Latest Ratios: P/E Ratio 73.6x · EV/EBITDA 37.7x · ROE 15.5%. (2010–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $105.4B | $160.4B | $220.9B | $145.3B | $79.0B | $131.9B | $111.5B | $55.7B | $31.7B | $22.3B | $12.2B |
| Enterprise Value | $104.1B | $159.1B | $220.9B | $145.6B | $79.8B | $132.4B | $111.9B | $56.0B | $31.8B | $22.8B | $12.3B |
| P/E Ratio → | 73.60 | 91.73 | 154.76 | 84.11 | 242.66 | 564.43 | 917.42 | 88.77 | — | — | — |
| P/S Ratio | 6.83 | 12.08 | 20.12 | 16.19 | 10.91 | 22.37 | 24.66 | 16.09 | 12.14 | 11.55 | 8.80 |
| P/B Ratio | 8.24 | 12.37 | 22.99 | 19.04 | 15.70 | 35.69 | 39.33 | 26.16 | 28.50 | 28.66 | 31.61 |
| P/FCF | 22.19 | 35.05 | 64.70 | 53.72 | 36.37 | 73.59 | 82.31 | 61.97 | 56.32 | 45.96 | 388.24 |
| P/OCF | 19.36 | 29.46 | 51.78 | 42.75 | 29.02 | 60.19 | 62.38 | 45.05 | 39.04 | 34.72 | 76.49 |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 11.98 | 20.11 | 16.23 | 11.01 | 22.45 | 24.76 | 16.19 | 12.17 | 11.78 | 8.87 |
| EV / EBITDA | 37.72 | 62.09 | 114.59 | 110.00 | 101.25 | 181.57 | 209.23 | 190.58 | 296.34 | 1827.16 | — |
| EV / EBIT | 57.07 | 70.35 | 125.45 | 141.12 | 187.29 | 477.84 | 611.54 | 557.70 | 2316.80 | — | — |
| EV / FCF | — | 34.76 | 64.69 | 53.86 | 36.72 | 73.86 | 82.65 | 62.37 | 56.49 | 46.88 | 391.62 |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 77.5% | 77.5% | 79.2% | 78.6% | 78.3% | 77.1% | 78.2% | 77.0% | 76.1% | 74.1% | 71.3% |
| Operating Margin | 13.7% | 13.7% | 12.4% | 8.5% | 4.9% | 4.4% | 4.4% | 1.2% | -1.6% | -5.2% | -30.4% |
| Net Profit Margin | 13.2% | 13.2% | 13.0% | 19.3% | 4.5% | 3.9% | 2.6% | 18.1% | -1.0% | -7.7% | -32.5% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 15.5% | 15.5% | 16.5% | 27.3% | 7.4% | 7.0% | 4.8% | 38.7% | -2.8% | -25.6% | -94.7% |
| ROA | 7.5% | 7.5% | 7.5% | 11.3% | 2.7% | 2.4% | 1.6% | 12.7% | -0.7% | -5.3% | -23.5% |
| ROIC | 12.9% | 12.9% | 11.6% | 8.3% | 5.3% | 5.2% | 5.2% | 1.7% | -2.6% | -8.8% | -56.5% |
| ROCE | 13.2% | 13.2% | 12.4% | 8.8% | 5.4% | 4.7% | 4.8% | 1.6% | -2.5% | -8.2% | -41.5% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.19 | 0.19 | 0.24 | 0.30 | 0.44 | 0.60 | 0.75 | 0.53 | 0.60 | 1.51 | 1.31 |
| Debt / EBITDA | 0.94 | 0.94 | 1.18 | 1.73 | 2.83 | 3.04 | 3.99 | 3.85 | 6.17 | 94.17 | — |
| Net Debt / Equity | — | -0.10 | -0.00 | 0.05 | 0.15 | 0.13 | 0.16 | 0.17 | 0.09 | 0.57 | 0.28 |
| Net Debt / EBITDA | -0.52 | -0.52 | -0.01 | 0.29 | 0.97 | 0.67 | 0.86 | 1.21 | 0.89 | 35.87 | — |
| Debt / FCF | — | -0.29 | -0.01 | 0.14 | 0.35 | 0.27 | 0.34 | 0.40 | 0.17 | 0.92 | 3.38 |
| Interest Coverage | 98.30 | 98.30 | 76.57 | 43.00 | 15.78 | 9.89 | 5.55 | 3.02 | 0.26 | -1.18 | -11.39 |
Net cash position: cash ($3.7B) exceeds total debt ($2.4B)
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.00 | 1.00 | 1.10 | 1.06 | 1.11 | 1.05 | 1.21 | 1.03 | 1.17 | 1.19 | 1.25 |
| Quick Ratio | 1.00 | 1.00 | 1.10 | 1.06 | 1.11 | 1.05 | 1.21 | 1.03 | 1.17 | 1.19 | 1.25 |
| Cash Ratio | 0.60 | 0.60 | 0.69 | 0.66 | 0.71 | 0.67 | 0.83 | 0.61 | 0.74 | 0.87 | 0.84 |
| Asset Turnover | — | 0.51 | 0.54 | 0.52 | 0.54 | 0.55 | 0.52 | 0.57 | 0.67 | 0.54 | 0.68 |
| Inventory Turnover | — | — | — | — | — | — | — | — | — | — | — |
| Days Sales Outstanding | — | 72.21 | 74.44 | 82.84 | 86.90 | 86.05 | 81.49 | 88.10 | 80.42 | 82.53 | 84.72 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 1.4% | 1.1% | 0.6% | 1.2% | 0.4% | 0.2% | 0.1% | 1.1% | — | — | — |
| FCF Yield | 4.5% | 2.9% | 1.5% | 1.9% | 2.7% | 1.4% | 1.2% | 1.6% | 1.8% | 2.2% | 0.3% |
| Buyback Yield | 1.7% | 1.1% | 0.3% | 0.4% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.2% | 0.0% |
| Total Shareholder Yield | 1.7% | 1.1% | 0.3% | 0.4% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.2% | 0.0% |
| Shares Outstanding | — | $1.0B | $1.0B | $1.0B | $1.0B | $1.0B | $1.0B | $986M | $889M | $856M | $823M |
Includes 30+ ratios · 16 years · Updated daily
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Quick answers to the most common questions about buying NOW stock.
ServiceNow, Inc.'s current P/E ratio is 73.6x. The historical average is 104.8x.
ServiceNow, Inc.'s current EV/EBITDA is 37.7x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 62.1x.
ServiceNow, Inc.'s return on equity (ROE) is 15.5%. The historical average is -10.9%.
Based on historical data, ServiceNow, Inc. is trading at a P/E of 73.6x. Compare with industry peers and growth rates for a complete picture.
ServiceNow, Inc. has 77.5% gross margin and 13.7% operating margin. Operating margin between 10-20% is typical for established companies.
ServiceNow, Inc.'s Debt/EBITDA ratio is 0.9x, indicating low leverage. A ratio below 2x is generally considered financially healthy.
Key Metrics
Top Statement Risk
Premium multiple meets margin compression
Metrics are mathematically derived from official filings.
Premium Multiple Prices in Margin Recovery
According to the supplied valuation data, NOW trades at a trailing P/E of 61.29 and EV/EBITDA of 40.79, but a forward P/E of 25.81 and PEG of 0.88 suggest the market is pricing in substantial earnings growth ahead.
The gap between trailing and forward multiples implies investors are capitalizing expected earnings recovery rather than current reported profit, which appears depressed by margin compression. Relative to the peer set, where Salesforce trades at 28.51x trailing earnings and Intuit at 25.96x, NOW's trailing multiple looks elevated, though Workday and Autodesk carry comparable or higher premiums. The sub-1.0 PEG may suggest growth is not fully reflected in the forward multiple, but this conclusion depends on whether the expected margin expansion materializes.
Gross Margin Erosion Outpaces Operating Recovery
Based on the reported ratio series, gross margin declined from roughly 79% in 2024 to 70.5% in Q3 2026, while operating margin has swung between 4.1% and 16.8% across recent quarters.
The roughly 8.5-point gross margin decline appears linked to rising AI-related compute and cost of revenue, which suggests the company's pricing power on newer tiers may carry a materially different cost structure than its legacy subscription base. Operating margin volatility indicates that operating leverage has not been consistent, so the trend warrants monitoring before treating recent quarters as a durable base. Net margin has at times exceeded operating margin, which points to non-operating contributions that should be separated from core earning power.
Returns Diluted by Acquisition-Driven Capital
Per the reported figures, ROIC fell from 3.4% in Q3 2024 to 0.8% in Q2 2026, and ROE compressed from 4.8% to 2.2%, a decline that coincides with a sharp rise in invested capital.
The return decline appears driven more by the expanded capital base following acquisitions than by a collapse in operating profitability, since the asset base grew materially while reported earnings did not scale proportionally. Compared with Autodesk's 37.8% ROIC and Oracle's 11.0%, NOW's current returns look weak, though these peers operate under different capital structures and maturity profiles. Investors should monitor whether acquired assets begin to generate incremental returns or whether goodwill-heavy growth continues to dilute capital efficiency.
Debt Step-Up Changes the Risk Profile
As reported in the balance sheet series, debt-to-equity rose from 0.21 in Q1 2026 to 0.68 in Q2 2026, while interest coverage fell from 7.64x to 5.57x over the following quarter.
The shift from a largely unlevered profile to moderate leverage suggests the company has moved from financial flexibility toward externally financed growth, which warrants closer scrutiny of refinancing timing. Interest coverage remains comfortable on current figures, but the downward trend in coverage alongside a rising debt-to-EBITDA multiple from roughly 3 to 11 may indicate that debt service capacity is becoming more sensitive to earnings volatility. The lack of disclosed covenant terms in the supplied data limits any assessment of refinancing or covenant risk beyond what the ratios imply.
Current Ratio Below One Warrants Watching
Based on the reported quarterly figures, the current ratio declined from 1.12 in Q1 2025 to 0.72 in Q3 2026, with cash falling from $3.7B at year-end 2025 to $2.4B.
A current ratio below 1.0 is not unusual for subscription software businesses that collect billings upfront, since deferred revenue inflates current liabilities, so the signal needs to be read alongside billing dynamics rather than in isolation. The quick ratio matches the current ratio in the supplied data, which provides limited additional insight into inventory dependence, though NOW's low inventory profile makes this less relevant. Under a stress scenario, the thinning cash buffer combined with acquisition-related outflows suggests reduced headroom, and the position may warrant further investigation into the timing of renewal collections.
Trailing P/E Misreads a Subscription Business
The trailing P/E of 61.29 is the metric most commonly misapplied to NOW, because it penalizes a recurring-revenue business for stock-based compensation and acquisition amortization that depress reported earnings.
Using GAAP trailing earnings obscures the economics of a business with high gross margins and predictable subscription cash flows, and stock-based compensation that exceeds net income in most periods means reported earnings understate cash generation while also masking dilution. A more appropriate lens may be EV-to-free-cash-flow combined with a fully diluted share count that accounts for SBC, which would show whether headline cash generation translates into value for common shareholders. Investors should treat the forward multiple as conditional on margin recovery rather than as a settled valuation anchor.