GPRO
GoPro, Inc.
Consumer Electronics
Market Cap$214M
5Y Perf.-70.3%
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Stock Comparison
GPRO vs IMMR
Revenue, margins, valuation, and 5-year total return — side by side.
IMMR
Immersion Corporation
Software - Application
Market Cap$213M
5Y Perf.-3.3%
GPRO vs IMMR — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | GPRO | IMMR |
|---|---|---|
| Industry | Consumer Electronics | Software - Application |
| Market Cap | $214M | $213M |
| Revenue (TTM) | $652M | $1.47B |
| Net Income (TTM) | $-93M | $66M |
| Gross Margin | 33.6% | 27.8% |
| Operating Margin | -12.8% | 9.1% |
| Forward P/E | 28.0x | 15.6x |
| Total Debt | $83M | $322M |
| Cash & Equiv. | $50M | $78M |
GPRO vs IMMR — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
GPRO
IMMR
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| GoPro, Inc. (GPRO) | 100 | 29.7 | -70.3% |
| Immersion Corporati… (IMMR) | 100 | 96.7 | -3.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: GPRO vs IMMR
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: IMMR leads in 6 of 7 categories, making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. GoPro, Inc. is the stronger pick specifically for recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
GPRO
GoPro, Inc.
The Momentum Pick
GPRO is the clearest fit if your priority is momentum.
- +148.9% vs IMMR's -4.6%
Best for: momentum
IMMR
Immersion Corporation
The Income Pick
IMMR carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 3 yrs, beta 1.52, yield 5.9%
- Rev growth 35.4%, EPS growth 295.2%, 3Y rev CAGR 227.7%
- 9.7% 10Y total return vs GPRO's -86.6%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | IMMR | 35.4% revenue growth vs GPRO's -18.7% |
| Value | IMMR | Lower P/E (15.6x vs 28.0x) |
| Quality / Margins | IMMR | 4.5% margin vs GPRO's -14.3% |
| Stability / Safety | IMMR | Beta 1.52 vs GPRO's 3.08, lower leverage |
| Dividends | IMMR | 5.9% yield; 3-year raise streak; the other pay no meaningful dividend |
| Momentum (1Y) | GPRO | +148.9% vs IMMR's -4.6% |
| Efficiency (ROA) | IMMR | 5.3% ROA vs GPRO's -20.0%, ROIC 21.2% vs -44.4% |
GPRO vs IMMR — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2023
GPRO vs IMMR — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLIMMRLAGGINGGPRO
GPROGoPro, Inc.
0leads
IMMRImmersion Corporation
5leads
6 Total Categories
CATEGORYLEADERvs GPROMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
IMMR3/4
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
IMMR6/9
Total Returns1Y, 3Y, 5Y total returns with dividends
IMMR5/6
Risk & VolatilityBeta, volatility, and downside exposure
IMMR2/2
Analyst OutlookRatings, price targets, and dividends
IMMR1/1
Income & Cash Flow (Last 12 Months)
Evenly matched — GPRO and IMMR each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
IMMR is the larger business by revenue, generating $1.5B annually — 2.3x GPRO's $652M. IMMR is the more profitable business, keeping 4.5% of every revenue dollar as net income compared to GPRO's -14.3%. On growth, IMMR holds the edge at +5.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | GPROGoPro, Inc. | IMMRImmersion Corpora… |
|---|---|---|
| RevenueTrailing 12 months | $652M | $1.5B |
| EBITDAEarnings before interest/tax | -$78M | $166M |
| Net IncomeAfter-tax profit | -$93M | $66M |
| Free Cash FlowCash after capex | -$24M | -$69M |
| Gross MarginGross profit ÷ Revenue | +33.6% | +27.8% |
| Operating MarginEBIT ÷ Revenue | -12.8% | +9.1% |
| Net MarginNet income ÷ Revenue | -14.3% | +4.5% |
| FCF MarginFCF ÷ Revenue | -3.7% | -4.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +0.4% | +5.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +75.0% | -137.3% |
Evenly matched — GPRO and IMMR each lead in 3 of 6 comparable metrics.
Valuation Metrics
IMMR leads this category, winning 3 of 4 comparable metrics.
Valuation Metrics
| Metric | GPROGoPro, Inc. | IMMRImmersion Corpora… |
|---|---|---|
| Market CapShares × price | $214M | $213M |
| Enterprise ValueMkt cap + debt − cash | $248M | $457M |
| Trailing P/EPrice ÷ TTM EPS | -2.37x | 1.59x |
| Forward P/EPrice ÷ next-FY EPS est. | 28.00x | 15.61x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 2.96x |
| Price / SalesMarket cap ÷ Revenue | 0.33x | 0.17x |
| Price / BookPrice ÷ Book value/share | 2.90x | 0.38x |
| Price / FCFMarket cap ÷ FCF | — | — |
IMMR leads this category, winning 3 of 4 comparable metrics.
Profitability & Efficiency
IMMR leads this category, winning 6 of 9 comparable metrics.
Profitability & Efficiency
IMMR delivers a 13.0% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-102 for GPRO. IMMR carries lower financial leverage with a 0.57x debt-to-equity ratio, signaling a more conservative balance sheet compared to GPRO's 1.09x. On the Piotroski fundamental quality scale (0–9), GPRO scores 4/9 vs IMMR's 2/9, reflecting mixed financial health.
| Metric | GPROGoPro, Inc. | IMMRImmersion Corpora… |
|---|---|---|
| ROE (TTM)Return on equity | -102.5% | +13.0% |
| ROA (TTM)Return on assets | -20.0% | +5.3% |
| ROICReturn on invested capital | -44.4% | +21.2% |
| ROCEReturn on capital employed | -49.3% | +25.8% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 2 |
| Debt / EquityFinancial leverage | 1.09x | 0.57x |
| Net DebtTotal debt minus cash | $34M | $244M |
| Cash & Equiv.Liquid assets | $50M | $78M |
| Total DebtShort + long-term debt | $83M | $322M |
| Interest CoverageEBIT ÷ Interest expense | -52.43x | 12.24x |
IMMR leads this category, winning 6 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
IMMR leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in IMMR five years ago would be worth $9,055 today (with dividends reinvested), compared to $1,341 for GPRO. Over the past 12 months, GPRO leads with a +148.9% total return vs IMMR's -4.6%. The 3-year compound annual growth rate (CAGR) favors IMMR at 1.4% vs GPRO's -31.2% — a key indicator of consistent wealth creation.
| Metric | GPROGoPro, Inc. | IMMRImmersion Corpora… |
|---|---|---|
| YTD ReturnYear-to-date | -4.1% | +4.4% |
| 1-Year ReturnPast 12 months | +148.9% | -4.6% |
| 3-Year ReturnCumulative with dividends | -67.4% | +4.1% |
| 5-Year ReturnCumulative with dividends | -86.6% | -9.5% |
| 10-Year ReturnCumulative with dividends | -86.6% | +9.7% |
| CAGR (3Y)Annualised 3-year return | -31.2% | +1.4% |
IMMR leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
IMMR leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
IMMR is the less volatile stock with a 1.52 beta — it tends to amplify market swings less than GPRO's 3.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. IMMR currently trades 80.2% from its 52-week high vs GPRO's 45.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | GPROGoPro, Inc. | IMMRImmersion Corpora… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 3.08x | 1.52x |
| 52-Week HighHighest price in past year | $3.05 | $8.15 |
| 52-Week LowLowest price in past year | $0.54 | $5.25 |
| % of 52W HighCurrent price vs 52-week peak | +45.9% | +80.2% |
| RSI (14)Momentum oscillator 0–100 | 61.4 | 56.9 |
| Avg Volume (50D)Average daily shares traded | 7.3M | 517K |
IMMR leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
IMMR leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates GPRO as "Hold" and IMMR as "Buy". Consensus price targets imply 257.1% upside for GPRO (target: $5) vs 52.9% for IMMR (target: $10). IMMR is the only dividend payer here at 5.93% yield — a key consideration for income-focused portfolios.
| Metric | GPROGoPro, Inc. | IMMRImmersion Corpora… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $5.00 | $10.00 |
| # AnalystsCovering analysts | 28 | 15 |
| Dividend YieldAnnual dividend ÷ price | — | +5.9% |
| Dividend StreakConsecutive years of raises | 1 | 3 |
| Dividend / ShareAnnual DPS | — | $0.39 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.1% |
IMMR leads this category, winning 1 of 1 comparable metric.
Key Takeaway
IMMR leads in 5 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 1 category is tied.
Best OverallImmersion Corporation (IMMR)Leads 5 of 6 categories
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GPRO vs IMMR: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is GPRO or IMMR a better buy right now?
For growth investors, Immersion Corporation (IMMR) is the stronger pick with 35.
4% revenue growth year-over-year, versus -18. 7% for GoPro, Inc. (GPRO). Immersion Corporation (IMMR) offers the better valuation at 1. 6x trailing P/E (15. 6x forward), making it the more compelling value choice. Analysts rate Immersion Corporation (IMMR) a "Buy" — based on 15 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — GPRO or IMMR?
On forward P/E, Immersion Corporation is actually cheaper at 15.
6x.
03Which is the better long-term investment — GPRO or IMMR?
Over the past 5 years, Immersion Corporation (IMMR) delivered a total return of -9.
5%, compared to -86. 6% for GoPro, Inc. (GPRO). Over 10 years, the gap is even starker: IMMR returned +9. 7% versus GPRO's -86. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — GPRO or IMMR?
By beta (market sensitivity over 5 years), Immersion Corporation (IMMR) is the lower-risk stock at 1.
52β versus GoPro, Inc. 's 3. 08β — meaning GPRO is approximately 103% more volatile than IMMR relative to the S&P 500. On balance sheet safety, Immersion Corporation (IMMR) carries a lower debt/equity ratio of 57% versus 109% for GoPro, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — GPRO or IMMR?
By revenue growth (latest reported year), Immersion Corporation (IMMR) is pulling ahead at 35.
4% versus -18. 7% for GoPro, Inc. (GPRO). On earnings-per-share growth, the picture is similar: Immersion Corporation grew EPS 295. 2% year-over-year, compared to 79. 1% for GoPro, Inc.. Over a 3-year CAGR, IMMR leads at 227. 7% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — GPRO or IMMR?
Immersion Corporation (IMMR) is the more profitable company, earning 7.
3% net margin versus -14. 3% for GoPro, Inc. — meaning it keeps 7. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: IMMR leads at 10. 7% versus -12. 8% for GPRO. At the gross margin level — before operating expenses — GPRO leads at 33. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is GPRO or IMMR more undervalued right now?
On forward earnings alone, Immersion Corporation (IMMR) trades at 15.
6x forward P/E versus 28. 0x for GoPro, Inc. — 12. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GPRO: 257. 1% to $5. 00.
08Which pays a better dividend — GPRO or IMMR?
In this comparison, IMMR (5.
9% yield) pays a dividend. GPRO does not pay a meaningful dividend and should not be held primarily for income.
09Is GPRO or IMMR better for a retirement portfolio?
For long-horizon retirement investors, Immersion Corporation (IMMR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (5.
9% yield). GoPro, Inc. (GPRO) carries a higher beta of 3. 08 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (IMMR: +9. 7%, GPRO: -86. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between GPRO and IMMR?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: GPRO is a small-cap quality compounder stock; IMMR is a small-cap high-growth stock. IMMR pays a dividend while GPRO does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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