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MRP
WELL logo
WELL
VTR logo
VTR
SAFE logo
SAFE
LAND logo
LAND
KO logo
KO
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Stock Comparison

MRP vs WELL vs VTR vs SAFE vs LAND vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
MRP
Millrose Properties, Inc.

REIT - Residential

Real EstateNYSE • US
Market Cap$4.49B
5Y Perf.+27.4%
WELL
Welltower Inc.

REIT - Healthcare Facilities

Real EstateNYSE • US
Market Cap$150.09B
5Y Perf.+39.6%
VTR
Ventas, Inc.

REIT - Healthcare Facilities

Real EstateNYSE • US
Market Cap$40.22B
5Y Perf.+22.3%
SAFE
Safehold Inc.

REIT - Diversified

Real EstateNYSE • US
Market Cap$1.14B
5Y Perf.-15.3%
LAND
Gladstone Land Corporation

REIT - Specialty

Real EstateNASDAQ • US
Market Cap$387M
5Y Perf.-21.8%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+16.0%

MRP vs WELL vs VTR vs SAFE vs LAND vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
MRP logoMRP
WELL logoWELL
VTR logoVTR
SAFE logoSAFE
LAND logoLAND
KO logoKO
IndustryREIT - ResidentialREIT - Healthcare FacilitiesREIT - Healthcare FacilitiesREIT - DiversifiedREIT - SpecialtyBeverages - Non-Alcoholic
Market Cap$4.49B$150.09B$40.22B$1.14B$387M$355.61B
Revenue (TTM)$713M$11.63B$6.13B$386M$88M$49.28B
Net Income (TTM)$463M$1.43B$260M$114M$-6M$13.70B
Gross Margin96.9%39.1%-4.3%97.7%-11.2%61.7%
Operating Margin85.1%4.4%13.4%39.8%24.0%29.3%
Forward P/E9.4x74.0x135.6x9.5x25.3x
Total Debt$2.11B$21.38B$13.22B$4.49B$538M$45.49B
Cash & Equiv.$35M$5.03B$741M$22M$27M$10.27B

MRP vs WELL vs VTR vs SAFE vs LAND vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

MRP
WELL
VTR
SAFE
LAND
KO
StockFeb 25Jun 26Return
Millrose Properties… (MRP)100127.4+27.4%
Welltower Inc. (WELL)100139.6+39.6%
Ventas, Inc. (VTR)100122.3+22.3%
Safehold Inc. (SAFE)10084.7-15.3%
Gladstone Land Corp… (LAND)10078.2-21.8%
The Coca-Cola Compa… (KO)100116.0+16.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: MRP vs WELL vs VTR vs SAFE vs LAND vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MRP leads in 3 of 7 categories (6-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. Welltower Inc. is the stronger pick specifically for capital preservation and lower volatility and recent price momentum and sentiment. LAND and KO also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
🥇MRP emerged as the overall leader. Track its performance:
MRP
Millrose Properties, Inc.
The Real Estate Income Play

MRP carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 7.6%, EPS growth 264.9%
  • 7.6% FFO/revenue growth vs KO's 1.9%
  • Lower P/E (9.4x vs 25.3x)
  • 65.0% margin vs LAND's -6.7%
Best for: growth exposure
WELL
Welltower Inc.
The Real Estate Income Play

WELL is the #2 pick in this set and the best alternative if long-term compounding and sleep-well-at-night is your priority.

  • 234.6% 10Y total return vs KO's 121.1%
  • Lower volatility, beta 0.04, Low D/E 49.5%, current ratio 5.34x
  • Beta 0.04 vs SAFE's 0.84, lower leverage
  • +43.0% vs LAND's -6.8%
Best for: long-term compounding and sleep-well-at-night
VTR
Ventas, Inc.
The REIT Holding

Among these 6 stocks, VTR doesn't own a clear edge in any measured category.

Best for: real estate exposure
SAFE
Safehold Inc.
The Real Estate Income Play

SAFE is the clearest fit if your priority is valuation efficiency.

  • PEG 1.51 vs KO's 2.26
Best for: valuation efficiency
LAND
Gladstone Land Corporation
The Real Estate Income Play

LAND ranks third and is worth considering specifically for income & stability and defensive.

  • Dividend streak 11 yrs, beta 0.58, yield 6.3%
  • Beta 0.58, yield 6.3%, current ratio 1.67x
  • 6.3% yield, 11-year raise streak, vs KO's 2.5%
Best for: income & stability and defensive
KO
The Coca-Cola Company
The Niche Pick

KO is the clearest fit if your priority is efficiency.

  • 13.1% ROA vs LAND's -0.5%, ROIC 15.8% vs 1.5%
Best for: efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthMRP logoMRP7.6% FFO/revenue growth vs KO's 1.9%
ValueMRP logoMRPLower P/E (9.4x vs 25.3x)
Quality / MarginsMRP logoMRP65.0% margin vs LAND's -6.7%
Stability / SafetyWELL logoWELLBeta 0.04 vs SAFE's 0.84, lower leverage
DividendsLAND logoLAND6.3% yield, 11-year raise streak, vs KO's 2.5%
Momentum (1Y)WELL logoWELL+43.0% vs LAND's -6.8%
Efficiency (ROA)KO logoKO13.1% ROA vs LAND's -0.5%, ROIC 15.8% vs 1.5%

MRP vs WELL vs VTR vs SAFE vs LAND vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

MRPMillrose Properties, Inc.

Segment breakdown not available.

WELLWelltower Inc.
FY 2025
Senior Housing - Operating
81.1%$8.5B
Triple Net
11.4%$1.2B
Outpatient Medical
7.5%$782M
VTRVentas, Inc.
FY 2025
Senior Living Operations
74.0%$4.3B
Outpatient Medical And Research Portfolio
15.5%$898M
Triple Net Leased Properties
10.4%$602M
SAFESafehold Inc.

Segment breakdown not available.

LANDGladstone Land Corporation

Segment breakdown not available.

KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

MRP vs WELL vs VTR vs SAFE vs LAND vs KO — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGLAND

Income & Cash Flow (Last 12 Months)

MRP leads this category, winning 5 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 559.5x LAND's $88M. MRP is the more profitable business, keeping 65.0% of every revenue dollar as net income compared to LAND's -6.7%. On growth, MRP holds the edge at +135.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMRP logoMRPMillrose Properti…WELL logoWELLWelltower Inc.VTR logoVTRVentas, Inc.SAFE logoSAFESafehold Inc.LAND logoLANDGladstone Land Co…KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$713M$11.6B$6.1B$386M$88M$49.3B
EBITDAEarnings before interest/tax$610M$2.8B$2.3B$163M$58M$15.5B
Net IncomeAfter-tax profit$463M$1.4B$260M$114M-$6M$13.7B
Free Cash FlowCash after capex$4.4B$2.5B$1.4B$48M$6M$12.6B
Gross MarginGross profit ÷ Revenue+96.9%+39.1%-4.3%+97.7%-11.2%+61.7%
Operating MarginEBIT ÷ Revenue+85.1%+4.4%+13.4%+39.8%+24.0%+29.3%
Net MarginNet income ÷ Revenue+65.0%+12.3%+4.2%+29.7%-6.7%+27.8%
FCF MarginFCF ÷ Revenue+6.2%+21.9%+22.4%+12.4%+7.1%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+135.7%+40.3%+22.0%+6.5%-1.5%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+89.7%+22.5%0.0%+8.3%-196.0%+18.2%
MRP leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — MRP and SAFE each lead in 3 of 7 comparable metrics.

At 9.9x trailing earnings, SAFE trades at a 94% valuation discount to VTR's 156.7x P/E. Adjusting for growth (PEG ratio), SAFE offers better value at 1.57x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMRP logoMRPMillrose Properti…WELL logoWELLWelltower Inc.VTR logoVTRVentas, Inc.SAFE logoSAFESafehold Inc.LAND logoLANDGladstone Land Co…KO logoKOThe Coca-Cola Com…
Market CapShares × price$4.5B$150.1B$40.2B$1.1B$387M$355.6B
Enterprise ValueMkt cap + debt − cash$6.6B$166.4B$52.7B$5.6B$897M$390.8B
Trailing P/EPrice ÷ TTM EPS11.94x154.12x156.67x9.94x-30.90x27.18x
Forward P/EPrice ÷ next-FY EPS est.9.41x73.96x135.58x9.55x25.27x
PEG RatioP/E ÷ EPS growth rate1.57x2.43x
EV / EBITDAEnterprise value multiple13.35x66.74x23.89x17.73x15.33x26.39x
Price / SalesMarket cap ÷ Revenue7.48x14.07x6.89x2.95x4.38x7.42x
Price / BookPrice ÷ Book value/share0.83x3.37x3.11x0.47x0.49x10.40x
Price / FCFMarket cap ÷ FCF1.22x52.70x30.55x23.75x67.15x
Evenly matched — MRP and SAFE each lead in 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-1 for LAND. MRP carries lower financial leverage with a 0.36x debt-to-equity ratio, signaling a more conservative balance sheet compared to SAFE's 1.84x. On the Piotroski fundamental quality scale (0–9), WELL scores 7/9 vs LAND's 4/9, reflecting strong financial health.

MetricMRP logoMRPMillrose Properti…WELL logoWELLWelltower Inc.VTR logoVTRVentas, Inc.SAFE logoSAFESafehold Inc.LAND logoLANDGladstone Land Co…KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity+7.9%+3.5%+2.1%+4.7%-0.9%+41.1%
ROA (TTM)Return on assets+5.2%+2.3%+1.0%+1.6%-0.5%+13.1%
ROICReturn on invested capital+5.6%+0.5%+2.5%+3.4%+1.5%+15.8%
ROCEReturn on capital employed+6.6%+0.6%+3.2%+4.4%+1.9%+17.3%
Piotroski ScoreFundamental quality 0–9676447
Debt / EquityFinancial leverage0.36x0.49x1.05x1.84x0.80x1.33x
Net DebtTotal debt minus cash$2.1B$16.3B$12.5B$4.5B$511M$35.2B
Cash & Equiv.Liquid assets$35M$5.0B$741M$22M$27M$10.3B
Total DebtShort + long-term debt$2.1B$21.4B$13.2B$4.5B$538M$45.5B
Interest CoverageEBIT ÷ Interest expense5.36x0.26x1.40x1.57x1.59x10.70x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WELL leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in WELL five years ago would be worth $27,976 today (with dividends reinvested), compared to $2,620 for SAFE. Over the past 12 months, WELL leads with a +43.0% total return vs LAND's -6.8%. The 3-year compound annual growth rate (CAGR) favors WELL at 39.5% vs LAND's -14.8% — a key indicator of consistent wealth creation.

MetricMRP logoMRPMillrose Properti…WELL logoWELLWelltower Inc.VTR logoVTRVentas, Inc.SAFE logoSAFESafehold Inc.LAND logoLANDGladstone Land Co…KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+2.7%+15.4%+10.1%+17.3%+0.7%+20.3%
1-Year ReturnPast 12 months+17.3%+43.0%+35.8%+5.2%-6.8%+17.2%
3-Year ReturnCumulative with dividends+47.9%+171.7%+95.8%-29.4%-38.1%+47.0%
5-Year ReturnCumulative with dividends+47.9%+179.8%+59.1%-73.8%-52.6%+65.6%
10-Year ReturnCumulative with dividends+47.9%+234.6%+54.8%-49.2%+37.3%+121.1%
CAGR (3Y)Annualised 3-year return+13.9%+39.5%+25.1%-10.9%-14.8%+13.7%
WELL leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than SAFE's 0.84 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs LAND's 68.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMRP logoMRPMillrose Properti…WELL logoWELLWelltower Inc.VTR logoVTRVentas, Inc.SAFE logoSAFESafehold Inc.LAND logoLANDGladstone Land Co…KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5000.82x0.04x-0.11x0.84x0.58x-0.20x
52-Week HighHighest price in past year$36.00$221.68$91.06$17.16$13.00$84.04
52-Week LowLowest price in past year$26.30$148.97$61.76$12.76$8.47$65.35
% of 52W HighCurrent price vs 52-week peak+80.9%+96.6%+92.9%+92.1%+68.9%+98.3%
RSI (14)Momentum oscillator 0–10058.352.148.664.635.960.6
Avg Volume (50D)Average daily shares traded1.3M2.5M3.7M328K535K12.7M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — LAND and KO each lead in 1 of 2 comparable metrics.

Analyst consensus: MRP as "Buy", WELL as "Buy", VTR as "Buy", SAFE as "Buy", LAND as "Buy", KO as "Buy". Consensus price targets imply 48.8% upside for LAND (target: $13) vs -5.1% for SAFE (target: $15). For income investors, LAND offers the higher dividend yield at 6.26% vs WELL's 1.29%.

MetricMRP logoMRPMillrose Properti…WELL logoWELLWelltower Inc.VTR logoVTRVentas, Inc.SAFE logoSAFESafehold Inc.LAND logoLANDGladstone Land Co…KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$239.11$96.25$15.00$13.33$86.13
# AnalystsCovering analysts33432171148
Dividend YieldAnnual dividend ÷ price+6.2%+1.3%+2.2%+4.5%+6.3%+2.5%
Dividend StreakConsecutive years of raises12101156
Dividend / ShareAnnual DPS$1.80$2.76$1.86$0.71$0.56$2.04
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%0.0%+0.0%+0.2%
Evenly matched — LAND and KO each lead in 1 of 2 comparable metrics.
Key Takeaway

KO leads in 2 of 6 categories (Profitability & Efficiency, Risk & Volatility). MRP leads in 1 (Income & Cash Flow). 2 tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
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MRP vs WELL vs VTR vs SAFE vs LAND vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is MRP or WELL or VTR or SAFE or LAND or KO a better buy right now?

For growth investors, Welltower Inc.

(WELL) is the stronger pick with 35. 8% revenue growth year-over-year, versus 1. 9% for The Coca-Cola Company (KO). Safehold Inc. (SAFE) offers the better valuation at 9. 9x trailing P/E (9. 5x forward), making it the more compelling value choice. Analysts rate Millrose Properties, Inc. (MRP) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — MRP or WELL or VTR or SAFE or LAND or KO?

On trailing P/E, Safehold Inc.

(SAFE) is the cheapest at 9. 9x versus Ventas, Inc. at 156. 7x. On forward P/E, Millrose Properties, Inc. is actually cheaper at 9. 4x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Safehold Inc. wins at 1. 51x versus The Coca-Cola Company's 2. 26x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — MRP or WELL or VTR or SAFE or LAND or KO?

Over the past 5 years, Welltower Inc.

(WELL) delivered a total return of +179. 8%, compared to -73. 8% for Safehold Inc. (SAFE). Over 10 years, the gap is even starker: WELL returned +234. 6% versus SAFE's -49. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — MRP or WELL or VTR or SAFE or LAND or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Safehold Inc. 's 0. 84β — meaning SAFE is approximately -519% more volatile than KO relative to the S&P 500. On balance sheet safety, Millrose Properties, Inc. (MRP) carries a lower debt/equity ratio of 36% versus 184% for Safehold Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — MRP or WELL or VTR or SAFE or LAND or KO?

By revenue growth (latest reported year), Welltower Inc.

(WELL) is pulling ahead at 35. 8% versus 1. 9% for The Coca-Cola Company (KO). On earnings-per-share growth, the picture is similar: Millrose Properties, Inc. grew EPS 264. 9% year-over-year, compared to -11. 5% for Welltower Inc.. Over a 3-year CAGR, WELL leads at 22. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — MRP or WELL or VTR or SAFE or LAND or KO?

Millrose Properties, Inc.

(MRP) is the more profitable company, earning 63. 3% net margin versus 4. 3% for Ventas, Inc. — meaning it keeps 63. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MRP leads at 80. 9% versus 3. 3% for WELL. At the gross margin level — before operating expenses — SAFE leads at 94. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is MRP or WELL or VTR or SAFE or LAND or KO more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Safehold Inc. (SAFE) is the more undervalued stock at a PEG of 1. 51x versus The Coca-Cola Company's 2. 26x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Millrose Properties, Inc. (MRP) trades at 9. 4x forward P/E versus 135. 6x for Ventas, Inc. — 126. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for LAND: 48. 8% to $13. 33.

08

Which pays a better dividend — MRP or WELL or VTR or SAFE or LAND or KO?

All stocks in this comparison pay dividends.

Gladstone Land Corporation (LAND) offers the highest yield at 6. 3%, versus 1. 3% for Welltower Inc. (WELL).

09

Is MRP or WELL or VTR or SAFE or LAND or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Both have compounded well over 10 years (KO: +121. 1%, SAFE: -49. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between MRP and WELL and VTR and SAFE and LAND and KO?

These companies operate in different sectors (MRP (Real Estate) and WELL (Real Estate) and VTR (Real Estate) and SAFE (Real Estate) and LAND (Real Estate) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: MRP is a small-cap deep-value stock; WELL is a mid-cap high-growth stock; VTR is a mid-cap high-growth stock; SAFE is a small-cap deep-value stock; LAND is a small-cap income-oriented stock; KO is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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