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Stock Comparison

RICK vs DIS vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
RICK
RCI Hospitality Holdings, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$216M
5Y Perf.+104.0%
DIS
The Walt Disney Company

Entertainment

Communication ServicesNYSE • US
Market Cap$180.41B
5Y Perf.-6.8%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$341.71B
5Y Perf.+77.7%

RICK vs DIS vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
RICK logoRICK
DIS logoDIS
KO logoKO
IndustryRestaurantsEntertainmentBeverages - Non-Alcoholic
Market Cap$216M$180.41B$341.71B
Revenue (TTM)$282M$97.26B$49.28B
Net Income (TTM)$-7M$11.22B$13.70B
Gross Margin55.2%37.2%61.7%
Operating Margin12.3%15.5%29.3%
Forward P/E4.6x15.2x24.3x
Total Debt$266M$44.88B$45.49B
Cash & Equiv.$34M$5.70B$10.27B

RICK vs DIS vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

RICK
DIS
KO
StockJun 20Jun 26Return
RCI Hospitality Hol… (RICK)100204.0+104.0%
The Walt Disney Com… (DIS)10093.2-6.8%
The Coca-Cola Compa… (KO)100177.7+77.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: RICK vs DIS vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. The Walt Disney Company is the stronger pick specifically for growth and revenue expansion and capital preservation and lower volatility. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
RICK
RCI Hospitality Holdings, Inc.
The Value Play

RICK is the clearest fit if your priority is value.

  • Lower P/E (4.6x vs 24.3x)
Best for: value
DIS
The Walt Disney Company
The Growth Play

DIS is the clearest fit if your priority is growth exposure and sleep-well-at-night.

  • Rev growth 3.4%, EPS growth 151.8%, 3Y rev CAGR 4.5%
  • Lower volatility, beta 0.82, Low D/E 39.2%, current ratio 0.71x
  • 3.4% revenue growth vs RICK's -5.5%
Best for: growth exposure and sleep-well-at-night
KO
The Coca-Cola Company
The Income Pick

KO carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 56 yrs, beta -0.23, yield 2.6%
  • 115.0% 10Y total return vs RICK's 188.5%
  • Beta -0.23, yield 2.6%, current ratio 1.46x
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthDIS logoDIS3.4% revenue growth vs RICK's -5.5%
ValueRICK logoRICKLower P/E (4.6x vs 24.3x)
Quality / MarginsKO logoKO27.8% margin vs RICK's -2.3%
Stability / SafetyDIS logoDISBeta 0.82 vs RICK's 1.33, lower leverage
DividendsKO logoKO2.6% yield, 56-year raise streak, vs RICK's 1.0%
Momentum (1Y)KO logoKO+17.7% vs RICK's -27.7%
Efficiency (ROA)KO logoKO13.1% ROA vs RICK's -1.1%, ROIC 15.8% vs 5.5%

RICK vs DIS vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

RICKRCI Hospitality Holdings, Inc.
FY 2025
Alcoholic Beverages
43.7%$122M
Service
34.7%$97M
Food And Merchandise
14.3%$40M
Other Revenues
7.3%$20M
DISThe Walt Disney Company
FY 2025
Admission
20.7%$11.7B
Advertising
19.6%$11.1B
Retail and wholesale sales of merchandise, food and beverage
17.0%$9.6B
Resort and vacations
16.3%$9.2B
Other Revenue
8.3%$4.7B
License
6.8%$3.9B
TV/SVOD distribution licensing
6.7%$3.8B
Other (1)
4.6%$2.6B
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

RICK vs DIS vs KO — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGDIS

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 6 of 6 comparable metrics.

DIS is the larger business by revenue, generating $97.3B annually — 345.4x RICK's $282M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to RICK's -2.3%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricRICK logoRICKRCI Hospitality H…DIS logoDISThe Walt Disney C…KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$282M$97.3B$49.3B
EBITDAEarnings before interest/tax$51M$20.5B$15.5B
Net IncomeAfter-tax profit-$7M$11.2B$13.7B
Free Cash FlowCash after capex$39M$7.1B$12.6B
Gross MarginGross profit ÷ Revenue+55.2%+37.2%+61.7%
Operating MarginEBIT ÷ Revenue+12.3%+15.5%+29.3%
Net MarginNet income ÷ Revenue-2.3%+11.5%+27.8%
FCF MarginFCF ÷ Revenue+14.0%+7.3%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+4.3%+6.5%+12.1%
EPS Growth (YoY)Latest quarter vs prior year-111.1%-29.8%+18.2%
KO leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

RICK leads this category, winning 5 of 6 comparable metrics.

At 15.2x trailing earnings, DIS trades at a 42% valuation discount to KO's 26.1x P/E. On an enterprise value basis, RICK's 8.8x EV/EBITDA is more attractive than KO's 25.4x.

MetricRICK logoRICKRCI Hospitality H…DIS logoDISThe Walt Disney C…KO logoKOThe Coca-Cola Com…
Market CapShares × price$216M$180.4B$341.7B
Enterprise ValueMkt cap + debt − cash$449M$219.6B$376.9B
Trailing P/EPrice ÷ TTM EPS22.98x15.17x26.12x
Forward P/EPrice ÷ next-FY EPS est.4.63x15.22x24.27x
PEG RatioP/E ÷ EPS growth rate2.34x
EV / EBITDAEnterprise value multiple8.75x11.46x25.45x
Price / SalesMarket cap ÷ Revenue0.77x1.91x7.13x
Price / BookPrice ÷ Book value/share0.96x1.64x9.99x
Price / FCFMarket cap ÷ FCF6.19x17.90x64.52x
RICK leads this category, winning 5 of 6 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-3 for RICK. DIS carries lower financial leverage with a 0.39x debt-to-equity ratio, signaling a more conservative balance sheet compared to KO's 1.33x. On the Piotroski fundamental quality scale (0–9), DIS scores 8/9 vs RICK's 6/9, reflecting strong financial health.

MetricRICK logoRICKRCI Hospitality H…DIS logoDISThe Walt Disney C…KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity-2.6%+9.8%+41.1%
ROA (TTM)Return on assets-1.1%+5.6%+13.1%
ROICReturn on invested capital+5.5%+6.9%+15.8%
ROCEReturn on capital employed+6.8%+8.5%+17.3%
Piotroski ScoreFundamental quality 0–9687
Debt / EquityFinancial leverage1.02x0.39x1.33x
Net DebtTotal debt minus cash$233M$39.2B$35.2B
Cash & Equiv.Liquid assets$34M$5.7B$10.3B
Total DebtShort + long-term debt$266M$44.9B$45.5B
Interest CoverageEBIT ÷ Interest expense1.39x9.95x10.70x
KO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KO leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,528 today (with dividends reinvested), compared to $4,649 for RICK. Over the past 12 months, KO leads with a +17.7% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors KO at 11.7% vs RICK's -27.7% — a key indicator of consistent wealth creation.

MetricRICK logoRICKRCI Hospitality H…DIS logoDISThe Walt Disney C…KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+21.3%-7.1%+16.4%
1-Year ReturnPast 12 months-27.7%-10.8%+17.7%
3-Year ReturnCumulative with dividends-62.3%+18.5%+39.3%
5-Year ReturnCumulative with dividends-53.5%-38.3%+65.3%
10-Year ReturnCumulative with dividends+188.5%+13.5%+115.0%
CAGR (3Y)Annualised 3-year return-27.7%+5.8%+11.7%
KO leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than RICK's 1.33 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 94.5% from its 52-week high vs RICK's 68.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricRICK logoRICKRCI Hospitality H…DIS logoDISThe Walt Disney C…KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5001.33x0.82x-0.23x
52-Week HighHighest price in past year$41.37$124.69$84.04
52-Week LowLowest price in past year$20.76$92.19$65.35
% of 52W HighCurrent price vs 52-week peak+68.3%+83.3%+94.5%
RSI (14)Momentum oscillator 0–10067.247.549.2
Avg Volume (50D)Average daily shares traded47K7.4M13.6M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: RICK as "Buy", DIS as "Buy", KO as "Buy". Consensus price targets imply 246.7% upside for RICK (target: $98) vs 8.5% for KO (target: $86). For income investors, KO offers the higher dividend yield at 2.56% vs DIS's 0.96%.

MetricRICK logoRICKRCI Hospitality H…DIS logoDISThe Walt Disney C…KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$98.00$139.20$86.13
# AnalystsCovering analysts36348
Dividend YieldAnnual dividend ÷ price+1.0%+1.0%+2.6%
Dividend StreakConsecutive years of raises7256
Dividend / ShareAnnual DPS$0.28$1.00$2.04
Buyback YieldShare repurchases ÷ mkt cap+5.5%+1.9%+0.2%
KO leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

KO leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). RICK leads in 1 (Valuation Metrics).

Best OverallThe Coca-Cola Company (KO)Leads 5 of 6 categories
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RICK vs DIS vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is RICK or DIS or KO a better buy right now?

For growth investors, The Walt Disney Company (DIS) is the stronger pick with 3.

4% revenue growth year-over-year, versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). The Walt Disney Company (DIS) offers the better valuation at 15. 2x trailing P/E (15. 2x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — RICK or DIS or KO?

On trailing P/E, The Walt Disney Company (DIS) is the cheapest at 15.

2x versus The Coca-Cola Company at 26. 1x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — RICK or DIS or KO?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

3%, compared to -53. 5% for RCI Hospitality Holdings, Inc. (RICK). Over 10 years, the gap is even starker: RICK returned +188. 5% versus DIS's +13. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — RICK or DIS or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

23β versus RCI Hospitality Holdings, Inc. 's 1. 33β — meaning RICK is approximately -670% more volatile than KO relative to the S&P 500. On balance sheet safety, The Walt Disney Company (DIS) carries a lower debt/equity ratio of 39% versus 133% for The Coca-Cola Company — giving it more financial flexibility in a downturn.

05

Which is growing faster — RICK or DIS or KO?

By revenue growth (latest reported year), The Walt Disney Company (DIS) is pulling ahead at 3.

4% versus -5. 5% for RCI Hospitality Holdings, Inc. (RICK). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to 23. 6% for The Coca-Cola Company. Over a 3-year CAGR, DIS leads at 4. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — RICK or DIS or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus 3. 9% for RCI Hospitality Holdings, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus 13. 0% for RICK. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is RICK or DIS or KO more undervalued right now?

On forward earnings alone, RCI Hospitality Holdings, Inc.

(RICK) trades at 4. 6x forward P/E versus 24. 3x for The Coca-Cola Company — 19. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RICK: 246. 7% to $98. 00.

08

Which pays a better dividend — RICK or DIS or KO?

All stocks in this comparison pay dividends.

The Coca-Cola Company (KO) offers the highest yield at 2. 6%, versus 1. 0% for The Walt Disney Company (DIS).

09

Is RICK or DIS or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

23), 2. 6% yield, +115. 0% 10Y return). Both have compounded well over 10 years (KO: +115. 0%, RICK: +188. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between RICK and DIS and KO?

These companies operate in different sectors (RICK (Consumer Cyclical) and DIS (Communication Services) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: RICK is a small-cap quality compounder stock; DIS is a mid-cap deep-value stock; KO is a large-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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