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XXII vs CRON
Revenue, margins, valuation, and 5-year total return — side by side.
Drug Manufacturers - Specialty & Generic
XXII vs CRON — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Tobacco | Drug Manufacturers - Specialty & Generic |
| Market Cap | $119K | $981M |
| Revenue (TTM) | $19M | $193M |
| Net Income (TTM) | $-4M | $-9M |
| Gross Margin | -15.2% | 32.5% |
| Operating Margin | -62.0% | -1.5% |
| Forward P/E | — | 34.3x |
| Total Debt | $4M | $2M |
| Cash & Equiv. | $7M | $792M |
XXII vs CRON — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| 22nd Century Group,… (XXII) | 100 | 0.0 | -100.0% |
| Cronos Group Inc. (CRON) | 100 | 39.4 | -60.6% |
Price return only. Dividends and distributions are not included.
Quick Verdict: XXII vs CRON
Each card shows where this stock fits in a portfolio — not just who wins on paper.
XXII is the clearest fit if your priority is dividends.
- 100.0% yield; the other pay no meaningful dividend
CRON carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- beta 0.98
- Rev growth 64.4%, EPS growth -100.0%, 3Y rev CAGR 30.6%
- 14.6% 10Y total return vs XXII's -100.0%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 64.4% revenue growth vs XXII's 48.1% | |
| Quality / Margins | -4.9% margin vs XXII's -20.5% | |
| Stability / Safety | Beta 0.98 vs XXII's 1.60, lower leverage | |
| Dividends | 100.0% yield; the other pay no meaningful dividend | |
| Momentum (1Y) | +38.9% vs XXII's -99.8% | |
| Efficiency (ROA) | -0.8% ROA vs XXII's -14.2%, ROIC -0.8% vs -81.4% |
XXII vs CRON — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
XXII vs CRON — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
CRON leads this category, winning 5 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
CRON is the larger business by revenue, generating $193M annually — 10.0x XXII's $19M. CRON is the more profitable business, keeping -4.9% of every revenue dollar as net income compared to XXII's -20.5%. On growth, CRON holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $19M | $193M |
| EBITDAEarnings before interest/tax | -$11M | -$810,000 |
| Net IncomeAfter-tax profit | -$4M | -$9M |
| Free Cash FlowCash after capex | -$8M | -$163,766 |
| Gross MarginGross profit ÷ Revenue | -15.2% | +32.5% |
| Operating MarginEBIT ÷ Revenue | -62.0% | -1.5% |
| Net MarginNet income ÷ Revenue | -20.5% | -4.9% |
| FCF MarginFCF ÷ Revenue | -40.8% | -0.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +80.4% | +2.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.0% | -100.0% |
Valuation Metrics
XXII leads this category, winning 2 of 2 comparable metrics.
Valuation Metrics
| Metric | ||
|---|---|---|
| Market CapShares × price | $118,791 | $981M |
| Enterprise ValueMkt cap + debt − cash | -$3M | $190M |
| Trailing P/EPrice ÷ TTM EPS | -0.01x | — |
| Forward P/EPrice ÷ next-FY EPS est. | — | 34.27x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.01x | 5.07x |
| Price / BookPrice ÷ Book value/share | 0.01x | 0.90x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
CRON leads this category, winning 8 of 8 comparable metrics.
Profitability & Efficiency
CRON delivers a -0.9% return on equity — every $100 of shareholder capital generates $-1 in annual profit, vs $-25 for XXII. CRON carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to XXII's 0.27x. On the Piotroski fundamental quality scale (0–9), CRON scores 6/9 vs XXII's 4/9, reflecting solid financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | -25.0% | -0.9% |
| ROA (TTM)Return on assets | -14.2% | -0.8% |
| ROICReturn on invested capital | -81.4% | -0.8% |
| ROCEReturn on capital employed | -72.6% | -0.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 6 |
| Debt / EquityFinancial leverage | 0.27x | 0.00x |
| Net DebtTotal debt minus cash | -$3M | -$790M |
| Cash & Equiv.Liquid assets | $7M | $792M |
| Total DebtShort + long-term debt | $4M | $2M |
| Interest CoverageEBIT ÷ Interest expense | -10.14x | — |
Total Returns (Dividends Reinvested)
CRON leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in CRON five years ago would be worth $3,342 today (with dividends reinvested), compared to $0 for XXII. Over the past 12 months, CRON leads with a +38.9% total return vs XXII's -99.8%. The 3-year compound annual growth rate (CAGR) favors CRON at 8.9% vs XXII's -99.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -94.6% | -4.8% |
| 1-Year ReturnPast 12 months | -99.8% | +38.9% |
| 3-Year ReturnCumulative with dividends | -100.0% | +29.1% |
| 5-Year ReturnCumulative with dividends | -100.0% | -66.6% |
| 10-Year ReturnCumulative with dividends | -100.0% | +1457.6% |
| CAGR (3Y)Annualised 3-year return | -99.0% | +8.9% |
Risk & Volatility
CRON leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
CRON is the less volatile stock with a 0.98 beta — it tends to amplify market swings less than XXII's 1.60 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CRON currently trades 74.9% from its 52-week high vs XXII's 0.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.60x | 0.98x |
| 52-Week HighHighest price in past year | $455.40 | $3.43 |
| 52-Week LowLowest price in past year | $0.67 | $1.84 |
| % of 52W HighCurrent price vs 52-week peak | +0.2% | +74.9% |
| RSI (14)Momentum oscillator 0–100 | 15.1 | 49.3 |
| Avg Volume (50D)Average daily shares traded | 1.4M | 1.4M |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
XXII is the only dividend payer here at 100.00% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $2.30 |
| # AnalystsCovering analysts | — | 15 |
| Dividend YieldAnnual dividend ÷ price | +100.0% | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | $25.42 | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.0% |
CRON leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). XXII leads in 1 (Valuation Metrics).
XXII vs CRON: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is XXII or CRON a better buy right now?
For growth investors, Cronos Group Inc.
(CRON) is the stronger pick with 64. 4% revenue growth year-over-year, versus 48. 1% for 22nd Century Group, Inc. (XXII). Analysts rate Cronos Group Inc. (CRON) a "Hold" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — XXII or CRON?
Over the past 5 years, Cronos Group Inc.
(CRON) delivered a total return of -66. 6%, compared to -100. 0% for 22nd Century Group, Inc. (XXII). Over 10 years, the gap is even starker: CRON returned +1458% versus XXII's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — XXII or CRON?
By beta (market sensitivity over 5 years), Cronos Group Inc.
(CRON) is the lower-risk stock at 0. 98β versus 22nd Century Group, Inc. 's 1. 60β — meaning XXII is approximately 63% more volatile than CRON relative to the S&P 500. On balance sheet safety, Cronos Group Inc. (CRON) carries a lower debt/equity ratio of 0% versus 27% for 22nd Century Group, Inc. — giving it more financial flexibility in a downturn.
04Which is growing faster — XXII or CRON?
By revenue growth (latest reported year), Cronos Group Inc.
(CRON) is pulling ahead at 64. 4% versus 48. 1% for 22nd Century Group, Inc. (XXII). On earnings-per-share growth, the picture is similar: 22nd Century Group, Inc. grew EPS 99. 9% year-over-year, compared to -100. 0% for Cronos Group Inc.. Over a 3-year CAGR, CRON leads at 30. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
05Which has better profit margins — XXII or CRON?
Cronos Group Inc.
(CRON) is the more profitable company, earning -4. 9% net margin versus -28. 7% for 22nd Century Group, Inc. — meaning it keeps -4. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRON leads at -1. 5% versus -64. 9% for XXII. At the gross margin level — before operating expenses — CRON leads at 32. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — XXII or CRON?
In this comparison, XXII (100.
0% yield) pays a dividend. CRON does not pay a meaningful dividend and should not be held primarily for income.
07Is XXII or CRON better for a retirement portfolio?
For long-horizon retirement investors, Cronos Group Inc.
(CRON) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 98), +1458% 10Y return). 22nd Century Group, Inc. (XXII) carries a higher beta of 1. 60 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRON: +1458%, XXII: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between XXII and CRON?
These companies operate in different sectors (XXII (Consumer Defensive) and CRON (Healthcare)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
XXII pays a dividend while CRON does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Consumer Defensive
- Market Cap > $20B
- Revenue Growth > 40%
- Dividend Yield > 40.0%
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