SSP vs GOOGL

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -14. 3% for The E. W. Scripps Company (SSP). Alphabet Inc. (GOOGL) offers the better valuation at 36. 8x trailing P/E (29. 6x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOGL) a "Buy" — based on 82 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On forward P/E, The E.

W. Scripps Company is actually cheaper at 18. 7x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -76. 9% for The E. W. Scripps Company (SSP). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus SSP's -66. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Alphabet Inc.

(GOOGL) is the lower-risk stock at 1. 26β versus The E. W. Scripps Company's 1. 50β — meaning SSP is approximately 19% more volatile than GOOGL relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 2% for The E. W. Scripps Company — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -14. 3% for The E. W. Scripps Company (SSP). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -285. 1% for The E. W. Scripps Company. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus -4. 7% for The E. W. Scripps Company — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 7. 5% for SSP. At the gross margin level — before operating expenses — GOOGL leads at 59. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, The E.

W. Scripps Company (SSP) trades at 18. 7x forward P/E versus 29. 6x for Alphabet Inc. — 10. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GOOGL: 2. 1% to $406. 28.

In this comparison, GOOGL (0.

2% yield) pays a dividend. SSP does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Both have compounded well over 10 years (GOOGL: +996. 1%, SSP: -66. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: SSP is a small-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.