Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 2, 2026, ServiceNow, Inc. (NOW) has a Wall Street consensus price target of $196.29, based on estimates from 67 covering analysts. With the stock currently trading at $108.01, this represents a potential upside of +81.7%. The company has a market capitalization of $113.09B.
Analyst price targets range from a low of $115.00 to a high of $263.00, representing a 75% spread in expectations. The median target of $195.00 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 58 analysts rating the stock as a Buy or Strong Buy,8 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, NOW trades at a trailing P/E of 64.7x and forward P/E of 25.8x. The forward PEG ratio of 0.37 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +150.7% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $250.18, with bear and bull scenarios of $-329.91 and $262.93 respectively. Model confidence stands at 82/100, indicating high predictability in the company's fundamentals.
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Start ComparisonThe consensus Wall Street price target for NOW is $196.29, representing 81.7% upside from the current price of $108.01. With 67 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
NOW has a consensus rating of "Buy" based on 67 Wall Street analysts. The rating breakdown is predominantly bullish, with 58 Buy/Strong Buy ratings. The consensus 12-month price target of $196.29 implies 81.7% upside from current levels.
NOW trades at a forward P/E of 25.8101x, representing a moderate valuation. With analysts targeting $196.29 (81.7% implied move), the stock appears reasonably valued with upside.
The most bullish Wall Street analyst has a price target of $263 for NOW, while the most conservative target is $115. The consensus of $196.29 represents the median expectation. Our quantitative valuation model projects a bull case target of $263 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
NOW is heavily covered by Wall Street, with 67 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 58 have Buy ratings, 8 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month NOW stock forecast based on 67 Wall Street analysts shows a consensus price target of $196.29, with estimates ranging from $115 (bear case) to $263 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $250, with bear/bull scenarios of $-330/$263.
Our quantitative valuation model calculates NOW's fair value at $250 (base case), with a bear case of $-330 and bull case of $263. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 82/100.
NOW trades at a forward P/E ratio of 25.8x based on next-twelve-months earnings estimates compared to a trailing P/E of 64.7x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are very optimistic on NOW, with a "Buy" consensus rating and $196.29 price target (81.7% upside). 58 of 67 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
NOW analyst price targets range from $115 to $263, a 75% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $196.29 consensus represents the middle ground. Our model's $-330-$263 range provides an independent fundamental perspective.