Restaurants
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Side-by-side financial analysisStock Comparison
RICK vs PLBY vs MGM vs GIII vs KO
Revenue, margins, valuation, and 5-year total return — side by side.
Leisure
Gambling, Resorts & Casinos
Apparel - Manufacturers
Beverages - Non-Alcoholic
RICK vs PLBY vs MGM vs GIII vs KO — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Restaurants | Leisure | Gambling, Resorts & Casinos | Apparel - Manufacturers | Beverages - Non-Alcoholic |
| Market Cap | $216M | $135M | $11.98B | $1.47B | $341.71B |
| Revenue (TTM) | $282M | $122M | $17.72B | $2.91B | $49.28B |
| Net Income (TTM) | $-7M | $-8M | $183M | $126M | $13.70B |
| Gross Margin | 55.2% | 70.9% | 44.2% | 42.7% | 61.7% |
| Operating Margin | 12.3% | -2.5% | 5.2% | 8.0% | 29.3% |
| Forward P/E | 4.6x | — | 27.5x | 12.0x | 24.3x |
| Total Debt | $266M | $196M | $56.16B | $285M | $45.49B |
| Cash & Equiv. | $34M | $38M | $2.06B | $407M | $10.27B |
RICK vs PLBY vs MGM vs GIII vs KO — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Aug 20 | Jun 26 | Return |
|---|---|---|---|
| RCI Hospitality Hol… (RICK) | 100 | 147.9 | +47.9% |
| Playboy, Inc. (PLBY) | 100 | 14.7 | -85.3% |
| MGM Resorts Interna… (MGM) | 100 | 208.2 | +108.2% |
| G-III Apparel Group… (GIII) | 100 | 314.4 | +214.4% |
| The Coca-Cola Compa… (KO) | 100 | 160.3 | +60.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: RICK vs PLBY vs MGM vs GIII vs KO
Each card shows where this stock fits in a portfolio — not just who wins on paper.
RICK lags the leaders in this set but could rank higher in a more targeted comparison.
PLBY ranks third and is worth considering specifically for growth exposure.
- Rev growth 4.1%, EPS growth 87.5%, 3Y rev CAGR -13.3%
- 4.1% revenue growth vs GIII's -7.0%
Among these 5 stocks, MGM doesn't own a clear edge in any measured category.
GIII carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and valuation efficiency.
- Lower volatility, beta 1.00, Low D/E 16.2%, current ratio 1.59x
- PEG 0.47 vs KO's 2.17
- Beta 1.00, yield 0.3%, current ratio 1.59x
- Lower P/E (12.0x vs 24.3x), PEG 0.47 vs 2.17
KO is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.
- Dividend streak 56 yrs, beta -0.23, yield 2.6%
- 115.0% 10Y total return vs RICK's 188.5%
- 27.8% margin vs PLBY's -6.2%
- 2.6% yield, 56-year raise streak, vs RICK's 1.0%, (2 stocks pay no dividend)
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 4.1% revenue growth vs GIII's -7.0% | |
| Value | Lower P/E (12.0x vs 24.3x), PEG 0.47 vs 2.17 | |
| Quality / Margins | 27.8% margin vs PLBY's -6.2% | |
| Stability / Safety | Beta 1.00 vs PLBY's 1.62, lower leverage | |
| Dividends | 2.6% yield, 56-year raise streak, vs RICK's 1.0%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +63.0% vs RICK's -27.7% | |
| Efficiency (ROA) | 13.1% ROA vs PLBY's -2.7%, ROIC 15.8% vs -2.6% |
RICK vs PLBY vs MGM vs GIII vs KO — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
RICK vs PLBY vs MGM vs GIII vs KO — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
KO leads in 3 of 6 categories
GIII leads 2 • RICK leads 0 • PLBY leads 0 • MGM leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
KO leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
KO is the larger business by revenue, generating $49.3B annually — 403.0x PLBY's $122M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to PLBY's -6.2%. On growth, KO holds the edge at +12.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $282M | $122M | $17.7B | $2.9B | $49.3B |
| EBITDAEarnings before interest/tax | $51M | $5M | $2.0B | $257M | $15.5B |
| Net IncomeAfter-tax profit | -$7M | -$8M | $183M | $126M | $13.7B |
| Free Cash FlowCash after capex | $39M | -$2M | $1.7B | $168M | $12.6B |
| Gross MarginGross profit ÷ Revenue | +55.2% | +70.9% | +44.2% | +42.7% | +61.7% |
| Operating MarginEBIT ÷ Revenue | +12.3% | -2.5% | +5.2% | +8.0% | +29.3% |
| Net MarginNet income ÷ Revenue | -2.3% | -6.2% | +1.0% | +4.3% | +27.8% |
| FCF MarginFCF ÷ Revenue | +14.0% | -1.8% | +9.8% | +5.8% | +25.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.3% | +4.7% | +4.2% | -8.2% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -111.1% | +69.3% | -5.9% | +7.8% | +18.2% |
Valuation Metrics
GIII leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 23.0x trailing earnings, RICK trades at a 63% valuation discount to MGM's 61.6x P/E. Adjusting for growth (PEG ratio), GIII offers better value at 0.89x vs KO's 2.34x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $216M | $135M | $12.0B | $1.5B | $341.7B |
| Enterprise ValueMkt cap + debt − cash | $449M | $294M | $66.1B | $1.3B | $376.9B |
| Trailing P/EPrice ÷ TTM EPS | 22.98x | -11.15x | 61.63x | 23.03x | 26.12x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.63x | — | 27.53x | 11.99x | 24.27x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | 0.89x | 2.34x |
| EV / EBITDAEnterprise value multiple | 8.75x | 121.96x | 32.72x | 7.25x | 25.45x |
| Price / SalesMarket cap ÷ Revenue | 0.77x | 1.12x | 0.68x | 0.50x | 7.13x |
| Price / BookPrice ÷ Book value/share | 0.96x | 8.00x | 3.79x | 0.88x | 9.99x |
| Price / FCFMarket cap ÷ FCF | 6.19x | — | 7.19x | 5.56x | 64.52x |
Profitability & Efficiency
KO leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-80 for PLBY. GIII carries lower financial leverage with a 0.16x debt-to-equity ratio, signaling a more conservative balance sheet compared to MGM's 17.14x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs GIII's 5/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -2.6% | -79.7% | +5.3% | +7.1% | +41.1% |
| ROA (TTM)Return on assets | -1.1% | -2.7% | +0.4% | +4.7% | +13.1% |
| ROICReturn on invested capital | +5.5% | -2.6% | +1.7% | +6.9% | +15.8% |
| ROCEReturn on capital employed | +6.8% | -2.6% | +2.6% | +7.8% | +17.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 | 5 | 5 | 7 |
| Debt / EquityFinancial leverage | 1.02x | 10.81x | 17.14x | 0.16x | 1.33x |
| Net DebtTotal debt minus cash | $233M | $159M | $54.1B | -$122M | $35.2B |
| Cash & Equiv.Liquid assets | $34M | $38M | $2.1B | $407M | $10.3B |
| Total DebtShort + long-term debt | $266M | $196M | $56.2B | $285M | $45.5B |
| Interest CoverageEBIT ÷ Interest expense | 1.39x | -0.13x | 1.52x | 122.18x | 10.70x |
Total Returns (Dividends Reinvested)
GIII leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in KO five years ago would be worth $16,528 today (with dividends reinvested), compared to $397 for PLBY. Over the past 12 months, GIII leads with a +63.0% total return vs RICK's -27.7%. The 3-year compound annual growth rate (CAGR) favors GIII at 20.3% vs RICK's -27.7% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +21.3% | -21.2% | +28.4% | +18.2% | +16.4% |
| 1-Year ReturnPast 12 months | -27.7% | -1.4% | +38.0% | +63.0% | +17.7% |
| 3-Year ReturnCumulative with dividends | -62.3% | -17.6% | +8.8% | +74.0% | +39.3% |
| 5-Year ReturnCumulative with dividends | -53.5% | -96.0% | +14.7% | +11.4% | +65.3% |
| 10-Year ReturnCumulative with dividends | +188.5% | -85.3% | +99.6% | -21.3% | +115.0% |
| CAGR (3Y)Annualised 3-year return | -27.7% | -6.3% | +2.8% | +20.3% | +11.7% |
Risk & Volatility
Evenly matched — GIII and KO each lead in 1 of 2 comparable metrics.
Risk & Volatility
KO is the less volatile stock with a -0.23 beta — it tends to amplify market swings less than PLBY's 1.62 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GIII currently trades 95.2% from its 52-week high vs PLBY's 52.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.33x | 1.62x | 1.01x | 1.00x | -0.23x |
| 52-Week HighHighest price in past year | $41.37 | $2.75 | $51.59 | $36.53 | $84.04 |
| 52-Week LowLowest price in past year | $20.76 | $1.19 | $29.19 | $21.10 | $65.35 |
| % of 52W HighCurrent price vs 52-week peak | +68.3% | +52.7% | +90.8% | +95.2% | +94.5% |
| RSI (14)Momentum oscillator 0–100 | 67.2 | 49.8 | 61.0 | 57.4 | 49.2 |
| Avg Volume (50D)Average daily shares traded | 47K | 869K | 4.6M | 477K | 13.6M |
Analyst Outlook
KO leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: RICK as "Buy", PLBY as "Buy", MGM as "Buy", GIII as "Buy", KO as "Buy". Consensus price targets imply 771.0% upside for PLBY (target: $13) vs -7.7% for MGM (target: $43). For income investors, KO offers the higher dividend yield at 2.56% vs GIII's 0.27%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $98.00 | $12.63 | $43.22 | $39.33 | $86.13 |
| # AnalystsCovering analysts | 3 | 8 | 37 | 29 | 48 |
| Dividend YieldAnnual dividend ÷ price | +1.0% | — | — | +0.3% | +2.6% |
| Dividend StreakConsecutive years of raises | 7 | — | 0 | 1 | 56 |
| Dividend / ShareAnnual DPS | $0.28 | — | — | $0.09 | $2.04 |
| Buyback YieldShare repurchases ÷ mkt cap | +5.5% | 0.0% | +10.2% | +3.4% | +0.2% |
KO leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). GIII leads in 2 (Valuation Metrics, Total Returns). 1 tied.
RICK vs PLBY vs MGM vs GIII vs KO: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is RICK or PLBY or MGM or GIII or KO a better buy right now?
For growth investors, Playboy, Inc.
(PLBY) is the stronger pick with 4. 1% revenue growth year-over-year, versus -7. 0% for G-III Apparel Group, Ltd. (GIII). RCI Hospitality Holdings, Inc. (RICK) offers the better valuation at 23. 0x trailing P/E (4. 6x forward), making it the more compelling value choice. Analysts rate RCI Hospitality Holdings, Inc. (RICK) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RICK or PLBY or MGM or GIII or KO?
On trailing P/E, RCI Hospitality Holdings, Inc.
(RICK) is the cheapest at 23. 0x versus MGM Resorts International at 61. 6x. On forward P/E, RCI Hospitality Holdings, Inc. is actually cheaper at 4. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: G-III Apparel Group, Ltd. wins at 0. 47x versus The Coca-Cola Company's 2. 17x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — RICK or PLBY or MGM or GIII or KO?
Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.
3%, compared to -96. 0% for Playboy, Inc. (PLBY). Over 10 years, the gap is even starker: RICK returned +188. 5% versus PLBY's -85. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RICK or PLBY or MGM or GIII or KO?
By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.
23β versus Playboy, Inc. 's 1. 62β — meaning PLBY is approximately -793% more volatile than KO relative to the S&P 500. On balance sheet safety, G-III Apparel Group, Ltd. (GIII) carries a lower debt/equity ratio of 16% versus 17% for MGM Resorts International — giving it more financial flexibility in a downturn.
05Which is growing faster — RICK or PLBY or MGM or GIII or KO?
By revenue growth (latest reported year), Playboy, Inc.
(PLBY) is pulling ahead at 4. 1% versus -7. 0% for G-III Apparel Group, Ltd. (GIII). On earnings-per-share growth, the picture is similar: RCI Hospitality Holdings, Inc. grew EPS 272. 7% year-over-year, compared to -68. 3% for MGM Resorts International. Over a 3-year CAGR, MGM leads at 10. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — RICK or PLBY or MGM or GIII or KO?
The Coca-Cola Company (KO) is the more profitable company, earning 27.
3% net margin versus -10. 5% for Playboy, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -4. 9% for PLBY. At the gross margin level — before operating expenses — PLBY leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is RICK or PLBY or MGM or GIII or KO more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, G-III Apparel Group, Ltd. (GIII) is the more undervalued stock at a PEG of 0. 47x versus The Coca-Cola Company's 2. 17x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, RCI Hospitality Holdings, Inc. (RICK) trades at 4. 6x forward P/E versus 27. 5x for MGM Resorts International — 22. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for PLBY: 771. 0% to $12. 63.
08Which pays a better dividend — RICK or PLBY or MGM or GIII or KO?
In this comparison, KO (2.
6% yield), RICK (1. 0% yield), GIII (0. 3% yield) pay a dividend. PLBY, MGM do not pay a meaningful dividend and should not be held primarily for income.
09Is RICK or PLBY or MGM or GIII or KO better for a retirement portfolio?
For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.
23), 2. 6% yield, +115. 0% 10Y return). Playboy, Inc. (PLBY) carries a higher beta of 1. 62 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +115. 0%, PLBY: -85. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between RICK and PLBY and MGM and GIII and KO?
These companies operate in different sectors (RICK (Consumer Cyclical) and PLBY (Consumer Cyclical) and MGM (Consumer Cyclical) and GIII (Consumer Cyclical) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
RICK, KO pay a dividend while PLBY, MGM, GIII do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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