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SNT vs DGLY
Revenue, margins, valuation, and 5-year total return — side by side.
Security & Protection Services
SNT vs DGLY — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Security & Protection Services | Security & Protection Services |
| Market Cap | $63M | $2M |
| Revenue (TTM) | $38M | $19M |
| Net Income (TTM) | $5M | $-11M |
| Gross Margin | 66.2% | 25.2% |
| Operating Margin | 12.2% | -68.3% |
| Forward P/E | 24.5x | — |
| Total Debt | $550K | $9M |
| Cash & Equiv. | $20M | $454K |
SNT vs DGLY — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Senstar Technologie… (SNT) | 100 | 91.5 | -8.5% |
| Digital Ally, Inc. (DGLY) | 100 | 0.0 | -100.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: SNT vs DGLY
Each card shows where this stock fits in a portfolio — not just who wins on paper.
SNT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 2 yrs, beta 0.52
- Rev growth 9.0%, EPS growth 298.9%, 3Y rev CAGR 0.8%
- 39.8% 10Y total return vs DGLY's -100.0%
In this particular matchup, DGLY is outpaced on most metrics by others in the set.
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 9.0% revenue growth vs DGLY's -30.4% | |
| Quality / Margins | 12.8% margin vs DGLY's -59.7% | |
| Stability / Safety | Beta 0.52 vs DGLY's 3.58 | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | -17.9% vs DGLY's -73.9% | |
| Efficiency (ROA) | 9.2% ROA vs DGLY's -42.8%, ROIC 14.2% vs -114.7% |
SNT vs DGLY — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
SNT vs DGLY — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
SNT leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SNT is the larger business by revenue, generating $38M annually — 2.0x DGLY's $19M. SNT is the more profitable business, keeping 12.8% of every revenue dollar as net income compared to DGLY's -59.7%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $38M | $19M |
| EBITDAEarnings before interest/tax | $5M | -$11M |
| Net IncomeAfter-tax profit | $5M | -$11M |
| Free Cash FlowCash after capex | $0 | -$11M |
| Gross MarginGross profit ÷ Revenue | +66.2% | +25.2% |
| Operating MarginEBIT ÷ Revenue | +12.2% | -68.3% |
| Net MarginNet income ÷ Revenue | +12.8% | -59.7% |
| FCF MarginFCF ÷ Revenue | +17.9% | -57.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -2.1% | +0.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -27.4% | -84.5% |
Valuation Metrics
DGLY leads this category, winning 2 of 2 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $63M | $2M |
| Enterprise ValueMkt cap + debt − cash | $43M | $11M |
| Trailing P/EPrice ÷ TTM EPS | 24.55x | -0.23x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | 11.64x | — |
| EV / EBITDAEnterprise value multiple | 9.33x | — |
| Price / SalesMarket cap ÷ Revenue | 1.76x | 0.12x |
| Price / BookPrice ÷ Book value/share | 1.67x | — |
| Price / FCFMarket cap ÷ FCF | 9.87x | — |
Profitability & Efficiency
SNT leads this category, winning 8 of 8 comparable metrics.
Profitability & Efficiency
SNT delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-136 for DGLY. On the Piotroski fundamental quality scale (0–9), SNT scores 7/9 vs DGLY's 3/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +12.0% | -136.3% |
| ROA (TTM)Return on assets | +9.2% | -42.8% |
| ROICReturn on invested capital | +14.2% | -114.7% |
| ROCEReturn on capital employed | +9.7% | -135.2% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 3 |
| Debt / EquityFinancial leverage | 0.01x | — |
| Net DebtTotal debt minus cash | -$20M | $8M |
| Cash & Equiv.Liquid assets | $20M | $454,314 |
| Total DebtShort + long-term debt | $550,000 | $9M |
| Interest CoverageEBIT ÷ Interest expense | 13.67x | -3.40x |
Total Returns (Dividends Reinvested)
SNT leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in SNT five years ago would be worth $8,711 today (with dividends reinvested), compared to $0 for DGLY. Over the past 12 months, SNT leads with a -17.9% total return vs DGLY's -73.9%. The 3-year compound annual growth rate (CAGR) favors SNT at 21.8% vs DGLY's -94.2% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -40.8% | +93.9% |
| 1-Year ReturnPast 12 months | -17.9% | -73.9% |
| 3-Year ReturnCumulative with dividends | +80.7% | -100.0% |
| 5-Year ReturnCumulative with dividends | -12.9% | -100.0% |
| 10-Year ReturnCumulative with dividends | +39.8% | -100.0% |
| CAGR (3Y)Annualised 3-year return | +21.8% | -94.2% |
Risk & Volatility
SNT leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
SNT is the less volatile stock with a 0.52 beta — it tends to amplify market swings less than DGLY's 3.58 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SNT currently trades 50.6% from its 52-week high vs DGLY's 8.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.52x | 3.58x |
| 52-Week HighHighest price in past year | $5.34 | $15.61 |
| 52-Week LowLowest price in past year | $2.64 | $0.60 |
| % of 52W HighCurrent price vs 52-week peak | +50.6% | +8.2% |
| RSI (14)Momentum oscillator 0–100 | 29.8 | 42.6 |
| Avg Volume (50D)Average daily shares traded | 27K | 161K |
Analyst Outlook
SNT leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | — | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 2 | 1 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
SNT leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DGLY leads in 1 (Valuation Metrics).
SNT vs DGLY: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is SNT or DGLY a better buy right now?
For growth investors, Senstar Technologies Ltd.
(SNT) is the stronger pick with 9. 0% revenue growth year-over-year, versus -30. 4% for Digital Ally, Inc. (DGLY). Senstar Technologies Ltd. (SNT) offers the better valuation at 24. 5x trailing P/E, making it the more compelling value choice. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — SNT or DGLY?
Over the past 5 years, Senstar Technologies Ltd.
(SNT) delivered a total return of -12. 9%, compared to -100. 0% for Digital Ally, Inc. (DGLY). Over 10 years, the gap is even starker: SNT returned +39. 8% versus DGLY's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — SNT or DGLY?
By beta (market sensitivity over 5 years), Senstar Technologies Ltd.
(SNT) is the lower-risk stock at 0. 52β versus Digital Ally, Inc. 's 3. 58β — meaning DGLY is approximately 590% more volatile than SNT relative to the S&P 500.
04Which is growing faster — SNT or DGLY?
By revenue growth (latest reported year), Senstar Technologies Ltd.
(SNT) is pulling ahead at 9. 0% versus -30. 4% for Digital Ally, Inc. (DGLY). On earnings-per-share growth, the picture is similar: Senstar Technologies Ltd. grew EPS 298. 9% year-over-year, compared to 39. 5% for Digital Ally, Inc.. Over a 3-year CAGR, SNT leads at 0. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — SNT or DGLY?
Senstar Technologies Ltd.
(SNT) is the more profitable company, earning 7. 4% net margin versus -101. 0% for Digital Ally, Inc. — meaning it keeps 7. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SNT leads at 10. 9% versus -77. 4% for DGLY. At the gross margin level — before operating expenses — SNT leads at 64. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — SNT or DGLY?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is SNT or DGLY better for a retirement portfolio?
For long-horizon retirement investors, Senstar Technologies Ltd.
(SNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 52)). Digital Ally, Inc. (DGLY) carries a higher beta of 3. 58 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SNT: +39. 8%, DGLY: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between SNT and DGLY?
Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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