ServiceNow, Inc. (NOW) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$89.05
Price Target
$151.52
Target Range
$85.00 — $225.00
Analyst Rating
Buy
Forward P/E21.4x
Trailing P/E53.3x
Forward PEG0.31
Implied Growth+146.1%
Median Target$135.00
Analyst Spread92.4%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$85
-4.5%
Consensus
$152
+70.2%
Bull Case
$225
+152.7%
NOW Price Target Analysis
Updated May 7, 2026As of May 7, 2026, ServiceNow, Inc. (NOW) has a Wall Street consensus price target of $151.52, based on estimates from 68 covering analysts. With the stock currently trading at $89.05, this represents a potential upside of +70.2%. The company has a market capitalization of $92.27B.
Analyst price targets range from a low of $85.00 to a high of $225.00, representing a 92% spread in expectations. The median target of $135.00 differs from the mean, suggesting potential outlier estimates. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 58 analysts rating the stock as a Buy or Strong Buy,9 rating it Hold, and 1 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, NOW trades at a trailing P/E of 53.3x and forward P/E of 21.4x. The forward PEG ratio of 0.31 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +146.1% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+51.0%
Avg Forward P/E23.3x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 CRMSalesforce, Inc. | $174.3B | $181.19 | $287.00 | +58.4% | Buy | 15.4x | 97 |
 WDAYWorkday, Inc. | $32.3B | $122.63 | $197.90 | +61.4% | Buy | 11.7x | 80 |
 INTUIntuit Inc. | $108.5B | $388.55 | $666.75 | +71.6% | Buy | 16.7x | 43 |
 ADSKAutodesk, Inc. | $52.0B | $243.10 | $338.00 | +39.0% | Buy | 19.6x | 51 |
 ORCLOracle Corporation | $557.7B | $193.99 | $257.19 | +32.6% | Buy | 25.9x | 86 |
 MNDYmonday.com Ltd. | $3.8B | $73.97 | $133.00 | +79.8% | Buy | 18.4x | 25 |
 TEAMAtlassian Corporation | $23.3B | $88.80 | $137.79 | +55.2% | Buy | 18.7x | 42 |
 PEGAPegasystems Inc. | $6.1B | $36.37 | $56.60 | +55.6% | Buy | 13.4x | 23 |
 APPNAppian Corporation | $1.7B | $23.18 | $31.25 | +34.8% | Hold | 26.1x | 19 |
 DDOGDatadog, Inc. | $46.8B | $143.71 | $174.63 | +21.5% | Buy | 67.0x | 47 |
Upside Potential Comparison
MNDYINTUWDAYCRMPEGATEAMADSKAPPNFull NOW Stock Analysis
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Start ComparisonNOW — Frequently Asked Questions
Quick answers to the most common questions about buying NOW stock.
What is the NOW stock price target for 2026?
The consensus Wall Street price target for NOW is $151.52, representing 70.2% upside from the current price of $89.05. With 68 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is NOW a buy, sell, or hold?
NOW has a consensus rating of "Buy" based on 68 Wall Street analysts. The rating breakdown is predominantly bullish, with 58 Buy/Strong Buy ratings. The consensus 12-month price target of $151.52 implies 70.2% upside from current levels.
Is NOW stock overvalued or undervalued?
NOW trades at a forward P/E of 21.4181x, representing a moderate valuation. With analysts targeting $151.52 (70.2% implied move), the stock appears reasonably valued with upside.
How high can NOW stock go?
The most bullish Wall Street analyst has a price target of $225 for NOW, while the most conservative target is $85. The consensus of $151.52 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover NOW stock?
NOW is heavily covered by Wall Street, with 68 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 58 have Buy ratings, 9 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the NOW stock forecast?
The 12-month NOW stock forecast based on 68 Wall Street analysts shows a consensus price target of $151.52, with estimates ranging from $85 (bear case) to $225 (bull case). The median consensus rating is "Buy".
What is NOW's forward P/E ratio?
NOW trades at a forward P/E ratio of 21.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 53.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy NOW stock?
Wall Street analysts are very optimistic on NOW, with a "Buy" consensus rating and $151.52 price target (70.2% upside). 58 of 68 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do NOW price targets vary so much?
NOW analyst price targets range from $85 to $225, a 92% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $151.52 consensus represents the middle ground.