DKNG vs FLUT

For growth investors, DraftKings Inc.

(DKNG) is the stronger pick with 27. 0% revenue growth year-over-year, versus 16. 6% for Flutter Entertainment plc (FLUT). Analysts rate DraftKings Inc. (DKNG) a "Buy" — based on 48 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

Over the past 5 years, Flutter Entertainment plc (FLUT) delivered a total return of -51.

1%, compared to -53. 9% for DraftKings Inc. (DKNG). Over 10 years, the gap is even starker: DKNG returned +144. 1% versus FLUT's -24. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), DraftKings Inc.

(DKNG) is the lower-risk stock at 1. 12β versus Flutter Entertainment plc's 1. 23β — meaning FLUT is approximately 10% more volatile than DKNG relative to the S&P 500. On balance sheet safety, Flutter Entertainment plc (FLUT) carries a lower debt/equity ratio of 138% versus 3% for DraftKings Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), DraftKings Inc.

(DKNG) is pulling ahead at 27. 0% versus 16. 6% for Flutter Entertainment plc (FLUT). On earnings-per-share growth, the picture is similar: DraftKings Inc. grew EPS 99. 2% year-over-year, compared to -820. 8% for Flutter Entertainment plc. Over a 3-year CAGR, DKNG leads at 39. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

DraftKings Inc.

(DKNG) is the more profitable company, earning 0. 1% net margin versus -1. 9% for Flutter Entertainment plc — meaning it keeps 0. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FLUT leads at 6. 3% versus -0. 3% for DKNG. At the gross margin level — before operating expenses — FLUT leads at 45. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Flutter Entertainment plc (FLUT) trades at 16.

2x forward P/E versus 94. 0x for DraftKings Inc. — 77. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FLUT: 129. 9% to $227. 86.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, DraftKings Inc.

(DKNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 12), +144. 1% 10Y return). Both have compounded well over 10 years (DKNG: +144. 1%, FLUT: -24. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.