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Stock Comparison

META vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.55T
5Y Perf.+172.3%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.0%

META vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
META logoMETA
GOOGL logoGOOGL
IndustryInternet Content & InformationInternet Content & Information
Market Cap$1.55T$4.81T
Revenue (TTM)$214.96B$422.57B
Net Income (TTM)$70.59B$160.21B
Gross Margin81.9%60.4%
Operating Margin41.2%32.7%
Forward P/E20.2x29.6x
Total Debt$83.90B$59.29B
Cash & Equiv.$35.87B$30.71B

META vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

META
GOOGL
StockMay 20May 26Return
Meta Platforms, Inc. (META)100272.3+172.3%
Alphabet Inc. (GOOGL)100555.0+455.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: META vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Meta Platforms, Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
META
Meta Platforms, Inc.
The Income Pick

META is the clearest fit if your priority is income & stability and growth exposure.

  • Dividend streak 2 yrs, beta 1.59, yield 0.3%
  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • Beta 1.59, yield 0.3%, current ratio 2.60x
Best for: income & stability and growth exposure
GOOGL
Alphabet Inc.
The Long-Run Compounder

GOOGL carries the broadest edge in this set and is the clearest fit for long-term compounding and sleep-well-at-night.

  • 10.0% 10Y total return vs META's 416.8%
  • Lower volatility, beta 1.26, Low D/E 14.3%, current ratio 2.01x
  • PEG 0.99 vs META's 1.10
Best for: long-term compounding and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs GOOGL's 15.1%
ValueMETA logoMETALower P/E (20.2x vs 29.6x)
Quality / MarginsGOOGL logoGOOGL37.9% margin vs META's 32.8%
Stability / SafetyGOOGL logoGOOGLBeta 1.26 vs META's 1.59, lower leverage
DividendsMETA logoMETA0.3% yield, 2-year raise streak, vs GOOGL's 0.2%
Momentum (1Y)GOOGL logoGOOGL+144.2% vs META's +4.7%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs META's 20.8%, ROIC 25.1% vs 27.6%

META vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

META vs GOOGL — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMETALAGGINGGOOGL

Income & Cash Flow (Last 12 Months)

META leads this category, winning 4 of 6 comparable metrics.

GOOGL is the larger business by revenue, generating $422.6B annually — 2.0x META's $215.0B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to META's 32.8%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricMETA logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$215.0B$422.6B
EBITDAEarnings before interest/tax$109.3B$161.3B
Net IncomeAfter-tax profit$70.6B$160.2B
Free Cash FlowCash after capex$48.3B$73.3B
Gross MarginGross profit ÷ Revenue+81.9%+60.4%
Operating MarginEBIT ÷ Revenue+41.2%+32.7%
Net MarginNet income ÷ Revenue+32.8%+37.9%
FCF MarginFCF ÷ Revenue+22.4%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+33.1%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+62.4%+81.9%
META leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

META leads this category, winning 6 of 7 comparable metrics.

At 26.1x trailing earnings, META trades at a 29% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), GOOGL offers better value at 1.23x vs META's 1.42x — a lower PEG means you pay less per unit of expected earnings growth.

MetricMETA logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$1.55T$4.81T
Enterprise ValueMkt cap + debt − cash$1.60T$4.84T
Trailing P/EPrice ÷ TTM EPS26.09x36.80x
Forward P/EPrice ÷ next-FY EPS est.20.23x29.60x
PEG RatioP/E ÷ EPS growth rate1.42x1.23x
EV / EBITDAEnterprise value multiple15.71x32.21x
Price / SalesMarket cap ÷ Revenue7.73x11.94x
Price / BookPrice ÷ Book value/share7.26x11.72x
Price / FCFMarket cap ÷ FCF33.68x65.69x
META leads this category, winning 6 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 8 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $33 for META. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs META's 5/9, reflecting strong financial health.

MetricMETA logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+33.2%+39.0%
ROA (TTM)Return on assets+20.8%+27.4%
ROICReturn on invested capital+27.6%+25.1%
ROCEReturn on capital employed+29.4%+30.3%
Piotroski ScoreFundamental quality 0–957
Debt / EquityFinancial leverage0.39x0.14x
Net DebtTotal debt minus cash$48.0B$28.6B
Cash & Equiv.Liquid assets$35.9B$30.7B
Total DebtShort + long-term debt$83.9B$59.3B
Interest CoverageEBIT ÷ Interest expense78.84x392.15x
GOOGL leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $34,180 today (with dividends reinvested), compared to $19,296 for META. Over the past 12 months, GOOGL leads with a +144.2% total return vs META's +4.7%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs META's 38.3% — a key indicator of consistent wealth creation.

MetricMETA logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-5.7%+26.3%
1-Year ReturnPast 12 months+4.7%+144.2%
3-Year ReturnCumulative with dividends+164.7%+270.7%
5-Year ReturnCumulative with dividends+93.0%+241.8%
10-Year ReturnCumulative with dividends+416.8%+1001.7%
CAGR (3Y)Annualised 3-year return+38.3%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

GOOGL leads this category, winning 2 of 2 comparable metrics.

GOOGL is the less volatile stock with a 1.26 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs META's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricMETA logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5001.59x1.26x
52-Week HighHighest price in past year$796.25$399.85
52-Week LowLowest price in past year$520.26$147.84
% of 52W HighCurrent price vs 52-week peak+77.0%+99.5%
RSI (14)Momentum oscillator 0–10039.981.4
Avg Volume (50D)Average daily shares traded15.6M28.4M
GOOGL leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

META leads this category, winning 1 of 1 comparable metric.

Wall Street rates META as "Buy" and GOOGL as "Buy". Consensus price targets imply 34.1% upside for META (target: $822) vs 2.1% for GOOGL (target: $406). For income investors, META offers the higher dividend yield at 0.34% vs GOOGL's 0.21%.

MetricMETA logoMETAMeta Platforms, I…GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$821.80$406.28
# AnalystsCovering analysts6082
Dividend YieldAnnual dividend ÷ price+0.3%+0.2%
Dividend StreakConsecutive years of raises22
Dividend / ShareAnnual DPS$2.07$0.82
Buyback YieldShare repurchases ÷ mkt cap+1.7%+0.9%
META leads this category, winning 1 of 1 comparable metric.
Key Takeaway

META leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). GOOGL leads in 3 (Profitability & Efficiency, Total Returns).

Best OverallMeta Platforms, Inc. (META)Leads 3 of 6 categories
Loading custom metrics...

META vs GOOGL: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is META or GOOGL a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus 15. 1% for Alphabet Inc. (GOOGL). Meta Platforms, Inc. (META) offers the better valuation at 26. 1x trailing P/E (20. 2x forward), making it the more compelling value choice. Analysts rate Meta Platforms, Inc. (META) a "Buy" — based on 60 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — META or GOOGL?

On trailing P/E, Meta Platforms, Inc.

(META) is the cheapest at 26. 1x versus Alphabet Inc. at 36. 8x. On forward P/E, Meta Platforms, Inc. is actually cheaper at 20. 2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Alphabet Inc. wins at 0. 99x versus Meta Platforms, Inc. 's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — META or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +241. 8%, compared to +93. 0% for Meta Platforms, Inc. (META). Over 10 years, the gap is even starker: GOOGL returned +1002% versus META's +416. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — META or GOOGL?

By beta (market sensitivity over 5 years), Alphabet Inc.

(GOOGL) is the lower-risk stock at 1. 26β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 26% more volatile than GOOGL relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — META or GOOGL?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus 15. 1% for Alphabet Inc. (GOOGL). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — META or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 30. 1% for Meta Platforms, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 32. 1% for GOOGL. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is META or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Alphabet Inc. (GOOGL) is the more undervalued stock at a PEG of 0. 99x versus Meta Platforms, Inc. 's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Meta Platforms, Inc. (META) trades at 20. 2x forward P/E versus 29. 6x for Alphabet Inc. — 9. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 1% to $821. 80.

08

Which pays a better dividend — META or GOOGL?

All stocks in this comparison pay dividends.

Meta Platforms, Inc. (META) offers the highest yield at 0. 3%, versus 0. 2% for Alphabet Inc. (GOOGL).

09

Is META or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Alphabet Inc.

(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +1002% 10Y return). Meta Platforms, Inc. (META) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (GOOGL: +1002%, META: +416. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between META and GOOGL?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
Stocks Like

GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
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Beat Both

Find stocks that outperform META and GOOGL on the metrics below

Revenue Growth>
%
(META: 33.1% · GOOGL: 21.8%)
Net Margin>
%
(META: 32.8% · GOOGL: 37.9%)
P/E Ratio<
x
(META: 26.1x · GOOGL: 36.8x)

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