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Stock Comparison

TRUG vs MODG vs GOLF vs PLNT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
TRUG
TruGolf Holdings, Inc.

Electronic Gaming & Multimedia

TechnologyNASDAQ • US
Market Cap$1M
5Y Perf.-100.0%
MODG
Topgolf Callaway Brands Corp.

Leisure

Consumer CyclicalNYSE • US
Market Cap$2.32B
5Y Perf.-47.7%
GOLF
Acushnet Holdings Corp.

Leisure

Consumer CyclicalNYSE • US
Market Cap$5.24B
5Y Perf.+68.7%
PLNT
Planet Fitness, Inc.

Leisure

Consumer CyclicalNYSE • US
Market Cap$3.52B
5Y Perf.-51.4%

TRUG vs MODG vs GOLF vs PLNT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
TRUG logoTRUG
MODG logoMODG
GOLF logoGOLF
PLNT logoPLNT
IndustryElectronic Gaming & MultimediaLeisureLeisureLeisure
Market Cap$1M$2.32B$5.24B$3.52B
Revenue (TTM)$19M$4.06B$2.61B$1.38B
Net Income (TTM)$-15M$-1.50B$171M$229M
Gross Margin50.4%64.6%47.5%54.2%
Operating Margin-32.3%-31.0%11.5%29.6%
Forward P/E24.1x13.0x
Total Debt$6M$4.14B$1.07B$443M
Cash & Equiv.$10M$445M$50M$346M

TRUG vs MODG vs GOLF vs PLNTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

TRUG
MODG
GOLF
PLNT
StockDec 21May 26Return
TruGolf Holdings, I… (TRUG)1000.0-100.0%
Topgolf Callaway Br… (MODG)10052.3-47.7%
Acushnet Holdings C… (GOLF)100168.7+68.7%
Planet Fitness, Inc. (PLNT)10048.6-51.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: TRUG vs MODG vs GOLF vs PLNT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: PLNT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. TruGolf Holdings, Inc. is the stronger pick specifically for capital preservation and lower volatility. MODG and GOLF also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
TRUG
TruGolf Holdings, Inc.
The Defensive Choice

TRUG is the #2 pick in this set and the best alternative if stability is your priority.

  • Beta 0.20 vs MODG's 1.92, lower leverage
Best for: stability
MODG
Topgolf Callaway Brands Corp.
The Momentum Pick

MODG is the clearest fit if your priority is momentum.

  • +80.6% vs TRUG's -98.3%
Best for: momentum
GOLF
Acushnet Holdings Corp.
The Income Pick

GOLF is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 10 yrs, beta 1.17, yield 1.0%
  • 434.4% 10Y total return vs PLNT's 203.6%
  • Lower volatility, beta 1.17, current ratio 2.38x
  • PEG 1.24 vs PLNT's 1.80
Best for: income & stability and long-term compounding
PLNT
Planet Fitness, Inc.
The Growth Play

PLNT carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 12.1%, EPS growth 31.0%, 3Y rev CAGR 12.2%
  • 12.1% revenue growth vs TRUG's -13.6%
  • Better valuation composite
  • 16.5% margin vs TRUG's -80.7%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthPLNT logoPLNT12.1% revenue growth vs TRUG's -13.6%
ValuePLNT logoPLNTBetter valuation composite
Quality / MarginsPLNT logoPLNT16.5% margin vs TRUG's -80.7%
Stability / SafetyTRUG logoTRUGBeta 0.20 vs MODG's 1.92, lower leverage
DividendsGOLF logoGOLF1.0% yield, 10-year raise streak, vs PLNT's 0.0%, (2 stocks pay no dividend)
Momentum (1Y)MODG logoMODG+80.6% vs TRUG's -98.3%
Efficiency (ROA)PLNT logoPLNT7.4% ROA vs TRUG's -69.0%

TRUG vs MODG vs GOLF vs PLNT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TRUGTruGolf Holdings, Inc.
FY 2025
Franchise Revenue
69.9%$1M
Other
30.1%$473,633
MODGTopgolf Callaway Brands Corp.
FY 2024
Product
57.7%$2.4B
Service
42.3%$1.8B
GOLFAcushnet Holdings Corp.
FY 2025
Footjoy Golf Wear
100.0%$570M
PLNTPlanet Fitness, Inc.
FY 2025
Franchise
49.0%$381M
Equipment Revenue
39.9%$310M
Advertising
11.2%$87M

TRUG vs MODG vs GOLF vs PLNT — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPLNTLAGGINGMODG

Income & Cash Flow (Last 12 Months)

PLNT leads this category, winning 5 of 6 comparable metrics.

MODG is the larger business by revenue, generating $4.1B annually — 215.1x TRUG's $19M. PLNT is the more profitable business, keeping 16.5% of every revenue dollar as net income compared to TRUG's -80.7%. On growth, PLNT holds the edge at +21.9% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTRUG logoTRUGTruGolf Holdings,…MODG logoMODGTopgolf Callaway …GOLF logoGOLFAcushnet Holdings…PLNT logoPLNTPlanet Fitness, I…
RevenueTrailing 12 months$19M$4.1B$2.6B$1.4B
EBITDAEarnings before interest/tax-$5M-$989M$342M$568M
Net IncomeAfter-tax profit-$15M-$1.5B$171M$229M
Free Cash FlowCash after capex-$5M$35M$89M$267M
Gross MarginGross profit ÷ Revenue+50.4%+64.6%+47.5%+54.2%
Operating MarginEBIT ÷ Revenue-32.3%-31.0%+11.5%+29.6%
Net MarginNet income ÷ Revenue-80.7%-37.1%+6.5%+16.5%
FCF MarginFCF ÷ Revenue-27.2%+0.8%+3.4%+19.3%
Rev. Growth (YoY)Latest quarter vs prior year-24.7%-7.8%+7.1%+21.9%
EPS Growth (YoY)Latest quarter vs prior year-177.8%-3.1%-16.0%+30.0%
PLNT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

PLNT leads this category, winning 3 of 7 comparable metrics.

At 16.8x trailing earnings, PLNT trades at a 42% valuation discount to GOLF's 28.9x P/E. Adjusting for growth (PEG ratio), GOLF offers better value at 1.49x vs PLNT's 1.80x — a lower PEG means you pay less per unit of expected earnings growth.

MetricTRUG logoTRUGTruGolf Holdings,…MODG logoMODGTopgolf Callaway …GOLF logoGOLFAcushnet Holdings…PLNT logoPLNTPlanet Fitness, I…
Market CapShares × price$1M$2.3B$5.2B$3.5B
Enterprise ValueMkt cap + debt − cash-$3M$6.0B$6.3B$3.6B
Trailing P/EPrice ÷ TTM EPS-0.04x-1.60x28.88x16.80x
Forward P/EPrice ÷ next-FY EPS est.24.08x13.04x
PEG RatioP/E ÷ EPS growth rate1.49x1.80x
EV / EBITDAEnterprise value multiple17.88x6.57x
Price / SalesMarket cap ÷ Revenue0.06x0.55x2.05x2.66x
Price / BookPrice ÷ Book value/share0.15x0.96x6.82x
Price / FCFMarket cap ÷ FCF26.73x43.68x13.82x
PLNT leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

PLNT leads this category, winning 4 of 9 comparable metrics.

GOLF delivers a 20.8% return on equity — every $100 of shareholder capital generates $21 in annual profit, vs $-6 for TRUG. GOLF carries lower financial leverage with a 1.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to MODG's 1.72x. On the Piotroski fundamental quality scale (0–9), PLNT scores 9/9 vs TRUG's 4/9, reflecting strong financial health.

MetricTRUG logoTRUGTruGolf Holdings,…MODG logoMODGTopgolf Callaway …GOLF logoGOLFAcushnet Holdings…PLNT logoPLNTPlanet Fitness, I…
ROE (TTM)Return on equity-5.9%-60.8%+20.8%
ROA (TTM)Return on assets-69.0%-19.9%+7.0%+7.4%
ROICReturn on invested capital-13.8%+13.3%+35.2%
ROCEReturn on capital employed-170.8%-16.8%+16.3%+14.2%
Piotroski ScoreFundamental quality 0–94659
Debt / EquityFinancial leverage1.37x1.72x1.37x
Net DebtTotal debt minus cash-$5M$3.7B$1.0B$97M
Cash & Equiv.Liquid assets$10M$445M$50M$346M
Total DebtShort + long-term debt$6M$4.1B$1.1B$443M
Interest CoverageEBIT ÷ Interest expense-3.68x-5.38x3.17x6.73x
PLNT leads this category, winning 4 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOLF leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in GOLF five years ago would be worth $18,111 today (with dividends reinvested), compared to $5 for TRUG. Over the past 12 months, MODG leads with a +80.6% total return vs TRUG's -98.3%. The 3-year compound annual growth rate (CAGR) favors GOLF at 20.9% vs TRUG's -92.5% — a key indicator of consistent wealth creation.

MetricTRUG logoTRUGTruGolf Holdings,…MODG logoMODGTopgolf Callaway …GOLF logoGOLFAcushnet Holdings…PLNT logoPLNTPlanet Fitness, I…
YTD ReturnYear-to-date-67.5%+7.4%+9.3%-59.9%
1-Year ReturnPast 12 months-98.3%+80.6%+32.3%-56.7%
3-Year ReturnCumulative with dividends-100.0%-42.4%+76.8%-38.9%
5-Year ReturnCumulative with dividends-100.0%-59.6%+81.1%-42.9%
10-Year ReturnCumulative with dividends-100.0%+37.6%+434.4%+203.6%
CAGR (3Y)Annualised 3-year return-92.5%-16.8%+20.9%-15.1%
GOLF leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — TRUG and GOLF each lead in 1 of 2 comparable metrics.

TRUG is the less volatile stock with a 0.20 beta — it tends to amplify market swings less than MODG's 1.92 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOLF currently trades 85.4% from its 52-week high vs TRUG's 1.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTRUG logoTRUGTruGolf Holdings,…MODG logoMODGTopgolf Callaway …GOLF logoGOLFAcushnet Holdings…PLNT logoPLNTPlanet Fitness, I…
Beta (5Y)Sensitivity to S&P 5000.20x1.92x1.17x0.31x
52-Week HighHighest price in past year$210.00$16.65$104.81$114.47
52-Week LowLowest price in past year$0.79$5.87$64.97$37.03
% of 52W HighCurrent price vs 52-week peak+1.1%+75.6%+85.4%+38.4%
RSI (14)Momentum oscillator 0–10034.757.227.732.8
Avg Volume (50D)Average daily shares traded136K9.2M306K1.8M
Evenly matched — TRUG and GOLF each lead in 1 of 2 comparable metrics.

Analyst Outlook

GOLF leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: MODG as "Buy", GOLF as "Hold", PLNT as "Buy". Consensus price targets imply 170.8% upside for PLNT (target: $119) vs 3.3% for GOLF (target: $93). GOLF is the only dividend payer here at 1.05% yield — a key consideration for income-focused portfolios.

MetricTRUG logoTRUGTruGolf Holdings,…MODG logoMODGTopgolf Callaway …GOLF logoGOLFAcushnet Holdings…PLNT logoPLNTPlanet Fitness, I…
Analyst RatingConsensus buy/hold/sellBuyHoldBuy
Price TargetConsensus 12-month target$14.50$92.50$119.17
# AnalystsCovering analysts232126
Dividend YieldAnnual dividend ÷ price+1.0%+0.0%
Dividend StreakConsecutive years of raises20100
Dividend / ShareAnnual DPS$0.94$0.02
Buyback YieldShare repurchases ÷ mkt cap0.0%+1.4%+4.0%+14.2%
GOLF leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

PLNT leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). GOLF leads in 2 (Total Returns, Analyst Outlook). 1 tied.

Best OverallPlanet Fitness, Inc. (PLNT)Leads 3 of 6 categories
Loading custom metrics...

TRUG vs MODG vs GOLF vs PLNT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is TRUG or MODG or GOLF or PLNT a better buy right now?

For growth investors, Planet Fitness, Inc.

(PLNT) is the stronger pick with 12. 1% revenue growth year-over-year, versus -13. 6% for TruGolf Holdings, Inc. (TRUG). Planet Fitness, Inc. (PLNT) offers the better valuation at 16. 8x trailing P/E (13. 0x forward), making it the more compelling value choice. Analysts rate Topgolf Callaway Brands Corp. (MODG) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — TRUG or MODG or GOLF or PLNT?

On trailing P/E, Planet Fitness, Inc.

(PLNT) is the cheapest at 16. 8x versus Acushnet Holdings Corp. at 28. 9x. On forward P/E, Planet Fitness, Inc. is actually cheaper at 13. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Acushnet Holdings Corp. wins at 1. 24x versus Planet Fitness, Inc. 's 1. 80x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — TRUG or MODG or GOLF or PLNT?

Over the past 5 years, Acushnet Holdings Corp.

(GOLF) delivered a total return of +81. 1%, compared to -100. 0% for TruGolf Holdings, Inc. (TRUG). Over 10 years, the gap is even starker: GOLF returned +434. 4% versus TRUG's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — TRUG or MODG or GOLF or PLNT?

By beta (market sensitivity over 5 years), TruGolf Holdings, Inc.

(TRUG) is the lower-risk stock at 0. 20β versus Topgolf Callaway Brands Corp. 's 1. 92β — meaning MODG is approximately 843% more volatile than TRUG relative to the S&P 500. On balance sheet safety, Acushnet Holdings Corp. (GOLF) carries a lower debt/equity ratio of 137% versus 172% for Topgolf Callaway Brands Corp. — giving it more financial flexibility in a downturn.

05

Which is growing faster — TRUG or MODG or GOLF or PLNT?

By revenue growth (latest reported year), Planet Fitness, Inc.

(PLNT) is pulling ahead at 12. 1% versus -13. 6% for TruGolf Holdings, Inc. (TRUG). On earnings-per-share growth, the picture is similar: Planet Fitness, Inc. grew EPS 31. 0% year-over-year, compared to -1776. 6% for Topgolf Callaway Brands Corp.. Over a 3-year CAGR, PLNT leads at 12. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — TRUG or MODG or GOLF or PLNT?

Planet Fitness, Inc.

(PLNT) is the more profitable company, earning 16. 5% net margin versus -80. 7% for TruGolf Holdings, Inc. — meaning it keeps 16. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PLNT leads at 29. 8% versus -32. 3% for TRUG. At the gross margin level — before operating expenses — PLNT leads at 82. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is TRUG or MODG or GOLF or PLNT more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Acushnet Holdings Corp. (GOLF) is the more undervalued stock at a PEG of 1. 24x versus Planet Fitness, Inc. 's 1. 80x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Planet Fitness, Inc. (PLNT) trades at 13. 0x forward P/E versus 24. 1x for Acushnet Holdings Corp. — 11. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLNT: 170. 8% to $119. 17.

08

Which pays a better dividend — TRUG or MODG or GOLF or PLNT?

In this comparison, GOLF (1.

0% yield) pays a dividend. TRUG, MODG, PLNT do not pay a meaningful dividend and should not be held primarily for income.

09

Is TRUG or MODG or GOLF or PLNT better for a retirement portfolio?

For long-horizon retirement investors, Planet Fitness, Inc.

(PLNT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 31), +203. 6% 10Y return). Topgolf Callaway Brands Corp. (MODG) carries a higher beta of 1. 92 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PLNT: +203. 6%, MODG: +37. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between TRUG and MODG and GOLF and PLNT?

These companies operate in different sectors (TRUG (Technology) and MODG (Consumer Cyclical) and GOLF (Consumer Cyclical) and PLNT (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: TRUG is a small-cap quality compounder stock; MODG is a small-cap quality compounder stock; GOLF is a small-cap quality compounder stock; PLNT is a small-cap deep-value stock. GOLF pays a dividend while TRUG, MODG, PLNT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Market Cap > $100B
  • Gross Margin > 30%
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  • Market Cap > $100B
  • Gross Margin > 38%
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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 10%
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Revenue Growth>
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(TRUG: -24.7% · MODG: -7.8%)

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