Benzinga·Sep 11, 2026
What's Going On With GoPro Stock Friday?Shares of GoPro Inc. (NASDAQ:GPRO) are trading slightly lower Friday morning as the stock consolidates following a volatile, influencer-driven surge.
GoPro faces a critical inflection point as its core hardware business experiences a 26.2% year-over-year revenue decline, leading to a precarious negative equity position of $1.9M. The company's inability to align its cost structure with shrinking demand has r...
Price trend, volume and key moving averages
Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).
Check whether operating performance supports the current valuation.
Recent results and news deserve attention only when they alter the forward view.
| Quarter | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|
Q3 2026Latest Aug 10, 2026 | -$0.21-1150.0% vs $0.02 | $105M-30.7% vs $151M |
Q2 2026 May 11, 2026 | -$0.35-1066.7% vs -$0.03 | $99M-28.0% vs $138M |
Q2 2026 Mar 5, 2026 | -$0.02-150.0% vs $0.04 | $202M-17.6% vs $245M |
Q4 2025 Nov 6, 2025 | -$0.09-200.0% vs -$0.03 | $163M-22.9% vs $211M |
Shares of GoPro Inc. (NASDAQ:GPRO) are trading slightly lower Friday morning as the stock consolidates following a volatile, influencer-driven surge.
Shares of GoPro (NASDAQ:GPRO) are up 11% to $1.57 in late-morning trading Thursday, extending a rerating that has lifted the action camera maker 124% over the past month. The SPDR S&P 500 ETF Trust (NYSEARCA:SPY) is down 0.
GoPro stock GPRO has surged in recent sessions after the struggling action-camera maker announced a $285 million cash merger with Starman Optical, a privately held photonics company. Earlier, YouTube creator Mark Fischbach, better known as Markiplier, revealed an 8.5% stake in the company, making him the single largest stakeholder in the company.
Optical-photonics stocks are running Friday morning, along with a stock that's commonly associated with cameras and accessories, even as broad benchmarks slip. Notably, the SPDR S&P 500 ETF Trust (NYSEARCA:SPY) is down 0.33% to $770.
Benchmark GPRO against direct peers instead of judging its metrics in isolation.
Key metrics vs top competitors for GoPro, Inc. (GPRO)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $1.31 | $224.15M | -2.22 | -18.71% | -14.35% | -81.92% | — | |
| $9.66 | $945.78M | -5.43 | 2.49% | -8.28% | -12.78% | — | |
| $2.85 | $237M | -6.79 | 9.14% | -519.05% | -89.11% | — | |
| $7.37 | $244.62M | 52.64 | 11.24% | 0.6% | 1.83% | — | |
| $33.62 | $936.63M | -76.41 | 2.49% | -9.48% | -3.42% | — | |
| $17.10 | $2.02B | -33.53 | -4.93% | -2.54% | -9.55% | — |
GoPro, Inc. (GPRO) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
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GoPro, Inc. (GPRO) SEC filings — annual & quarterly reports (10-K, 10-Q)
Aug 10, 2026·SEC
Jul 24, 2026·SEC
Jul 13, 2026·SEC
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GoPro, Inc. (GPRO) stock FAQ — growth, dividends, profitability & financials explained
GoPro, Inc. (GPRO) reported $568.6M in revenue for fiscal year 2025. This represents a 8% increase from $526.0M in 2012.
GoPro, Inc. (GPRO) saw revenue decline by 18.7% over the past year.
GoPro, Inc. (GPRO) reported a net loss of $162.2M for fiscal year 2025.
GoPro, Inc. (GPRO) has a return on equity (ROE) of -81.9%. Negative ROE indicates the company is unprofitable.
GoPro, Inc. (GPRO) had negative free cash flow of $23.3M in fiscal year 2025, likely due to heavy capital investments.
