WIX vs YELP

For growth investors, Wix.

com Ltd. (WIX) is the stronger pick with 13. 2% revenue growth year-over-year, versus 3. 7% for Yelp Inc. (YELP). Yelp Inc. (YELP) offers the better valuation at 12. 7x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Wix. com Ltd. (WIX) a "Buy" — based on 41 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Yelp Inc.

(YELP) is the cheapest at 12. 7x versus Wix. com Ltd. at 91. 3x. On forward P/E, Wix. com Ltd. is actually cheaper at 13. 4x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Yelp Inc.

(YELP) delivered a total return of -27. 9%, compared to -72. 2% for Wix. com Ltd. (WIX). Over 10 years, the gap is even starker: WIX returned +212. 7% versus YELP's +10. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Yelp Inc.

(YELP) is the lower-risk stock at 0. 82β versus Wix. com Ltd. 's 0. 94β — meaning WIX is approximately 15% more volatile than YELP relative to the S&P 500.

By revenue growth (latest reported year), Wix.

com Ltd. (WIX) is pulling ahead at 13. 2% versus 3. 7% for Yelp Inc. (YELP). On earnings-per-share growth, the picture is similar: Yelp Inc. grew EPS 19. 1% year-over-year, compared to -62. 7% for Wix. com Ltd.. Over a 3-year CAGR, WIX leads at 12. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Yelp Inc.

(YELP) is the more profitable company, earning 9. 9% net margin versus 2. 5% for Wix. com Ltd. — meaning it keeps 9. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: YELP leads at 12. 6% versus 0. 1% for WIX. At the gross margin level — before operating expenses — YELP leads at 90. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Wix.

com Ltd. (WIX) trades at 13. 4x forward P/E versus 13. 7x for Yelp Inc. — 0. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WIX: 69. 2% to $135. 92.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Wix.

com Ltd. (WIX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 94), +212. 7% 10Y return). Both have compounded well over 10 years (WIX: +212. 7%, YELP: +10. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (WIX (Technology) and YELP (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: WIX is a small-cap quality compounder stock; YELP is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.