Furnishings, Fixtures & Appliances
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VIOT vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
VIOT vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Furnishings, Fixtures & Appliances | Specialty Retail |
| Market Cap | $102M | $2.92T |
| Revenue (TTM) | $2.52B | $742.78B |
| Net Income (TTM) | $126M | $90.80B |
| Gross Margin | 25.8% | 50.6% |
| Operating Margin | 4.2% | 11.5% |
| Forward P/E | 3.6x | 34.8x |
| Total Debt | $159M | $152.99B |
| Cash & Equiv. | $1.03B | $86.81B |
VIOT vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Viomi Technology Co… (VIOT) | 100 | 19.2 | -80.8% |
| Amazon.com, Inc. (AMZN) | 100 | 222.1 | +122.1% |
Price return only. Dividends and distributions are not included.
Quick Verdict: VIOT vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
VIOT is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 0 yrs, beta 0.95
- Lower volatility, beta 0.95, Low D/E 11.0%, current ratio 2.07x
- Beta 0.95, current ratio 2.07x
AMZN carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.0% 10Y total return vs VIOT's -86.5%
- 12.4% revenue growth vs VIOT's -15.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 12.4% revenue growth vs VIOT's -15.0% | |
| Value | Lower P/E (3.6x vs 34.8x) | |
| Quality / Margins | 12.2% margin vs VIOT's 5.0% | |
| Stability / Safety | Beta 0.95 vs AMZN's 1.51, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +43.7% vs VIOT's -17.9% | |
| Efficiency (ROA) | 11.5% ROA vs VIOT's 4.3%, ROIC 14.7% vs 13.8% |
VIOT vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
VIOT vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
Evenly matched — VIOT and AMZN each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 295.0x VIOT's $2.5B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to VIOT's 5.0%. On growth, VIOT holds the edge at +42.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $2.5B | $742.8B |
| EBITDAEarnings before interest/tax | $152M | $155.9B |
| Net IncomeAfter-tax profit | $126M | $90.8B |
| Free Cash FlowCash after capex | $0 | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +25.8% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +4.2% | +11.5% |
| Net MarginNet income ÷ Revenue | +5.0% | +12.2% |
| FCF MarginFCF ÷ Revenue | +32.4% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +42.1% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +19.0% | +74.8% |
Valuation Metrics
VIOT leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 3.2x trailing earnings, VIOT trades at a 92% valuation discount to AMZN's 37.8x P/E.
| Metric | ||
|---|---|---|
| Market CapShares × price | $102M | $2.92T |
| Enterprise ValueMkt cap + debt − cash | -$25M | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 3.17x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 3.57x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | -0.78x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 0.33x | 4.07x |
| Price / BookPrice ÷ Book value/share | 0.32x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 1.01x | 378.98x |
Profitability & Efficiency
Evenly matched — VIOT and AMZN each lead in 4 of 8 comparable metrics.
Profitability & Efficiency
AMZN delivers a 23.3% return on equity — every $100 of shareholder capital generates $23 in annual profit, vs $8 for VIOT. VIOT carries lower financial leverage with a 0.11x debt-to-equity ratio, signaling a more conservative balance sheet compared to AMZN's 0.37x. On the Piotroski fundamental quality scale (0–9), VIOT scores 7/9 vs AMZN's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +8.1% | +23.3% |
| ROA (TTM)Return on assets | +4.3% | +11.5% |
| ROICReturn on invested capital | +13.8% | +14.7% |
| ROCEReturn on capital employed | +10.3% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.11x | 0.37x |
| Net DebtTotal debt minus cash | -$867M | $66.2B |
| Cash & Equiv.Liquid assets | $1.0B | $86.8B |
| Total DebtShort + long-term debt | $159M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | — | 39.96x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $1,594 for VIOT. Over the past 12 months, AMZN leads with a +43.7% total return vs VIOT's -17.9%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs VIOT's 8.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -42.2% | +19.7% |
| 1-Year ReturnPast 12 months | -17.9% | +43.7% |
| 3-Year ReturnCumulative with dividends | +25.9% | +156.2% |
| 5-Year ReturnCumulative with dividends | -84.1% | +64.8% |
| 10-Year ReturnCumulative with dividends | -86.5% | +697.8% |
| CAGR (3Y)Annualised 3-year return | +8.0% | +36.8% |
Risk & Volatility
Evenly matched — VIOT and AMZN each lead in 1 of 2 comparable metrics.
Risk & Volatility
VIOT is the less volatile stock with a 0.95 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs VIOT's 22.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.95x | 1.51x |
| 52-Week HighHighest price in past year | $4.33 | $278.56 |
| 52-Week LowLowest price in past year | $0.92 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +22.9% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 41.2 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 267K | 45.5M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates VIOT as "Buy" and AMZN as "Buy".
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | — | $306.77 |
| # AnalystsCovering analysts | 2 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.6% | 0.0% |
VIOT leads in 1 of 6 categories (Valuation Metrics). AMZN leads in 1 (Total Returns). 3 tied.
VIOT vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is VIOT or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -15. 0% for Viomi Technology Co. , Ltd (VIOT). Viomi Technology Co. , Ltd (VIOT) offers the better valuation at 3. 2x trailing P/E (3. 6x forward), making it the more compelling value choice. Analysts rate Viomi Technology Co. , Ltd (VIOT) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — VIOT or AMZN?
On trailing P/E, Viomi Technology Co.
, Ltd (VIOT) is the cheapest at 3. 2x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Viomi Technology Co. , Ltd is actually cheaper at 3. 6x.
03Which is the better long-term investment — VIOT or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -84. 1% for Viomi Technology Co. , Ltd (VIOT). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus VIOT's -86. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — VIOT or AMZN?
By beta (market sensitivity over 5 years), Viomi Technology Co.
, Ltd (VIOT) is the lower-risk stock at 0. 95β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 60% more volatile than VIOT relative to the S&P 500. On balance sheet safety, Viomi Technology Co. , Ltd (VIOT) carries a lower debt/equity ratio of 11% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — VIOT or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus -15. 0% for Viomi Technology Co. , Ltd (VIOT). On earnings-per-share growth, the picture is similar: Viomi Technology Co. , Ltd grew EPS 273. 2% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — VIOT or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 3. 0% for Viomi Technology Co. , Ltd — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 7. 4% for VIOT. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is VIOT or AMZN more undervalued right now?
On forward earnings alone, Viomi Technology Co.
, Ltd (VIOT) trades at 3. 6x forward P/E versus 34. 8x for Amazon. com, Inc. — 31. 2x cheaper on a one-year earnings basis.
08Which pays a better dividend — VIOT or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is VIOT or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Both have compounded well over 10 years (AMZN: +697. 8%, VIOT: -86. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between VIOT and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: VIOT is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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