THRY vs GOOGL

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -4. 7% for Thryv Holdings, Inc. (THRY). Alphabet Inc. (GOOGL) offers the better valuation at 36. 8x trailing P/E (29. 6x forward), making it the more compelling value choice. Analysts rate Thryv Holdings, Inc. (THRY) a "Buy" — based on 6 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Alphabet Inc.

(GOOGL) is the cheapest at 36. 8x versus Thryv Holdings, Inc. at 526. 1x. On forward P/E, Alphabet Inc. is actually cheaper at 29. 6x.

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +241. 8%, compared to -86. 8% for Thryv Holdings, Inc. (THRY). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus THRY's -57. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Alphabet Inc.

(GOOGL) is the lower-risk stock at 1. 26β versus Thryv Holdings, Inc. 's 2. 31β — meaning THRY is approximately 83% more volatile than GOOGL relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 118% for Thryv Holdings, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -4. 7% for Thryv Holdings, Inc. (THRY). On earnings-per-share growth, the picture is similar: Thryv Holdings, Inc. grew EPS 100. 3% year-over-year, compared to 34. 5% for Alphabet Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 0. 0% for Thryv Holdings, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 10. 8% for THRY. At the gross margin level — before operating expenses — THRY leads at 64. 7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Alphabet Inc.

(GOOGL) trades at 29. 6x forward P/E versus 33. 8x for Thryv Holdings, Inc. — 4. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for THRY: 79. 1% to $6. 50.

In this comparison, GOOGL (0.

2% yield) pays a dividend. THRY does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Thryv Holdings, Inc. (THRY) carries a higher beta of 2. 31 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +996. 1%, THRY: -57. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: THRY is a small-cap quality compounder stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.