Comprehensive Stock Comparison
Compare Tractor Supply Company (TSCO) vs BARK, Inc. (BARK) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TSCO | 4.3% revenue growth vs BARK's -1.2% |
| Quality / Margins | TSCO | 7.1% net margin vs BARK's -7.7% |
| Stability / Safety | TSCO | Beta 0.53 vs BARK's 1.06 |
| Dividends | TSCO | 1.8% yield; 16-year raise streak; BARK pays no meaningful dividend |
| Momentum (1Y) | TSCO | -4.7% vs BARK's -53.8% |
| Efficiency (ROA) | TSCO | 10.0% ROA vs BARK's -17.2%, ROIC 11.3% vs -27.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Tractor Supply Company is a rural lifestyle retailer serving recreational farmers, ranchers, and rural homeowners across the United States. It generates revenue primarily through retail store sales — with merchandise spanning livestock supplies, hardware, seasonal products, work clothing, and pet supplies — supplemented by e-commerce through its websites. The company's competitive advantage lies in its specialized rural market focus, extensive physical store footprint in underserved areas, and deep understanding of its customers' unique needs.
BARK is a dog-focused consumer company that sells products and services directly to dog owners through subscription boxes and e-commerce. It generates revenue primarily from monthly subscription boxes like BarkBox and Super Chewer — which provide themed toys and treats — along with direct sales of dog food, health products, and accessories through its online platforms. The company's competitive advantage lies in its strong brand recognition within the dog owner community and its data-driven approach to product development based on extensive customer feedback and purchasing patterns.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TSCO leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). BARK leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
TSCO is the larger business by revenue, generating $15.5B annually — 36.6x BARK's $424M. TSCO is the more profitable business, keeping 7.1% of every revenue dollar as net income compared to BARK's -7.7%. On growth, TSCO holds the edge at +3.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TSCOTractor Supply Co… | BARKBARK, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $15.5B | $424M |
| EBITDAEarnings before interest/tax | $2.0B | -$27M |
| Net IncomeAfter-tax profit | $1.1B | -$32M |
| Free Cash FlowCash after capex | $740M | -$36M |
| Gross MarginGross profit ÷ Revenue | +33.2% | +61.6% |
| Operating MarginEBIT ÷ Revenue | +9.5% | -8.2% |
| Net MarginNet income ÷ Revenue | +7.1% | -7.7% |
| FCF MarginFCF ÷ Revenue | +4.8% | -8.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.3% | -22.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.3% | +23.7% |
Valuation Metrics
| Metric | TSCOTractor Supply Co… | BARKBARK, Inc. |
|---|---|---|
| Market CapShares × price | $27.4B | $149M |
| Enterprise ValueMkt cap + debt − cash | $36.8B | $140M |
| Trailing P/EPrice ÷ TTM EPS | 25.16x | -4.11x |
| Forward P/EPrice ÷ next-FY EPS est. | 23.78x | — |
| PEG RatioP/E ÷ EPS growth rate | 2.50x | — |
| EV / EBITDAEnterprise value multiple | 18.78x | — |
| Price / SalesMarket cap ÷ Revenue | 1.76x | 0.31x |
| Price / BookPrice ÷ Book value/share | 10.69x | 1.38x |
| Price / FCFMarket cap ÷ FCF | 36.99x | — |
Profitability & Efficiency
TSCO delivers a 42.5% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $-40 for BARK. BARK carries lower financial leverage with a 0.86x debt-to-equity ratio, signaling a more conservative balance sheet compared to TSCO's 3.73x.
| Metric | TSCOTractor Supply Co… | BARKBARK, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +42.5% | -39.9% |
| ROA (TTM)Return on assets | +10.0% | -17.2% |
| ROICReturn on invested capital | +11.3% | -27.4% |
| ROCEReturn on capital employed | +18.6% | -19.5% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 4 |
| Debt / EquityFinancial leverage | 3.73x | 0.86x |
| Net DebtTotal debt minus cash | $9.4B | -$9M |
| Cash & Equiv.Liquid assets | $194M | $94M |
| Total DebtShort + long-term debt | $9.6B | $85M |
| Interest CoverageEBIT ÷ Interest expense | 21.22x | -12.59x |
Total Returns (with DRIP)
A $10,000 investment in TSCO five years ago would be worth $17,149 today (with dividends reinvested), compared to $610 for BARK. Over the past 12 months, TSCO leads with a -4.7% total return vs BARK's -53.8%. The 3-year compound annual growth rate (CAGR) favors TSCO at 5.3% vs BARK's -16.7% — a key indicator of consistent wealth creation.
| Metric | TSCOTractor Supply Co… | BARKBARK, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +2.5% | +35.4% |
| 1-Year ReturnPast 12 months | -4.7% | -53.8% |
| 3-Year ReturnCumulative with dividends | +16.8% | -42.1% |
| 5-Year ReturnCumulative with dividends | +71.5% | -93.9% |
| 10-Year ReturnCumulative with dividends | +237.2% | -93.7% |
| CAGR (3Y)Annualised 3-year return | +5.3% | -16.7% |
Risk & Volatility
TSCO is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than BARK's 1.06 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TSCO currently trades 81.0% from its 52-week high vs BARK's 44.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TSCOTractor Supply Co… | BARKBARK, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.53x | 1.06x |
| 52-Week HighHighest price in past year | $63.99 | $1.77 |
| 52-Week LowLowest price in past year | $46.85 | $0.53 |
| % of 52W HighCurrent price vs 52-week peak | +81.0% | +44.1% |
| RSI (14)Momentum oscillator 0–100 | 41.9 | 48.1 |
| Avg Volume (50D)Average daily shares traded | 6.2M | 1.6M |
Analyst Outlook
Wall Street rates TSCO as "Buy" and BARK as "Buy". Consensus price targets imply 92.0% upside for BARK (target: $2) vs 13.8% for TSCO (target: $59). TSCO is the only dividend payer here at 1.77% yield — a key consideration for income-focused portfolios.
| Metric | TSCOTractor Supply Co… | BARKBARK, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $59.00 | $1.50 |
| # AnalystsCovering analysts | 50 | 4 |
| Dividend YieldAnnual dividend ÷ price | +1.8% | — |
| Dividend StreakConsecutive years of raises | 16 | — |
| Dividend / ShareAnnual DPS | $0.92 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +1.3% | +12.5% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jan 21 | Feb 26 | Change |
|---|---|---|---|
| Tractor Supply Comp… (TSCO) | 100 | 189.62 | +89.6% |
| BARK, Inc. (BARK) | 115.08 | 6.93 | -94.0% |
Tractor Supply Comp… (TSCO) returned +71% over 5 years vs BARK, Inc. (BARK)'s -94%. A $10,000 investment in TSCO 5 years ago would be worth $17,149 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Tractor Supply Comp… (TSCO) | $6.8B | $15.5B | +129.0% |
| BARK, Inc. (BARK) | $191M | $484M | +152.9% |
Tractor Supply Company's revenue grew from $6.8B (2016) to $15.5B (2025) — a 9.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Tractor Supply Comp… (TSCO) | 6.4% | 7.1% | +9.5% |
| BARK, Inc. (BARK) | -19.4% | -6.8% | +64.9% |
Tractor Supply Company's net margin went from 6% (2016) to 7% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Tractor Supply Comp… (TSCO) | 22.7 | 24.3 | +7.0% |
Tractor Supply Company has traded in a 19x–28x P/E range over 9 years; current trailing P/E is ~25x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Tractor Supply Comp… (TSCO) | 0.65 | 2.06 | +215.0% |
| BARK, Inc. (BARK) | -0.22 | -0.19 | +13.6% |
Tractor Supply Company's EPS grew from $0.65 (2016) to $2.06 (2025) — a 14% CAGR.
Chart 6Free Cash Flow — 5 Years
Tractor Supply Company generated $740M FCF in 2025 (+45% vs 2021). BARK, Inc. generated $-13M FCF in 2025 (+46% vs 2021).
TSCO vs BARK: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is TSCO or BARK a better buy right now?
Tractor Supply Company (TSCO) offers the better valuation at 25.2x trailing P/E (23.8x forward), making it the more compelling value choice. Analysts rate Tractor Supply Company (TSCO) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — TSCO or BARK?
Over the past 5 years, Tractor Supply Company (TSCO) delivered a total return of +71.5%, compared to -93.9% for BARK, Inc. (BARK). A $10,000 investment in TSCO five years ago would be worth approximately $17K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TSCO returned +237.2% versus BARK's -93.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — TSCO or BARK?
By beta (market sensitivity over 5 years), Tractor Supply Company (TSCO) is the lower-risk stock at 0.53β versus BARK, Inc.'s 1.06β — meaning BARK is approximately 100% more volatile than TSCO relative to the S&P 500. On balance sheet safety, BARK, Inc. (BARK) carries a lower debt/equity ratio of 86% versus 4% for Tractor Supply Company — giving it more financial flexibility in a downturn.
04Which has better profit margins — TSCO or BARK?
Tractor Supply Company (TSCO) is the more profitable company, earning 7.1% net margin versus -6.8% for BARK, Inc. — meaning it keeps 7.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TSCO leads at 9.5% versus -7.3% for BARK. At the gross margin level — before operating expenses — BARK leads at 62.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is TSCO or BARK more undervalued right now?
Analyst consensus price targets imply the most upside for BARK: 92.0% to $1.50.
06Which pays a better dividend — TSCO or BARK?
In this comparison, TSCO (1.8% yield) pays a dividend. BARK does not pay a meaningful dividend and should not be held primarily for income.
07Is TSCO or BARK better for a retirement portfolio?
For long-horizon retirement investors, Tractor Supply Company (TSCO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.53), 1.8% yield, +237.2% 10Y return). Both have compounded well over 10 years (TSCO: +237.2%, BARK: -93.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between TSCO and BARK?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. TSCO pays a dividend while BARK does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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