Comprehensive Stock Comparison
Compare trivago N.V. (TRVG) vs Baidu, Inc. (BIDU) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TRVG | 19.1% revenue growth vs BIDU's -1.1% |
| Value | BIDU | Lower P/E (2.3x vs 16.6x) |
| Quality / Margins | BIDU | 6.9% net margin vs TRVG's 2.0% |
| Stability / Safety | BIDU | Beta 0.88 vs TRVG's 1.21 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | BIDU | +48.8% vs TRVG's -29.8% |
| Efficiency (ROA) | TRVG | 3.1% ROA vs BIDU's 2.0%, ROIC 1.0% vs 4.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Trivago operates a hotel and accommodation meta-search platform that compares prices across booking sites. It makes money primarily through cost-per-click advertising — when users click on hotel listings, trivago gets paid by online travel agencies and hotel partners. Its key advantage is brand recognition in hotel search and a massive database of accommodation options across 53 localized websites in 31 languages.
Baidu operates China's dominant internet search engine and AI-powered online platform. It generates most revenue from online marketing services — primarily search and feed-based ads — with cloud services and AI initiatives contributing growing shares. Its moat stems from its entrenched search dominance in China, massive user data for AI training, and regulatory barriers that limit foreign competition.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TRVG leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). BIDU leads in 3 (Total Returns, Risk & Volatility).
Financial Metrics (TTM)
BIDU is the larger business by revenue, generating $130.5B annually — 237.7x TRVG's $549M. Profitability is closely matched — net margins range from 6.9% (BIDU) to 2.0% (TRVG). On growth, TRVG holds the edge at +26.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TRVGtrivago N.V. | BIDUBaidu, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $549M | $130.5B |
| EBITDAEarnings before interest/tax | $6M | $4.9B |
| Net IncomeAfter-tax profit | $11M | $9.0B |
| Free Cash FlowCash after capex | $3M | -$15.7B |
| Gross MarginGross profit ÷ Revenue | +97.3% | +44.7% |
| Operating MarginEBIT ÷ Revenue | +0.3% | -2.6% |
| Net MarginNet income ÷ Revenue | +2.0% | +6.9% |
| FCF MarginFCF ÷ Revenue | +0.6% | -12.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | +26.6% | -7.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +191.7% | -2.6% |
Valuation Metrics
At 13.8x trailing earnings, BIDU trades at a 17% valuation discount to TRVG's 16.6x P/E.
| Metric | TRVGtrivago N.V. | BIDUBaidu, Inc. |
|---|---|---|
| Market CapShares × price | $68M | $11.1B |
| Enterprise ValueMkt cap + debt − cash | -$44M | $19.0B |
| Trailing P/EPrice ÷ TTM EPS | 16.62x | 13.76x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.31x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.23x |
| EV / EBITDAEnterprise value multiple | -6.52x | 3.63x |
| Price / SalesMarket cap ÷ Revenue | 0.10x | 0.57x |
| Price / BookPrice ÷ Book value/share | 0.00x | 1.12x |
| Price / FCFMarket cap ÷ FCF | 17.90x | 5.78x |
Profitability & Efficiency
TRVG delivers a 5.3% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $3 for BIDU. TRVG carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to BIDU's 0.28x.
| Metric | TRVGtrivago N.V. | BIDUBaidu, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +5.3% | +3.1% |
| ROA (TTM)Return on assets | +3.1% | +2.0% |
| ROICReturn on invested capital | +1.0% | +4.8% |
| ROCEReturn on capital employed | +0.6% | +6.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.17x | 0.28x |
| Net DebtTotal debt minus cash | -$95M | $54.5B |
| Cash & Equiv.Liquid assets | $131M | $24.8B |
| Total DebtShort + long-term debt | $36M | $79.3B |
| Interest CoverageEBIT ÷ Interest expense | 90.00x | 9.71x |
Total Returns (with DRIP)
A $10,000 investment in BIDU five years ago would be worth $4,680 today (with dividends reinvested), compared to $2,657 for TRVG. Over the past 12 months, BIDU leads with a +48.8% total return vs TRVG's -29.8%. The 3-year compound annual growth rate (CAGR) favors BIDU at -1.6% vs TRVG's -13.1% — a key indicator of consistent wealth creation.
| Metric | TRVGtrivago N.V. | BIDUBaidu, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +4.6% | -11.7% |
| 1-Year ReturnPast 12 months | -29.8% | +48.8% |
| 3-Year ReturnCumulative with dividends | -34.5% | -4.8% |
| 5-Year ReturnCumulative with dividends | -73.4% | -53.2% |
| 10-Year ReturnCumulative with dividends | -90.3% | -23.7% |
| CAGR (3Y)Annualised 3-year return | -13.1% | -1.6% |
Risk & Volatility
BIDU is the less volatile stock with a 0.88 beta — it tends to amplify market swings less than TRVG's 1.21 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 80.2% from its 52-week high vs TRVG's 50.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TRVGtrivago N.V. | BIDUBaidu, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.21x | 0.88x |
| 52-Week HighHighest price in past year | $5.83 | $165.30 |
| 52-Week LowLowest price in past year | $2.71 | $74.71 |
| % of 52W HighCurrent price vs 52-week peak | +50.4% | +80.2% |
| RSI (14)Momentum oscillator 0–100 | 47.8 | 36.1 |
| Avg Volume (50D)Average daily shares traded | 52K | 2.7M |
Analyst Outlook
| Metric | TRVGtrivago N.V. | BIDUBaidu, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $158.55 |
| # AnalystsCovering analysts | — | 52 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | 3 |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +2.0% | +8.4% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 20 | Feb 26 | Change |
|---|---|---|---|
| trivago N.V. (TRVG) | 100 | 30.53 | -69.5% |
| Baidu, Inc. (BIDU) | 100 | 123.9 | +23.9% |
Baidu, Inc. (BIDU) returned -53% over 5 years vs trivago N.V. (TRVG)'s -73%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| trivago N.V. (TRVG) | $754M | $549M | -27.2% |
| Baidu, Inc. (BIDU) | $70.5B | $133.1B | +88.7% |
trivago N.V.'s revenue grew from $754M (2016) to $549M (2025) — a -3.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| trivago N.V. (TRVG) | -6.7% | 2.0% | +130.4% |
| Baidu, Inc. (BIDU) | 16.5% | 17.8% | +8.2% |
trivago N.V.'s net margin went from -7% (2016) to 2% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| trivago N.V. (TRVG) | 52.4 | 19.3 | -63.2% |
| Baidu, Inc. (BIDU) | 4.5 | 1.3 | -71.1% |
trivago N.V. has traded in a 19x–73x P/E range over 3 years; current trailing P/E is ~17x. Baidu, Inc. has traded in a 1x–20x P/E range over 8 years; current trailing P/E is ~14x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| trivago N.V. (TRVG) | -1.05 | 0.15 | +114.3% |
| Baidu, Inc. (BIDU) | 33.44 | 65.92 | +97.1% |
trivago N.V.'s EPS grew from $-1.05 (2016) to $0.15 (2025).
Chart 6Free Cash Flow — 5 Years
trivago N.V. generated $3M FCF in 2025 (-89% vs 2021). Baidu, Inc. generated $13B FCF in 2024 (+47% vs 2021).
TRVG vs BIDU: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is TRVG or BIDU a better buy right now?
Baidu, Inc. (BIDU) offers the better valuation at 13.8x trailing P/E (2.3x forward), making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 52 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TRVG or BIDU?
On trailing P/E, Baidu, Inc. (BIDU) is the cheapest at 13.8x versus trivago N.V. at 16.6x.
03Which is the better long-term investment — TRVG or BIDU?
Over the past 5 years, Baidu, Inc. (BIDU) delivered a total return of -53.2%, compared to -73.4% for trivago N.V. (TRVG). A $10,000 investment in BIDU five years ago would be worth approximately $5K today (assuming dividends reinvested). Over 10 years, the gap is even starker: BIDU returned -23.7% versus TRVG's -90.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TRVG or BIDU?
By beta (market sensitivity over 5 years), Baidu, Inc. (BIDU) is the lower-risk stock at 0.88β versus trivago N.V.'s 1.21β — meaning TRVG is approximately 39% more volatile than BIDU relative to the S&P 500. On balance sheet safety, trivago N.V. (TRVG) carries a lower debt/equity ratio of 17% versus 28% for Baidu, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — TRVG or BIDU?
Baidu, Inc. (BIDU) is the more profitable company, earning 17.8% net margin versus 2.0% for trivago N.V. — meaning it keeps 17.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BIDU leads at 16.0% versus 0.3% for TRVG. At the gross margin level — before operating expenses — TRVG leads at 97.3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — TRVG or BIDU?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is TRVG or BIDU better for a retirement portfolio?
For long-horizon retirement investors, Baidu, Inc. (BIDU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.88)). Both have compounded well over 10 years (BIDU: -23.7%, TRVG: -90.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between TRVG and BIDU?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 13%
- Gross Margin > 58%