CHCO vs FFIN

For growth investors, First Financial Bankshares, Inc.

(FFIN) is the stronger pick with 18. 8% revenue growth year-over-year, versus 5. 6% for City Holding Company (CHCO). City Holding Company (CHCO) offers the better valuation at 13. 8x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate City Holding Company (CHCO) a "Hold" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, City Holding Company (CHCO) is the cheapest at 13.

8x versus First Financial Bankshares, Inc. at 20. 9x. On forward P/E, City Holding Company is actually cheaper at 13. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: City Holding Company wins at 1. 37x versus First Financial Bankshares, Inc. 's 3. 07x — a reasonable growth-adjusted valuation.

Over the past 5 years, City Holding Company (CHCO) delivered a total return of +70.

9%, compared to -29. 0% for First Financial Bankshares, Inc. (FFIN). Over 10 years, the gap is even starker: CHCO returned +205. 9% versus FFIN's +146. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), City Holding Company (CHCO) is the lower-risk stock at 0.

55β versus First Financial Bankshares, Inc. 's 0. 95β — meaning FFIN is approximately 74% more volatile than CHCO relative to the S&P 500. On balance sheet safety, First Financial Bankshares, Inc. (FFIN) carries a lower debt/equity ratio of 12% versus 64% for City Holding Company — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), First Financial Bankshares, Inc.

(FFIN) is pulling ahead at 18. 8% versus 5. 6% for City Holding Company (CHCO). On earnings-per-share growth, the picture is similar: City Holding Company grew EPS 13. 3% year-over-year, compared to 12. 2% for First Financial Bankshares, Inc.. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

City Holding Company (CHCO) is the more profitable company, earning 33.

3% net margin versus 30. 2% for First Financial Bankshares, Inc. — meaning it keeps 33. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHCO leads at 41. 5% versus 36. 8% for FFIN. At the gross margin level — before operating expenses — CHCO leads at 79. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, City Holding Company (CHCO) is the more undervalued stock at a PEG of 1. 37x versus First Financial Bankshares, Inc. 's 3. 07x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, City Holding Company (CHCO) trades at 13. 7x forward P/E versus 16. 0x for First Financial Bankshares, Inc. — 2. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FFIN: 20. 4% to $39. 25.

All stocks in this comparison pay dividends.

City Holding Company (CHCO) offers the highest yield at 2. 7%, versus 2. 2% for First Financial Bankshares, Inc. (FFIN).

For long-horizon retirement investors, City Holding Company (CHCO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

55), 2. 7% yield, +205. 9% 10Y return). Both have compounded well over 10 years (CHCO: +205. 9%, FFIN: +146. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: CHCO is a small-cap deep-value stock; FFIN is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.