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Stock Comparison

BGS vs SMPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BGS
B&G Foods, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$430M
5Y Perf.-76.8%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.26B
5Y Perf.-25.8%

BGS vs SMPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BGS logoBGS
SMPL logoSMPL
IndustryPackaged FoodsPackaged Foods
Market Cap$430M$1.26B
Revenue (TTM)$1.83B$1.45B
Net Income (TTM)$-43M$91M
Gross Margin21.8%34.0%
Operating Margin5.3%14.4%
Forward P/E9.6x7.6x
Total Debt$2.00B$304M
Cash & Equiv.$56M$98M

BGS vs SMPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BGS
SMPL
StockMay 20May 26Return
B&G Foods, Inc. (BGS)10023.2-76.8%
The Simply Good Foo… (SMPL)10074.2-25.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: BGS vs SMPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: SMPL leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. B&G Foods, Inc. is the stronger pick specifically for recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
BGS
B&G Foods, Inc.
The Momentum Pick

BGS is the clearest fit if your priority is momentum.

  • -2.7% vs SMPL's -65.1%
Best for: momentum
SMPL
The Simply Good Foods Company
The Income Pick

SMPL carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 0.38
  • Rev growth 9.0%, EPS growth -26.1%, 3Y rev CAGR 7.5%
  • 5.3% 10Y total return vs BGS's -53.1%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthSMPL logoSMPL9.0% revenue growth vs BGS's -5.4%
ValueSMPL logoSMPLLower P/E (7.6x vs 9.6x)
Quality / MarginsSMPL logoSMPL6.3% margin vs BGS's -2.4%
Stability / SafetySMPL logoSMPLBeta 0.38 vs BGS's 0.40, lower leverage
DividendsTieNeither stock pays a meaningful dividend
Momentum (1Y)BGS logoBGS-2.7% vs SMPL's -65.1%
Efficiency (ROA)SMPL logoSMPL3.7% ROA vs BGS's -1.5%, ROIC 8.1% vs 2.9%

BGS vs SMPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BGSB&G Foods, Inc.
FY 2025
Specialty Segment
58.6%$630M
Meals Segment
41.4%$444M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M

BGS vs SMPL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLSMPLLAGGINGBGS

Income & Cash Flow (Last 12 Months)

SMPL leads this category, winning 5 of 6 comparable metrics.

BGS and SMPL operate at a comparable scale, with $1.8B and $1.4B in trailing revenue. SMPL is the more profitable business, keeping 6.3% of every revenue dollar as net income compared to BGS's -2.4%.

MetricBGS logoBGSB&G Foods, Inc.SMPL logoSMPLThe Simply Good F…
RevenueTrailing 12 months$1.8B$1.4B
EBITDAEarnings before interest/tax$157M$231M
Net IncomeAfter-tax profit-$43M$91M
Free Cash FlowCash after capex$79M$174M
Gross MarginGross profit ÷ Revenue+21.8%+34.0%
Operating MarginEBIT ÷ Revenue+5.3%+14.4%
Net MarginNet income ÷ Revenue-2.4%+6.3%
FCF MarginFCF ÷ Revenue+4.3%+12.0%
Rev. Growth (YoY)Latest quarter vs prior year-2.2%-0.3%
EPS Growth (YoY)Latest quarter vs prior year+93.2%-31.6%
SMPL leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

Evenly matched — BGS and SMPL each lead in 3 of 6 comparable metrics.

On an enterprise value basis, SMPL's 6.0x EV/EBITDA is more attractive than BGS's 24.4x.

MetricBGS logoBGSB&G Foods, Inc.SMPL logoSMPLThe Simply Good F…
Market CapShares × price$430M$1.3B
Enterprise ValueMkt cap + debt − cash$2.4B$1.5B
Trailing P/EPrice ÷ TTM EPS-9.96x12.38x
Forward P/EPrice ÷ next-FY EPS est.9.57x7.57x
PEG RatioP/E ÷ EPS growth rate0.52x
EV / EBITDAEnterprise value multiple24.45x6.05x
Price / SalesMarket cap ÷ Revenue0.24x0.87x
Price / BookPrice ÷ Book value/share0.95x0.71x
Price / FCFMarket cap ÷ FCF6.08x7.98x
Evenly matched — BGS and SMPL each lead in 3 of 6 comparable metrics.

Profitability & Efficiency

SMPL leads this category, winning 9 of 9 comparable metrics.

SMPL delivers a 5.2% return on equity — every $100 of shareholder capital generates $5 in annual profit, vs $-9 for BGS. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to BGS's 4.42x. On the Piotroski fundamental quality scale (0–9), SMPL scores 5/9 vs BGS's 4/9, reflecting solid financial health.

MetricBGS logoBGSB&G Foods, Inc.SMPL logoSMPLThe Simply Good F…
ROE (TTM)Return on equity-8.9%+5.2%
ROA (TTM)Return on assets-1.5%+3.7%
ROICReturn on invested capital+2.9%+8.1%
ROCEReturn on capital employed+3.6%+9.4%
Piotroski ScoreFundamental quality 0–945
Debt / EquityFinancial leverage4.42x0.17x
Net DebtTotal debt minus cash$1.9B$206M
Cash & Equiv.Liquid assets$56M$98M
Total DebtShort + long-term debt$2.0B$304M
Interest CoverageEBIT ÷ Interest expense0.67x6.77x
SMPL leads this category, winning 9 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BGS leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in BGS five years ago would be worth $3,674 today (with dividends reinvested), compared to $3,630 for SMPL. Over the past 12 months, BGS leads with a -2.7% total return vs SMPL's -65.1%. The 3-year compound annual growth rate (CAGR) favors BGS at -20.7% vs SMPL's -31.1% — a key indicator of consistent wealth creation.

MetricBGS logoBGSB&G Foods, Inc.SMPL logoSMPLThe Simply Good F…
YTD ReturnYear-to-date+32.6%-35.4%
1-Year ReturnPast 12 months-2.7%-65.1%
3-Year ReturnCumulative with dividends-50.1%-67.3%
5-Year ReturnCumulative with dividends-63.3%-63.7%
10-Year ReturnCumulative with dividends-53.1%+5.3%
CAGR (3Y)Annualised 3-year return-20.7%-31.1%
BGS leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BGS and SMPL each lead in 1 of 2 comparable metrics.

SMPL is the less volatile stock with a 0.38 beta — it tends to amplify market swings less than BGS's 0.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BGS currently trades 83.2% from its 52-week high vs SMPL's 34.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBGS logoBGSB&G Foods, Inc.SMPL logoSMPLThe Simply Good F…
Beta (5Y)Sensitivity to S&P 5000.40x0.38x
52-Week HighHighest price in past year$6.47$36.99
52-Week LowLowest price in past year$3.67$10.21
% of 52W HighCurrent price vs 52-week peak+83.2%+34.1%
RSI (14)Momentum oscillator 0–10054.544.4
Avg Volume (50D)Average daily shares traded2.0M2.8M
Evenly matched — BGS and SMPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates BGS as "Hold" and SMPL as "Buy". Consensus price targets imply 59.7% upside for SMPL (target: $20) vs 2.2% for BGS (target: $6).

MetricBGS logoBGSB&G Foods, Inc.SMPL logoSMPLThe Simply Good F…
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$5.50$20.17
# AnalystsCovering analysts1724
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.0%
Insufficient data to determine a leader in this category.
Key Takeaway

SMPL leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BGS leads in 1 (Total Returns). 2 tied.

Best OverallThe Simply Good Foods Compa… (SMPL)Leads 2 of 6 categories
Loading custom metrics...

BGS vs SMPL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is BGS or SMPL a better buy right now?

For growth investors, The Simply Good Foods Company (SMPL) is the stronger pick with 9.

0% revenue growth year-over-year, versus -5. 4% for B&G Foods, Inc. (BGS). The Simply Good Foods Company (SMPL) offers the better valuation at 12. 4x trailing P/E (7. 6x forward), making it the more compelling value choice. Analysts rate The Simply Good Foods Company (SMPL) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BGS or SMPL?

On forward P/E, The Simply Good Foods Company is actually cheaper at 7.

6x.

03

Which is the better long-term investment — BGS or SMPL?

Over the past 5 years, B&G Foods, Inc.

(BGS) delivered a total return of -63. 3%, compared to -63. 7% for The Simply Good Foods Company (SMPL). Over 10 years, the gap is even starker: SMPL returned +5. 3% versus BGS's -53. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BGS or SMPL?

By beta (market sensitivity over 5 years), The Simply Good Foods Company (SMPL) is the lower-risk stock at 0.

38β versus B&G Foods, Inc. 's 0. 40β — meaning BGS is approximately 6% more volatile than SMPL relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 4% for B&G Foods, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BGS or SMPL?

By revenue growth (latest reported year), The Simply Good Foods Company (SMPL) is pulling ahead at 9.

0% versus -5. 4% for B&G Foods, Inc. (BGS). On earnings-per-share growth, the picture is similar: B&G Foods, Inc. grew EPS 83. 0% year-over-year, compared to -26. 1% for The Simply Good Foods Company. Over a 3-year CAGR, SMPL leads at 7. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BGS or SMPL?

The Simply Good Foods Company (SMPL) is the more profitable company, earning 7.

1% net margin versus -2. 4% for B&G Foods, Inc. — meaning it keeps 7. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SMPL leads at 15. 1% versus 5. 3% for BGS. At the gross margin level — before operating expenses — SMPL leads at 35. 1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BGS or SMPL more undervalued right now?

On forward earnings alone, The Simply Good Foods Company (SMPL) trades at 7.

6x forward P/E versus 9. 6x for B&G Foods, Inc. — 2. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SMPL: 59. 7% to $20. 17.

08

Which pays a better dividend — BGS or SMPL?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is BGS or SMPL better for a retirement portfolio?

For long-horizon retirement investors, The Simply Good Foods Company (SMPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

38)). Both have compounded well over 10 years (SMPL: +5. 3%, BGS: -53. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BGS and SMPL?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BGS is a small-cap quality compounder stock; SMPL is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BGS

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  • Market Cap > $100B
  • Gross Margin > 13%
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SMPL

Quality Business

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 5%
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