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Stock Comparison

TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPM

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TBLA
Taboola.com Ltd.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.30B
5Y Perf.-54.2%
PUBM
PubMatic, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$530M
5Y Perf.-70.9%
MGNI
Magnite, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$2.33B
5Y Perf.-52.0%
TTD
The Trade Desk, Inc.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$9.06B
5Y Perf.-75.1%
IAS
Integral Ad Science Holding Corp.

Advertising Agencies

Communication ServicesNASDAQ • US
Market Cap$1.74B
5Y Perf.-50.0%
JPM
JPMorgan Chase & Co.

Banks - Diversified

Financial ServicesNYSE • US
Market Cap$896.00B
5Y Perf.+106.2%

TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPM — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TBLA logoTBLA
PUBM logoPUBM
MGNI logoMGNI
TTD logoTTD
IAS logoIAS
JPM logoJPM
IndustryInternet Content & InformationSoftware - ApplicationAdvertising AgenciesAdvertising AgenciesAdvertising AgenciesBanks - Diversified
Market Cap$1.30B$530M$2.33B$9.06B$1.74B$896.00B
Revenue (TTM)$1.95B$282M$723M$2.97B$591M$280.33B
Net Income (TTM)$110M$-17M$159M$433M$47M$57.05B
Gross Margin29.7%63.2%63.4%77.8%77.4%60.0%
Operating Margin2.2%-7.2%14.8%20.3%11.1%25.9%
Forward P/E10.8x15.3x19.4x27.5x14.4x
Total Debt$194M$44M$279M$436M$58M$942.38B
Cash & Equiv.$121M$146M$553M$658M$84M$343.34B

TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPMLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TBLA
PUBM
MGNI
TTD
IAS
JPM
StockJun 21Jun 26Return
Taboola.com Ltd. (TBLA)10045.8-54.2%
PubMatic, Inc. (PUBM)10029.1-70.9%
Magnite, Inc. (MGNI)10048.0-52.0%
The Trade Desk, Inc. (TTD)10024.9-75.1%
Integral Ad Science… (IAS)10050.0-50.0%
JPMorgan Chase & Co. (JPM)100206.2+106.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPM

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: TBLA leads in 3 of 7 categories (6-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Magnite, Inc. is the stronger pick specifically for profitability and margin quality. TTD, IAS, and JPM also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇TBLA emerged as the overall leader. Track its performance:
TBLA
Taboola.com Ltd.
The Growth Play

TBLA carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 187.7%, EPS growth 12.9%, 3Y rev CAGR 10.9%
  • 187.7% revenue growth vs PUBM's -2.9%
  • Lower P/E (10.8x vs 27.5x)
  • +33.1% vs TTD's -72.7%
Best for: growth exposure
PUBM
PubMatic, Inc.
The Technology Pick

PUBM doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: technology exposure
MGNI
Magnite, Inc.
The Quality Compounder

MGNI is the #2 pick in this set and the best alternative if quality is your priority.

  • 22.0% margin vs PUBM's -6.2%
Best for: quality
TTD
The Trade Desk, Inc.
The Niche Pick

TTD ranks third and is worth considering specifically for efficiency.

  • 7.3% ROA vs PUBM's -2.6%, ROIC 21.3% vs -6.8%
Best for: efficiency
IAS
Integral Ad Science Holding Corp.
The Income Pick

IAS is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • beta 0.71
  • Lower volatility, beta 0.71, Low D/E 5.7%, current ratio 3.02x
  • Beta 0.71, current ratio 3.02x
  • Beta 0.71 vs PUBM's 1.50, lower leverage
Best for: income & stability and sleep-well-at-night
JPM
JPMorgan Chase & Co.
The Banking Pick

JPM is the clearest fit if your priority is long-term compounding and valuation efficiency.

  • 465.8% 10Y total return vs MGNI's 17.3%
  • PEG 0.81 vs TTD's 1.47
  • 1.9% yield; 15-year raise streak; the other 5 pay no meaningful dividend
Best for: long-term compounding and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthTBLA logoTBLA187.7% revenue growth vs PUBM's -2.9%
ValueTBLA logoTBLALower P/E (10.8x vs 27.5x)
Quality / MarginsMGNI logoMGNI22.0% margin vs PUBM's -6.2%
Stability / SafetyIAS logoIASBeta 0.71 vs PUBM's 1.50, lower leverage
DividendsJPM logoJPM1.9% yield; 15-year raise streak; the other 5 pay no meaningful dividend
Momentum (1Y)TBLA logoTBLA+33.1% vs TTD's -72.7%
Efficiency (ROA)TTD logoTTD7.3% ROA vs PUBM's -2.6%, ROIC 21.3% vs -6.8%

TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPM — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TBLATaboola.com Ltd.
FY 2025
Reportable Segment
100.0%$1.9B
PUBMPubMatic, Inc.
FY 2025
Reportable Segment
100.0%$283M
MGNIMagnite, Inc.

Segment breakdown not available.

TTDThe Trade Desk, Inc.

Segment breakdown not available.

IASIntegral Ad Science Holding Corp.

Segment breakdown not available.

JPMJPMorgan Chase & Co.
FY 2025
Commercial And Investment Bank
43.0%$78.5B
Consumer & Community Banking
41.7%$76.0B
Asset and Wealth Management Segment
13.2%$24.1B
Segment Reporting, Reconciling Item, Corporate Nonsegment
3.9%$7.0B
Segment Reconciling Items
-1.7%$-3,134,000,000

TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPM — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLJPMLAGGINGMGNI

Income & Cash Flow (Last 12 Months)

JPM leads this category, winning 2 of 6 comparable metrics.

JPM is the larger business by revenue, generating $280.3B annually — 995.3x PUBM's $282M. MGNI is the more profitable business, keeping 22.0% of every revenue dollar as net income compared to PUBM's -6.2%. On growth, IAS holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTBLA logoTBLATaboola.com Ltd.PUBM logoPUBMPubMatic, Inc.MGNI logoMGNIMagnite, Inc.TTD logoTTDThe Trade Desk, I…IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …
RevenueTrailing 12 months$2.0B$282M$723M$3.0B$591M$280.3B
EBITDAEarnings before interest/tax$151M$22M$145M$693M$125M$81.4B
Net IncomeAfter-tax profit$110M-$17M$159M$433M$47M$57.0B
Free Cash FlowCash after capex$218M$43M$44M$837M$165M$100.9B
Gross MarginGross profit ÷ Revenue+29.7%+63.2%+63.4%+77.8%+77.4%+60.0%
Operating MarginEBIT ÷ Revenue+2.2%-7.2%+14.8%+20.3%+11.1%+25.9%
Net MarginNet income ÷ Revenue+5.6%-6.2%+22.0%+14.6%+7.9%+20.4%
FCF MarginFCF ÷ Revenue+11.2%+15.1%+6.1%+28.2%+27.9%+36.0%
Rev. Growth (YoY)Latest quarter vs prior year+9.1%-2.0%+5.5%+11.8%+15.6%
EPS Growth (YoY)Latest quarter vs prior year+7.7%-35.0%+142.9%-20.0%-57.4%+16.0%
JPM leads this category, winning 2 of 6 comparable metrics.

Valuation Metrics

TBLA leads this category, winning 5 of 7 comparable metrics.

At 16.0x trailing earnings, JPM trades at a 64% valuation discount to IAS's 45.0x P/E. Adjusting for growth (PEG ratio), JPM offers better value at 0.90x vs TTD's 1.61x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTBLA logoTBLATaboola.com Ltd.PUBM logoPUBMPubMatic, Inc.MGNI logoMGNIMagnite, Inc.TTD logoTTDThe Trade Desk, I…IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …
Market CapShares × price$1.3B$530M$2.3B$9.1B$1.7B$896.0B
Enterprise ValueMkt cap + debt − cash$1.4B$428M$2.1B$8.8B$1.7B$1.50T
Trailing P/EPrice ÷ TTM EPS36.46x-36.61x17.11x21.19x44.96x16.00x
Forward P/EPrice ÷ next-FY EPS est.10.81x15.28x19.41x27.54x14.40x
PEG RatioP/E ÷ EPS growth rate1.61x0.90x
EV / EBITDAEnterprise value multiple9.51x16.16x13.55x12.54x13.74x18.36x
Price / SalesMarket cap ÷ Revenue0.68x1.87x3.26x3.13x3.27x3.20x
Price / BookPrice ÷ Book value/share1.67x2.03x2.71x3.75x1.70x2.47x
Price / FCFMarket cap ÷ FCF7.93x7.95x14.05x11.39x22.44x8.88x
TBLA leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

TTD leads this category, winning 5 of 9 comparable metrics.

MGNI delivers a 18.6% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-7 for PUBM. IAS carries lower financial leverage with a 0.06x debt-to-equity ratio, signaling a more conservative balance sheet compared to JPM's 2.60x. On the Piotroski fundamental quality scale (0–9), TBLA scores 6/9 vs JPM's 5/9, reflecting solid financial health.

MetricTBLA logoTBLATaboola.com Ltd.PUBM logoPUBMPubMatic, Inc.MGNI logoMGNIMagnite, Inc.TTD logoTTDThe Trade Desk, I…IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …
ROE (TTM)Return on equity+11.9%-7.0%+18.6%+16.9%+4.4%+15.9%
ROA (TTM)Return on assets+7.1%-2.6%+5.3%+7.3%+4.0%+1.3%
ROICReturn on invested capital+3.3%-6.8%+9.5%+21.3%+4.6%+4.5%
ROCEReturn on capital employed+3.8%-5.5%+7.3%+19.2%+5.5%+8.9%
Piotroski ScoreFundamental quality 0–9656665
Debt / EquityFinancial leverage0.21x0.17x0.30x0.18x0.06x2.60x
Net DebtTotal debt minus cash$73M-$102M-$275M-$222M-$27M$599.0B
Cash & Equiv.Liquid assets$121M$146M$553M$658M$84M$343.3B
Total DebtShort + long-term debt$194M$44M$279M$436M$58M$942.4B
Interest CoverageEBIT ÷ Interest expense9.05x4.03x1778.68x93.78x0.74x
TTD leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JPM leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in JPM five years ago would be worth $21,820 today (with dividends reinvested), compared to $3,205 for TTD. Over the past 12 months, TBLA leads with a +33.1% total return vs TTD's -72.7%. The 3-year compound annual growth rate (CAGR) favors JPM at 33.6% vs TTD's -36.6% — a key indicator of consistent wealth creation.

MetricTBLA logoTBLATaboola.com Ltd.PUBM logoPUBMPubMatic, Inc.MGNI logoMGNIMagnite, Inc.TTD logoTTDThe Trade Desk, I…IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …
YTD ReturnYear-to-date+7.0%+32.1%+1.2%-48.8%-0.5%
1-Year ReturnPast 12 months+33.1%+1.4%-7.8%-72.7%+25.2%+21.8%
3-Year ReturnCumulative with dividends+58.5%-39.1%+22.1%-74.5%-45.6%+138.2%
5-Year ReturnCumulative with dividends-54.2%-67.8%-48.9%-68.0%-49.8%+118.2%
10-Year ReturnCumulative with dividends-54.2%-61.5%+17.3%+540.5%-49.8%+465.8%
CAGR (3Y)Annualised 3-year return+16.6%-15.3%+6.9%-36.6%-18.3%+33.6%
JPM leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

IAS leads this category, winning 2 of 2 comparable metrics.

IAS is the less volatile stock with a 0.71 beta — it tends to amplify market swings less than PUBM's 1.50 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IAS currently trades 100.0% from its 52-week high vs TTD's 21.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTBLA logoTBLATaboola.com Ltd.PUBM logoPUBMPubMatic, Inc.MGNI logoMGNIMagnite, Inc.TTD logoTTDThe Trade Desk, I…IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …
Beta (5Y)Sensitivity to S&P 5001.00x1.50x1.39x0.83x0.71x0.94x
52-Week HighHighest price in past year$5.26$13.88$26.65$91.45$10.34$337.25
52-Week LowLowest price in past year$2.84$6.21$10.82$18.31$7.72$262.71
% of 52W HighCurrent price vs 52-week peak+90.1%+81.8%+61.0%+21.1%+100.0%+95.1%
RSI (14)Momentum oscillator 0–10053.456.268.437.567.559.1
Avg Volume (50D)Average daily shares traded2.5M673K2.4M18.1M07.0M
IAS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: TBLA as "Buy", PUBM as "Buy", MGNI as "Buy", TTD as "Buy", IAS as "Buy", JPM as "Buy". Consensus price targets imply 52.7% upside for TTD (target: $29) vs 5.9% for JPM (target: $340). JPM is the only dividend payer here at 1.86% yield — a key consideration for income-focused portfolios.

MetricTBLA logoTBLATaboola.com Ltd.PUBM logoPUBMPubMatic, Inc.MGNI logoMGNIMagnite, Inc.TTD logoTTDThe Trade Desk, I…IAS logoIASIntegral Ad Scien…JPM logoJPMJPMorgan Chase & …
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$5.55$13.50$19.25$29.45$14.29$339.75
# AnalystsCovering analysts121631471261
Dividend YieldAnnual dividend ÷ price+1.9%
Dividend StreakConsecutive years of raises15
Dividend / ShareAnnual DPS$5.95
Buyback YieldShare repurchases ÷ mkt cap0.0%+8.8%+2.0%+15.2%0.0%+3.9%
Insufficient data to determine a leader in this category.
Key Takeaway

JPM leads in 2 of 6 categories (Income & Cash Flow, Total Returns). TBLA leads in 1 (Valuation Metrics).

Best OverallJPMorgan Chase & Co. (JPM)Leads 2 of 6 categories
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TBLA vs PUBM vs MGNI vs TTD vs IAS vs JPM: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TBLA or PUBM or MGNI or TTD or IAS or JPM a better buy right now?

For growth investors, Taboola.

com Ltd. (TBLA) is the stronger pick with 187. 7% revenue growth year-over-year, versus -2. 9% for PubMatic, Inc. (PUBM). JPMorgan Chase & Co. (JPM) offers the better valuation at 16. 0x trailing P/E (14. 4x forward), making it the more compelling value choice. Analysts rate Taboola. com Ltd. (TBLA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TBLA or PUBM or MGNI or TTD or IAS or JPM?

On trailing P/E, JPMorgan Chase & Co.

(JPM) is the cheapest at 16. 0x versus Integral Ad Science Holding Corp. at 45. 0x. On forward P/E, Taboola. com Ltd. is actually cheaper at 10. 8x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: JPMorgan Chase & Co. wins at 0. 81x versus The Trade Desk, Inc. 's 1. 47x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — TBLA or PUBM or MGNI or TTD or IAS or JPM?

Over the past 5 years, JPMorgan Chase & Co.

(JPM) delivered a total return of +118. 2%, compared to -68. 0% for The Trade Desk, Inc. (TTD). Over 10 years, the gap is even starker: TTD returned +540. 5% versus PUBM's -61. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TBLA or PUBM or MGNI or TTD or IAS or JPM?

By beta (market sensitivity over 5 years), Integral Ad Science Holding Corp.

(IAS) is the lower-risk stock at 0. 71β versus PubMatic, Inc. 's 1. 50β — meaning PUBM is approximately 111% more volatile than IAS relative to the S&P 500. On balance sheet safety, Integral Ad Science Holding Corp. (IAS) carries a lower debt/equity ratio of 6% versus 3% for JPMorgan Chase & Co. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TBLA or PUBM or MGNI or TTD or IAS or JPM?

By revenue growth (latest reported year), Taboola.

com Ltd. (TBLA) is pulling ahead at 187. 7% versus -2. 9% for PubMatic, Inc. (PUBM). On earnings-per-share growth, the picture is similar: Taboola. com Ltd. grew EPS 1293% year-over-year, compared to -234. 8% for PubMatic, Inc.. Over a 3-year CAGR, TTD leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TBLA or PUBM or MGNI or TTD or IAS or JPM?

JPMorgan Chase & Co.

(JPM) is the more profitable company, earning 20. 4% net margin versus -5. 1% for PubMatic, Inc. — meaning it keeps 20. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: JPM leads at 26. 0% versus -6. 1% for PUBM. At the gross margin level — before operating expenses — TTD leads at 78. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TBLA or PUBM or MGNI or TTD or IAS or JPM more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, JPMorgan Chase & Co. (JPM) is the more undervalued stock at a PEG of 0. 81x versus The Trade Desk, Inc. 's 1. 47x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Taboola. com Ltd. (TBLA) trades at 10. 8x forward P/E versus 27. 5x for Integral Ad Science Holding Corp. — 16. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTD: 52. 7% to $29. 45.

08

Which pays a better dividend — TBLA or PUBM or MGNI or TTD or IAS or JPM?

In this comparison, JPM (1.

9% yield) pays a dividend. TBLA, PUBM, MGNI, TTD, IAS do not pay a meaningful dividend and should not be held primarily for income.

09

Is TBLA or PUBM or MGNI or TTD or IAS or JPM better for a retirement portfolio?

For long-horizon retirement investors, JPMorgan Chase & Co.

(JPM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), 1. 9% yield, +465. 8% 10Y return). Both have compounded well over 10 years (JPM: +465. 8%, PUBM: -61. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TBLA and PUBM and MGNI and TTD and IAS and JPM?

These companies operate in different sectors (TBLA (Communication Services) and PUBM (Technology) and MGNI (Communication Services) and TTD (Communication Services) and IAS (Communication Services) and JPM (Financial Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TBLA is a small-cap high-growth stock; PUBM is a small-cap quality compounder stock; MGNI is a small-cap deep-value stock; TTD is a small-cap high-growth stock; IAS is a small-cap quality compounder stock; JPM is a large-cap deep-value stock. JPM pays a dividend while TBLA, PUBM, MGNI, TTD, IAS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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