Comprehensive Stock Comparison
Compare Procore Technologies, Inc. (PCOR) vs Salesforce, Inc. (CRM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PCOR | 14.8% revenue growth vs CRM's 9.6% |
| Value | CRM | Lower P/E (16.5x vs 30.5x) |
| Quality / Margins | CRM | 18.0% net margin vs PCOR's -7.6% |
| Stability / Safety | CRM | Beta 1.04 vs PCOR's 1.53 |
| Dividends | CRM | 0.9% yield; 2-year raise streak; PCOR pays no meaningful dividend |
| Momentum (1Y) | PCOR | -28.0% vs CRM's -34.0% |
| Efficiency (ROA) | CRM | 6.6% ROA vs PCOR's -4.5%, ROIC 10.9% vs -9.7% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Procore Technologies provides a cloud-based construction management platform that connects all stakeholders — owners, contractors, architects, and engineers — on construction projects. It generates revenue primarily through subscription fees for its software platform, which includes modules for preconstruction, project management, resource management, and financial management. The company's competitive advantage lies in its comprehensive, integrated platform that creates network effects — as more stakeholders use it on projects, the value increases for all participants.
Salesforce is a cloud-based customer relationship management (CRM) software company that helps businesses manage sales, service, marketing, and commerce operations. It generates revenue primarily through subscription fees for its SaaS platform—with sales cloud (~30%), service cloud (~25%), and platform/other (~45%) being its main segments. Its competitive moat lies in its massive ecosystem of integrated applications, enterprise data architecture, and high switching costs for customers deeply embedded in its platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CRM leads in 3 of 6 categories — strongest in Valuation Metrics and Profitability & Efficiency. 2 categories are tied.
Financial Metrics (TTM)
CRM is the larger business by revenue, generating $41.5B annually — 31.4x PCOR's $1.3B. CRM is the more profitable business, keeping 18.0% of every revenue dollar as net income compared to PCOR's -7.6%. On growth, PCOR holds the edge at +15.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | PCORProcore Technolog… | CRMSalesforce, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $1.3B | $41.5B |
| EBITDAEarnings before interest/tax | -$11M | $11.4B |
| Net IncomeAfter-tax profit | -$101M | $7.5B |
| Free Cash FlowCash after capex | $263M | $14.4B |
| Gross MarginGross profit ÷ Revenue | +79.3% | +77.7% |
| Operating MarginEBIT ÷ Revenue | -9.2% | +21.5% |
| Net MarginNet income ÷ Revenue | -7.6% | +18.0% |
| FCF MarginFCF ÷ Revenue | +19.9% | +34.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +15.6% | +12.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +40.5% | +18.3% |
Valuation Metrics
| Metric | PCORProcore Technolog… | CRMSalesforce, Inc. |
|---|---|---|
| Market CapShares × price | $8.6B | $187.4B |
| Enterprise ValueMkt cap + debt − cash | $8.2B | $186.8B |
| Trailing P/EPrice ÷ TTM EPS | -82.15x | 24.97x |
| Forward P/EPrice ÷ next-FY EPS est. | 30.51x | 16.54x |
| PEG RatioP/E ÷ EPS growth rate | — | 2.04x |
| EV / EBITDAEnterprise value multiple | — | 20.95x |
| Price / SalesMarket cap ÷ Revenue | 6.47x | 4.51x |
| Price / BookPrice ÷ Book value/share | 6.55x | 3.15x |
| Price / FCFMarket cap ÷ FCF | 39.78x | 13.01x |
Profitability & Efficiency
CRM delivers a 12.6% return on equity — every $100 of shareholder capital generates $13 in annual profit, vs $-8 for PCOR. PCOR carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to CRM's 0.11x. On the Piotroski fundamental quality scale (0–9), CRM scores 8/9 vs PCOR's 4/9, reflecting strong financial health.
| Metric | PCORProcore Technolog… | CRMSalesforce, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -8.0% | +12.6% |
| ROA (TTM)Return on assets | -4.5% | +6.6% |
| ROICReturn on invested capital | -9.7% | +10.9% |
| ROCEReturn on capital employed | -8.6% | +11.9% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 8 |
| Debt / EquityFinancial leverage | 0.09x | 0.11x |
| Net DebtTotal debt minus cash | -$362M | -$590M |
| Cash & Equiv.Liquid assets | $481M | $7.3B |
| Total DebtShort + long-term debt | $118M | $6.7B |
| Interest CoverageEBIT ÷ Interest expense | -41.47x | 44.14x |
Total Returns (with DRIP)
A $10,000 investment in CRM five years ago would be worth $9,104 today (with dividends reinvested), compared to $6,255 for PCOR. Over the past 12 months, PCOR leads with a -28.0% total return vs CRM's -34.0%. The 3-year compound annual growth rate (CAGR) favors CRM at 6.6% vs PCOR's -6.3% — a key indicator of consistent wealth creation.
| Metric | PCORProcore Technolog… | CRMSalesforce, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -21.4% | -23.2% |
| 1-Year ReturnPast 12 months | -28.0% | -34.0% |
| 3-Year ReturnCumulative with dividends | -17.8% | +21.1% |
| 5-Year ReturnCumulative with dividends | -37.5% | -9.0% |
| 10-Year ReturnCumulative with dividends | -37.5% | +192.3% |
| CAGR (3Y)Annualised 3-year return | -6.3% | +6.6% |
Risk & Volatility
CRM is the less volatile stock with a 1.04 beta — it tends to amplify market swings less than PCOR's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | PCORProcore Technolog… | CRMSalesforce, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.53x | 1.04x |
| 52-Week HighHighest price in past year | $82.32 | $303.07 |
| 52-Week LowLowest price in past year | $46.08 | $174.57 |
| % of 52W HighCurrent price vs 52-week peak | +66.9% | +64.3% |
| RSI (14)Momentum oscillator 0–100 | 49.7 | 47.5 |
| Avg Volume (50D)Average daily shares traded | 1.9M | 8.6M |
Analyst Outlook
Wall Street rates PCOR as "Buy" and CRM as "Buy". Consensus price targets imply 53.5% upside for CRM (target: $299) vs 25.9% for PCOR (target: $69). CRM is the only dividend payer here at 0.85% yield — a key consideration for income-focused portfolios.
| Metric | PCORProcore Technolog… | CRMSalesforce, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $69.30 | $299.00 |
| # AnalystsCovering analysts | 23 | 97 |
| Dividend YieldAnnual dividend ÷ price | — | +0.9% |
| Dividend StreakConsecutive years of raises | — | 2 |
| Dividend / ShareAnnual DPS | — | $1.66 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.5% | +6.7% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | May 21 | Feb 26 | Change |
|---|---|---|---|
| Procore Technologie… (PCOR) | 100 | 64.32 | -35.7% |
| Salesforce, Inc. (CRM) | 100 | 89.25 | -10.7% |
Salesforce, Inc. (CRM) returned -9% over 5 years vs Procore Technologie… (PCOR)'s -37%.
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Procore Technologie… (PCOR) | $112M | $1.3B | +1078.2% |
| Salesforce, Inc. (CRM) | $8.4B | $41.5B | +394.8% |
Salesforce, Inc.'s revenue grew from $8.4B (2017) to $41.5B (2026) — a 19.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Procore Technologie… (PCOR) | -49.5% | -7.6% | +84.6% |
| Salesforce, Inc. (CRM) | 3.8% | 18.0% | +366.6% |
Salesforce, Inc.'s net margin went from 4% (2017) to 18% (2026).
Chart 4P/E Ratio History — 7 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Salesforce, Inc. (CRM) | 393.2 | 25 | -93.6% |
Salesforce, Inc. has traded in a 25x–393x P/E range over 7 years; current trailing P/E is ~25x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| Procore Technologie… (PCOR) | -0.47 | -0.67 | -42.6% |
| Salesforce, Inc. (CRM) | 0.26 | 7.8 | +2900.0% |
Salesforce, Inc.'s EPS grew from $0.26 (2017) to $7.80 (2026) — a 46% CAGR.
Chart 6Free Cash Flow — 5 Years
Procore Technologies, Inc. generated $215M FCF in 2025 (+2264% vs 2021). Salesforce, Inc. generated $14B FCF in 2026 (+252% vs 2021).
PCOR vs CRM: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is PCOR or CRM a better buy right now?
Salesforce, Inc. (CRM) offers the better valuation at 25.0x trailing P/E (16.5x forward), making it the more compelling value choice. Analysts rate Procore Technologies, Inc. (PCOR) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — PCOR or CRM?
On forward P/E, Salesforce, Inc. is actually cheaper at 16.5x.
03Which is the better long-term investment — PCOR or CRM?
Over the past 5 years, Salesforce, Inc. (CRM) delivered a total return of -9.0%, compared to -37.5% for Procore Technologies, Inc. (PCOR). A $10,000 investment in CRM five years ago would be worth approximately $9K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CRM returned +192.3% versus PCOR's -37.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — PCOR or CRM?
By beta (market sensitivity over 5 years), Salesforce, Inc. (CRM) is the lower-risk stock at 1.04β versus Procore Technologies, Inc.'s 1.53β — meaning PCOR is approximately 47% more volatile than CRM relative to the S&P 500. On balance sheet safety, Procore Technologies, Inc. (PCOR) carries a lower debt/equity ratio of 9% versus 11% for Salesforce, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — PCOR or CRM?
Salesforce, Inc. (CRM) is the more profitable company, earning 18.0% net margin versus -7.6% for Procore Technologies, Inc. — meaning it keeps 18.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CRM leads at 21.5% versus -8.9% for PCOR. At the gross margin level — before operating expenses — PCOR leads at 78.4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is PCOR or CRM more undervalued right now?
On forward earnings alone, Salesforce, Inc. (CRM) trades at 16.5x forward P/E versus 30.5x for Procore Technologies, Inc. — 14.0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CRM: 53.5% to $299.00.
07Which pays a better dividend — PCOR or CRM?
In this comparison, CRM (0.9% yield) pays a dividend. PCOR does not pay a meaningful dividend and should not be held primarily for income.
08Is PCOR or CRM better for a retirement portfolio?
For long-horizon retirement investors, Salesforce, Inc. (CRM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.04), 0.9% yield, +192.3% 10Y return). Procore Technologies, Inc. (PCOR) carries a higher beta of 1.53 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (CRM: +192.3%, PCOR: -37.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between PCOR and CRM?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. CRM pays a dividend while PCOR does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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