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VSCO vs AMZN
Revenue, margins, valuation, and 5-year total return — side by side.
Specialty Retail
VSCO vs AMZN — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Apparel - Retail | Specialty Retail |
| Market Cap | $3.80B | $2.92T |
| Revenue (TTM) | $6.39B | $742.78B |
| Net Income (TTM) | $171M | $90.80B |
| Gross Margin | 36.7% | 50.6% |
| Operating Margin | 4.9% | 11.5% |
| Forward P/E | 17.4x | 34.8x |
| Total Debt | $2.70B | $152.99B |
| Cash & Equiv. | $227M | $86.81B |
VSCO vs AMZN — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Jul 21 | May 26 | Return |
|---|---|---|---|
| Victoria's Secret &… (VSCO) | 100 | 106.2 | +6.2% |
| Amazon.com, Inc. (AMZN) | 100 | 163.0 | +63.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: VSCO vs AMZN
Each card shows where this stock fits in a portfolio — not just who wins on paper.
VSCO is the clearest fit if your priority is value and momentum.
- Lower P/E (17.4x vs 34.8x)
- +147.1% vs AMZN's +43.7%
AMZN carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 1.51
- Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
- 7.0% 10Y total return vs VSCO's 11.9%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 12.4% revenue growth vs VSCO's 0.8% | |
| Value | Lower P/E (17.4x vs 34.8x) | |
| Quality / Margins | 12.2% margin vs VSCO's 2.7% | |
| Stability / Safety | Beta 1.51 vs VSCO's 2.23, lower leverage | |
| Dividends | Tie | Neither stock pays a meaningful dividend |
| Momentum (1Y) | +147.1% vs AMZN's +43.7% | |
| Efficiency (ROA) | 11.5% ROA vs VSCO's 3.6%, ROIC 14.7% vs 7.7% |
VSCO vs AMZN — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
VSCO vs AMZN — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
AMZN leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
AMZN is the larger business by revenue, generating $742.8B annually — 116.2x VSCO's $6.4B. AMZN is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to VSCO's 2.7%. On growth, AMZN holds the edge at +16.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $6.4B | $742.8B |
| EBITDAEarnings before interest/tax | $561M | $155.9B |
| Net IncomeAfter-tax profit | $171M | $90.8B |
| Free Cash FlowCash after capex | $309M | -$2.5B |
| Gross MarginGross profit ÷ Revenue | +36.7% | +50.6% |
| Operating MarginEBIT ÷ Revenue | +4.9% | +11.5% |
| Net MarginNet income ÷ Revenue | +2.7% | +12.2% |
| FCF MarginFCF ÷ Revenue | +4.8% | -0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.3% | +16.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +35.2% | +74.8% |
Valuation Metrics
VSCO leads this category, winning 6 of 6 comparable metrics.
Valuation Metrics
At 23.3x trailing earnings, VSCO trades at a 38% valuation discount to AMZN's 37.8x P/E. On an enterprise value basis, VSCO's 11.1x EV/EBITDA is more attractive than AMZN's 20.5x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $3.8B | $2.92T |
| Enterprise ValueMkt cap + debt − cash | $6.3B | $2.98T |
| Trailing P/EPrice ÷ TTM EPS | 23.31x | 37.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 17.37x | 34.77x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.35x |
| EV / EBITDAEnterprise value multiple | 11.09x | 20.47x |
| Price / SalesMarket cap ÷ Revenue | 0.61x | 4.07x |
| Price / BookPrice ÷ Book value/share | 5.78x | 7.14x |
| Price / FCFMarket cap ÷ FCF | 15.40x | 378.98x |
Profitability & Efficiency
AMZN leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
VSCO delivers a 24.9% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $23 for AMZN. AMZN carries lower financial leverage with a 0.37x debt-to-equity ratio, signaling a more conservative balance sheet compared to VSCO's 4.06x. On the Piotroski fundamental quality scale (0–9), VSCO scores 7/9 vs AMZN's 6/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +24.9% | +23.3% |
| ROA (TTM)Return on assets | +3.6% | +11.5% |
| ROICReturn on invested capital | +7.7% | +14.7% |
| ROCEReturn on capital employed | +10.1% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 4.06x | 0.37x |
| Net DebtTotal debt minus cash | $2.5B | $66.2B |
| Cash & Equiv.Liquid assets | $227M | $86.8B |
| Total DebtShort + long-term debt | $2.7B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 4.24x | 39.96x |
Total Returns (Dividends Reinvested)
AMZN leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in AMZN five years ago would be worth $16,476 today (with dividends reinvested), compared to $11,188 for VSCO. Over the past 12 months, VSCO leads with a +147.1% total return vs AMZN's +43.7%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs VSCO's 21.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -10.9% | +19.7% |
| 1-Year ReturnPast 12 months | +147.1% | +43.7% |
| 3-Year ReturnCumulative with dividends | +77.4% | +156.2% |
| 5-Year ReturnCumulative with dividends | +11.9% | +64.8% |
| 10-Year ReturnCumulative with dividends | +11.9% | +697.8% |
| CAGR (3Y)Annualised 3-year return | +21.0% | +36.8% |
Risk & Volatility
AMZN leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
AMZN is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than VSCO's 2.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.3% from its 52-week high vs VSCO's 71.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.23x | 1.51x |
| 52-Week HighHighest price in past year | $66.89 | $278.56 |
| 52-Week LowLowest price in past year | $17.53 | $185.01 |
| % of 52W HighCurrent price vs 52-week peak | +71.1% | +97.3% |
| RSI (14)Momentum oscillator 0–100 | 51.4 | 81.1 |
| Avg Volume (50D)Average daily shares traded | 2.3M | 45.5M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Wall Street rates VSCO as "Buy" and AMZN as "Buy". Consensus price targets imply 17.1% upside for VSCO (target: $56) vs 13.1% for AMZN (target: $307).
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $55.67 | $306.77 |
| # AnalystsCovering analysts | 14 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | 0.0% |
AMZN leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). VSCO leads in 1 (Valuation Metrics).
VSCO vs AMZN: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is VSCO or AMZN a better buy right now?
For growth investors, Amazon.
com, Inc. (AMZN) is the stronger pick with 12. 4% revenue growth year-over-year, versus 0. 8% for Victoria's Secret & Co. (VSCO). Victoria's Secret & Co. (VSCO) offers the better valuation at 23. 3x trailing P/E (17. 4x forward), making it the more compelling value choice. Analysts rate Victoria's Secret & Co. (VSCO) a "Buy" — based on 14 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — VSCO or AMZN?
On trailing P/E, Victoria's Secret & Co.
(VSCO) is the cheapest at 23. 3x versus Amazon. com, Inc. at 37. 8x. On forward P/E, Victoria's Secret & Co. is actually cheaper at 17. 4x.
03Which is the better long-term investment — VSCO or AMZN?
Over the past 5 years, Amazon.
com, Inc. (AMZN) delivered a total return of +64. 8%, compared to +11. 9% for Victoria's Secret & Co. (VSCO). Over 10 years, the gap is even starker: AMZN returned +697. 8% versus VSCO's +11. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — VSCO or AMZN?
By beta (market sensitivity over 5 years), Amazon.
com, Inc. (AMZN) is the lower-risk stock at 1. 51β versus Victoria's Secret & Co. 's 2. 23β — meaning VSCO is approximately 48% more volatile than AMZN relative to the S&P 500. On balance sheet safety, Amazon. com, Inc. (AMZN) carries a lower debt/equity ratio of 37% versus 4% for Victoria's Secret & Co. — giving it more financial flexibility in a downturn.
05Which is growing faster — VSCO or AMZN?
By revenue growth (latest reported year), Amazon.
com, Inc. (AMZN) is pulling ahead at 12. 4% versus 0. 8% for Victoria's Secret & Co. (VSCO). On earnings-per-share growth, the picture is similar: Victoria's Secret & Co. grew EPS 46. 8% year-over-year, compared to 29. 7% for Amazon. com, Inc.. Over a 3-year CAGR, AMZN leads at 11. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — VSCO or AMZN?
Amazon.
com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus 2. 6% for Victoria's Secret & Co. — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus 5. 0% for VSCO. At the gross margin level — before operating expenses — AMZN leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is VSCO or AMZN more undervalued right now?
On forward earnings alone, Victoria's Secret & Co.
(VSCO) trades at 17. 4x forward P/E versus 34. 8x for Amazon. com, Inc. — 17. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for VSCO: 17. 1% to $55. 67.
08Which pays a better dividend — VSCO or AMZN?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is VSCO or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.
com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+697. 8% 10Y return). Victoria's Secret & Co. (VSCO) carries a higher beta of 2. 23 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +697. 8%, VSCO: +11. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between VSCO and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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