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Stock Comparison

POWW vs RGR

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
POWW
Outdoor Holding Company

Aerospace & Defense

IndustrialsNASDAQ • US
Market Cap$234M
5Y Perf.+5.3%
RGR
Sturm, Ruger & Company, Inc.

Aerospace & Defense

IndustrialsNYSE • US
Market Cap$646M
5Y Perf.-35.0%

POWW vs RGR — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
POWW logoPOWW
RGR logoRGR
IndustryAerospace & DefenseAerospace & Defense
Market Cap$234M$646M
Revenue (TTM)$-5M$552M
Net Income (TTM)$-80M$-12M
Gross Margin86.9%14.4%
Operating Margin-120.9%-4.1%
Forward P/E21.4x
Total Debt$2M$2M
Cash & Equiv.$30M$18M

POWW vs RGRLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

POWW
RGR
StockMay 20May 26Return
Outdoor Holding Com… (POWW)100105.3+5.3%
Sturm, Ruger & Comp… (RGR)10065.0-35.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: POWW vs RGR

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RGR leads in 5 of 6 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Outdoor Holding Company is the stronger pick specifically for dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
POWW
Outdoor Holding Company
The Income Pick

POWW is the clearest fit if your priority is dividends.

  • 1.3% yield, 1-year raise streak, vs RGR's 1.5%
Best for: dividends
RGR
Sturm, Ruger & Company, Inc.
The Income Pick

RGR carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 0 yrs, beta 1.00, yield 1.5%
  • Rev growth 1.9%, EPS growth -115.3%, 3Y rev CAGR -2.9%
  • -0.9% 10Y total return vs POWW's -48.7%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthRGR logoRGR1.9% revenue growth vs POWW's -8.4%
Quality / MarginsRGR logoRGR-2.2% margin vs POWW's -264.8%
Stability / SafetyRGR logoRGRBeta 1.00 vs POWW's 1.53, lower leverage
DividendsPOWW logoPOWW1.3% yield, 1-year raise streak, vs RGR's 1.5%
Momentum (1Y)RGR logoRGR+22.9% vs POWW's -1.0%
Efficiency (ROA)RGR logoRGR-4.7% ROA vs POWW's -29.6%, ROIC -3.0% vs -17.6%

POWW vs RGR — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

POWWOutdoor Holding Company
FY 2022
Ammunition Sales
67.2%$161M
Marketplace Revenue
26.9%$65M
Casing Sales
5.9%$14M
RGRSturm, Ruger & Company, Inc.
FY 2025
Firearms Member
99.5%$543M
Unaffiliated Castings Member
0.5%$3M

POWW vs RGR — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRGRLAGGINGPOWW

Income & Cash Flow (Last 12 Months)

RGR leads this category, winning 4 of 6 comparable metrics.

RGR and POWW operate at a comparable scale, with $552M and -$5M in trailing revenue. Profitability is closely matched — net margins range from -2.2% (RGR) to -2.6% (POWW). On growth, RGR holds the edge at +4.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricPOWW logoPOWWOutdoor Holding C…RGR logoRGRSturm, Ruger & Co…
RevenueTrailing 12 months-$5M$552M
EBITDAEarnings before interest/tax$602,323-$5M
Net IncomeAfter-tax profit-$80M-$12M
Free Cash FlowCash after capex$4M$42M
Gross MarginGross profit ÷ Revenue+86.9%+14.4%
Operating MarginEBIT ÷ Revenue-120.9%-4.1%
Net MarginNet income ÷ Revenue-2.6%-2.2%
FCF MarginFCF ÷ Revenue-27.4%+7.7%
Rev. Growth (YoY)Latest quarter vs prior year-54.1%+4.1%
EPS Growth (YoY)Latest quarter vs prior year+105.2%-97.8%
RGR leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

RGR leads this category, winning 2 of 3 comparable metrics.
MetricPOWW logoPOWWOutdoor Holding C…RGR logoRGRSturm, Ruger & Co…
Market CapShares × price$234M$646M
Enterprise ValueMkt cap + debt − cash$205M$629M
Trailing P/EPrice ÷ TTM EPS-1.75x-150.04x
Forward P/EPrice ÷ next-FY EPS est.21.38x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple55.90x
Price / SalesMarket cap ÷ Revenue4.73x1.18x
Price / BookPrice ÷ Book value/share1.06x2.32x
Price / FCFMarket cap ÷ FCF16.80x
RGR leads this category, winning 2 of 3 comparable metrics.

Profitability & Efficiency

RGR leads this category, winning 5 of 9 comparable metrics.

RGR delivers a -4.2% return on equity — every $100 of shareholder capital generates $-4 in annual profit, vs $-34 for POWW. RGR carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to POWW's 0.01x. On the Piotroski fundamental quality scale (0–9), POWW scores 5/9 vs RGR's 4/9, reflecting solid financial health.

MetricPOWW logoPOWWOutdoor Holding C…RGR logoRGRSturm, Ruger & Co…
ROE (TTM)Return on equity-33.9%-4.2%
ROA (TTM)Return on assets-29.6%-4.7%
ROICReturn on invested capital-17.6%-3.0%
ROCEReturn on capital employed-19.7%-3.8%
Piotroski ScoreFundamental quality 0–954
Debt / EquityFinancial leverage0.01x0.01x
Net DebtTotal debt minus cash-$29M-$17M
Cash & Equiv.Liquid assets$30M$18M
Total DebtShort + long-term debt$2M$2M
Interest CoverageEBIT ÷ Interest expense-10.44x-318.70x
RGR leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

RGR leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in RGR five years ago would be worth $7,664 today (with dividends reinvested), compared to $2,967 for POWW. Over the past 12 months, RGR leads with a +22.9% total return vs POWW's -1.0%. The 3-year compound annual growth rate (CAGR) favors POWW at 4.4% vs RGR's -7.3% — a key indicator of consistent wealth creation.

MetricPOWW logoPOWWOutdoor Holding C…RGR logoRGRSturm, Ruger & Co…
YTD ReturnYear-to-date+19.8%+21.3%
1-Year ReturnPast 12 months-1.0%+22.9%
3-Year ReturnCumulative with dividends+13.6%-20.3%
5-Year ReturnCumulative with dividends-70.3%-23.4%
10-Year ReturnCumulative with dividends-48.7%-0.9%
CAGR (3Y)Annualised 3-year return+4.4%-7.3%
RGR leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — POWW and RGR each lead in 1 of 2 comparable metrics.

RGR is the less volatile stock with a 1.00 beta — it tends to amplify market swings less than POWW's 1.53 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. POWW currently trades 89.7% from its 52-week high vs RGR's 84.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricPOWW logoPOWWOutdoor Holding C…RGR logoRGRSturm, Ruger & Co…
Beta (5Y)Sensitivity to S&P 5001.53x1.00x
52-Week HighHighest price in past year$2.23$48.21
52-Week LowLowest price in past year$1.08$28.33
% of 52W HighCurrent price vs 52-week peak+89.7%+84.0%
RSI (14)Momentum oscillator 0–10054.350.6
Avg Volume (50D)Average daily shares traded592K160K
Evenly matched — POWW and RGR each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — POWW and RGR each lead in 1 of 2 comparable metrics.

Wall Street rates POWW as "Buy" and RGR as "Buy". For income investors, RGR offers the higher dividend yield at 1.54% vs POWW's 1.26%.

MetricPOWW logoPOWWOutdoor Holding C…RGR logoRGRSturm, Ruger & Co…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$2.25
# AnalystsCovering analysts412
Dividend YieldAnnual dividend ÷ price+1.3%+1.5%
Dividend StreakConsecutive years of raises10
Dividend / ShareAnnual DPS$0.03$0.62
Buyback YieldShare repurchases ÷ mkt cap+2.8%+4.0%
Evenly matched — POWW and RGR each lead in 1 of 2 comparable metrics.
Key Takeaway

RGR leads in 4 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 2 categories are tied.

Best OverallSturm, Ruger & Company, Inc. (RGR)Leads 4 of 6 categories
Loading custom metrics...

POWW vs RGR: Frequently Asked Questions

8 questions · data-driven answers · updated daily

01

Is POWW or RGR a better buy right now?

For growth investors, Sturm, Ruger & Company, Inc.

(RGR) is the stronger pick with 1. 9% revenue growth year-over-year, versus -8. 4% for Outdoor Holding Company (POWW). Analysts rate Outdoor Holding Company (POWW) a "Buy" — based on 4 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — POWW or RGR?

Over the past 5 years, Sturm, Ruger & Company, Inc.

(RGR) delivered a total return of -23. 4%, compared to -70. 3% for Outdoor Holding Company (POWW). Over 10 years, the gap is even starker: RGR returned -0. 9% versus POWW's -48. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — POWW or RGR?

By beta (market sensitivity over 5 years), Sturm, Ruger & Company, Inc.

(RGR) is the lower-risk stock at 1. 00β versus Outdoor Holding Company's 1. 53β — meaning POWW is approximately 53% more volatile than RGR relative to the S&P 500. On balance sheet safety, Sturm, Ruger & Company, Inc. (RGR) carries a lower debt/equity ratio of 1% versus 1% for Outdoor Holding Company — giving it more financial flexibility in a downturn.

04

Which is growing faster — POWW or RGR?

By revenue growth (latest reported year), Sturm, Ruger & Company, Inc.

(RGR) is pulling ahead at 1. 9% versus -8. 4% for Outdoor Holding Company (POWW). On earnings-per-share growth, the picture is similar: Sturm, Ruger & Company, Inc. grew EPS -115. 3% year-over-year, compared to -612. 5% for Outdoor Holding Company. Over a 3-year CAGR, RGR leads at -2. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — POWW or RGR?

Sturm, Ruger & Company, Inc.

(RGR) is the more profitable company, earning -0. 8% net margin versus -264. 8% for Outdoor Holding Company — meaning it keeps -0. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RGR leads at -2. 1% versus -120. 9% for POWW. At the gross margin level — before operating expenses — POWW leads at 86. 9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — POWW or RGR?

All stocks in this comparison pay dividends.

Sturm, Ruger & Company, Inc. (RGR) offers the highest yield at 1. 5%, versus 1. 3% for Outdoor Holding Company (POWW).

07

Is POWW or RGR better for a retirement portfolio?

For long-horizon retirement investors, Sturm, Ruger & Company, Inc.

(RGR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 00), 1. 5% yield). Outdoor Holding Company (POWW) carries a higher beta of 1. 53 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (RGR: -0. 9%, POWW: -48. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between POWW and RGR?

Both stocks operate in the Industrials sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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