ASB vs FHN

For growth investors, Associated Banc-Corp (ASB) is the stronger pick with 16.

8% revenue growth year-over-year, versus 1. 0% for First Horizon Corporation (FHN). Associated Banc-Corp (ASB) offers the better valuation at 10. 3x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Associated Banc-Corp (ASB) a "Hold" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Associated Banc-Corp (ASB) is the cheapest at 10.

3x versus First Horizon Corporation at 13. 0x. On forward P/E, Associated Banc-Corp is actually cheaper at 9. 7x.

Over the past 5 years, First Horizon Corporation (FHN) delivered a total return of +43.

6%, compared to +41. 7% for Associated Banc-Corp (ASB). Over 10 years, the gap is even starker: FHN returned +119. 6% versus ASB's +103. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), First Horizon Corporation (FHN) is the lower-risk stock at 1.

10β versus Associated Banc-Corp's 1. 26β — meaning ASB is approximately 15% more volatile than FHN relative to the S&P 500. On balance sheet safety, First Horizon Corporation (FHN) carries a lower debt/equity ratio of 50% versus 84% for Associated Banc-Corp — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Associated Banc-Corp (ASB) is pulling ahead at 16.

8% versus 1. 0% for First Horizon Corporation (FHN). On earnings-per-share growth, the picture is similar: Associated Banc-Corp grew EPS 284. 7% year-over-year, compared to 38. 2% for First Horizon Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

First Horizon Corporation (FHN) is the more profitable company, earning 19.

7% net margin versus 19. 3% for Associated Banc-Corp — meaning it keeps 19. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FHN leads at 25. 7% versus 23. 5% for ASB. At the gross margin level — before operating expenses — FHN leads at 67. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Associated Banc-Corp (ASB) trades at 9.

7x forward P/E versus 11. 4x for First Horizon Corporation — 1. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FHN: 14. 4% to $28. 00.

All stocks in this comparison pay dividends.

Associated Banc-Corp (ASB) offers the highest yield at 3. 3%, versus 2. 6% for First Horizon Corporation (FHN).

For long-horizon retirement investors, First Horizon Corporation (FHN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

10), 2. 6% yield, +119. 6% 10Y return). Both have compounded well over 10 years (FHN: +119. 6%, ASB: +103. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ASB is a small-cap high-growth stock; FHN is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.