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NOWServiceNow, Inc.
$101.97$105.4B
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  1. Home
  2. Financial Ratios

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  3. NOW
  4. Financial Ratios

ServiceNow, Inc. (NOW) Financial Ratios

Latest Ratios: P/E Ratio 73.6x · EV/EBITDA 37.7x · ROE 15.5%. (2010–2025 historical series)

Income StatementBalance SheetCash FlowRatios
AnnualQuarterly

NOW Valuation Multiples

Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Market Cap$105.4B$160.4B$220.9B$145.3B$79.0B$131.9B$111.5B$55.7B$31.7B$22.3B$12.2B
Enterprise Value$104.1B$159.1B$220.9B$145.6B$79.8B$132.4B$111.9B$56.0B$31.8B$22.8B$12.3B
P/E Ratio →73.6091.73154.7684.11242.66564.43917.4288.77———
P/S Ratio6.8312.0820.1216.1910.9122.3724.6616.0912.1411.558.80
P/B Ratio8.2412.3722.9919.0415.7035.6939.3326.1628.5028.6631.61
P/FCF22.1935.0564.7053.7236.3773.5982.3161.9756.3245.96388.24
P/OCF19.3629.4651.7842.7529.0260.1962.3845.0539.0434.7276.49

P/E links to full P/E history page with 30-year chart

NOW EV Ratios

Enterprise-value multiples — capital-structure-neutral measures of total business value

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
EV / Revenue—11.9820.1116.2311.0122.4524.7616.1912.1711.788.87
EV / EBITDA37.7262.09114.59110.00101.25181.57209.23190.58296.341827.16—
EV / EBIT57.0770.35125.45141.12187.29477.84611.54557.702316.80——
EV / FCF—34.7664.6953.8636.7273.8682.6562.3756.4946.88391.62

NOW Profitability

Margins and return-on-capital ratios measuring operating efficiency

Margins

Full margin charts and quarterly trend are on the Earnings History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Gross Margin77.5%77.5%79.2%78.6%78.3%77.1%78.2%77.0%76.1%74.1%71.3%
Operating Margin13.7%13.7%12.4%8.5%4.9%4.4%4.4%1.2%-1.6%-5.2%-30.4%
Net Profit Margin13.2%13.2%13.0%19.3%4.5%3.9%2.6%18.1%-1.0%-7.7%-32.5%

Return on Capital

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
ROE15.5%15.5%16.5%27.3%7.4%7.0%4.8%38.7%-2.8%-25.6%-94.7%
ROA7.5%7.5%7.5%11.3%2.7%2.4%1.6%12.7%-0.7%-5.3%-23.5%
ROIC12.9%12.9%11.6%8.3%5.3%5.2%5.2%1.7%-2.6%-8.8%-56.5%
ROCE13.2%13.2%12.4%8.8%5.4%4.7%4.8%1.6%-2.5%-8.2%-41.5%

NOW Leverage & Debt

Solvency and debt-coverage ratios — lower is generally safer

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Debt / Equity0.190.190.240.300.440.600.750.530.601.511.31
Debt / EBITDA0.940.941.181.732.833.043.993.856.1794.17—
Net Debt / Equity—-0.10-0.000.050.150.130.160.170.090.570.28
Net Debt / EBITDA-0.52-0.52-0.010.290.970.670.861.210.8935.87—
Debt / FCF—-0.29-0.010.140.350.270.340.400.170.923.38
Interest Coverage98.3098.3076.5743.0015.789.895.553.020.26-1.18-11.39

Net cash position: cash ($3.7B) exceeds total debt ($2.4B)

NOW Liquidity & Efficiency

Short-term solvency ratios and asset-utilisation metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Current Ratio1.001.001.101.061.111.051.211.031.171.191.25
Quick Ratio1.001.001.101.061.111.051.211.031.171.191.25
Cash Ratio0.600.600.690.660.710.670.830.610.740.870.84
Asset Turnover—0.510.540.520.540.550.520.570.670.540.68
Inventory Turnover———————————
Days Sales Outstanding—72.2174.4482.8486.9086.0581.4988.1080.4282.5384.72

NOW Shareholder Yields

Earnings, FCF, buyback, and dividend yields — total returns to shareholders

Dividends

Full dividend history and growth charts are on the Dividend History page

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Dividend Yield———————————
Payout Ratio———————————

Total Shareholder Return Metrics

MetricTTMFY 2025FY 2024FY 2023FY 2022FY 2021FY 2020FY 2019FY 2018FY 2017FY 2016
Earnings Yield1.4%1.1%0.6%1.2%0.4%0.2%0.1%1.1%———
FCF Yield4.5%2.9%1.5%1.9%2.7%1.4%1.2%1.6%1.8%2.2%0.3%
Buyback Yield1.7%1.1%0.3%0.4%0.0%0.0%0.0%0.0%0.0%0.2%0.0%
Total Shareholder Yield1.7%1.1%0.3%0.4%0.0%0.0%0.0%0.0%0.0%0.2%0.0%
Shares Outstanding—$1.0B$1.0B$1.0B$1.0B$1.0B$1.0B$986M$889M$856M$823M

Key Metrics

Growth RegimeDecelerating
ProfitabilityStrained
Balance SheetMixed
Cash FlowMixed
Top Statement Risk

Premium multiple meets margin compression

Verified Source

Metrics are mathematically derived from official filings.

SEC 10-K (2026Q3)

Premium Multiple Prices in Margin Recovery

According to the supplied valuation data, NOW trades at a trailing P/E of 61.29 and EV/EBITDA of 40.79, but a forward P/E of 25.81 and PEG of 0.88 suggest the market is pricing in substantial earnings growth ahead.

The gap between trailing and forward multiples implies investors are capitalizing expected earnings recovery rather than current reported profit, which appears depressed by margin compression. Relative to the peer set, where Salesforce trades at 28.51x trailing earnings and Intuit at 25.96x, NOW's trailing multiple looks elevated, though Workday and Autodesk carry comparable or higher premiums. The sub-1.0 PEG may suggest growth is not fully reflected in the forward multiple, but this conclusion depends on whether the expected margin expansion materializes.

Gross Margin Erosion Outpaces Operating Recovery

Based on the reported ratio series, gross margin declined from roughly 79% in 2024 to 70.5% in Q3 2026, while operating margin has swung between 4.1% and 16.8% across recent quarters.

The roughly 8.5-point gross margin decline appears linked to rising AI-related compute and cost of revenue, which suggests the company's pricing power on newer tiers may carry a materially different cost structure than its legacy subscription base. Operating margin volatility indicates that operating leverage has not been consistent, so the trend warrants monitoring before treating recent quarters as a durable base. Net margin has at times exceeded operating margin, which points to non-operating contributions that should be separated from core earning power.

Returns Diluted by Acquisition-Driven Capital

Per the reported figures, ROIC fell from 3.4% in Q3 2024 to 0.8% in Q2 2026, and ROE compressed from 4.8% to 2.2%, a decline that coincides with a sharp rise in invested capital.

The return decline appears driven more by the expanded capital base following acquisitions than by a collapse in operating profitability, since the asset base grew materially while reported earnings did not scale proportionally. Compared with Autodesk's 37.8% ROIC and Oracle's 11.0%, NOW's current returns look weak, though these peers operate under different capital structures and maturity profiles. Investors should monitor whether acquired assets begin to generate incremental returns or whether goodwill-heavy growth continues to dilute capital efficiency.

Debt Step-Up Changes the Risk Profile

As reported in the balance sheet series, debt-to-equity rose from 0.21 in Q1 2026 to 0.68 in Q2 2026, while interest coverage fell from 7.64x to 5.57x over the following quarter.

The shift from a largely unlevered profile to moderate leverage suggests the company has moved from financial flexibility toward externally financed growth, which warrants closer scrutiny of refinancing timing. Interest coverage remains comfortable on current figures, but the downward trend in coverage alongside a rising debt-to-EBITDA multiple from roughly 3 to 11 may indicate that debt service capacity is becoming more sensitive to earnings volatility. The lack of disclosed covenant terms in the supplied data limits any assessment of refinancing or covenant risk beyond what the ratios imply.

Current Ratio Below One Warrants Watching

Based on the reported quarterly figures, the current ratio declined from 1.12 in Q1 2025 to 0.72 in Q3 2026, with cash falling from $3.7B at year-end 2025 to $2.4B.

A current ratio below 1.0 is not unusual for subscription software businesses that collect billings upfront, since deferred revenue inflates current liabilities, so the signal needs to be read alongside billing dynamics rather than in isolation. The quick ratio matches the current ratio in the supplied data, which provides limited additional insight into inventory dependence, though NOW's low inventory profile makes this less relevant. Under a stress scenario, the thinning cash buffer combined with acquisition-related outflows suggests reduced headroom, and the position may warrant further investigation into the timing of renewal collections.

Trailing P/E Misreads a Subscription Business

The trailing P/E of 61.29 is the metric most commonly misapplied to NOW, because it penalizes a recurring-revenue business for stock-based compensation and acquisition amortization that depress reported earnings.

Using GAAP trailing earnings obscures the economics of a business with high gross margins and predictable subscription cash flows, and stock-based compensation that exceeds net income in most periods means reported earnings understate cash generation while also masking dilution. A more appropriate lens may be EV-to-free-cash-flow combined with a fully diluted share count that accounts for SBC, which would show whether headline cash generation translates into value for common shareholders. Investors should treat the forward multiple as conditional on margin recovery rather than as a settled valuation anchor.

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Includes 30+ ratios · 16 years · Updated daily

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NOW — Frequently Asked Questions

Quick answers to the most common questions about buying NOW stock.

What is ServiceNow, Inc.'s P/E ratio?

ServiceNow, Inc.'s current P/E ratio is 73.6x. The historical average is 104.8x.

What is ServiceNow, Inc.'s EV/EBITDA?

ServiceNow, Inc.'s current EV/EBITDA is 37.7x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 62.1x.

What is ServiceNow, Inc.'s ROE?

ServiceNow, Inc.'s return on equity (ROE) is 15.5%. The historical average is -10.9%.

Is NOW stock overvalued?

Based on historical data, ServiceNow, Inc. is trading at a P/E of 73.6x. Compare with industry peers and growth rates for a complete picture.

What are ServiceNow, Inc.'s profit margins?

ServiceNow, Inc. has 77.5% gross margin and 13.7% operating margin. Operating margin between 10-20% is typical for established companies.

How much debt does ServiceNow, Inc. have?

ServiceNow, Inc.'s Debt/EBITDA ratio is 0.9x, indicating low leverage. A ratio below 2x is generally considered financially healthy.