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STUB
OPEN logo
OPEN
LYV logo
LYV
COMP logo
COMP
MSGE logo
MSGE
KO logo
KO
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Stock Comparison

STUB vs OPEN vs LYV vs COMP vs MSGE vs KO

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
STUB
StubHub Holdings, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$4.02B
5Y Perf.-12.2%
OPEN
Opendoor Technologies Inc.

Real Estate - Services

Real EstateNASDAQ • US
Market Cap$3.40B
5Y Perf.-78.1%
LYV
Live Nation Entertainment, Inc.

Entertainment

Communication ServicesNYSE • US
Market Cap$40.09B
5Y Perf.+110.7%
COMP
Compass, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$5.22B
5Y Perf.-54.8%
MSGE
Madison Square Garden Entertainment Corp.

Entertainment

Communication ServicesNYSE • US
Market Cap$3.48B
5Y Perf.-18.9%
KO
The Coca-Cola Company

Beverages - Non-Alcoholic

Consumer DefensiveNYSE • US
Market Cap$355.61B
5Y Perf.+53.1%

STUB vs OPEN vs LYV vs COMP vs MSGE vs KO — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
STUB logoSTUB
OPEN logoOPEN
LYV logoLYV
COMP logoCOMP
MSGE logoMSGE
KO logoKO
IndustrySoftware - ApplicationReal Estate - ServicesEntertainmentSoftware - ApplicationEntertainmentBeverages - Non-Alcoholic
Market Cap$4.02B$3.40B$40.09B$5.22B$3.48B$355.61B
Revenue (TTM)$1.79B$3.94B$25.61B$8.31B$1.02B$49.28B
Net Income (TTM)$-1.84B$-1.39B$84M$14M$49M$13.70B
Gross Margin81.2%7.9%40.3%10.8%45.5%61.7%
Operating Margin-71.7%-9.9%3.4%-4.2%14.6%29.3%
Forward P/E22.8x26.8x65.4x25.3x
Total Debt$1.51B$193M$12.44B$454M$1.20B$45.49B
Cash & Equiv.$1.24B$962M$7.11B$199M$43M$10.27B

STUB vs OPEN vs LYV vs COMP vs MSGE vs KOLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

STUB
OPEN
LYV
COMP
MSGE
KO
StockApr 21Jun 26Return
Opendoor Technologi… (OPEN)10021.9-78.1%
Live Nation Enterta… (LYV)100210.7+110.7%
Compass, Inc. (COMP)10045.2-54.8%
Madison Square Gard… (MSGE)10081.1-18.9%
The Coca-Cola Compa… (KO)100153.1+53.1%

Price return only. Dividends and distributions are not included.

Quick Verdict: STUB vs OPEN vs LYV vs COMP vs MSGE vs KO

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KO leads in 3 of 7 categories (6-stock set), making it the strongest pick for profitability and margin quality and dividend income and shareholder returns. StubHub Holdings, Inc. is the stronger pick specifically for valuation and capital efficiency. OPEN, LYV, and COMP also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
🥇KO emerged as the overall leader. Track its performance:
STUB
StubHub Holdings, Inc.
The Value Play

STUB is the #2 pick in this set and the best alternative if value is your priority.

  • Lower P/E (22.8x vs 25.3x)
Best for: value
OPEN
Opendoor Technologies Inc.
The Real Estate Income Play

OPEN ranks third and is worth considering specifically for momentum.

  • +6.4% vs STUB's -47.9%
Best for: momentum
LYV
Live Nation Entertainment, Inc.
The Income Pick

LYV is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 1 yrs, beta 0.83
  • 6.4% 10Y total return vs KO's 121.1%
  • Lower volatility, beta 0.83, current ratio 1.00x
  • Beta 0.83, current ratio 1.00x
Best for: income & stability and long-term compounding
COMP
Compass, Inc.
The Growth Play

COMP is the clearest fit if your priority is growth exposure.

  • Rev growth 23.7%, EPS growth 67.7%, 3Y rev CAGR 5.0%
  • 23.7% revenue growth vs OPEN's -15.2%
Best for: growth exposure
MSGE
Madison Square Garden Entertainment Corp.
The Communication Services Pick

MSGE doesn't hold a clear category lead here; it's more of a secondary option in this specific comparison.

Best for: communication services exposure
KO
The Coca-Cola Company
The Quality Compounder

KO carries the broadest edge in this set and is the clearest fit for quality and dividends.

  • 27.8% margin vs STUB's -102.3%
  • 2.5% yield; 56-year raise streak; the other 5 pay no meaningful dividend
  • 13.1% ROA vs OPEN's -53.6%, ROIC 15.8% vs -15.8%
Best for: quality and dividends
See the full category breakdown
CategoryWinnerWhy
GrowthCOMP logoCOMP23.7% revenue growth vs OPEN's -15.2%
ValueSTUB logoSTUBLower P/E (22.8x vs 25.3x)
Quality / MarginsKO logoKO27.8% margin vs STUB's -102.3%
Stability / SafetyLYV logoLYVBeta 0.83 vs OPEN's 3.12
DividendsKO logoKO2.5% yield; 56-year raise streak; the other 5 pay no meaningful dividend
Momentum (1Y)OPEN logoOPEN+6.4% vs STUB's -47.9%
Efficiency (ROA)KO logoKO13.1% ROA vs OPEN's -53.6%, ROIC 15.8% vs -15.8%

STUB vs OPEN vs LYV vs COMP vs MSGE vs KO — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

STUBStubHub Holdings, Inc.

Segment breakdown not available.

OPENOpendoor Technologies Inc.

Segment breakdown not available.

LYVLive Nation Entertainment, Inc.
FY 2025
Concerts
63.3%$3.3B
Sponsorship and Advertising
32.7%$1.7B
Ticketing
4.0%$205M
COMPCompass, Inc.

Segment breakdown not available.

MSGEMadison Square Garden Entertainment Corp.
FY 2025
Entertainment
45.2%$712M
Ticketing And Venue License Fee Revenues
28.8%$453M
Sponsorship and Signage, Suite And Advertising Commission Revenues
16.0%$253M
Food, Beverage And Merchandise Revenues
9.6%$151M
Product and Service, Other
0.4%$6M
KOThe Coca-Cola Company
FY 2025
Pacific
84.6%$31.6B
Bottling investments
15.4%$5.7B

STUB vs OPEN vs LYV vs COMP vs MSGE vs KO — Financial Metrics

Side-by-side numbers across 6 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLKOLAGGINGMSGE

Who Leads Where

KO leads in 2 of 6 categories

STUB leads 0 • OPEN leads 0 • LYV leads 0 • COMP leads 0 • MSGE leads 0 • 4 tied

Explore the data ↓
MSGEMadison Square Garden…
0leads
COMPCompass, Inc.
0leads
LYVLive Nation Entertain…
0leads
OPENOpendoor Technologies…
0leads
STUBStubHub Holdings, Inc.
0leads
KOThe Coca-Cola Company
2leads
6 Total Categories

Income & Cash Flow (Last 12 Months)

Evenly matched — STUB and KO each lead in 2 of 6 comparable metrics.

KO is the larger business by revenue, generating $49.3B annually — 48.4x MSGE's $1.0B. KO is the more profitable business, keeping 27.8% of every revenue dollar as net income compared to STUB's -102.3%. On growth, COMP holds the edge at +99.4% YoY revenue growth, suggesting stronger near-term business momentum.

MetricSTUB logoSTUBStubHub Holdings,…OPEN logoOPENOpendoor Technolo…LYV logoLYVLive Nation Enter…COMP logoCOMPCompass, Inc.MSGE logoMSGEMadison Square Ga…KO logoKOThe Coca-Cola Com…
RevenueTrailing 12 months$1.8B$3.9B$25.6B$8.3B$1.0B$49.3B
EBITDAEarnings before interest/tax-$1.3B-$363M$1.6B-$100M$206M$15.5B
Net IncomeAfter-tax profit-$1.8B-$1.4B$84M$14M$49M$13.7B
Free Cash FlowCash after capex$322M$1.1B$1.2B$16M$327M$12.6B
Gross MarginGross profit ÷ Revenue+81.2%+7.9%+40.3%+10.8%+45.5%+61.7%
Operating MarginEBIT ÷ Revenue-71.7%-9.9%+3.4%-4.2%+14.6%+29.3%
Net MarginNet income ÷ Revenue-102.3%-35.2%+0.3%+0.2%+4.8%+27.8%
FCF MarginFCF ÷ Revenue+18.0%+27.2%+4.8%+0.2%+32.1%+25.5%
Rev. Growth (YoY)Latest quarter vs prior year+12.2%-37.6%+12.1%+99.4%+1.6%+12.1%
EPS Growth (YoY)Latest quarter vs prior year+189.2%-50.0%-4.8%+133.3%0.0%+18.2%
Evenly matched — STUB and KO each lead in 2 of 6 comparable metrics.

Valuation Metrics

Evenly matched — STUB and LYV each lead in 2 of 6 comparable metrics.

At 27.2x trailing earnings, KO trades at a 72% valuation discount to MSGE's 95.4x P/E. On an enterprise value basis, LYV's 20.5x EV/EBITDA is more attractive than COMP's 65.7x.

MetricSTUB logoSTUBStubHub Holdings,…OPEN logoOPENOpendoor Technolo…LYV logoLYVLive Nation Enter…COMP logoCOMPCompass, Inc.MSGE logoMSGEMadison Square Ga…KO logoKOThe Coca-Cola Com…
Market CapShares × price$4.0B$3.4B$40.1B$5.2B$3.5B$355.6B
Enterprise ValueMkt cap + debt − cash$4.3B$2.6B$45.4B$5.5B$4.6B$390.8B
Trailing P/EPrice ÷ TTM EPS-1.99x-2.61x-718.79x-85.90x95.44x27.18x
Forward P/EPrice ÷ next-FY EPS est.22.83x26.84x65.39x25.27x
PEG RatioP/E ÷ EPS growth rate2.43x
EV / EBITDAEnterprise value multiple20.54x65.69x24.12x26.39x
Price / SalesMarket cap ÷ Revenue2.30x0.78x1.59x0.75x3.69x7.42x
Price / BookPrice ÷ Book value/share2.04x3.39x21.99x6.24x10.40x
Price / FCFMarket cap ÷ FCF21.02x3.28x120.16x25.70x37.35x67.15x
Evenly matched — STUB and LYV each lead in 2 of 6 comparable metrics.

Profitability & Efficiency

KO leads this category, winning 5 of 9 comparable metrics.

KO delivers a 41.1% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-163 for OPEN. OPEN carries lower financial leverage with a 0.19x debt-to-equity ratio, signaling a more conservative balance sheet compared to LYV's 6.84x. On the Piotroski fundamental quality scale (0–9), KO scores 7/9 vs COMP's 4/9, reflecting strong financial health.

MetricSTUB logoSTUBStubHub Holdings,…OPEN logoOPENOpendoor Technolo…LYV logoLYVLive Nation Enter…COMP logoCOMPCompass, Inc.MSGE logoMSGEMadison Square Ga…KO logoKOThe Coca-Cola Com…
ROE (TTM)Return on equity-94.3%-163.2%+4.4%+1.1%+8.9%+41.1%
ROA (TTM)Return on assets-34.4%-53.6%+0.4%+0.4%+2.1%+13.1%
ROICReturn on invested capital-39.1%-15.8%+19.7%-2.5%+9.3%+15.8%
ROCEReturn on capital employed-32.9%-11.7%+13.4%-2.9%+12.1%+17.3%
Piotroski ScoreFundamental quality 0–9455467
Debt / EquityFinancial leverage0.78x0.19x6.84x0.58x1.33x
Net DebtTotal debt minus cash$265M-$769M$5.3B$255M$1.2B$35.2B
Cash & Equiv.Liquid assets$1.2B$962M$7.1B$199M$43M$10.3B
Total DebtShort + long-term debt$1.5B$193M$12.4B$454M$1.2B$45.5B
Interest CoverageEBIT ÷ Interest expense-11.89x-8.92x3.68x-0.12x3.03x10.70x
KO leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — LYV and COMP each lead in 2 of 6 comparable metrics.

A $10,000 investment in LYV five years ago would be worth $19,966 today (with dividends reinvested), compared to $2,577 for OPEN. Over the past 12 months, OPEN leads with a +638.3% total return vs STUB's -47.9%. The 3-year compound annual growth rate (CAGR) favors COMP at 33.9% vs STUB's -19.5% — a key indicator of consistent wealth creation.

MetricSTUB logoSTUBStubHub Holdings,…OPEN logoOPENOpendoor Technolo…LYV logoLYVLive Nation Enter…COMP logoCOMPCompass, Inc.MSGE logoMSGEMadison Square Ga…KO logoKOThe Coca-Cola Com…
YTD ReturnYear-to-date-19.8%-26.9%+18.7%-18.2%+35.2%+20.3%
1-Year ReturnPast 12 months-47.9%+638.3%+22.1%+34.0%+99.5%+17.2%
3-Year ReturnCumulative with dividends-47.9%+69.5%+101.4%+139.9%+100.7%+47.0%
5-Year ReturnCumulative with dividends-47.9%-74.2%+99.7%-37.9%-18.4%+65.6%
10-Year ReturnCumulative with dividends-47.9%-58.9%+640.7%-57.4%-17.0%+121.1%
CAGR (3Y)Annualised 3-year return-19.5%+19.2%+26.3%+33.9%+26.1%+13.7%
Evenly matched — LYV and COMP each lead in 2 of 6 comparable metrics.

Risk & Volatility

Evenly matched — LYV and KO each lead in 1 of 2 comparable metrics.

KO is the less volatile stock with a -0.20 beta — it tends to amplify market swings less than OPEN's 3.12 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LYV currently trades 98.4% from its 52-week high vs OPEN's 40.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricSTUB logoSTUBStubHub Holdings,…OPEN logoOPENOpendoor Technolo…LYV logoLYVLive Nation Enter…COMP logoCOMPCompass, Inc.MSGE logoMSGEMadison Square Ga…KO logoKOThe Coca-Cola Com…
Beta (5Y)Sensitivity to S&P 5001.77x3.12x0.83x2.14x0.89x-0.20x
52-Week HighHighest price in past year$27.89$10.87$175.25$13.96$74.94$84.04
52-Week LowLowest price in past year$5.74$0.51$125.34$5.87$35.31$65.35
% of 52W HighCurrent price vs 52-week peak+41.1%+40.8%+98.4%+61.6%+98.1%+98.3%
RSI (14)Momentum oscillator 0–10069.343.462.654.675.060.6
Avg Volume (50D)Average daily shares traded4.9M35.2M2.3M12.2M337K12.7M
Evenly matched — LYV and KO each lead in 1 of 2 comparable metrics.

Analyst Outlook

KO leads this category, winning 1 of 1 comparable metric.

Analyst consensus: STUB as "Hold", OPEN as "Hold", LYV as "Buy", COMP as "Buy", MSGE as "Buy", KO as "Buy". Consensus price targets imply 63.7% upside for COMP (target: $14) vs -8.1% for MSGE (target: $68). KO is the only dividend payer here at 2.46% yield — a key consideration for income-focused portfolios.

MetricSTUB logoSTUBStubHub Holdings,…OPEN logoOPENOpendoor Technolo…LYV logoLYVLive Nation Enter…COMP logoCOMPCompass, Inc.MSGE logoMSGEMadison Square Ga…KO logoKOThe Coca-Cola Com…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$13.13$6.17$185.75$14.06$67.57$86.13
# AnalystsCovering analysts92644101348
Dividend YieldAnnual dividend ÷ price+2.5%
Dividend StreakConsecutive years of raises0156
Dividend / ShareAnnual DPS$2.04
Buyback YieldShare repurchases ÷ mkt cap+0.0%0.0%+0.1%0.0%+1.1%+0.2%
KO leads this category, winning 1 of 1 comparable metric.
Key Takeaway

KO leads in 2 of 6 categories — strongest in Profitability & Efficiency and Analyst Outlook. 4 categories are tied.

Best OverallThe Coca-Cola Company (KO)Leads 2 of 6 categories
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STUB vs OPEN vs LYV vs COMP vs MSGE vs KO: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is STUB or OPEN or LYV or COMP or MSGE or KO a better buy right now?

For growth investors, Compass, Inc.

(COMP) is the stronger pick with 23. 7% revenue growth year-over-year, versus -15. 2% for Opendoor Technologies Inc. (OPEN). The Coca-Cola Company (KO) offers the better valuation at 27. 2x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Live Nation Entertainment, Inc. (LYV) a "Buy" — based on 44 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — STUB or OPEN or LYV or COMP or MSGE or KO?

On trailing P/E, The Coca-Cola Company (KO) is the cheapest at 27.

2x versus Madison Square Garden Entertainment Corp. at 95. 4x. On forward P/E, StubHub Holdings, Inc. is actually cheaper at 22. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — STUB or OPEN or LYV or COMP or MSGE or KO?

Over the past 5 years, Live Nation Entertainment, Inc.

(LYV) delivered a total return of +99. 7%, compared to -74. 2% for Opendoor Technologies Inc. (OPEN). Over 10 years, the gap is even starker: LYV returned +640. 7% versus OPEN's -58. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — STUB or OPEN or LYV or COMP or MSGE or KO?

By beta (market sensitivity over 5 years), The Coca-Cola Company (KO) is the lower-risk stock at -0.

20β versus Opendoor Technologies Inc. 's 3. 12β — meaning OPEN is approximately -1659% more volatile than KO relative to the S&P 500. On balance sheet safety, Opendoor Technologies Inc. (OPEN) carries a lower debt/equity ratio of 19% versus 7% for Live Nation Entertainment, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — STUB or OPEN or LYV or COMP or MSGE or KO?

By revenue growth (latest reported year), Compass, Inc.

(COMP) is pulling ahead at 23. 7% versus -15. 2% for Opendoor Technologies Inc. (OPEN). On earnings-per-share growth, the picture is similar: Compass, Inc. grew EPS 67. 7% year-over-year, compared to -37. 4% for StubHub Holdings, Inc.. Over a 3-year CAGR, STUB leads at 19. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — STUB or OPEN or LYV or COMP or MSGE or KO?

The Coca-Cola Company (KO) is the more profitable company, earning 27.

3% net margin versus -109. 2% for StubHub Holdings, Inc. — meaning it keeps 27. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KO leads at 28. 7% versus -73. 4% for STUB. At the gross margin level — before operating expenses — STUB leads at 80. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is STUB or OPEN or LYV or COMP or MSGE or KO more undervalued right now?

On forward earnings alone, StubHub Holdings, Inc.

(STUB) trades at 22. 8x forward P/E versus 65. 4x for Madison Square Garden Entertainment Corp. — 42. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COMP: 63. 7% to $14. 06.

08

Which pays a better dividend — STUB or OPEN or LYV or COMP or MSGE or KO?

In this comparison, KO (2.

5% yield) pays a dividend. STUB, OPEN, LYV, COMP, MSGE do not pay a meaningful dividend and should not be held primarily for income.

09

Is STUB or OPEN or LYV or COMP or MSGE or KO better for a retirement portfolio?

For long-horizon retirement investors, The Coca-Cola Company (KO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.

20), 2. 5% yield, +121. 1% 10Y return). Opendoor Technologies Inc. (OPEN) carries a higher beta of 3. 12 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KO: +121. 1%, OPEN: -58. 9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between STUB and OPEN and LYV and COMP and MSGE and KO?

These companies operate in different sectors (STUB (Technology) and OPEN (Real Estate) and LYV (Communication Services) and COMP (Technology) and MSGE (Communication Services) and KO (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: STUB is a small-cap quality compounder stock; OPEN is a small-cap quality compounder stock; LYV is a mid-cap quality compounder stock; COMP is a small-cap high-growth stock; MSGE is a small-cap quality compounder stock; KO is a large-cap quality compounder stock. KO pays a dividend while STUB, OPEN, LYV, COMP, MSGE do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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