | GTNGray Media, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -13.2% | -14.8% |
| 1-Year ReturnPast 12 months | -12.6% | +8.0% |
| 3-Year ReturnCumulative with dividends | -23.7% | -32.7% |
| 5-Year ReturnCumulative with dividends | -8.0% | -76.1% |
| 10-Year ReturnCumulative with dividends | -33.7% | -51.9% |
| CAGR (3Y)Annualised 3-year return | -8.6% | -12.4% |
SGA leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
SGA leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
SGA is the less volatile stock with a 0.19 beta — it tends to amplify market swings less than GTN's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SGA currently trades 66.4% from its 52-week high vs GTN's 62.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SGASaga Communicatio… | GTNGray Media, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.19x | 1.36x |
| 52-Week HighHighest price in past year | $14.27 | $6.43 |
| 52-Week LowLowest price in past year | $9.21 | $3.50 |
| % of 52W HighCurrent price vs 52-week peak | +66.4% | +62.4% |
| RSI (14)Momentum oscillator 0–100 | 33.1 | 37.2 |
| Avg Volume (50D)Average daily shares traded | 10K | 1.2M |
SGA leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Evenly matched — SGA and GTN each lead in 1 of 2 comparable metrics.
Analyst Outlook
For income investors, SGA offers the higher dividend yield at 11.03% vs GTN's 8.48%.
| Metric | SGASaga Communicatio… | GTNGray Media, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $7.00 |
| # AnalystsCovering analysts | — | 9 |
| Dividend YieldAnnual dividend ÷ price | +11.0% | +8.5% |
| Dividend StreakConsecutive years of raises | 0 | 3 |
| Dividend / ShareAnnual DPS | $1.05 | $0.34 |
| Buyback YieldShare repurchases ÷ mkt cap | +4.2% | 0.0% |
Evenly matched — SGA and GTN each lead in 1 of 2 comparable metrics.
Key Takeaway
GTN leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). SGA leads in 2 (Total Returns, Risk & Volatility). 1 tied.
Best OverallGray Media, Inc. (GTN)Leads 3 of 6 categories
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SGA vs GTN: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is SGA or GTN a better buy right now?
For growth investors, Saga Communications, Inc.
(SGA) is the stronger pick with -5. 1% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Analysts rate Gray Media, Inc. (GTN) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — SGA or GTN?
Over the past 5 years, Saga Communications, Inc.
(SGA) delivered a total return of -8. 0%, compared to -76. 1% for Gray Media, Inc. (GTN). Over 10 years, the gap is even starker: SGA returned -33. 7% versus GTN's -51. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — SGA or GTN?
By beta (market sensitivity over 5 years), Saga Communications, Inc.
(SGA) is the lower-risk stock at 0. 19β versus Gray Media, Inc. 's 1. 36β — meaning GTN is approximately 619% more volatile than SGA relative to the S&P 500. On balance sheet safety, Saga Communications, Inc. (SGA) carries a lower debt/equity ratio of 3% versus 2% for Gray Media, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — SGA or GTN?
By revenue growth (latest reported year), Saga Communications, Inc.
(SGA) is pulling ahead at -5. 1% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Gray Media, Inc. grew EPS -126. 2% year-over-year, compared to -332. 7% for Saga Communications, Inc.. Over a 3-year CAGR, SGA leads at -2. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — SGA or GTN?
Gray Media, Inc.
(GTN) is the more profitable company, earning -2. 7% net margin versus -7. 4% for Saga Communications, Inc. — meaning it keeps -2. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GTN leads at 12. 7% versus -2. 0% for SGA. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — SGA or GTN?
All stocks in this comparison pay dividends.
Saga Communications, Inc. (SGA) offers the highest yield at 11. 0%, versus 8. 5% for Gray Media, Inc. (GTN).
07Is SGA or GTN better for a retirement portfolio?
For long-horizon retirement investors, Saga Communications, Inc.
(SGA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 19), 11. 0% yield). Both have compounded well over 10 years (SGA: -33. 7%, GTN: -51. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between SGA and GTN?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 56%
- Dividend Yield > 3.3%
Revenue Growth>
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