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BIDU logoBaidu, Inc.(BIDU)Earnings, Financials & Key Ratios

BIDU•NASDAQ
64.3× P/E·Price updated Jun 19, 2026
SectorCommunication ServicesIndustryInternet ServicesSub-IndustrySearch Engines and Web Portals
AboutBaidu, Inc. provides online marketing and cloud services through an internet platform in the People's Republic of China. It operates in two segments, Baidu Core and iQIYI. The Baidu Core segment offers search-based, feed-based, and other online marketing services; cloud services; and products and other services from AI initiatives. This segment also operates Haokan, a user generated and professionally produced short videos platform. The iQIYI segment operates an online entertainment video platform that offers original, professionally produced, and partner-generated content. The company was incorporated in 2000 and is headquartered in Beijing, the People's Republic of China.Show more
  • Revenue$129.08B-3.0%
  • EBITDA$8.39B-76.6%
  • Net Income$5.59B-76.5%
  • EPS (Diluted)11.76-82.2%
  • Gross Margin43.88%-12.8%
  • EBITDA Margin6.5%-75.9%
  • Operating Margin-4.51%-128.2%
  • Net Margin4.33%-75.7%
  • ROE1.95%-77.6%

BIDU Key Insights

Baidu, Inc. (BIDU) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Healthy 5Y average net margin of 10.3%
  • ✓Trading at only 0.9x book value

✗Weaknesses

  • ✗Profits declining 24.3% over 5 years
  • ✗Weak Piotroski F-Score: 2/9
  • ✗Negative free cash flow
  • ✗Trading more than 30% below 52-week high
  • ✗Low asset turnover indicates capital-intensive operations

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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BIDU Price & Volume

Baidu, Inc. (BIDU) stock price & volume — 10-year historical chart

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BIDU Growth Metrics

Baidu, Inc. (BIDU) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years6.88%
5 Years3.81%
3 Years1.44%
TTM-86.51%

Profit CAGR

10 Years-16.44%
5 Years-24.29%
3 Years-9.57%
TTM-97.37%

EPS CAGR

10 Years-20.63%
5 Years-29%
3 Years-16%
TTM-83.68%

Return on Capital

10 Years5.42%
5 Years4.06%
3 Years3.82%
Last Year-1.64%

BIDU Recent Earnings

Baidu, Inc. (BIDU) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 10/12 qtrs (83%)●Beat Revenue 8/12 qtrs (67%)
Q2 2026Latest
May 18, 2026
Metric
Actual
Est
EPS
$1.75-6.4%
$1.87
Rev
$4.6B+2.3%
$4.5B
Q1 2026
Feb 26, 2026
Metric
Actual
Est
EPS
$1.52+9.4%
$1.39
Rev
$4.7B+0.2%
$4.7B
Q4 2025
Nov 18, 2025
Metric
Actual
Est
EPS
$1.56+30.0%
$1.20
Rev
$4.4B-6.1%
$4.7B
Q3 2025
Aug 20, 2025
Metric
Actual
Est
EPS
$1.90+9.2%
$1.74
Rev
$4.6B+5.3%
$4.3B
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 18, 2026
$1.75vs $1.87-6.4%
$4.6Bvs $4.5B+2.3%
Q1 2026Feb 26, 2026
$1.52vs $1.39+9.4%
$4.7Bvs $4.7B+0.2%
Q4 2025Nov 18, 2025
$1.56vs $1.20+30.0%
$4.4Bvs $4.7B-6.1%
Q3 2025Aug 20, 2025
$1.90vs $1.74+9.2%
$4.6Bvs $4.3B+5.3%
Based on last 12 quarters of dataView full earnings history →

BIDU Peer Comparison

Baidu, Inc. (BIDU) competitors in Search Engines and Web Portals — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
GOOGL logoGOOGLAlphabet Inc.Direct Competitor4.45T368.0334.0515.13%37.91%38.98%0.14
MSFT logoMSFTMicrosoft CorporationDirect Competitor2.82T379.4027.8214.93%39.34%33.13%0.33
BABA logoBABAAlibaba Group Holding LimitedDirect Competitor249.84B107.0616.452.74%10.12%9.35%0.23
NTES logoNTESNetEase, Inc.Direct Competitor77.46B121.3315.706.96%29.84%21.02%0.04
META logoMETAMeta Platforms, Inc.Product Competitor1.46T577.2224.5722.17%32.84%33.22%0.39
SNAP logoSNAPSnap Inc.Product Competitor7.87B4.65-17.2210.63%-6.72%-18.93%2.06
PINS logoPINSPinterest, Inc.Product Competitor13.49B20.2933.2615.79%7.64%7.76%0.06
TTD logoTTDThe Trade Desk, Inc.Product Competitor8.7B18.5120.3418.47%14.57%16.91%0.18

Compare BIDU vs Peers

Baidu, Inc. (BIDU) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs GOOGL

Most directly comparable listed peer for BIDU.

Scale Benchmark

vs NVDA

Larger-name benchmark to compare BIDU against a more recognizable public peer.

Peer Set

Compare Top 5

vs GOOGL, MSFT, BABA, NTES

BIDU Income Statement

Baidu, Inc. (BIDU) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Sales/Revenue
84.81B102.28B107.41B107.07B124.49B123.67B134.6B133.13B129.08B
Revenue Growth %
20.21%20.6%5.02%-0.32%16.27%-0.66%8.83%-1.09%-3.04%
Cost of Goods Sold
43.06B51.74B62.85B55.16B64.31B63.94B65.03B66.1B72.44B
COGS % of Revenue
50.78%50.59%58.51%51.51%51.66%51.7%48.32%49.65%56.12%
Gross Profit
41.75B▲ 0%
50.53B▲ 21.0%
44.56B▼ 11.8%
51.92B▲ 16.5%
60.18B▲ 15.9%
59.74B▼ 0.7%
69.57B▲ 16.4%
67.02B▼ 3.7%
56.64B▼ 15.5%
Gross Margin %
49.22%49.41%41.49%48.49%48.34%48.3%51.69%50.35%43.88%
Gross Profit Growth %
18.36%21.05%-11.81%16.5%15.92%-0.73%16.45%-3.66%-15.49%
Operating Expenses
26.06B35B38.26B37.58B49.66B43.83B47.71B45.75B62.47B
OpEx % of Revenue
30.72%34.22%35.62%35.09%39.89%35.44%35.45%34.37%48.39%
Selling, General & Admin
13.13B19.23B19.91B18.06B24.72B20.51B23.52B23.62B3.6B
SG&A % of Revenue
15.48%18.8%18.54%16.87%19.86%16.59%17.47%17.74%2.79%
Research & Development
12.93B15.77B18.35B19.51B24.94B23.32B24.19B22.13B2.84B
R&D % of Revenue
15.24%15.42%17.08%18.22%20.03%18.85%17.97%16.63%2.2%
Other Operating Expenses
0000000056.03B
Operating Income
15.69B▲ 0%
15.53B▼ 1.0%
6.31B▼ 59.4%
14.34B▲ 127.4%
10.52B▼ 26.7%
15.91B▲ 51.3%
21.86B▲ 37.4%
21.27B▼ 2.7%
-5.82B▼ 127.4%
Operating Margin %
18.5%15.18%5.87%13.39%8.45%12.87%16.24%15.98%-4.51%
Operating Income Growth %
56.14%-1.03%-59.39%127.37%-26.65%51.27%37.36%-2.68%-127.38%
EBITDA
27.44B31.9B25.47B32.52B26.96B30.64B36.76B35.9B8.39B
EBITDA Margin %
32.35%31.19%23.71%30.37%21.65%24.77%27.31%26.97%6.5%
EBITDA Growth %
49.32%16.25%-20.16%27.69%-17.11%13.65%20%-2.36%-76.63%
D&A (Non-Cash Add-back)
11.75B16.37B19.16B18.18B16.44B14.72B14.91B14.63B14.21B
EBIT
22.9B29.21B2.62B26.19B14.2B13.03B28.45B31.45B10.08B
Net Interest Income
1.54B2.57B3.1B2.25B2.13B3.33B4.76B5.14B809.35M
Interest Income
3.15B4.45B6.06B5.36B5.55B6.25B8.01B7.96B1.2B
Interest Expense
1.61B1.88B2.96B3.1B3.42B2.91B3.25B2.82B387.29M
Other Income/Expense
5.59B11.79B-6.65B8.75B260M-5.8B3.34B7.35B12.54B
Pretax Income
21.28B▲ 0%
27.32B▲ 28.4%
-340M▼ 101.2%
23.09B▲ 6891.2%
10.78B▼ 53.3%
10.11B▼ 6.2%
25.2B▲ 149.2%
28.62B▲ 13.6%
6.72B▼ 76.5%
Pretax Margin %
25.1%26.72%-0.32%21.56%8.66%8.18%18.72%21.5%5.2%
Income Tax
3B4.74B1.95B4.06B3.19B2.58B3.65B4.45B1.26B
Effective Tax Rate %
14.07%17.36%-572.94%17.6%29.57%25.49%14.48%15.54%18.75%
Net Income
18.3B▲ 0%
27.57B▲ 50.7%
2.06B▼ 92.5%
22.47B▲ 992.5%
10.23B▼ 54.5%
7.56B▼ 26.1%
20.32B▲ 168.8%
23.76B▲ 17.0%
5.59B▼ 76.5%
Net Margin %
21.58%26.96%1.92%20.99%8.21%6.11%15.09%17.85%4.33%
Net Income Growth %
57.33%50.66%-92.54%992.46%-54.49%-26.08%168.75%16.96%-76.48%
Net Income (Continuing)
18.29B22.58B-2.29B19.03B7.59B7.53B21.55B24.18B5.46B
Discontinued Operations
000000000
Minority Interest
15.03B12.86B9.22B9.15B12.49B14.33B18.98B19.99B23.4B
EPS (Diluted)
52.32▲ 0%
78.96▲ 50.9%
6.40▼ 91.9%
65.20▲ 918.8%
28.08▼ 56.9%
19.84▼ 29.3%
55.12▲ 177.8%
65.92▲ 19.6%
11.76▼ 82.2%
EPS Growth %
56.46%50.92%-91.89%918.75%-56.93%-29.34%177.82%19.59%-82.16%
EPS (Basic)
52.7279.046.4865.8428.6420.0055.8466.4813.28
Diluted Shares Outstanding
349.52M349.35M348.85M344.5M351.75M351.13M354.63M349.75M343M
Basic Shares Outstanding
347.25M348.99M348.35M341.5M344.75M347.75M350.88M348.75M475.26M
Dividend Payout Ratio
196.16%--------

BIDU Balance Sheet

Baidu, Inc. (BIDU) balance sheet — assets, liabilities & shareholders' equity

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Total Current Assets
151.17B155.09B165.56B183.34B213.31B212.85B230.25B168.85B151.97B
Cash & Short-Term Investments
118.81B139.26B146.37B162.18B180.09B174B193.9B127.44B115.27B
Cash Only
11.08B27.64B33.44B35.78B36.85B53.16B25.23B24.83B24.61B
Short-Term Investments
107.73B111.63B112.92B126.4B143.24B120.84B168.67B102.61B90.66B
Accounts Receivable
5.05B8.78B11.13B11.59B14.83B21.14B16.62B14.28B13.73B
Days Sales Outstanding
21.7431.3437.8139.5143.4862.3845.0739.1538.83
Inventory
000618M1.48B1.23B1.4B5.99B0
Days Inventory Outstanding
---4.098.3877.8433.07-
Other Current Assets
25.94B4.02B3.26B5.07B12.94B12.95B14.62B14.96B22.97B
Total Non-Current Assets
100.56B142.47B135.75B149.37B166.72B178.12B176.5B258.93B297.19B
Property, Plant & Equipment
12.47B17.9B25.64B27.31B35.09B34.34B38.81B41B34.89B
Fixed Asset Turnover
6.80x5.71x4.19x3.92x3.55x3.60x3.47x3.25x3.70x
Goodwill
15.81B18.54B18.25B22.25B22.61B22.48B22.59B22.59B36.78B
Intangible Assets
5.47B9.18B12.24B15.01B19.9B21.1B21.23B22.4B9.85B
Long-Term Investments
56.28B80.45B69.41B76.23B67.33B78.93B72.62B140.26B168.78B
Other Non-Current Assets
9B14.07B8.02B6.89B19.42B19.16B19.16B30.5B46.88B
Total Assets
251.73B▲ 0%
297.57B▲ 18.2%
301.32B▲ 1.3%
332.71B▲ 10.4%
380.03B▲ 14.2%
390.97B▲ 2.9%
406.76B▲ 4.0%
427.78B▲ 5.2%
449.16B▲ 5.0%
Asset Turnover
0.34x0.34x0.36x0.32x0.33x0.32x0.33x0.31x0.29x
Asset Growth %
38.31%18.21%1.26%10.42%14.22%2.88%4.04%5.17%5%
Total Current Liabilities
82.06B56.85B57.38B68.39B74.49B79.63B76.45B80.95B86.33B
Accounts Payable
0000000038.89B
Days Payables Outstanding
--------195.97
Short-Term Debt
7.75B10B8.57B15.2B14.68B20.55B19.09B19.11B28.41B
Deferred Revenue (Current)
9.23B10.76B12.73B13.57B14.74B14.35B16.33B16.55B0
Other Current Liabilities
0000000015.57B
Current Ratio
1.84x2.73x2.89x2.68x2.86x2.67x3.01x2.09x1.76x
Quick Ratio
1.84x2.73x2.89x2.67x2.84x2.66x2.99x2.01x1.76x
Cash Conversion Cycle
---------
Total Non-Current Liabilities
39.3B64.96B71.12B72.48B81.59B73.54B67.7B63.22B73.1B
Long-Term Debt
35.81B54.9B58.19B60.34B68.4B63.18B57.36B51.94B61.1B
Capital Lease Obligations
004.49B4.69B5.57B4.81B5.04B4.97B4.11B
Deferred Tax Liabilities
3.38B4.1B3.27B3.07B3.29B2.9B2.73B3.87B4.99B
Other Non-Current Liabilities
39M4.6B4.14B3.6B3.99B2.16B1.9B1.61B1.99B
Total Liabilities
121.36B121.81B128.5B140.87B156.08B153.17B144.15B144.17B159.43B
Total Debt
43.57B64.9B73.53B82.59B91.51B91.35B84.59B79.32B97.08B
Net Debt
32.48B37.27B40.09B46.81B54.66B38.2B59.36B54.49B72.47B
Debt / Equity
0.33x0.37x0.43x0.43x0.41x0.38x0.32x0.28x0.34x
Debt / EBITDA
1.59x2.03x2.89x2.54x3.39x2.98x2.30x2.21x11.57x
Net Debt / EBITDA
1.18x1.17x1.57x1.44x2.03x1.25x1.61x1.52x8.64x
Interest Coverage
14.18x15.51x0.89x8.44x4.15x4.47x8.76x11.14x26.04x
Total Equity
130.37B▲ 0%
175.75B▲ 34.8%
172.81B▼ 1.7%
191.84B▲ 11.0%
223.95B▲ 16.7%
237.81B▲ 6.2%
262.61B▲ 10.4%
283.61B▲ 8.0%
289.73B▲ 2.2%
Equity Growth %
33.38%34.81%-1.67%11.01%16.74%6.19%10.43%8%2.16%
Book Value per Share
373.00503.08495.39556.87636.68677.27740.52810.90844.68
Total Shareholders' Equity
115.35B162.9B163.6B182.7B211.46B223.48B243.63B263.62B266.33B
Common Stock
00000000266.33B
Retained Earnings
102.33B129.25B126.27B135.28B145.16B148.34B161.24B180.07B0
Treasury Stock
0000-7.58B-5.26B-3.82B-6.24B0
Accumulated OCI
930M210M-1.38B199M-8M546M-895M-1.8B0
Minority Interest
15.03B12.86B9.22B9.15B12.49B14.33B18.98B19.99B23.4B

BIDU Cash Flow Statement

Baidu, Inc. (BIDU) cash flow — operating, investing & free cash flow history

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Cash from Operations
32.88B35.97B28.46B24.2B20.12B26.17B36.62B21.23B-3.01B
Operating CF Margin %
38.77%35.17%26.49%22.6%16.16%21.16%27.2%15.95%-2.33%
Operating CF Growth %
47.72%9.39%-20.88%-14.96%-16.85%30.06%39.91%-42.01%-114.19%
Net Income
18.29B22.58B-2.29B19.03B7.59B7.53B21.55B24.18B5.59B
Depreciation & Amortization
11.75B16.19B22.14B22.71B22.56B20.08B21.46B20.52B0
Stock-Based Compensation
3.24B4.68B5.63B6.73B7.06B6.79B6.34B4.78B0
Deferred Taxes
-756M-761M-696M115M-449M-99M-163M1.04B0
Other Non-Cash Items
-6.22B-10B10.37B-6.18B2.06B8.62B494M-1.77B32.3B
Working Capital Changes
6.58B3.28B-6.69B-18.21B-18.69B-16.76B-13.07B-27.51B-40.9B
Change in Receivables
-721M-1.61B-1.78B-1.66B-2.14B-2.37B216M107M-4.38B
Change in Inventory
1.13B-50M-4.73B-17.64B-24.28B0000
Change in Payables
5.1B4.09B-1.65B208M7.14B-1.45B-858M2.3B-1.79B
Cash from Investing
-76.94B-34.46B-19.97B-27.55B-31.44B-3.94B-50.4B-8.55B-25.14B
Capital Expenditures
-13.95B-22.36B-19.12B-5.33B-11.24B-8.39B-11.19B-8.13B0
CapEx % of Revenue
16.45%21.86%17.8%4.98%9.03%6.79%8.31%6.11%10.39%
Acquisitions
892M3.6B-1.45B-2.88B-12.28B256M-115M8.44B0
Investments
---------
Other Investing
-23.46B5.97B31M905M71M-761M2.47B-2.51B-25.14B
Cash from Financing
44.56B15.08B-3.87B5.67B23.4B-6.39B-14.16B-13.76B17.14B
Debt Issued (Net)
23.59B20.73B1.34B12.39B8.84B-6.81B-13.09B-7.54B19.74B
Equity Issued (Net)
2.32B-3.31B-4.96B-13.05B12.98B-1.93B-4.76B-6.32B-5.29B
Dividends Paid
-35.9B00000000
Share Repurchases
-1.72B-3.31B-4.96B-13.05B-7.58B-1.93B-4.76B-6.32B-5.39B
Other Financing
54.55B-2.33B-253M6.33B1.58B2.35B3.69B102M2.7B
Net Change in Cash
186M▲ 0%
18.49B▲ 9841.4%
4.61B▼ 75.1%
2.1B▼ 54.4%
11.13B▲ 429.8%
17.57B▲ 57.8%
-27.66B▼ 257.5%
-985M▲ 96.4%
-11.76B▼ 1093.7%
Free Cash Flow
18.93B▲ 0%
13.61B▼ 28.1%
9.34B▼ 31.4%
18.87B▲ 102.1%
8.88B▼ 52.9%
17.78B▲ 100.1%
25.32B▲ 42.4%
13.1B▼ 48.3%
-16.43B▼ 225.4%
FCF Margin %
22.32%13.3%8.69%17.62%7.13%14.37%18.81%9.84%-12.73%
FCF Growth %
61.12%-28.13%-31.37%102.09%-52.93%100.15%42.43%-48.26%-225.42%
FCF per Share
54.1638.9426.7754.7725.2550.6371.4037.46-47.90
FCF Conversion (FCF/Net Income)
1.80x1.30x13.83x1.08x1.97x3.46x1.80x0.89x-0.54x
Interest Paid
1.21B1.58B2.45B2.2B2.54B2.69B2.76B2.24B2.01B
Taxes Paid
3.3B5.51B4.1B3.61B3.25B3.52B3.67B3.68B3.25B

BIDU Key Ratios

Baidu, Inc. (BIDU) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric2016201720182019202020212022202320242025
Return on Equity (ROE)
12.79%16.05%18.01%1.18%12.32%4.92%3.27%8.12%8.7%1.95%
Return on Invested Capital (ROIC)
6.27%8.01%6.2%2.22%4.76%3.05%4.3%5.48%4.83%-1.25%
Gross Margin
49.99%49.22%49.41%41.49%48.49%48.34%48.3%51.69%50.35%43.88%
Net Margin
16.49%21.58%26.96%1.92%20.99%8.21%6.11%15.09%17.85%4.33%
Debt / Equity
0.45x0.33x0.37x0.43x0.43x0.41x0.38x0.32x0.28x0.34x
Interest Coverage
13.53x14.18x15.51x0.89x8.44x4.15x4.47x8.76x11.14x26.04x
FCF Conversion
1.91x1.80x1.30x13.83x1.08x1.97x3.46x1.80x0.89x-0.54x
Revenue Growth
6.28%20.21%20.6%5.02%-0.32%16.27%-0.66%8.83%-1.09%-3.04%
Related:BIDU Dividend History·BIDU Revenue History·BIDU Price History·BIDU P/E History·BIDU Financial Ratios·BIDU Institutional Holders

BIDU Frequently Asked Questions

Baidu, Inc. (BIDU) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Baidu, Inc. (BIDU) reported $17.96B in revenue for fiscal year 2025. This represents a 5525% increase from $319.2M in 2003.

Baidu, Inc. (BIDU) saw revenue decline by 3.0% over the past year.

Yes, Baidu, Inc. (BIDU) is profitable, generating $624.2M in net income for fiscal year 2025 (4.3% net margin).

Dividend & Returns

Baidu, Inc. (BIDU) has a return on equity (ROE) of 1.9%. This is below average, suggesting room for improvement.

Baidu, Inc. (BIDU) had negative free cash flow of $15.64B in fiscal year 2025, likely due to heavy capital investments.

What if you invested $1,000 in BIDU back in 2003?

Total return calculator · dividends reinvested · 23+ years of data

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How much would $100/month in BIDU be worth today?

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