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SGA vs SBGI vs NXST vs GTN vs FOX

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
SGA
Saga Communications, Inc.

Broadcasting

Communication ServicesNASDAQ • US
Market Cap$60M
5Y Perf.-63.0%
SBGI
Sinclair, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$967M
5Y Perf.-25.1%
NXST
Nexstar Media Group, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$5.45B
5Y Perf.+113.2%
GTN
Gray Media, Inc.

Broadcasting

Communication ServicesNYSE • US
Market Cap$373M
5Y Perf.-71.3%
FOX
Fox Corporation

Entertainment

Communication ServicesNASDAQ • US
Market Cap$25.17B
5Y Perf.+113.8%

SGA vs SBGI vs NXST vs GTN vs FOX — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
SGA logoSGA
SBGI logoSBGI
NXST logoNXST
GTN logoGTN
FOX logoFOX
IndustryBroadcastingEntertainmentEntertainmentBroadcastingEntertainment
Market Cap$60M$967M$5.45B$373M$25.17B
Revenue (TTM)$106M$3.17B$5.11B$3.08B$16.20B
Net Income (TTM)$-9M$-112M$165M$-96M$1.71B
Gross Margin9.6%44.8%45.2%95.0%35.0%
Operating Margin7.9%5.5%17.8%12.4%19.7%
Forward P/E6.9x5.3x2.0x11.5x
Total Debt$5M$4.52B$6.86B$5.81B$7.46B
Cash & Equiv.$23M$866M$280M$368M$5.35B

SGA vs SBGI vs NXST vs GTN vs FOXLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

SGA
SBGI
NXST
GTN
FOX
StockJun 20May 26Return
Saga Communications… (SGA)10037.0-63.0%
Sinclair, Inc. (SBGI)10074.9-25.1%
Nexstar Media Group… (NXST)100213.2+113.2%
Gray Media, Inc. (GTN)10028.7-71.3%
Fox Corporation (FOX)100213.8+113.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: SGA vs SBGI vs NXST vs GTN vs FOX

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: FOX leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Saga Communications, Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. GTN also leads in specific categories worth noting. As sector peers, any of these can serve as alternatives in the same allocation.
SGA
Saga Communications, Inc.
The Income Pick

SGA is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 0 yrs, beta 0.19, yield 11.0%
  • Lower volatility, beta 0.19, Low D/E 3.3%, current ratio 3.04x
  • Beta 0.19, yield 11.0%, current ratio 3.04x
  • Beta 0.19 vs GTN's 1.36, lower leverage
Best for: income & stability and sleep-well-at-night
SBGI
Sinclair, Inc.
The Income Angle

SBGI lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: communication services exposure
NXST
Nexstar Media Group, Inc.
The Long-Run Compounder

NXST is the clearest fit if your priority is long-term compounding.

  • 304.7% 10Y total return vs FOX's 109.1%
Best for: long-term compounding
GTN
Gray Media, Inc.
The Value Play

GTN ranks third and is worth considering specifically for value.

  • Lower P/E (2.0x vs 11.5x)
Best for: value
FOX
Fox Corporation
The Growth Play

FOX carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 16.6%, EPS growth 56.9%, 3Y rev CAGR 5.3%
  • 16.6% revenue growth vs GTN's -15.1%
  • 10.6% margin vs SGA's -8.2%
  • +15.5% vs SGA's -12.6%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthFOX logoFOX16.6% revenue growth vs GTN's -15.1%
ValueGTN logoGTNLower P/E (2.0x vs 11.5x)
Quality / MarginsFOX logoFOX10.6% margin vs SGA's -8.2%
Stability / SafetySGA logoSGABeta 0.19 vs GTN's 1.36, lower leverage
DividendsSGA logoSGA11.0% yield, vs GTN's 8.5%
Momentum (1Y)FOX logoFOX+15.5% vs SGA's -12.6%
Efficiency (ROA)FOX logoFOX7.7% ROA vs SGA's -4.2%, ROIC 16.5% vs -1.1%

SGA vs SBGI vs NXST vs GTN vs FOX — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

SGASaga Communications, Inc.
FY 2025
Broadcast Advertising Revenue, net
76.2%$82M
Digital Advertising Revenue
15.8%$17M
Other Revenue
8.0%$9M
SBGISinclair, Inc.
FY 2025
Local Media Segment
94.4%$2.8B
Other Operating Segment
5.6%$166M
NXSTNexstar Media Group, Inc.
FY 2025
Distribution Service
59.1%$2.9B
Advertising
39.6%$2.0B
Other
1.3%$66M
GTNGray Media, Inc.
FY 2025
Advertising
32.6%$1.5B
Core Advertising
31.6%$1.5B
Retransmission Consent
31.1%$1.4B
Production Companies
2.3%$107M
Service, Other
1.4%$65M
Political Advertising
0.9%$42M
FOXFox Corporation
FY 2025
Television Segment
57.4%$9.3B
Cable Network Programming Segment
42.6%$6.9B

SGA vs SBGI vs NXST vs GTN vs FOX — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFOXLAGGINGNXST

Income & Cash Flow (Last 12 Months)

FOX leads this category, winning 3 of 6 comparable metrics.

FOX is the larger business by revenue, generating $16.2B annually — 153.2x SGA's $106M. FOX is the more profitable business, keeping 10.6% of every revenue dollar as net income compared to SGA's -8.2%. On growth, NXST holds the edge at +13.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSGA logoSGASaga Communicatio…SBGI logoSBGISinclair, Inc.NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.FOX logoFOXFox Corporation
RevenueTrailing 12 months$106M$3.2B$5.1B$3.1B$16.2B
EBITDAEarnings before interest/tax$13M$475M$2.1B$1.0B$3.6B
Net IncomeAfter-tax profit-$9M-$112M$165M-$96M$1.7B
Free Cash FlowCash after capex$3M$115M$708M$46M$2.4B
Gross MarginGross profit ÷ Revenue+9.6%+44.8%+45.2%+95.0%+35.0%
Operating MarginEBIT ÷ Revenue+7.9%+5.5%+17.8%+12.4%+19.7%
Net MarginNet income ÷ Revenue-8.2%-3.5%+3.2%-3.1%+10.6%
FCF MarginFCF ÷ Revenue+3.0%+3.6%+13.8%+1.5%+14.6%
Rev. Growth (YoY)Latest quarter vs prior year-5.6%-16.7%+13.1%-1.8%-8.6%
EPS Growth (YoY)Latest quarter vs prior year-56.0%-40.8%+51.0%-47.8%-49.3%
FOX leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

GTN leads this category, winning 4 of 6 comparable metrics.

At 11.7x trailing earnings, FOX trades at a 80% valuation discount to NXST's 59.5x P/E. On an enterprise value basis, NXST's 7.3x EV/EBITDA is more attractive than SGA's 14.3x.

MetricSGA logoSGASaga Communicatio…SBGI logoSBGISinclair, Inc.NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.FOX logoFOXFox Corporation
Market CapShares × price$60M$967M$5.4B$373M$25.2B
Enterprise ValueMkt cap + debt − cash$43M$4.6B$12.0B$5.8B$27.3B
Trailing P/EPrice ÷ TTM EPS-7.41x-8.59x59.48x-4.56x11.69x
Forward P/EPrice ÷ next-FY EPS est.6.86x5.30x2.05x11.47x
PEG RatioP/E ÷ EPS growth rate0.47x
EV / EBITDAEnterprise value multiple14.26x9.68x7.30x9.25x7.55x
Price / SalesMarket cap ÷ Revenue0.56x0.30x1.10x0.12x1.54x
Price / BookPrice ÷ Book value/share0.39x2.58x2.66x0.14x2.14x
Price / FCFMarket cap ÷ FCF24.93x8.40x7.33x2.06x8.41x
GTN leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

FOX leads this category, winning 6 of 9 comparable metrics.

FOX delivers a 14.6% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $-34 for SBGI. SGA carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 12.21x. On the Piotroski fundamental quality scale (0–9), FOX scores 8/9 vs SBGI's 2/9, reflecting strong financial health.

MetricSGA logoSGASaga Communicatio…SBGI logoSBGISinclair, Inc.NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.FOX logoFOXFox Corporation
ROE (TTM)Return on equity-5.6%-34.3%+7.5%-3.4%+14.6%
ROA (TTM)Return on assets-4.2%-2.0%+1.3%-0.9%+7.7%
ROICReturn on invested capital-1.1%+2.8%+7.4%+3.5%+16.5%
ROCEReturn on capital employed-1.1%+2.9%+8.2%+3.9%+16.4%
Piotroski ScoreFundamental quality 0–952548
Debt / EquityFinancial leverage0.03x12.21x3.33x2.07x0.60x
Net DebtTotal debt minus cash-$18M$3.7B$6.6B$5.4B$2.1B
Cash & Equiv.Liquid assets$23M$866M$280M$368M$5.4B
Total DebtShort + long-term debt$5M$4.5B$6.9B$5.8B$7.5B
Interest CoverageEBIT ÷ Interest expense-26.98x0.76x1.39x1.46x8.86x
FOX leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FOX leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in FOX five years ago would be worth $16,668 today (with dividends reinvested), compared to $2,390 for GTN. Over the past 12 months, FOX leads with a +15.5% total return vs SGA's -12.6%. The 3-year compound annual growth rate (CAGR) favors FOX at 26.3% vs GTN's -12.4% — a key indicator of consistent wealth creation.

MetricSGA logoSGASaga Communicatio…SBGI logoSBGISinclair, Inc.NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.FOX logoFOXFox Corporation
YTD ReturnYear-to-date-13.2%-5.8%-12.8%-14.8%-12.6%
1-Year ReturnPast 12 months-12.6%+4.4%+9.0%+8.0%+15.5%
3-Year ReturnCumulative with dividends-23.7%+7.1%+30.4%-32.7%+101.5%
5-Year ReturnCumulative with dividends-8.0%-45.3%+37.2%-76.1%+66.7%
10-Year ReturnCumulative with dividends-33.7%-28.7%+304.7%-51.9%+109.1%
CAGR (3Y)Annualised 3-year return-8.6%+2.3%+9.3%-12.4%+26.3%
FOX leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — SGA and FOX each lead in 1 of 2 comparable metrics.

SGA is the less volatile stock with a 0.19 beta — it tends to amplify market swings less than GTN's 1.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FOX currently trades 84.2% from its 52-week high vs GTN's 62.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSGA logoSGASaga Communicatio…SBGI logoSBGISinclair, Inc.NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.FOX logoFOXFox Corporation
Beta (5Y)Sensitivity to S&P 5000.19x0.73x0.64x1.36x0.42x
52-Week HighHighest price in past year$14.27$17.88$254.30$6.43$68.17
52-Week LowLowest price in past year$9.21$11.89$164.00$3.50$48.42
% of 52W HighCurrent price vs 52-week peak+66.4%+77.3%+70.2%+62.4%+84.2%
RSI (14)Momentum oscillator 0–10033.149.535.637.258.6
Avg Volume (50D)Average daily shares traded10K440K407K1.2M1.2M
Evenly matched — SGA and FOX each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — SGA and GTN and FOX each lead in 1 of 2 comparable metrics.

Analyst consensus: SBGI as "Buy", NXST as "Buy", GTN as "Buy", FOX as "Hold". Consensus price targets imply 74.6% upside for GTN (target: $7) vs 30.2% for SBGI (target: $18). For income investors, SGA offers the higher dividend yield at 11.03% vs FOX's 1.05%.

MetricSGA logoSGASaga Communicatio…SBGI logoSBGISinclair, Inc.NXST logoNXSTNexstar Media Gro…GTN logoGTNGray Media, Inc.FOX logoFOXFox Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$18.00$250.00$7.00$85.00
# AnalystsCovering analysts2024942
Dividend YieldAnnual dividend ÷ price+11.0%+7.2%+3.1%+8.5%+1.0%
Dividend StreakConsecutive years of raises00033
Dividend / ShareAnnual DPS$1.05$1.00$5.50$0.34$0.60
Buyback YieldShare repurchases ÷ mkt cap+4.2%0.0%+2.2%0.0%+4.0%
Evenly matched — SGA and GTN and FOX each lead in 1 of 2 comparable metrics.
Key Takeaway

FOX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GTN leads in 1 (Valuation Metrics). 2 tied.

Best OverallFox Corporation (FOX)Leads 3 of 6 categories
Loading custom metrics...

SGA vs SBGI vs NXST vs GTN vs FOX: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is SGA or SBGI or NXST or GTN or FOX a better buy right now?

For growth investors, Fox Corporation (FOX) is the stronger pick with 16.

6% revenue growth year-over-year, versus -15. 1% for Gray Media, Inc. (GTN). Fox Corporation (FOX) offers the better valuation at 11. 7x trailing P/E (11. 5x forward), making it the more compelling value choice. Analysts rate Sinclair, Inc. (SBGI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — SGA or SBGI or NXST or GTN or FOX?

On trailing P/E, Fox Corporation (FOX) is the cheapest at 11.

7x versus Nexstar Media Group, Inc. at 59. 5x. On forward P/E, Gray Media, Inc. is actually cheaper at 2. 0x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — SGA or SBGI or NXST or GTN or FOX?

Over the past 5 years, Fox Corporation (FOX) delivered a total return of +66.

7%, compared to -76. 1% for Gray Media, Inc. (GTN). Over 10 years, the gap is even starker: NXST returned +304. 7% versus GTN's -51. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — SGA or SBGI or NXST or GTN or FOX?

By beta (market sensitivity over 5 years), Saga Communications, Inc.

(SGA) is the lower-risk stock at 0. 19β versus Gray Media, Inc. 's 1. 36β — meaning GTN is approximately 619% more volatile than SGA relative to the S&P 500. On balance sheet safety, Saga Communications, Inc. (SGA) carries a lower debt/equity ratio of 3% versus 12% for Sinclair, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — SGA or SBGI or NXST or GTN or FOX?

By revenue growth (latest reported year), Fox Corporation (FOX) is pulling ahead at 16.

6% versus -15. 1% for Gray Media, Inc. (GTN). On earnings-per-share growth, the picture is similar: Fox Corporation grew EPS 56. 9% year-over-year, compared to -332. 7% for Saga Communications, Inc.. Over a 3-year CAGR, FOX leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — SGA or SBGI or NXST or GTN or FOX?

Fox Corporation (FOX) is the more profitable company, earning 13.

9% net margin versus -7. 4% for Saga Communications, Inc. — meaning it keeps 13. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOX leads at 19. 8% versus -2. 0% for SGA. At the gross margin level — before operating expenses — GTN leads at 96. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is SGA or SBGI or NXST or GTN or FOX more undervalued right now?

On forward earnings alone, Gray Media, Inc.

(GTN) trades at 2. 0x forward P/E versus 11. 5x for Fox Corporation — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GTN: 74. 6% to $7. 00.

08

Which pays a better dividend — SGA or SBGI or NXST or GTN or FOX?

All stocks in this comparison pay dividends.

Saga Communications, Inc. (SGA) offers the highest yield at 11. 0%, versus 1. 0% for Fox Corporation (FOX).

09

Is SGA or SBGI or NXST or GTN or FOX better for a retirement portfolio?

For long-horizon retirement investors, Saga Communications, Inc.

(SGA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 19), 11. 0% yield). Both have compounded well over 10 years (SGA: -33. 7%, GTN: -51. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between SGA and SBGI and NXST and GTN and FOX?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SGA is a small-cap income-oriented stock; SBGI is a small-cap income-oriented stock; NXST is a small-cap income-oriented stock; GTN is a small-cap income-oriented stock; FOX is a mid-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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SGA

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Dividend Yield > 4.4%
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SBGI

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 26%
  • Dividend Yield > 2.8%
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NXST

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 6%
  • Gross Margin > 27%
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GTN

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 56%
  • Dividend Yield > 3.3%
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FOX

Stable Dividend Mega-Cap

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 6%
  • Dividend Yield > 0.5%
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Revenue Growth>
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(SGA: -5.6% · SBGI: -16.7%)

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