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BIDUBaidu, Inc.
$81.87$27.8B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
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BIDU logo

Baidu, Inc.

BIDU
NASDAQ · Search & Social Media
$81.87
At close - USD
Market Cap$27.85B
P/E46.5x
52W High$165.30
Volume2.61M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Core Margin Erosion Challenges AI Investment Returns

Baidu faces sustained core revenue contraction, with -4.5% growth in 2026Q2 and gross margins falling from 51.7% to 39.0%, suggesting structural headwinds in its search advertising business.

GrowthDecelerating
ProfitabilityStrained
ValuationAttractive
TechnicalsWeak
Explore valuation models
MARKET ACTION

BIDU price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

9/12 Beats

EPS beat 9 of last 12 quarters

02

Valuation risk

+57% Peers

P/E is 57% above peer median

03

Market leadership

RS 26 · Lag

Laggard (Underperforming 74% of market)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystConfirmed earnings · Nov 16
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Baidu's revenue has declined for five consecutive quarters, culminating in a -4.5% drop in 2026Q2, while gross margins have contracted by 1,300 basis points to 39.0%, suggesting persistent profitability pressures.

Analyst Consensus+24.6% target
Buy(53 analysts)
40 Buy12 Hold1 Sell

The Bull Case

Upside Catalysts

AI and Cloud Growth

Baidu's growth in AI Cloud and autonomous ride-hailing is supported by a strong developer ecosystem and solid financials.

Robotaxi Ambitions

Despite a recent technical glitch, Baidu continues to pursue its autonomous ride-hailing (Robotaxi) ambitions, which could be a long-term growth driver.

Undervalued Stock

Baidu is considered a dirt-cheap stock with potential for appreciation, making it an attractive buy for investors.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 11/7/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
BIDU-45.53%
S&P 500 (^GSPC)+7.63%
1-Year Return
BIDU-35.56%
S&P 500 (^GSPC)+9.69%
3-Year Return
BIDU-24.47%
S&P 500 (^GSPC)+72.60%
5-Year Return
BIDU-49.28%
S&P 500 (^GSPC)+60.53%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
-50.9x
Forward P/E
2.2x
EV/EBITDA100th %ile
14.8x
FCF YieldCash Flow
N/A

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-50.9x
5.3x
0th· Low
EV/EBITDA
14.8x
2.3x
100th· High
Price/FCF
N/A
2.3x
N/A
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$120.96+47.7%
Base (Fair)$166.67+103.6%
Bull$256.59+213.4%
$120.96 Bear$166.67 Base$256.59 Bull
Current Market Price: $81.87
Trades at a 50.9% discount to Base DCF ($166.67)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue FY25
$129.08B-3.0% YoY
Net income FY25
$5.59B-76.5% YoY
Free cash flow FY25
-$16.43B-225.4% YoY
Operating margin FY25
8%-7.9 pts YoY
ROIC (FY25)2.2%
Avg ROIC 5Y-
ROE (FY25)1.9%
Piotroski Score2 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate9/12 (75%)
Revenue Beat Rate7/12 (58%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 18, 2026
$1.06-29.8%
vs $1.51
$4.6B-1.4%
vs $4.7B
Q2 2026
May 18, 2026
$1.75-6.4%
vs $1.87
$4.6B+2.3%
vs $4.5B
Q1 2026
Feb 26, 2026
$1.52+9.4%
vs $1.39
$4.7B+0.2%
vs $4.7B
Q4 2025
Nov 18, 2025
$1.56+30.0%
vs $1.20
$4.4B-6.1%
vs $4.7B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

4 Stories
PRNewsWire·1d ago
What Should Baidu, Inc. Investors Know After 12.73% Stock Drop? The Law Offices of Frank R.

Lawsuit alleges Baidu, Inc. made misleading statements to investors from November 18, 2025 to August 17, 2026; lead plaintiff motions are due November 13, 2026 LOS ANGELES, Nov. 6, 2026 /PRNewswire/ -- The Law Offices of Frank R. Cruz today announced a class action lawsuit against Baidu, Inc. ("Baidu" or the "Company") (NASDAQ: BIDU) on behalf of investors who acquired the Company's securities from November 18, 2025 to August 17, 2026.

GlobeNewsWire·1d ago
November 13, 2026, Lead Plaintiff Deadline: Robbins LLP Reminds Baidu, Inc. Investors with Large Losses They Can Seek Appointment as Lead Plaintiff

SAN DIEGO, Nov. 06, 2026 (GLOBE NEWSWIRE) -- Shareholder rights law firm Robbins LLP reminds investors that a class action was filed on behalf of persons and entities who purchased or otherwise acquired Baidu, Inc. (NASDAQ: BIDU) securities, including call options, between November 18, 2025 and August 17, 2026, inclusive (the "Class Period"). Baidu is a Chinese technology company that operates the most popular internet search engine in China.

Seeking Alpha·3d ago
Baidu Q3 2026 Preview: Growing Disintermediation Risk (Downgrade To SELL)

Downgrade Baidu to SELL due to worsening China macro and intensifying AI competition. BIDU faces accelerating decline in online marketing revenue and structural weakness in core search amid macro headwinds. AI monetization and user engagement are lagging peers, with Ernie's MAU sharply trailing ByteDance and Alibaba.

PRNewsWire·5d ago
What Does Baidu, Inc.'s 12.73% Stock Drop Mean for Investors? The Law Offices of Howard G.

Suit alleges Baidu, Inc. failed to disclose key facts to investors from November 18, 2025 through August 17, 2026; lead plaintiff deadline is November 13, 2026 BENSALEM TOWNSHIP, Pa., Nov. 2, 2026 /PRNewswire/ -- The Law Offices of Howard G.

Filtered for Baidu, Inc.More Headlines
04

Compare before deciding

Benchmark BIDU against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Baidu, Inc. (BIDU)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
BIDU logoBIDUBaidu, Inc.Current
$81.87$27.85B46.45-3.04%4.33%1.95%—
GOOGL logoGOOGLAlphabet Inc.
$284.78$3.45T26.3415.13%50.03%42.62%0.29%
MSFT logoMSFTMicrosoft Corporation
$530.61$3.94T29.5617.79%41.17%33.21%0.67%
BABA logoBABAAlibaba Group Holding Limited
$109.45$255.42B16.602.74%7.04%6.6%1.92%
NTES logoNTESNetEase, Inc.
$129.45$82.64B16.536.96%27.89%19.48%2.41%
META logoMETAMeta Platforms, Inc.
$610.15$1.55T25.9722.17%31.15%30.27%0.34%

Compare BIDU vs Peers

Baidu, Inc. (BIDU) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs GOOGL

Most directly comparable listed peer for BIDU.

Scale Benchmark

vs NVDA

Larger-name benchmark to compare BIDU against a more recognizable public peer.

Peer Set

Compare Top 5

vs GOOGL, MSFT, BABA, NTES

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BIDU Frequently Asked Questions

Baidu, Inc. (BIDU) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Baidu, Inc.'s revenue?

Baidu, Inc. (BIDU) reported $127.23B in revenue over the trailing twelve months. Revenue was $129.08B in fiscal year 2025. That is 40336% more than the $319.2M of fiscal year 2003.

How fast is Baidu, Inc. growing?

Baidu, Inc. (BIDU) revenue fell by 3.0% in fiscal year 2025, compared with the prior fiscal year.

Is BIDU profitable?

No. Baidu, Inc. (BIDU) reported a net loss of $3.69B over the trailing twelve months.

Dividend & Returns
What is BIDU's return on equity?

Baidu, Inc. (BIDU) had a return on equity (ROE) of 1.9% in fiscal year 2025. That is below the market's typical 10-15%.

What is Baidu, Inc.'s free cash flow?

Baidu, Inc. (BIDU) had negative free cash flow of $13.26B over the trailing twelve months.

What if you invested $1,000 in BIDU back in 2003?

Total return calculator · dividends reinvested · 23+ years of data

See returns →