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Stock Comparison

ROLR vs GENI vs DKNG vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ROLR
High Roller Technologies, Inc.

Gambling, Resorts & Casinos

Consumer CyclicalAMEX • US
Market Cap$57M
5Y Perf.
GENI
Genius Sports Limited

Internet Content & Information

Communication ServicesNYSE • GB
Market Cap$1.76B
5Y Perf.-10.1%
DKNG
DraftKings Inc.

Gambling, Resorts & Casinos

Consumer CyclicalNASDAQ • US
Market Cap$14.38B
5Y Perf.-15.9%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+14.0%

ROLR vs GENI vs DKNG vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ROLR logoROLR
GENI logoGENI
DKNG logoDKNG
KO logoKO
IndustryGambling, Resorts & CasinosInternet Content & InformationGambling, Resorts & CasinosBeverages - Non-Alcoholic
Market Cap$57M$1.76B$14.38B$355.61B
Revenue (TTM)$17M$713M$6.29B$49.28B
Net Income (TTM)$1M$-159M$59M$13.70B
Gross Margin49.6%22.6%41.8%61.7%
Operating Margin-34.5%-18.3%0.6%29.3%
Forward P/E17.6x122.9x25.3x
Total Debt$807K$30M$1.93B$45.49B
Cash & Equiv.$2M$281M$1.60B$10.27B

ROLR vs GENI vs DKNG vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ROLR
GENI
DKNG
KO
StockAug 24Jun 26Return
High Roller Technol… (ROLR)100Infinity+Infinity%
Genius Sports Limit… (GENI)10089.9-10.1%
DraftKings Inc. (DKNG)10084.1-15.9%
The Coca-Cola Compa… (KO)100114.0+14.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: ROLR vs GENI vs DKNG vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 3 of 7 categories, making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. High Roller Technologies, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. GENI and DKNG also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
ROLR
High Roller Technologies, Inc.
The Value Pick

ROLR is the #2 pick in this set and the best alternative if valuation efficiency is your priority.

  • PEG 0.16 vs KO's 2.26
  • Lower P/E (17.6x vs 25.3x), PEG 0.16 vs 2.26
  • +137.8% vs GENI's -34.6%
Best for: valuation efficiency
GENI
Genius Sports Limited
The Income Pick

GENI is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 1.59
  • Lower volatility, beta 1.59, Low D/E 4.2%, current ratio 1.56x
  • Beta 1.59, current ratio 1.56x
  • 31.0% revenue growth vs ROLR's -26.6%
Best for: income & stability and sleep-well-at-night
DKNG
DraftKings Inc.
The Growth Play

DKNG is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 27.0%, EPS growth 99.2%, 3Y rev CAGR 39.3%
  • 195.9% 10Y total return vs KO's 121.1%
  • Beta 0.87 vs ROLR's 2.73
Best for: growth exposure and long-term compounding
KO
The Coca-Cola Company
The Quality Compounder

KO carries the broadest edge in this set and is the clearest fit for quality and dividends.

  • 27.8% margin vs GENI's -22.3%
  • 2.5% yield; 56-year raise streak; the other 3 pay no meaningful dividend
  • 13.1% ROA vs GENI's -15.4%, ROIC 15.8% vs -16.6%
Best for: quality and dividends
See the full category breakdown
CategoryWinnerWhy
GrowthGENI logoGENI31.0% revenue growth vs ROLR's -26.6%
ValueROLR logoROLRLower P/E (17.6x vs 25.3x), PEG 0.16 vs 2.26
Quality / MarginsKO logoKO27.8% margin vs GENI's -22.3%
Stability / SafetyDKNG logoDKNGBeta 0.87 vs ROLR's 2.73
DividendsKO logoKO2.5% yield; 56-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)ROLR logoROLR+137.8% vs GENI's -34.6%
Efficiency (ROA)KO logoKO13.1% ROA vs GENI's -15.4%, ROIC 15.8% vs -16.6%

ROLR vs GENI vs DKNG vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ROLRHigh Roller Technologies, Inc.

Segment breakdown not available.

GENIGenius Sports Limited
FY 2025
Betting Technology Content And Services
70.4%$472M
Media Technology Content And Services
21.6%$144M
Sports Technology And Services
8.0%$53M
DKNGDraftKings Inc.
FY 2025
Product and Service, Other
100.0%$423M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

ROLR vs GENI vs DKNG vs KO — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGGENI

Income & Cash Flow (Last 12 Months)

KO leads this category, winning 4 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 2890.9x ROLR's $17M. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to GENI's -22.3%. On growth, GENI holds the edge at +30.5% YoY revenue growth, suggesting stronger near-term business momentum.

MetricROLR logoROLRHigh Roller Techn…GENI logoGENIGenius Sports Lim…DKNG logoDKNGDraftKings Inc.KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$17M$713M$6.3B$49.3B
EBITDAEarnings before interest/tax-$6M-$54M$313M$15.5B
Net IncomeAfter-tax profit$1M-$159M$59M$13.7B
Free Cash FlowCash after capex-$3M$16M$679M$12.6B
Gross MarginGross profit ÷ Revenue+49.6%+22.6%+41.8%+61.7%
Operating MarginEBIT ÷ Revenue-34.5%-18.3%+0.6%+29.3%
Net MarginNet income ÷ Revenue+5.9%-22.3%+0.9%+27.8%
FCF MarginFCF ÷ Revenue-17.2%+2.2%+10.8%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year-50.3%+30.5%+16.8%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+25.6%-6.0%+157.7%+18.2%
KO leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

DKNG leads this category, winning 3 of 7 comparable metrics.

At 17.6x trailing earnings, ROLR trades at a 35% valuation discount to KO's 27.2x P/E. Adjusting for growth (PEG ratio), ROLR offers better value at 0.16x vs KO's 2.43x — a lower PEG means you pay less per unit of expected earnings growth.

MetricROLR logoROLRHigh Roller Techn…GENI logoGENIGenius Sports Lim…DKNG logoDKNGDraftKings Inc.KO logoKOThe Coca-Cola Com…
Market CapShares × price$57M$1.8B$14.4B$355.6B
Enterprise ValueMkt cap + debt − cash$56M$1.5B$14.7B$390.8B
Trailing P/EPrice ÷ TTM EPS17.64x-15.57x-3580.25x27.18x
Forward P/EPrice ÷ next-FY EPS est.122.88x25.27x
PEG RatioP/E ÷ EPS growth rate0.16x2.43x
EV / EBITDAEnterprise value multiple56.63x26.39x
Price / SalesMarket cap ÷ Revenue2.78x2.63x2.37x7.42x
Price / BookPrice ÷ Book value/share6.36x2.41x22.77x10.40x
Price / FCFMarket cap ÷ FCF27.33x22.20x67.15x
DKNG leads this category, winning 3 of 7 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 6 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-22 for GENI. GENI carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to DKNG's 3.06x. On the Piotroski fundamental quality scale (0–9), DKNG scores 7/9 vs GENI's 3/9, reflecting strong financial health.

MetricROLR logoROLRHigh Roller Techn…GENI logoGENIGenius Sports Lim…DKNG logoDKNGDraftKings Inc.KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity+7.9%-22.2%+7.9%+41.1%
ROA (TTM)Return on assets+4.6%-15.4%+1.3%+13.1%
ROICReturn on invested capital-119.9%-16.6%-0.9%+15.8%
ROCEReturn on capital employed-63.7%-15.3%-0.6%+17.3%
Piotroski ScoreFundamental quality 0–93377
Debt / EquityFinancial leverage0.08x0.04x3.06x1.33x
Net DebtTotal debt minus cash-$1M-$250M$330M$35.2B
Cash & Equiv.Liquid assets$2M$281M$1.6B$10.3B
Total DebtShort + long-term debt$807,000$30M$1.9B$45.5B
Interest CoverageEBIT ÷ Interest expense-17.49x-75.96x4.48x10.70x
KO leads this category, winning 6 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KO leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in KO five years ago would be worth $16,560 today (with dividends reinvested), compared to $3,776 for GENI. Over the past 12 months, ROLR leads with a +137.8% total return vs GENI's -34.6%. The 3-year compound annual growth rate (CAGR) favors KO at 13.7% vs GENI's 4.3% — a key indicator of consistent wealth creation.

MetricROLR logoROLRHigh Roller Techn…GENI logoGENIGenius Sports Lim…DKNG logoDKNGDraftKings Inc.KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date+190.0%-36.5%-18.7%+20.3%
1-Year ReturnPast 12 months+137.8%-34.6%-23.6%+17.2%
3-Year ReturnCumulative with dividends+13.4%+13.9%+47.0%
5-Year ReturnCumulative with dividends-62.2%-42.7%+65.6%
10-Year ReturnCumulative with dividends-31.5%+195.9%+121.1%
CAGR (3Y)Annualised 3-year return+4.3%+4.4%+13.7%
KO leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

KO leads this category, winning 2 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than ROLR's 2.73 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KO currently trades 98.3% from its 52-week high vs ROLR's 18.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricROLR logoROLRHigh Roller Techn…GENI logoGENIGenius Sports Lim…DKNG logoDKNGDraftKings Inc.KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5002.73x1.59x0.87x-0.20x
52-Week HighHighest price in past year$33.68$13.73$48.78$84.04
52-Week LowLowest price in past year$1.16$3.83$20.46$65.35
% of 52W HighCurrent price vs 52-week peak+18.9%+49.9%+59.5%+98.3%
RSI (14)Momentum oscillator 0–10060.973.272.160.6
Avg Volume (50D)Average daily shares traded2.7M5.4M12.1M12.7M
KO leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 1 of 1 comparable metric.

Analyst consensus: GENI as "Buy", DKNG as "Buy", KO as "Buy". Consensus price targets imply 37.2% upside for GENI (target: $9) vs 4.2% for KO (target: $86). KO is the only dividend payer here at 2.46% yield — a key consideration for income-focused portfolios.

MetricROLR logoROLRHigh Roller Techn…GENI logoGENIGenius Sports Lim…DKNG logoDKNGDraftKings Inc.KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$9.40$35.75$86.13
# AnalystsCovering analysts194848
Dividend YieldAnnual dividend ÷ price+2.5%
Dividend StreakConsecutive years of raises156
Dividend / ShareAnnual DPS$2.04
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+5.8%+0.2%
KO leads this category, winning 1 of 1 comparable metric.
Key Takeaway

KO leads in 5 of 6 categories (Income & Cash Flow, Profitability & Efficiency). DKNG leads in 1 (Valuation Metrics).

Best OverallThe Coca-Cola Company (KO)Leads 5 of 6 categories
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ROLR vs GENI vs DKNG vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ROLR or GENI or DKNG or KO a better buy right now?

For growth investors, Genius Sports Limited (GENI) is the stronger pick with 31.

0% revenue growth year-over-year, versus -26. 6% for High Roller Technologies, Inc. (ROLR). High Roller Technologies, Inc. (ROLR) offers the better valuation at 17. 6x trailing P/E, making it the more compelling value choice. Analysts rate Genius Sports Limited (GENI) a "Buy" — based on 19 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ROLR or GENI or DKNG or KO?

On trailing P/E, High Roller Technologies, Inc.

(ROLR) is the cheapest at 17. 6x versus The Coca-Cola Company at 27. 2x. On forward P/E, The Coca-Cola Company is actually cheaper at 25. 3x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — ROLR or GENI or DKNG or KO?

Over the past 5 years, The Coca-Cola Company (KO) delivered a total return of +65.

6%, compared to -62. 2% for Genius Sports Limited (GENI). Over 10 years, the gap is even starker: DKNG returned +195. 9% versus GENI's -31. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ROLR or GENI or DKNG or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus High Roller Technologies, Inc. 's 2. 73β — meaning ROLR is approximately -1462% more volatile than KO relative to the S&P 500. On balance sheet safety, Genius Sports Limited (GENI) carries a lower debt/equity ratio of 4% versus 3% for DraftKings Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ROLR or GENI or DKNG or KO?

By revenue growth (latest reported year), Genius Sports Limited (GENI) is pulling ahead at 31.

0% versus -26. 6% for High Roller Technologies, Inc. (ROLR). On earnings-per-share growth, the picture is similar: High Roller Technologies, Inc. grew EPS 143. 9% year-over-year, compared to -63. 0% for Genius Sports Limited. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ROLR or GENI or DKNG or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -16. 7% for Genius Sports Limited — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -27. 8% for ROLR. At the gross margin level — before operating expenses — KO leads at 61. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ROLR or GENI or DKNG or KO more undervalued right now?

On forward earnings alone, The Coca-Cola Company (KO) trades at 25.

3x forward P/E versus 122. 9x for DraftKings Inc. — 97. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GENI: 37. 2% to $9. 40.

08

Which pays a better dividend — ROLR or GENI or DKNG or KO?

In this comparison, KO (2.

5% yield) pays a dividend. ROLR, GENI, DKNG do not pay a meaningful dividend and should not be held primarily for income.

09

Is ROLR or GENI or DKNG or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). High Roller Technologies, Inc. (ROLR) carries a higher beta of 2. 73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ROLR and GENI and DKNG and KO?

These companies operate in different sectors (ROLR (Consumer Cyclical) and GENI (Communication Services) and DKNG (Consumer Cyclical) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ROLR is a small-cap deep-value stock; GENI is a small-cap high-growth stock; DKNG is a mid-cap high-growth stock; KO is a large-cap quality compounder stock. KO pays a dividend while ROLR, GENI, DKNG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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