Wall Street analyst price targets, ratings consensus & upside potential · Updated Feb 28, 2026
Last 12 months price action with 12-month analyst target path
As of March 1, 2026, PepsiCo, Inc. (PEP) has a Wall Street consensus price target of $167.75, based on estimates from 44 covering analysts. With the stock currently trading at $169.74, this represents a potential downside of -1.2%. The company has a market capitalization of $231.98B.
Analyst price targets range from a low of $144.00 to a high of $191.00, representing a 28% spread in expectations. The median target of $164.50 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 16 analysts rating the stock as a Buy or Strong Buy,27 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, PEP trades at a trailing P/E of 28.3x and forward P/E of 19.7x. The forward PEG ratio of 6.03 reflects a premium valuation. Analysts expect EPS to grow +43.5% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $213.01, with bear and bull scenarios of $155.08 and $279.96 respectively. Model confidence stands at 72/100, indicating high predictability in the company's fundamentals.
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Start ComparisonWall Street's consensus price target for PEP is $167.75, -1.2% from its current price of $169.74. The below-market target from 44 analysts suggests limited near-term appreciation.
PEP has a consensus rating of "Hold" based on 44 Wall Street analysts. The rating breakdown is mixed, with 27 Hold ratings making up the largest segment. The consensus 12-month price target of $167.75 implies -1.2% downside from current levels.
With a forward P/E of 19.6786x, PEP trades at a relatively low valuation. The consensus target of $167.75 implies -1.2% move, suggesting the market may be pricing in risks.
The most bullish Wall Street analyst has a price target of $191 for PEP, while the most conservative target is $144. The consensus of $167.75 represents the median expectation. Our quantitative valuation model projects a bull case target of $280 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
PEP is heavily covered by Wall Street, with 44 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 15 have Buy ratings, 27 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month PEP stock forecast based on 44 Wall Street analysts shows a consensus price target of $167.75, with estimates ranging from $144 (bear case) to $191 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $213, with bear/bull scenarios of $155/$280.
Our quantitative valuation model calculates PEP's fair value at $213 (base case), with a bear case of $155 and bull case of $280. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 72/100.
PEP trades at a forward P/E ratio of 19.7x based on next-twelve-months earnings estimates compared to a trailing P/E of 28.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Analysts are cautious on PEP, with 1 Sell ratings and a price target of $167.75 (-1.2% from current price). The "Hold" consensus suggests careful evaluation before buying. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
PEP analyst price targets range from $144 to $191, a 28% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $167.75 consensus represents the middle ground. Our model's $155-$280 range provides an independent fundamental perspective.