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Stock Comparison

WB vs RDDT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WB
Weibo Corporation

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$1.33B
5Y Perf.-6.8%
RDDT
Reddit, Inc.

Internet Content & Information

Communication ServicesNYSE • US
Market Cap$31.89B
5Y Perf.+237.6%

WB vs RDDT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WB logoWB
RDDT logoRDDT
IndustryInternet Content & InformationInternet Content & Information
Market Cap$1.33B$31.89B
Revenue (TTM)$1.76B$2.47B
Net Income (TTM)$372M$708M
Gross Margin78.2%91.4%
Operating Margin29.2%25.1%
Forward P/E5.2x40.6x
Total Debt$1.91B$23M
Cash & Equiv.$1.89B$954M

WB vs RDDTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WB
RDDT
StockMar 24May 26Return
Weibo Corporation (WB)10093.2-6.8%
Reddit, Inc. (RDDT)100337.6+237.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: WB vs RDDT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: RDDT leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Weibo Corporation is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
WB
Weibo Corporation
The Income Pick

WB is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 0.93, yield 8.7%
  • Lower volatility, beta 0.93, Low D/E 53.2%, current ratio 3.61x
  • Beta 0.93, yield 8.7%, current ratio 3.61x
Best for: income & stability and sleep-well-at-night
RDDT
Reddit, Inc.
The Growth Play

RDDT carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 69.4%, EPS growth 197.4%, 3Y rev CAGR 48.9%
  • 230.1% 10Y total return vs WB's -49.3%
  • 69.4% revenue growth vs WB's -0.3%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthRDDT logoRDDT69.4% revenue growth vs WB's -0.3%
ValueWB logoWBLower P/E (5.2x vs 40.6x)
Quality / MarginsRDDT logoRDDT28.6% margin vs WB's 21.1%
Stability / SafetyWB logoWBBeta 0.93 vs RDDT's 1.79
DividendsWB logoWB8.7% yield; the other pay no meaningful dividend
Momentum (1Y)RDDT logoRDDT+51.4% vs WB's +5.3%
Efficiency (ROA)RDDT logoRDDT23.1% ROA vs WB's 5.7%, ROIC 18.4% vs 10.3%

WB vs RDDT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WBWeibo Corporation
FY 2024
Advertising And Marketing
85.4%$1.5B
Value Added Services
14.6%$256M
RDDTReddit, Inc.
FY 2025
Advertising
93.6%$2.1B
Other Revenue
6.4%$140M

WB vs RDDT — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLRDDTLAGGINGWB

Income & Cash Flow (Last 12 Months)

RDDT leads this category, winning 5 of 6 comparable metrics.

RDDT and WB operate at a comparable scale, with $2.5B and $1.8B in trailing revenue. RDDT is the more profitable business, keeping 28.6% of every revenue dollar as net income compared to WB's 21.1%. On growth, RDDT holds the edge at +69.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWB logoWBWeibo CorporationRDDT logoRDDTReddit, Inc.
RevenueTrailing 12 months$1.8B$2.5B
EBITDAEarnings before interest/tax$535M$633M
Net IncomeAfter-tax profit$372M$708M
Free Cash FlowCash after capex$0$869M
Gross MarginGross profit ÷ Revenue+78.2%+91.4%
Operating MarginEBIT ÷ Revenue+29.2%+25.1%
Net MarginNet income ÷ Revenue+21.1%+28.6%
FCF MarginFCF ÷ Revenue+33.0%+35.1%
Rev. Growth (YoY)Latest quarter vs prior year+1.6%+69.1%
EPS Growth (YoY)Latest quarter vs prior year+11.9%+6.2%
RDDT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

WB leads this category, winning 6 of 6 comparable metrics.

At 7.3x trailing earnings, WB trades at a 89% valuation discount to RDDT's 63.5x P/E. On an enterprise value basis, WB's 2.4x EV/EBITDA is more attractive than RDDT's 67.6x.

MetricWB logoWBWeibo CorporationRDDT logoRDDTReddit, Inc.
Market CapShares × price$1.3B$31.9B
Enterprise ValueMkt cap + debt − cash$1.3B$31.0B
Trailing P/EPrice ÷ TTM EPS7.30x63.55x
Forward P/EPrice ÷ next-FY EPS est.5.22x40.64x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple2.38x67.60x
Price / SalesMarket cap ÷ Revenue0.76x14.48x
Price / BookPrice ÷ Book value/share0.63x11.49x
Price / FCFMarket cap ÷ FCF2.30x46.60x
WB leads this category, winning 6 of 6 comparable metrics.

Profitability & Efficiency

RDDT leads this category, winning 7 of 7 comparable metrics.

RDDT delivers a 25.5% return on equity — every $100 of shareholder capital generates $25 in annual profit, vs $10 for WB. RDDT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to WB's 0.53x.

MetricWB logoWBWeibo CorporationRDDT logoRDDTReddit, Inc.
ROE (TTM)Return on equity+10.3%+25.5%
ROA (TTM)Return on assets+5.7%+23.1%
ROICReturn on invested capital+10.3%+18.4%
ROCEReturn on capital employed+9.0%+17.2%
Piotroski ScoreFundamental quality 0–977
Debt / EquityFinancial leverage0.53x0.01x
Net DebtTotal debt minus cash$15M-$930M
Cash & Equiv.Liquid assets$1.9B$954M
Total DebtShort + long-term debt$1.9B$23M
Interest CoverageEBIT ÷ Interest expense5.11x
RDDT leads this category, winning 7 of 7 comparable metrics.

Total Returns (Dividends Reinvested)

RDDT leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in RDDT five years ago would be worth $33,008 today (with dividends reinvested), compared to $2,403 for WB. Over the past 12 months, RDDT leads with a +51.4% total return vs WB's +5.3%. The 3-year compound annual growth rate (CAGR) favors RDDT at 48.9% vs WB's -10.6% — a key indicator of consistent wealth creation.

MetricWB logoWBWeibo CorporationRDDT logoRDDTReddit, Inc.
YTD ReturnYear-to-date-13.9%-31.2%
1-Year ReturnPast 12 months+5.3%+51.4%
3-Year ReturnCumulative with dividends-28.6%+230.1%
5-Year ReturnCumulative with dividends-76.0%+230.1%
10-Year ReturnCumulative with dividends-49.3%+230.1%
CAGR (3Y)Annualised 3-year return-10.6%+48.9%
RDDT leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

WB leads this category, winning 2 of 2 comparable metrics.

WB is the less volatile stock with a 0.93 beta — it tends to amplify market swings less than RDDT's 1.79 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. WB currently trades 65.4% from its 52-week high vs RDDT's 58.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWB logoWBWeibo CorporationRDDT logoRDDTReddit, Inc.
Beta (5Y)Sensitivity to S&P 5000.93x1.79x
52-Week HighHighest price in past year$12.96$282.95
52-Week LowLowest price in past year$8.10$94.89
% of 52W HighCurrent price vs 52-week peak+65.4%+58.8%
RSI (14)Momentum oscillator 0–10040.062.8
Avg Volume (50D)Average daily shares traded1.1M4.5M
WB leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates WB as "Buy" and RDDT as "Buy". Consensus price targets imply 102.8% upside for WB (target: $17) vs 37.0% for RDDT (target: $228). WB is the only dividend payer here at 8.65% yield — a key consideration for income-focused portfolios.

MetricWB logoWBWeibo CorporationRDDT logoRDDTReddit, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$17.18$228.11
# AnalystsCovering analysts2226
Dividend YieldAnnual dividend ÷ price+8.7%
Dividend StreakConsecutive years of raises0
Dividend / ShareAnnual DPS$0.73
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%
Insufficient data to determine a leader in this category.
Key Takeaway

RDDT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WB leads in 2 (Valuation Metrics, Risk & Volatility).

Best OverallReddit, Inc. (RDDT)Leads 3 of 6 categories
Loading custom metrics...

WB vs RDDT: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is WB or RDDT a better buy right now?

For growth investors, Reddit, Inc.

(RDDT) is the stronger pick with 69. 4% revenue growth year-over-year, versus -0. 3% for Weibo Corporation (WB). Weibo Corporation (WB) offers the better valuation at 7. 3x trailing P/E (5. 2x forward), making it the more compelling value choice. Analysts rate Weibo Corporation (WB) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WB or RDDT?

On trailing P/E, Weibo Corporation (WB) is the cheapest at 7.

3x versus Reddit, Inc. at 63. 5x. On forward P/E, Weibo Corporation is actually cheaper at 5. 2x.

03

Which is the better long-term investment — WB or RDDT?

Over the past 5 years, Reddit, Inc.

(RDDT) delivered a total return of +230. 1%, compared to -76. 0% for Weibo Corporation (WB). Over 10 years, the gap is even starker: RDDT returned +230. 1% versus WB's -49. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WB or RDDT?

By beta (market sensitivity over 5 years), Weibo Corporation (WB) is the lower-risk stock at 0.

93β versus Reddit, Inc. 's 1. 79β — meaning RDDT is approximately 94% more volatile than WB relative to the S&P 500. On balance sheet safety, Reddit, Inc. (RDDT) carries a lower debt/equity ratio of 1% versus 53% for Weibo Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — WB or RDDT?

By revenue growth (latest reported year), Reddit, Inc.

(RDDT) is pulling ahead at 69. 4% versus -0. 3% for Weibo Corporation (WB). On earnings-per-share growth, the picture is similar: Reddit, Inc. grew EPS 197. 4% year-over-year, compared to -18. 9% for Weibo Corporation. Over a 3-year CAGR, RDDT leads at 48. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WB or RDDT?

Reddit, Inc.

(RDDT) is the more profitable company, earning 24. 1% net margin versus 17. 1% for Weibo Corporation — meaning it keeps 24. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WB leads at 28. 2% versus 20. 1% for RDDT. At the gross margin level — before operating expenses — RDDT leads at 91. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WB or RDDT more undervalued right now?

On forward earnings alone, Weibo Corporation (WB) trades at 5.

2x forward P/E versus 40. 6x for Reddit, Inc. — 35. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WB: 102. 8% to $17. 18.

08

Which pays a better dividend — WB or RDDT?

In this comparison, WB (8.

7% yield) pays a dividend. RDDT does not pay a meaningful dividend and should not be held primarily for income.

09

Is WB or RDDT better for a retirement portfolio?

For long-horizon retirement investors, Weibo Corporation (WB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

93), 8. 7% yield). Reddit, Inc. (RDDT) carries a higher beta of 1. 79 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WB: -49. 3%, RDDT: +230. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WB and RDDT?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WB is a small-cap deep-value stock; RDDT is a mid-cap high-growth stock. WB pays a dividend while RDDT does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

WB

Dividend Mega-Cap Quality

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 12%
  • Dividend Yield > 3.4%
Run This Screen
Stocks Like

RDDT

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 34%
  • Net Margin > 17%
Run This Screen
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Beat Both

Find stocks that outperform WB and RDDT on the metrics below

Revenue Growth>
%
(WB: 1.6% · RDDT: 69.1%)
Net Margin>
%
(WB: 21.1% · RDDT: 28.6%)
P/E Ratio<
x
(WB: 7.3x · RDDT: 63.5x)

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