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META vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
META vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information |
| Market Cap | $1.55T | $4.81T |
| Revenue (TTM) | $214.96B | $422.57B |
| Net Income (TTM) | $70.59B | $160.21B |
| Gross Margin | 81.9% | 60.4% |
| Operating Margin | 41.2% | 32.7% |
| Forward P/E | 20.2x | 29.6x |
| Total Debt | $83.90B | $59.29B |
| Cash & Equiv. | $35.87B | $30.71B |
META vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Meta Platforms, Inc. (META) | 100 | 272.3 | +172.3% |
| Alphabet Inc. (GOOGL) | 100 | 555.0 | +455.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: META vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
META is the clearest fit if your priority is income & stability and growth exposure.
- Dividend streak 2 yrs, beta 1.59, yield 0.3%
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- Beta 1.59, yield 0.3%, current ratio 2.60x
GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.
- 10.0% 10Y total return vs META's 416.8%
- Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
- PEG 0.99 vs META's 1.10
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs GOOGL's 15.1% | |
| Value | Lower P/E (20.2x vs 29.6x) | |
| Quality / Margins | 37.9% margin vs META's 32.8% | |
| Stability / Safety | Beta 1.26 vs META's 1.59, lower leverage | |
| Dividends | 0.3% yield, 2-year raise streak, vs GOOGL's 0.2% | |
| Momentum (1Y) | +144.2% vs META's +4.7% | |
| Efficiency (ROA) | 27.4% ROA vs META's 20.8%, ROIC 25.1% vs 27.6% |
META vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
META vs GOOGL — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
META leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 2.0x META's $215.0B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to META's 32.8%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $215.0B | $422.6B |
| EBITDAEarnings before interest/tax | $109.3B | $161.3B |
| Net IncomeAfter-tax profit | $70.6B | $160.2B |
| Free Cash FlowCash after capex | $48.3B | $73.3B |
| Gross MarginGross profit ÷ Revenue | +81.9% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +41.2% | +32.7% |
| Net MarginNet income ÷ Revenue | +32.8% | +37.9% |
| FCF MarginFCF ÷ Revenue | +22.4% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +33.1% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +62.4% | +81.9% |
Valuation Metrics
META leads this category, winning 6 of 7 comparable metrics.
Valuation Metrics
At 26.1x trailing earnings, META trades at a 29% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs META's 1.42x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $1.55T | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $1.60T | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 26.09x | 36.80x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.23x | 29.60x |
| PEG RatioP/E ÷ EPS growth rate | 1.42x | 1.23x |
| EV / EBITDAEnterprise value multiple | 15.71x | 32.21x |
| Price / SalesMarket cap ÷ Revenue | 7.73x | 11.94x |
| Price / BookPrice ÷ Book value/share | 7.26x | 11.72x |
| Price / FCFMarket cap ÷ FCF | 33.68x | 65.69x |
Profitability & Efficiency
GOOGL leads this category, winning 8 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $33 for META. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +33.2% | +39.0% |
| ROA (TTM)Return on assets | +20.8% | +27.4% |
| ROICReturn on invested capital | +27.6% | +25.1% |
| ROCEReturn on capital employed | +29.4% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.39x | 0.14x |
| Net DebtTotal debt minus cash | $48.0B | $28.6B |
| Cash & Equiv.Liquid assets | $35.9B | $30.7B |
| Total DebtShort + long-term debt | $83.9B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 78.84x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $34,180 today (with dividends reinvested), compared to $19,296 for META. Over the past 12 months, GOOGL leads with a +144.2% total return vs META's +4.7%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs META's 38.3% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -5.7% | +26.3% |
| 1-Year ReturnPast 12 months | +4.7% | +144.2% |
| 3-Year ReturnCumulative with dividends | +164.7% | +270.7% |
| 5-Year ReturnCumulative with dividends | +93.0% | +241.8% |
| 10-Year ReturnCumulative with dividends | +416.8% | +1001.7% |
| CAGR (3Y)Annualised 3-year return | +38.3% | +54.8% |
Risk & Volatility
GOOGL leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
GOOGL is the less volatile stock with a 1.26 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs META's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.59x | 1.26x |
| 52-Week HighHighest price in past year | $796.25 | $399.85 |
| 52-Week LowLowest price in past year | $520.26 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +77.0% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 39.9 | 81.4 |
| Avg Volume (50D)Average daily shares traded | 15.6M | 28.4M |
Analyst Outlook
META leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates META as "Buy" and GOOGL as "Buy". Consensus price targets imply 34.1% upside for META (target: $822) vs 2.1% for GOOGL (target: $406). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $821.80 | $406.28 |
| # AnalystsCovering analysts | 60 | 82 |
| Dividend YieldAnnual dividend ÷ price | +0.3% | +0.2% |
| Dividend StreakConsecutive years of raises | 2 | 2 |
| Dividend / ShareAnnual DPS | $2.07 | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.7% | +0.9% |
META leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). GOOGL leads in 3 (Profitability & Efficiency, Total Returns).
META vs GOOGL: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is META or GOOGL a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Meta Platforms, Inc. (META) offers the better valuation at 26. 1x trailing P/E (20. 2x forward), making it the more compelling value choice. Analysts rate Meta Platforms, Inc. (META) a "Buy" — based on 60 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — META or GOOGL?
On trailing P/E, Meta Platforms, Inc.
(META) is the cheapest at 26. 1x versus Alphabet Inc. at 36. 8x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Meta Platforms, Inc. 's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — META or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +241. 8%, compared to +93. 0% for Meta Platforms, Inc. (META). Over 10 years, the gap is even starker: GOOGL returned +1002% versus META's +416. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — META or GOOGL?
By beta (market sensitivity over 5 years), Alphabet Inc.
(GOOGL) is the lower-risk stock at 1. 26β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 26% more volatile than GOOGL relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — META or GOOGL?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — META or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 30. 1% for Meta Platforms, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 32. 1% for GOOGL. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is META or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Meta Platforms, Inc. 's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 2x forward P/E versus 29. 6x for Alphabet Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 1% to $821. 80.
08Which pays a better dividend — META or GOOGL?
All stocks in this comparison pay dividends.
Meta Platforms, Inc. (META) offers the highest yield at 0. 3%, versus 0. 2% for Alphabet Inc. (GOOGL).
09Is META or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc.
(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +1002% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +1002%, META: +416. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between META and GOOGL?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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