Comprehensive Stock Comparison
Compare Reddit, Inc. (RDDT) vs Pinterest, Inc. (PINS) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | RDDT | 69.4% revenue growth vs PINS's 15.8% |
| Value | PINS | Lower P/E (10.0x vs 36.7x) |
| Quality / Margins | RDDT | 24.1% net margin vs PINS's 9.9% |
| Stability / Safety | PINS | Beta 1.49 vs RDDT's 2.05 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | RDDT | -11.0% vs PINS's -52.4% |
| Efficiency (ROA) | RDDT | 16.4% ROA vs PINS's 7.6%, ROIC 18.4% vs 6.2% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Reddit operates a social media platform organized into thousands of topic-based communities called subreddits where users share content and discuss interests. It generates revenue primarily through advertising — accounting for over 90% of sales — with additional income from data licensing and premium subscriptions. Its key advantage is its massive, highly engaged user base that creates authentic, niche-specific content across virtually every imaginable topic.
Pinterest is a visual discovery platform where users find inspiration for everything from recipes to home decor through personalized image and video pins. It generates revenue primarily through advertising — selling promoted pins and shopping ads to brands — with advertising accounting for nearly all of its revenue. Its competitive advantage lies in its unique intent-based discovery model where users actively seek inspiration, creating a high-intent advertising environment distinct from social media feeds.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
RDDT leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). PINS leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
PINS is the larger business by revenue, generating $4.2B annually — 1.9x RDDT's $2.2B. RDDT is the more profitable business, keeping 24.1% of every revenue dollar as net income compared to PINS's 9.9%. On growth, RDDT holds the edge at +69.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RDDTReddit, Inc. | PINSPinterest, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $2.2B | $4.2B |
| EBITDAEarnings before interest/tax | $458M | $339M |
| Net IncomeAfter-tax profit | $530M | $417M |
| Free Cash FlowCash after capex | $684M | $1.3B |
| Gross MarginGross profit ÷ Revenue | +91.2% | +80.1% |
| Operating MarginEBIT ÷ Revenue | +20.1% | +7.6% |
| Net MarginNet income ÷ Revenue | +24.1% | +9.9% |
| FCF MarginFCF ÷ Revenue | +31.1% | +29.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | +69.7% | +14.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.2% | -84.7% |
Valuation Metrics
At 28.8x trailing earnings, PINS trades at a 50% valuation discount to RDDT's 57.1x P/E. On an enterprise value basis, PINS's 2.0x EV/EBITDA is more attractive than RDDT's 14.9x.
| Metric | RDDTReddit, Inc. | PINSPinterest, Inc. |
|---|---|---|
| Market CapShares × price | $7.7B | $1.4B |
| Enterprise ValueMkt cap + debt − cash | $6.8B | $651M |
| Trailing P/EPrice ÷ TTM EPS | 57.13x | 28.80x |
| Forward P/EPrice ÷ next-FY EPS est. | 36.66x | 9.97x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 14.86x | 2.04x |
| Price / SalesMarket cap ÷ Revenue | 3.51x | 0.33x |
| Price / BookPrice ÷ Book value/share | 10.33x | 2.55x |
| Price / FCFMarket cap ÷ FCF | 11.30x | 1.12x |
Profitability & Efficiency
RDDT delivers a 18.1% return on equity — every $100 of shareholder capital generates $18 in annual profit, vs $9 for PINS. RDDT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to PINS's 0.05x. On the Piotroski fundamental quality scale (0–9), RDDT scores 7/9 vs PINS's 6/9, reflecting strong financial health.
| Metric | RDDTReddit, Inc. | PINSPinterest, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +18.1% | +8.8% |
| ROA (TTM)Return on assets | +16.4% | +7.6% |
| ROICReturn on invested capital | +18.4% | +6.2% |
| ROCEReturn on capital employed | +17.2% | +6.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 6 |
| Debt / EquityFinancial leverage | 0.01x | 0.05x |
| Net DebtTotal debt minus cash | -$930M | -$749M |
| Cash & Equiv.Liquid assets | $954M | $969M |
| Total DebtShort + long-term debt | $23M | $221M |
| Interest CoverageEBIT ÷ Interest expense | — | 1.38x |
Total Returns (with DRIP)
A $10,000 investment in RDDT five years ago would be worth $29,673 today (with dividends reinvested), compared to $2,180 for PINS. Over the past 12 months, RDDT leads with a -11.0% total return vs PINS's -52.4%. The 3-year compound annual growth rate (CAGR) favors RDDT at 43.7% vs PINS's -11.1% — a key indicator of consistent wealth creation.
| Metric | RDDTReddit, Inc. | PINSPinterest, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -38.1% | -33.8% |
| 1-Year ReturnPast 12 months | -11.0% | -52.4% |
| 3-Year ReturnCumulative with dividends | +196.7% | -29.7% |
| 5-Year ReturnCumulative with dividends | +196.7% | -78.2% |
| 10-Year ReturnCumulative with dividends | +196.7% | -28.0% |
| CAGR (3Y)Annualised 3-year return | +43.7% | -11.1% |
Risk & Volatility
PINS is the less volatile stock with a 1.49 beta — it tends to amplify market swings less than RDDT's 2.05 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. RDDT currently trades 52.9% from its 52-week high vs PINS's 44.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RDDTReddit, Inc. | PINSPinterest, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.05x | 1.49x |
| 52-Week HighHighest price in past year | $282.95 | $39.93 |
| 52-Week LowLowest price in past year | $79.75 | $13.84 |
| % of 52W HighCurrent price vs 52-week peak | +52.9% | +44.0% |
| RSI (14)Momentum oscillator 0–100 | 33.4 | 32.2 |
| Avg Volume (50D)Average daily shares traded | 4.8M | 16.0M |
Analyst Outlook
Wall Street rates RDDT as "Buy" and PINS as "Buy". Consensus price targets imply 65.9% upside for RDDT (target: $248) vs 44.2% for PINS (target: $25).
| Metric | RDDTReddit, Inc. | PINSPinterest, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $248.26 | $25.33 |
| # AnalystsCovering analysts | 25 | 46 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +66.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 24 | Feb 26 | Change |
|---|---|---|---|
| Reddit, Inc. (RDDT) | 100 | 351.21 | +251.2% |
| Pinterest, Inc. (PINS) | 100 | 62.29 | -37.7% |
Reddit, Inc. (RDDT) returned +197% over 5 years vs Pinterest, Inc. (PINS)'s -78%. A $10,000 investment in RDDT 5 years ago would be worth $29,673 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Reddit, Inc. (RDDT) | $229M | $2.2B | +862.2% |
| Pinterest, Inc. (PINS) | $473M | $4.2B | +792.8% |
Pinterest, Inc.'s revenue grew from $473M (2017) to $4.2B (2025) — a 31.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Reddit, Inc. (RDDT) | -25.9% | 24.1% | +193.0% |
| Pinterest, Inc. (PINS) | -27.5% | 9.9% | +135.9% |
Pinterest, Inc.'s net margin went from -28% (2017) to 10% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2021 | 2025 | Change |
|---|---|---|---|
| Pinterest, Inc. (PINS) | 88.7 | 42.4 | -52.2% |
Pinterest, Inc. has traded in a 11x–89x P/E range over 3 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Reddit, Inc. (RDDT) | -0.36 | 2.62 | +827.8% |
| Pinterest, Inc. (PINS) | -0.29 | 0.61 | +310.3% |
Pinterest, Inc.'s EPS grew from $-0.29 (2017) to $0.61 (2025).
Chart 6Free Cash Flow — 5 Years
Reddit, Inc. generated $684M FCF in 2025 (+616% vs 2021). Pinterest, Inc. generated $1B FCF in 2025 (+68% vs 2021).
RDDT vs PINS: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is RDDT or PINS a better buy right now?
Pinterest, Inc. (PINS) offers the better valuation at 28.8x trailing P/E (10.0x forward), making it the more compelling value choice. Analysts rate Reddit, Inc. (RDDT) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RDDT or PINS?
On trailing P/E, Pinterest, Inc. (PINS) is the cheapest at 28.8x versus Reddit, Inc. at 57.1x. On forward P/E, Pinterest, Inc. is actually cheaper at 10.0x.
03Which is the better long-term investment — RDDT or PINS?
Over the past 5 years, Reddit, Inc. (RDDT) delivered a total return of +196.7%, compared to -78.2% for Pinterest, Inc. (PINS). A $10,000 investment in RDDT five years ago would be worth approximately $30K today (assuming dividends reinvested). Over 10 years, the gap is even starker: RDDT returned +196.7% versus PINS's -28.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RDDT or PINS?
By beta (market sensitivity over 5 years), Pinterest, Inc. (PINS) is the lower-risk stock at 1.49β versus Reddit, Inc.'s 2.05β — meaning RDDT is approximately 38% more volatile than PINS relative to the S&P 500. On balance sheet safety, Reddit, Inc. (RDDT) carries a lower debt/equity ratio of 1% versus 5% for Pinterest, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — RDDT or PINS?
Reddit, Inc. (RDDT) is the more profitable company, earning 24.1% net margin versus 9.9% for Pinterest, Inc. — meaning it keeps 24.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: RDDT leads at 20.1% versus 7.6% for PINS. At the gross margin level — before operating expenses — RDDT leads at 91.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is RDDT or PINS more undervalued right now?
On forward earnings alone, Pinterest, Inc. (PINS) trades at 10.0x forward P/E versus 36.7x for Reddit, Inc. — 26.7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for RDDT: 65.9% to $248.26.
07Which pays a better dividend — RDDT or PINS?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is RDDT or PINS better for a retirement portfolio?
For long-horizon retirement investors, Pinterest, Inc. (PINS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Reddit, Inc. (RDDT) carries a higher beta of 2.05 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (PINS: -28.0%, RDDT: +196.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between RDDT and PINS?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 34%
- Net Margin > 14%