VIPS vs AMZN

For growth investors, Amazon.

com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus -3. 9% for Vipshop Holdings Limited (VIPS). Vipshop Holdings Limited (VIPS) offers the better valuation at 7. 0x trailing P/E (0. 8x forward), making it the more compelling value choice. Analysts rate Vipshop Holdings Limited (VIPS) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Vipshop Holdings Limited (VIPS) is the cheapest at 7.

0x versus Amazon. com, Inc. at 38. 3x. On forward P/E, Vipshop Holdings Limited is actually cheaper at 0. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Vipshop Holdings Limited wins at 0. 04x versus Amazon. com, Inc. 's 1. 26x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +66. 3%, compared to -43. 8% for Vipshop Holdings Limited (VIPS). Over 10 years, the gap is even starker: AMZN returned +715. 9% versus VIPS's +29. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Vipshop Holdings Limited (VIPS) is the lower-risk stock at 0.

95β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 59% more volatile than VIPS relative to the S&P 500. On balance sheet safety, Vipshop Holdings Limited (VIPS) carries a lower debt/equity ratio of 8% versus 37% for Amazon. com, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Amazon.

com, Inc. (AMZN) is pulling ahead at 12. 4% versus -3. 9% for Vipshop Holdings Limited (VIPS). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -0. 5% for Vipshop Holdings Limited. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 7. 1% for Vipshop Holdings Limited — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 8. 5% for VIPS. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Vipshop Holdings Limited (VIPS) is the more undervalued stock at a PEG of 0. 04x versus Amazon. com, Inc. 's 1. 26x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Vipshop Holdings Limited (VIPS) trades at 0. 8x forward P/E versus 35. 3x for Amazon. com, Inc. — 34. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VIPS: 48. 0% to $21. 80.

In this comparison, VIPS (3.

1% yield) pays a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Vipshop Holdings Limited (VIPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

95), 3. 1% yield). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (VIPS: +29. 0%, AMZN: +715. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: VIPS is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock. VIPS pays a dividend while AMZN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.